June 10, 2024 • 25 mins
Want to know how AI is impacting small businesses? We're diving deep into the world of websites and the critical role they play in today's AI-driven landscape. On the latest episode of the Google Business Buzz, Ajay and Henry discuss how AI models are leveraging website data and what that means for small to medium-sized enterprises. Listen now and learn how to keep your website relevant in this ever-changing digital world!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
When we do use these platforms to search.
These platforms are gatheringthe data from different data
points.
It could go on a websitedirectory sites, forums, youtube
videos, a bunch of differentplaces, and this is a very
important aspect and really whatimpacts small businesses to the
(00:20):
core.
Speaker 2 (00:30):
Hello and welcome to another exciting episode of the
Google Business Buzz.
I'm Ajay and that's Henry, andwe're here today and we're super
excited to be discussingwebsites Now.
Websites are a critical topicin digital marketing and beyond,
and we obviously did anotherepisode about websites, but it's
been a while.
We last touched on this topicin January so, oh, about six
(00:53):
months have passed since thenand, as we know, in the
marketing technology space,nothing stays the same.
A lot has changed in those lastsix months and Henry and I are
super stoked to go intoeverything that's changed and
what that means for you, thesmall to medium-sized enterprise
.
Now, before we do that, we'regoing to quickly rehash our
highlights of last websiteepisode, so we have a foundation
(01:19):
upon which we can build.
So in the previous websiteepisode, we talked about the
importance of good websitedesign, how it's paramount to
understand the customer journey,which, hint hint, we'll revisit
that again.
The impact of the websitequality score on Google's
ranking, about how a websiteranks, is everything right.
If you want more traffic, youwant to be ranking better.
That's going to promote yourwebsite to a larger audience,
get more visitors who can thensee and interact with your
(01:41):
products and services.
We talked about the design anduser experience in websites
being paramount.
We talked about thesignificance of mobile
optimization.
It is a mobile-friendly world.
People Most people today on theinternet are doing so on their
devices, whether that be yoursmartphone, your tablet.
Less and less people are usingdesktops to do the things that
(02:02):
you've come to do on theinternet.
Unless you're, like Henry and I, at work, you're on a desktop,
obviously.
We talked about how there's away to see and measure website
performance, that this isn'tsome mystic thing that we can't
understand.
We talked about the lighthousereport being one way to see how
a website is performing in thereal world and kind of an
industry gold standard.
(02:23):
And finally, we talked aboutpros and cons of different CMS
platforms or builders.
Right, why should I get a Jayand Henry, a custom WordPress
site from OMG National oranother trusted entity when I
can just go to a builder andmake my own cookie cutter site?
Well, there were a lot of goodtakeaways there and a lot has
changed since January.
Right, Henry, A lot has changedso real quickly.
(02:45):
Let's run them through the lastsix months, focusing on the
most important updates.
What is the key buzzword thathas taken this industry and all
of the tech space by storm.
Speaker 1 (02:57):
AI is the key buzzword and it's taking
basically the world by storm.
It's every industry is going tosee a change here in the next
five years.
We're going to see a massiveshift in society because of AI,
but specifically in marketing.
We know how Google and OpenAIhave been battling for basically
(03:24):
the spots, the eyeballs, theusers, because OpenAI started
out with their ChatGPT product,made it public in November of 22
.
And then Google decided to waitand they waited long.
(03:45):
Their product came out with abunch of bugs.
Their demos featured incorrectcharacters, right and
personalities when they tried todo what OpenAI did.
And since the beginning of theseAI games, right, the fight
(04:08):
between OpenAI and Google,openai has had a leg up.
So Google has always tried andhas been one step behind.
Now we're seeing that Googlemight have some points gained on
OpenAI because of the amount ofdevices that they have access
(04:30):
to because of Android right.
Their Android platform is inall of Samsung mobile devices.
It's really the main deviceplatform.
Outside of the United States.
A lot of people have Androiddevices and you can simply
enable Gemini within your deviceand then have it be an
(04:54):
assistant an assistant that canhelp you organize your calendar
events.
It can help you create messages.
It can help you create emailsthrough your mobile device.
Apple, which is the next bigcell phone carrier, cell phone
device, their platform doesn'thave an AI readily available.
(05:19):
You'll have to download OpenAIto access ChatGPT or you'll
download Google to access Gemini, but a series voice assistant
isn't enough.
So Apple is actually in talkswith Google and with OpenAI,
trying to integrate as soon aspossible.
So Google is actually battlingon two fronts they're battling
(05:46):
their AIs with OpenAI andthey're battling with Apple to
better increase the usage oftheir device with their AI.
So it's important to take thatinto consideration.
Google has three bigcompetitors in Meta, in Apple
(06:13):
and in OpenAI, but two of themhave the platforms right and
only one of them has hardware,where Google also has hardware.
Speaker 2 (06:25):
And I think it's fair to say that's the most Google
has been challenged, kind ofsince they won the internet war
way back in the day for a kindof search engine dominance, if
you will.
And now, all of a sudden, thisAI open AI coming into the fray
with chat, gpt was the firstsignificant, successful
disruption that has been posedto Google is how I would phrase
(06:46):
that and you're really seeingthem start to double up and
understand that risk and thenput a lot of resources and
iterate and adapt, respond veryquickly.
So it's certainly aninteresting time to watch this
unfold and it's only a goodthing.
When these big tech giantsfight us consumers and marketers
and technologists, we winbecause we get better technology
(07:07):
as a result of their beef.
There's been a lot of beefrecently.
Ironically enough, google andthese other tech players, it
seems, have their own beef.
But this beef is good for us,it's good for the small to
medium-sized enterprise, it'sgood for the internet and it's
good for technology.
So, yes, google and OpenAI havebeen going at it.
Recently there was the GoogleIO developer conference and a
(07:32):
few hours before that, openaihad actually done their own in a
very petty move to Google.
So these two won't directlycome out and acknowledge each
other by name, as much as we'dlike, but they're going at it,
believe it or not?
So, henry, that Apple devices.
There was a great point.
Whoever is going to get thatdeal with Apple to be integrated
(07:56):
is going to see a lot of marketshare because iPhones are so
popular.
So what else do they need toknow?
Speaker 1 (08:02):
Google and Apple had a deal that I believe came to an
end because of the courts,right, because Google got taken
to court for anti-monopolypractices and what they were
doing was they were giving Applebillions of dollars a year so
(08:23):
that they can be the defaultsearch engine in Safari.
Right Now, they can't do that,but they can get back into Apple
by negotiating a deal to getthe AI in there.
What I'm surprised, what makesme pretty surprised, is that
Apple doesn't have their own AI.
(08:43):
I can't believe that.
They must have something in theworks.
They must like be learning fromboth of these companies,
probably taking those learnings,integrating it into their own
AI, and I mean even Meta's AI,which is open source, right,
that means it's free, so, like,and it's not bad, it's really
(09:04):
good People can use that andbuild on top of that.
It can get integrated intoapple.
Uh, who knows right now, likeyou said, it's like the wild
west of the internet.
Back in the 90s, nobody knewwho was going to end up on top.
It was yahoo, bing, google.
Now who's going to end up ontop?
Speaker 2 (09:22):
we really don't know we have no idea, but it was a.
It came as a surprise to me toothat meta.
We found out in our researchthat Meta seemingly partnered
with Microsoft with thatco-pilot or that Bing
integration.
When we were using Meta's AI,everyone we actually saw Bing
results be prioritized.
Bing was the default searchengine.
We had trouble going over toGoogle, so it looks like Bing is
(09:42):
the default there.
So not only is Google fightingwith OpenAI, google's also, I
feel like, got subtle pressurefrom Meta, and Microsoft is
really the big player behindthat as well.
Speaker 1 (09:55):
And that's interesting right Now with the
Google IO conference and thenthe Google Marketing Live
conference, we saw that Astraproduct right live conference.
We saw that Astra product rightGoogle Astra which basically
makes your phone into anassistant that sees the world
and hears the world right.
(10:16):
So it's like you can envisionthis in a type of Apple goggles,
apple lens type deal.
You know, like the Google lens,that someday that they created
at some point that didn't workso well.
Now that they can bring it backwith this, they have the
(10:36):
Ray-Ban meta 3, right, llama 3,which can see and hear and give
you answers to what you'reseeing, to all of your questions
.
It has access to the internet.
It's going to be a massiveshift to how we actually
(10:58):
interact with our devices.
There's going to be a pointwhere we won't need to take our
phones out of our pockets, or wemight not even need phones, we
might just be right here on ourlenses.
Speaker 2 (11:12):
Seeing, talk, speaking images, video.
Multimodality is very much atheme that we got to bring to
the forefront when we're talkingabout this AI stuff.
As everyone knows, when theselarge language models bursted
onto the scene namely chat, gpt,the disruptor, followed quickly
by Google's Bard, now Geminithe primary mode to interact
(11:33):
with it was text, but now, fromlistening to all of their
conferences, one topic thatthey're all focusing on is
multimodality how to interactwith it in multiple ways.
Pretty soon here we can likelythere's a little bit of
speculation envision a future inwhich you're not just going on
your device and your platformsand typing something in engaging
(11:53):
through text.
You're speaking to it like youwould your buddy.
You're showing it what you see,like Henry said, either through
some cool augmented realityglasses or through your
smartphone.
We're already Androids, guys.
You're just carrying it around.
It's an extension of you.
So that was definitely prettycool to witness as well.
(12:14):
But before we go any furtherwith this conversation, I just
want to get everyone on the samepage.
When we talk about Microsoft,copilot, openai, gemini, google,
there's a lot of words beingthrown at you, and let's try and
condense that and simplify it,guys.
When you think Copilot, thinkMicrosoft.
(12:34):
That's the OpenAI integrationright OpenAI, microsoft Copilot.
When you think ChatGPT, thinkOpenAI OpenAI is ChatGPT.
When you think MetaAI that'sFacebook, think Lama, that's
Meta's AI.
When you think Gemini, thinkGoogle.
Gemini is Google's AI.
So again, that's MicrosoftCopilot.
(12:57):
Openai is chat GPT, meta AI isLama and Google's Gemini.
So just so you guys have a keyof what's what to follow along
in this discussion.
Speaker 1 (13:10):
Those are a few, right, there are many others.
There's Claude Theropis fromAnthropic.
There's Yee Large by O1 AI.
There's a bunch Rika Core oneAI.
(13:31):
There's a bunch Rika Core.
People are working on gettingthis technology to a point where
Elon Musk just recently said wewon't have to work.
It will be optional to workSome point.
We never know when that's goingto happen.
What we do know is that in 2024, this is just starting and this
is as primitive as it's goingto be right it's only going to
(13:51):
get better and when we do usethese platforms to search, to
create events, to createitineraries for the weekend.
These platforms are gatheringthe data from different data
points across the internet.
(14:11):
They're going to websites,they're going to directory sites
, they're going to forums,they're going to YouTube videos.
They're going to a bunch ofdifferent places, and this is
what we want to show you rightnow.
This is a very important aspectand really what impacts small
businesses to the core.
Speaker 2 (14:33):
A hundred percent.
We started this conversationwith how this website is
changing in light of all this AItechnology, and now we're going
to round it out with that.
So let's start by looking atsome of just some of these
different AI models we've beentalking about.
Let's start with Gemini.
This is Google's AI.
I'm going to type in a searchsomething like this Give me five
(14:55):
reputable window cleaners inSunrise Florida.
So, guys, keep in mind thatright now, when we talk search,
two big search engines areobviously Google and Bing, but
keep in mind that that may notbe how the landscape is going to
look like in the future.
People are using AI like searchengines.
People are using things thatyou wouldn't expect to be used
(15:18):
as search engines, like TikTokas search engine.
So this is an example of meusing Google's AI as a search
engine.
This might be a search thatsomeone does, so I've done this
search.
Now here's where we're going tobring it back to the website.
Keep in mind these resultsstreakless shine window cleaning
.
Number one.
Two super clean co.
Three fish window cleaning,four sunrise window cleaners, so
(15:39):
on and so forth.
Where are they getting these?
Let's look the number onestreakless shine window cleaning
business they're pulling thatfrom the website.
You can see the website islinked twice.
I can go and visit streaklessshine window cleaning's website
directly from this interface ifI want.
As I go down here, I can seethat website is shown for the
(16:00):
number two result as well andfor number three.
What's especially interestingis it's also pulling from
directories.
So it's not just using thewebsite, but so far three out of
these five results are comingdirectly from the website.
Looking below here, we can seethat it's also pulling from Yelp
, which is a directory.
(16:20):
So websites and directories.
That is the Gemini experience.
Speaker 1 (16:25):
And if you go back real quick, I just want to point
out that they also mentionedthe Google reviews in them.
If you scroll up real quick,you see Sunrise.
They have four-star ratings onGoogle with one review they have
.
If you go up, you'll see thesame thing.
So it's not necessarily linkingto the GBP, but it is pulling
(16:47):
in data Google with 17 reviews.
Another one mentioned that theydon't have a website, but they
have an Angie's listing, andthat's also right there, that
they have a listing on Angie.
That's important, right.
So it's like right now, ai isgathering information from
(17:08):
across the web.
You really, as a business owner, need to think about organizing
this information, making sureit's accurate and easily
accessible for Google and forusers.
(17:28):
But now it's for AI.
Like you said, people are usingthese things as assistants.
People are using these thingsfor search, right?
You never know where you'regoing to find the next prospect,
your next client.
You really shouldn't care.
You should just be everywhereand being readily available to
close that deal.
Speaker 2 (17:43):
Be prepared.
We don't know where it's comingfrom, but we know it's coming
from everywhere.
So our best bet is to show upeverywhere and show up properly.
So, moving on from Google'sGemini, we're going to try the
same search in ChatGPT, and I'msimply going to copy paste my
search query here.
Give me five reputable windowcleaners in Sunrise, florida,
and wait for it to think, andlet's have a look.
(18:05):
And, henry, what are we seeinghere?
Speaker 1 (18:11):
I'm seeing Better Business Bureau.
It's very important.
Better Business Bureau is oneof the most important and
trustworthy directory listingsout there.
We is a constant right.
It's like prioritizing theinformation there to help bring
(18:38):
that to users readily.
It's not giving them their GBP.
It's not giving them the Yelpnecessarily if it doesn't have
to.
It would rather deliver thewebsite 100%.
Speaker 2 (18:50):
So websites were a constant.
They showed up in Google'sGemini searches.
They also showed up in OpenAI'schat GPT.
Now I'm seeing a trend here, solet's ask MetaAI the same query
Give me five reputable windowcleaners in Sunrise, Florida.
Off we go.
We can see a lot of the samenames.
So when we look into these, wecan see that online review sites
(19:14):
such as Angie or BetterBusiness Bureau are brought up.
But we can see that Bingintegration we talked about.
What else are we seeing, Henry?
Speaker 1 (19:23):
Yeah, we're seeing the same pretty much the same
list that we saw based off ofwebsites Click on view sources
real fast.
That we saw based off ofwebsites Click on view sources
real fast.
Speaker 2 (19:38):
Okay so number one, the website BBB and Angie.
Website BBB and Angie.
Speaker 1 (19:41):
And if you click on that Bing button, it'll take you
to the.
Speaker 2 (19:46):
Bing search.
I imagine let's see Yepdirectly to a Bing search.
So we're seeing again thirdtime.
The website has been a constantmentioned even here in meta's
ai search, um, and last but notleast, I guess we can do a bing
search, a bing query for thesame query give me five window
(20:08):
cleaners, co-pilot, give me fivereputable window cleaners in
sunrise, florida.
And let's see what it says.
And boom, already, right away,we see a website, we see another
website.
Speaker 1 (20:31):
Groupon rating.
That's cool.
Speaker 2 (20:35):
Yeah, see it right there.
4.83.
Speaker 1 (20:38):
Don't stop it.
Keep it coming, okay, oh, lookat that, that's an ad.
That's an ad Interesting.
It means people are using thislike search, if they think that
ads are going to be well placedhere.
The what's coming up in the mapis different than what's coming
up in the text results up top,so not completely.
(21:01):
There's still.
There's some that that do alignlike smiling, but they're not a
one-to-one not a one-to-one.
That's cool, that's interesting, it's really cool it's a
different, it's a differentsource.
Speaker 2 (21:13):
Different source and a multitude of sources that
they're drawing from.
So we've seen across all ofthese AIs.
We've seen everything fromdirectories to websites to
references to Google reviews toother sites.
So I think the common Grouponreviews exactly no-transcript AI
(22:01):
platforms that are also goingto leverage how good your
website is as an authorityfactor in that search to display
you or not.
So the website is absolutelyparamount, even more so in the
age of AI.
And that's really what having agood website means today.
It means showing up in evenmore places than you could ever
dream about before.
(22:21):
And, yeah, Completely no.
Speaker 1 (22:25):
It's like thinking about actual traffic, right,
like store traffic, thinkingabout people that walk into your
store.
Let's think about a website asa store, right?
How much foot traffic can youget to your store?
And what happens when someonewalks into the store?
Do they just walk out?
(22:46):
Why does that happen, right?
Is it because the store isn'tattractive?
Is it because it doesn't havethe right services, the right
products?
Is it because the store doesn'thave the right price that the
people are looking for?
Same thing with websites.
Right?
People don't just click on awebsite in the majority, right?
(23:06):
A lot of users are savvy andthey're going to get even
savvier with AI.
Ai is not just going to go intoa website because they're smart
enough to bring in relevantwebsites to a search, because
they know where to look and whatdata points they're looking at.
If you're getting a lot oftraffic but then you're not
(23:31):
getting people to, you know,fill out a form or to call you
from your website, or you knowto actually click on a of you
know direction request link fromyour website, then what's wrong
with your website?
Like that's.
That's what we have to thinkabout user experience on a
website.
It's the same.
It's as important as it is forGoogle, as it is for Bing, as it
(23:59):
is for Apple, as it is for Meta.
User experience on a website isextremely important.
We know that Google for likelet's talk LSA right.
Google for like let's talk LSAright.
They make sure to includeresponsiveness into their
ranking factors because theywant to know that businesses are
(24:19):
able and willing to pick up thephone when, because all Google
wants to do is give their usersa great experience.
And that same thing goes to thewebsite.
(24:43):
Google always would go in andindex the site, rank the site
for user experience.
If it lacks it, it has themetrics that it gives it to rank
it lower.
Now we have AI, that's, morealgorithms, better algorithms,
algorithms that have improved.
So we need to think about humanuser experience and making sure
that we're up to date with howconsumer behavior is changing.
Speaker 2 (25:10):
Henry couldn't have said it better myself and
meanwhile, stay up to date withus so we can stay up to date
with you on all the ways thatthis industry is changing, from
your websites to paidadvertising and everything and
anything in between.
We're here for you at theGoogle Business Buzz.
I'm Ajay, that's Henry, andit's been a pleasure kicking it
with you guys.
Like, share, subscribe andwe'll see you on the next one.
When we do use these platforms to search.
These platforms are gatheringthe data from different data
points.
It could go on a websitedirectory sites, forums, youtube
videos, a bunch of differentplaces, and this is a very
important aspect and really whatimpacts small businesses to the
(00:20):
core.
Speaker 2 (00:30):
Hello and welcome to another exciting episode of the
Google Business Buzz.
I'm Ajay and that's Henry, andwe're here today and we're super
excited to be discussingwebsites Now.
Websites are a critical topicin digital marketing and beyond,
and we obviously did anotherepisode about websites, but it's
been a while.
We last touched on this topicin January so, oh, about six
(00:53):
months have passed since thenand, as we know, in the
marketing technology space,nothing stays the same.
A lot has changed in those lastsix months and Henry and I are
super stoked to go intoeverything that's changed and
what that means for you, thesmall to medium-sized enterprise
.
Now, before we do that, we'regoing to quickly rehash our
highlights of last websiteepisode, so we have a foundation
(01:19):
upon which we can build.
So in the previous websiteepisode, we talked about the
importance of good websitedesign, how it's paramount to
understand the customer journey,which, hint hint, we'll revisit
that again.
The impact of the websitequality score on Google's
ranking, about how a websiteranks, is everything right.
If you want more traffic, youwant to be ranking better.
That's going to promote yourwebsite to a larger audience,
get more visitors who can thensee and interact with your
(01:41):
products and services.
We talked about the design anduser experience in websites
being paramount.
We talked about thesignificance of mobile
optimization.
It is a mobile-friendly world.
People Most people today on theinternet are doing so on their
devices, whether that be yoursmartphone, your tablet.
Less and less people are usingdesktops to do the things that
(02:02):
you've come to do on theinternet.
Unless you're, like Henry and I, at work, you're on a desktop,
obviously.
We talked about how there's away to see and measure website
performance, that this isn'tsome mystic thing that we can't
understand.
We talked about the lighthousereport being one way to see how
a website is performing in thereal world and kind of an
industry gold standard.
(02:23):
And finally, we talked aboutpros and cons of different CMS
platforms or builders.
Right, why should I get a Jayand Henry, a custom WordPress
site from OMG National oranother trusted entity when I
can just go to a builder andmake my own cookie cutter site?
Well, there were a lot of goodtakeaways there and a lot has
changed since January.
Right, Henry, A lot has changedso real quickly.
(02:45):
Let's run them through the lastsix months, focusing on the
most important updates.
What is the key buzzword thathas taken this industry and all
of the tech space by storm.
Speaker 1 (02:57):
AI is the key buzzword and it's taking
basically the world by storm.
It's every industry is going tosee a change here in the next
five years.
We're going to see a massiveshift in society because of AI,
but specifically in marketing.
We know how Google and OpenAIhave been battling for basically
(03:24):
the spots, the eyeballs, theusers, because OpenAI started
out with their ChatGPT product,made it public in November of 22
.
And then Google decided to waitand they waited long.
(03:45):
Their product came out with abunch of bugs.
Their demos featured incorrectcharacters, right and
personalities when they tried todo what OpenAI did.
And since the beginning of theseAI games, right, the fight
(04:08):
between OpenAI and Google,openai has had a leg up.
So Google has always tried andhas been one step behind.
Now we're seeing that Googlemight have some points gained on
OpenAI because of the amount ofdevices that they have access
(04:30):
to because of Android right.
Their Android platform is inall of Samsung mobile devices.
It's really the main deviceplatform.
Outside of the United States.
A lot of people have Androiddevices and you can simply
enable Gemini within your deviceand then have it be an
(04:54):
assistant an assistant that canhelp you organize your calendar
events.
It can help you create messages.
It can help you create emailsthrough your mobile device.
Apple, which is the next bigcell phone carrier, cell phone
device, their platform doesn'thave an AI readily available.
(05:19):
You'll have to download OpenAIto access ChatGPT or you'll
download Google to access Gemini, but a series voice assistant
isn't enough.
So Apple is actually in talkswith Google and with OpenAI,
trying to integrate as soon aspossible.
So Google is actually battlingon two fronts they're battling
(05:46):
their AIs with OpenAI andthey're battling with Apple to
better increase the usage oftheir device with their AI.
So it's important to take thatinto consideration.
Google has three bigcompetitors in Meta, in Apple
(06:13):
and in OpenAI, but two of themhave the platforms right and
only one of them has hardware,where Google also has hardware.
Speaker 2 (06:25):
And I think it's fair to say that's the most Google
has been challenged, kind ofsince they won the internet war
way back in the day for a kindof search engine dominance, if
you will.
And now, all of a sudden, thisAI open AI coming into the fray
with chat, gpt was the firstsignificant, successful
disruption that has been posedto Google is how I would phrase
(06:46):
that and you're really seeingthem start to double up and
understand that risk and thenput a lot of resources and
iterate and adapt, respond veryquickly.
So it's certainly aninteresting time to watch this
unfold and it's only a goodthing.
When these big tech giantsfight us consumers and marketers
and technologists, we winbecause we get better technology
(07:07):
as a result of their beef.
There's been a lot of beefrecently.
Ironically enough, google andthese other tech players, it
seems, have their own beef.
But this beef is good for us,it's good for the small to
medium-sized enterprise, it'sgood for the internet and it's
good for technology.
So, yes, google and OpenAI havebeen going at it.
Recently there was the GoogleIO developer conference and a
(07:32):
few hours before that, openaihad actually done their own in a
very petty move to Google.
So these two won't directlycome out and acknowledge each
other by name, as much as we'dlike, but they're going at it,
believe it or not?
So, henry, that Apple devices.
There was a great point.
Whoever is going to get thatdeal with Apple to be integrated
(07:56):
is going to see a lot of marketshare because iPhones are so
popular.
So what else do they need toknow?
Speaker 1 (08:02):
Google and Apple had a deal that I believe came to an
end because of the courts,right, because Google got taken
to court for anti-monopolypractices and what they were
doing was they were giving Applebillions of dollars a year so
(08:23):
that they can be the defaultsearch engine in Safari.
Right Now, they can't do that,but they can get back into Apple
by negotiating a deal to getthe AI in there.
What I'm surprised, what makesme pretty surprised, is that
Apple doesn't have their own AI.
(08:43):
I can't believe that.
They must have something in theworks.
They must like be learning fromboth of these companies,
probably taking those learnings,integrating it into their own
AI, and I mean even Meta's AI,which is open source, right,
that means it's free, so, like,and it's not bad, it's really
(09:04):
good People can use that andbuild on top of that.
It can get integrated intoapple.
Uh, who knows right now, likeyou said, it's like the wild
west of the internet.
Back in the 90s, nobody knewwho was going to end up on top.
It was yahoo, bing, google.
Now who's going to end up ontop?
Speaker 2 (09:22):
we really don't know we have no idea, but it was a.
It came as a surprise to me toothat meta.
We found out in our researchthat Meta seemingly partnered
with Microsoft with thatco-pilot or that Bing
integration.
When we were using Meta's AI,everyone we actually saw Bing
results be prioritized.
Bing was the default searchengine.
We had trouble going over toGoogle, so it looks like Bing is
(09:42):
the default there.
So not only is Google fightingwith OpenAI, google's also, I
feel like, got subtle pressurefrom Meta, and Microsoft is
really the big player behindthat as well.
Speaker 1 (09:55):
And that's interesting right Now with the
Google IO conference and thenthe Google Marketing Live
conference, we saw that Astraproduct right live conference.
We saw that Astra product rightGoogle Astra which basically
makes your phone into anassistant that sees the world
and hears the world right.
(10:16):
So it's like you can envisionthis in a type of Apple goggles,
apple lens type deal.
You know, like the Google lens,that someday that they created
at some point that didn't workso well.
Now that they can bring it backwith this, they have the
(10:36):
Ray-Ban meta 3, right, llama 3,which can see and hear and give
you answers to what you'reseeing, to all of your questions
.
It has access to the internet.
It's going to be a massiveshift to how we actually
(10:58):
interact with our devices.
There's going to be a pointwhere we won't need to take our
phones out of our pockets, or wemight not even need phones, we
might just be right here on ourlenses.
Speaker 2 (11:12):
Seeing, talk, speaking images, video.
Multimodality is very much atheme that we got to bring to
the forefront when we're talkingabout this AI stuff.
As everyone knows, when theselarge language models bursted
onto the scene namely chat, gpt,the disruptor, followed quickly
by Google's Bard, now Geminithe primary mode to interact
(11:33):
with it was text, but now, fromlistening to all of their
conferences, one topic thatthey're all focusing on is
multimodality how to interactwith it in multiple ways.
Pretty soon here we can likelythere's a little bit of
speculation envision a future inwhich you're not just going on
your device and your platformsand typing something in engaging
(11:53):
through text.
You're speaking to it like youwould your buddy.
You're showing it what you see,like Henry said, either through
some cool augmented realityglasses or through your
smartphone.
We're already Androids, guys.
You're just carrying it around.
It's an extension of you.
So that was definitely prettycool to witness as well.
(12:14):
But before we go any furtherwith this conversation, I just
want to get everyone on the samepage.
When we talk about Microsoft,copilot, openai, gemini, google,
there's a lot of words beingthrown at you, and let's try and
condense that and simplify it,guys.
When you think Copilot, thinkMicrosoft.
(12:34):
That's the OpenAI integrationright OpenAI, microsoft Copilot.
When you think ChatGPT, thinkOpenAI OpenAI is ChatGPT.
When you think MetaAI that'sFacebook, think Lama, that's
Meta's AI.
When you think Gemini, thinkGoogle.
Gemini is Google's AI.
So again, that's MicrosoftCopilot.
(12:57):
Openai is chat GPT, meta AI isLama and Google's Gemini.
So just so you guys have a keyof what's what to follow along
in this discussion.
Speaker 1 (13:10):
Those are a few, right, there are many others.
There's Claude Theropis fromAnthropic.
There's Yee Large by O1 AI.
There's a bunch Rika Core oneAI.
(13:31):
There's a bunch Rika Core.
People are working on gettingthis technology to a point where
Elon Musk just recently said wewon't have to work.
It will be optional to workSome point.
We never know when that's goingto happen.
What we do know is that in 2024, this is just starting and this
is as primitive as it's goingto be right it's only going to
(13:51):
get better and when we do usethese platforms to search, to
create events, to createitineraries for the weekend.
These platforms are gatheringthe data from different data
points across the internet.
(14:11):
They're going to websites,they're going to directory sites
, they're going to forums,they're going to YouTube videos.
They're going to a bunch ofdifferent places, and this is
what we want to show you rightnow.
This is a very important aspectand really what impacts small
businesses to the core.
Speaker 2 (14:33):
A hundred percent.
We started this conversationwith how this website is
changing in light of all this AItechnology, and now we're going
to round it out with that.
So let's start by looking atsome of just some of these
different AI models we've beentalking about.
Let's start with Gemini.
This is Google's AI.
I'm going to type in a searchsomething like this Give me five
(14:55):
reputable window cleaners inSunrise Florida.
So, guys, keep in mind thatright now, when we talk search,
two big search engines areobviously Google and Bing, but
keep in mind that that may notbe how the landscape is going to
look like in the future.
People are using AI like searchengines.
People are using things thatyou wouldn't expect to be used
(15:18):
as search engines, like TikTokas search engine.
So this is an example of meusing Google's AI as a search
engine.
This might be a search thatsomeone does, so I've done this
search.
Now here's where we're going tobring it back to the website.
Keep in mind these resultsstreakless shine window cleaning
.
Number one.
Two super clean co.
Three fish window cleaning,four sunrise window cleaners, so
(15:39):
on and so forth.
Where are they getting these?
Let's look the number onestreakless shine window cleaning
business they're pulling thatfrom the website.
You can see the website islinked twice.
I can go and visit streaklessshine window cleaning's website
directly from this interface ifI want.
As I go down here, I can seethat website is shown for the
(16:00):
number two result as well andfor number three.
What's especially interestingis it's also pulling from
directories.
So it's not just using thewebsite, but so far three out of
these five results are comingdirectly from the website.
Looking below here, we can seethat it's also pulling from Yelp
, which is a directory.
(16:20):
So websites and directories.
That is the Gemini experience.
Speaker 1 (16:25):
And if you go back real quick, I just want to point
out that they also mentionedthe Google reviews in them.
If you scroll up real quick,you see Sunrise.
They have four-star ratings onGoogle with one review they have
.
If you go up, you'll see thesame thing.
So it's not necessarily linkingto the GBP, but it is pulling
(16:47):
in data Google with 17 reviews.
Another one mentioned that theydon't have a website, but they
have an Angie's listing, andthat's also right there, that
they have a listing on Angie.
That's important, right.
So it's like right now, ai isgathering information from
(17:08):
across the web.
You really, as a business owner, need to think about organizing
this information, making sureit's accurate and easily
accessible for Google and forusers.
(17:28):
But now it's for AI.
Like you said, people are usingthese things as assistants.
People are using these thingsfor search, right?
You never know where you'regoing to find the next prospect,
your next client.
You really shouldn't care.
You should just be everywhereand being readily available to
close that deal.
Speaker 2 (17:43):
Be prepared.
We don't know where it's comingfrom, but we know it's coming
from everywhere.
So our best bet is to show upeverywhere and show up properly.
So, moving on from Google'sGemini, we're going to try the
same search in ChatGPT, and I'msimply going to copy paste my
search query here.
Give me five reputable windowcleaners in Sunrise, florida,
and wait for it to think, andlet's have a look.
(18:05):
And, henry, what are we seeinghere?
Speaker 1 (18:11):
I'm seeing Better Business Bureau.
It's very important.
Better Business Bureau is oneof the most important and
trustworthy directory listingsout there.
We is a constant right.
It's like prioritizing theinformation there to help bring
(18:38):
that to users readily.
It's not giving them their GBP.
It's not giving them the Yelpnecessarily if it doesn't have
to.
It would rather deliver thewebsite 100%.
Speaker 2 (18:50):
So websites were a constant.
They showed up in Google'sGemini searches.
They also showed up in OpenAI'schat GPT.
Now I'm seeing a trend here, solet's ask MetaAI the same query
Give me five reputable windowcleaners in Sunrise, Florida.
Off we go.
We can see a lot of the samenames.
So when we look into these, wecan see that online review sites
(19:14):
such as Angie or BetterBusiness Bureau are brought up.
But we can see that Bingintegration we talked about.
What else are we seeing, Henry?
Speaker 1 (19:23):
Yeah, we're seeing the same pretty much the same
list that we saw based off ofwebsites Click on view sources
real fast.
That we saw based off ofwebsites Click on view sources
real fast.
Speaker 2 (19:38):
Okay so number one, the website BBB and Angie.
Website BBB and Angie.
Speaker 1 (19:41):
And if you click on that Bing button, it'll take you
to the.
Speaker 2 (19:46):
Bing search.
I imagine let's see Yepdirectly to a Bing search.
So we're seeing again thirdtime.
The website has been a constantmentioned even here in meta's
ai search, um, and last but notleast, I guess we can do a bing
search, a bing query for thesame query give me five window
(20:08):
cleaners, co-pilot, give me fivereputable window cleaners in
sunrise, florida.
And let's see what it says.
And boom, already, right away,we see a website, we see another
website.
Speaker 1 (20:31):
Groupon rating.
That's cool.
Speaker 2 (20:35):
Yeah, see it right there.
4.83.
Speaker 1 (20:38):
Don't stop it.
Keep it coming, okay, oh, lookat that, that's an ad.
That's an ad Interesting.
It means people are using thislike search, if they think that
ads are going to be well placedhere.
The what's coming up in the mapis different than what's coming
up in the text results up top,so not completely.
(21:01):
There's still.
There's some that that do alignlike smiling, but they're not a
one-to-one not a one-to-one.
That's cool, that's interesting, it's really cool it's a
different, it's a differentsource.
Speaker 2 (21:13):
Different source and a multitude of sources that
they're drawing from.
So we've seen across all ofthese AIs.
We've seen everything fromdirectories to websites to
references to Google reviews toother sites.
So I think the common Grouponreviews exactly no-transcript AI
(22:01):
platforms that are also goingto leverage how good your
website is as an authorityfactor in that search to display
you or not.
So the website is absolutelyparamount, even more so in the
age of AI.
And that's really what having agood website means today.
It means showing up in evenmore places than you could ever
dream about before.
(22:21):
And, yeah, Completely no.
Speaker 1 (22:25):
It's like thinking about actual traffic, right,
like store traffic, thinkingabout people that walk into your
store.
Let's think about a website asa store, right?
How much foot traffic can youget to your store?
And what happens when someonewalks into the store?
Do they just walk out?
(22:46):
Why does that happen, right?
Is it because the store isn'tattractive?
Is it because it doesn't havethe right services, the right
products?
Is it because the store doesn'thave the right price that the
people are looking for?
Same thing with websites.
Right?
People don't just click on awebsite in the majority, right?
(23:06):
A lot of users are savvy andthey're going to get even
savvier with AI.
Ai is not just going to go intoa website because they're smart
enough to bring in relevantwebsites to a search, because
they know where to look and whatdata points they're looking at.
If you're getting a lot oftraffic but then you're not
(23:31):
getting people to, you know,fill out a form or to call you
from your website, or you knowto actually click on a of you
know direction request link fromyour website, then what's wrong
with your website?
Like that's.
That's what we have to thinkabout user experience on a
website.
It's the same.
It's as important as it is forGoogle, as it is for Bing, as it
(23:59):
is for Apple, as it is for Meta.
User experience on a website isextremely important.
We know that Google for likelet's talk LSA right.
Google for like let's talk LSAright.
They make sure to includeresponsiveness into their
ranking factors because theywant to know that businesses are
(24:19):
able and willing to pick up thephone when, because all Google
wants to do is give their usersa great experience.
And that same thing goes to thewebsite.
(24:43):
Google always would go in andindex the site, rank the site
for user experience.
If it lacks it, it has themetrics that it gives it to rank
it lower.
Now we have AI, that's, morealgorithms, better algorithms,
algorithms that have improved.
So we need to think about humanuser experience and making sure
that we're up to date with howconsumer behavior is changing.
Speaker 2 (25:10):
Henry couldn't have said it better myself and
meanwhile, stay up to date withus so we can stay up to date
with you on all the ways thatthis industry is changing, from
your websites to paidadvertising and everything and
anything in between.
We're here for you at theGoogle Business Buzz.
I'm Ajay, that's Henry, andit's been a pleasure kicking it
with you guys.
Like, share, subscribe andwe'll see you on the next one.
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