June 12, 2025 • 22 mins
Welcome to the Google Business Buzz podcast! 👋 In this jam-packed episode, we break down the latest insights from Google Marketing Live and dive deep into how AI is radically transforming local search and digital advertising. Our Director of Fulfillment, Anthony Leonardo, joins host Henry Heredia to demystify AI Overviews, the power of Google Ads AI Max campaigns, and why your website (especially with WebWorx!) is more critical than ever before.
Discover why your website is now the undeniable "source of truth" for AI models like Gemini and ChatGPT, and how OMG National's WebWorx ensures your business isn't just found, but trusted. Learn about:
🔍 How AI is changing how customers search for your business, making direct website relevance paramount.
💡 Why an optimized, mobile-friendly WebWorx website is your #1 asset for AI visibility.
📈 The crucial role of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for both organic SEO and paid ads, and how WebWorx is built to demonstrate this.
🤖 How OMG National leverages the latest AI tools to craft human-touch content and ensure your site is perfectly indexed for all AI bots.
📊 The direct link between website quality and Google Ads performance in the AI era.
Don't get left behind! Learn actionable strategies to ensure your small business thrives in this evolving digital landscape with the right website foundation.
If you found this episode valuable, please give us a LIKE👍, SUBSCRIBE to the Google Business Buzz channel, and SHARE this video with other small business owners! Your support helps us bring more jargon-free marketing insights to you.
#GoogleBusinessBuzz #AIMarketing #LocalSEO #GoogleAds #SmallBusiness #DigitalMarketing #SEOTips #AIandSEO #MarketingStrategy #OMGNational #WebWorx #WebsiteDesign #BusinessGrowth
Chapters:
0:00 Intro: Google Business Buzz
0:36 The Shifting Search Landscape & AI Overviews
1:31 AI's Impact on Finding Businesses
2:45 Search: Becoming a Dialogue with AI
4:18 Why Your Website is Critical for AI
5:42 Google Prioritizes Websites for AI Results
6:27 Explaining Website Importance to Business Owners
7:42 The Essential Back-End Code for AI Bots
8:22 Google Ads & AI Mode Integration
9:00 The Growing Importance of Website SEO for AI
11:30 The Future of Ads with AI Search Queries
18:20 Why Human Authenticity Trumps AI Content
19:34 WebWorx: The Human Touch in Website Creation
20:32 AI Tools: Augmenting Human Marketers
22:04 Wrap-Up & Call to Action
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So that speaks to the importance of SEO, then right,
because if they're going to thewebsite first, then we need to
make sure that we have thatinformation that it's looking
for.
Speaker 2 (00:24):
Hello and welcome to another episode of the Google
Business Buzz.
Thanks for joining me, and I amproud to be accompanied by my
friend, anthony Leonardo.
He has been with OMG for over20 years.
He is the Director ofFulfillment and under him work
(00:46):
our Google organic specialists,our Google ad specialists, our
meta specialists and the websitedevelopers the whole website
department.
Anthony, thank you for joiningus today.
Speaker 1 (00:58):
I appreciate it.
I'm making my debut here, so Itruly appreciate it and ready to
have some fun.
My debut here, so I trulyappreciate it and ready to have
some fun.
Speaker 2 (01:05):
Let's go, that's right.
Thank you for joining me.
Thank you for making the debut,taking some time out of your
busy schedule.
So today I wanted to talk toyou really about websites and,
the most important thing, themost up-to-date thing is Google
Marketing Live.
Up-to-date thing is GoogleMarketing Live.
So we're recording this on May22nd 2025, a day after Google
(01:29):
Marketing Live and the takeawayshave been enormous and really
wanted to get your feedback withregards to how AI overviews and
AI mode and basically how thisis changing search and what
we're doing here at OMG to getprepared.
Speaker 1 (01:52):
Well, first of all, the landscape is changing so
much in the last year alone, Imean, I started at OMG when I
was still in college, I was 21.
And 20 years ago things were sodifferent and just over the
last year, we've seen such adrastic change in how people are
searching.
(02:12):
The way that people used tosearch historically was just go
on Google and search for things,but with AI, that has really
shifted.
You can find businesses on AInow, on Gemini, gbt, and that
has kind of changed the waywe're looking at our processes
(02:36):
and what we're doing to makesure that we are kind of in the
forefront of things right andmaking sure that the clients
that we work with are beingfound on AI.
So, with Google making thesechanges, we're really kind of
like keeping a close eye on whatwe can do on our end to ensure
(02:57):
that we're being found on allthese AI models.
Speaker 2 (03:00):
Love it.
We're keeping a close eye on AI.
That's right and it's like yousaid.
Search is changing.
It's becoming more in adialogue fashion, while he does
(03:28):
continue to do search and typein here and talks to chat, talks
to AI mode, and he feels likehe's in that movie, minority
Report, you remember where?
Speaker 1 (03:42):
Tom Cruise right.
Speaker 2 (03:44):
Where he would put the gloves on and he would be
able to move everything andinteract with the, like a 3d
space.
It does feel like that and youknow I never thought about using
ai with like my voice and andtalking to it, and it's
something we can easily do, youknow you know what I was?
Speaker 1 (04:00):
I was was watching Iron man yesterday, the original
, like the, the one where theyintroduce, you know, tony Stark,
and and he was talking to, likeJarvis, and it just brought me,
like, to this place where I wasjust like, wow, like that's not
.
We're not that far off fromthat.
Right, he's everything he'ssaying to Jarvis and I'm like,
(04:22):
well, I can just do that with AI.
Saying to Jarvis and I'm like,well, I can just do that with AI
.
Not to that extent, but we canreally just talk to AI and make
it our personal assistant.
So, yeah, just like you weretalking about Minority Report
with Tom Cruise.
It's a whole new world we livein now.
Speaker 2 (04:38):
Yeah, and the information that AI gathers
right, it's so close to beinghow I would present it to my
boss, or even myself how I wouldgather it.
And it's so close that there'sjust minimal edits that you have
to do minimal feedback.
(05:00):
But the feedback loop is alsogreat, right.
When I use AI Studio and I haveit create a blog post, I'll
read the blog that it gives meand I will give it feedback.
And the feedback loop isn'tlike with your typical writer,
right?
I used to do blogs.
I used to write for web copySEO all day.
(05:22):
Right Now, when you get thoseedits, those revisions, it kind
of hurts.
You know, it's like man.
I worked on this all day.
I thought it was great.
Now, with AI, it's like allright, this same thread.
It's giving me back exactlywhat I'm asking.
It All right.
This blog is good.
Now I want it to be for ourtowing industry.
Right, and boom.
(05:42):
It toifies the whole blog andmakes it more understandable for
that audience and with that,these updates are being picked
up by Google.
And Google is, in the futureand right now, moving towards
using a business website and allof the websites as the main
(06:02):
source of the truth to createno-transcript.
Google ads are going to show inthese AI overview and AI mode
results, right?
So with that we have to think,okay, google is going to go into
(06:23):
these landing pages and goingto evaluate how good is this
landing page for that human userthat they're trying to get to
that landing page?
And if it's not good, they'regoing to rank your ad lower and
and make your spend higher.
So it's like more importantthan ever in my mind to have a
(06:46):
website, right?
What do you think?
How do?
Speaker 1 (06:48):
you?
How do you explain that to thelayman Right?
So you understand these things.
I understand these thingsbecause we worked in marketing,
um in a, for a long time, a longtime.
But uh, let's just say that aperson x is, uh, working with a
business.
Um, how, like, let's just sayI'm a business owner and I say,
well, I have a website, it's,it's nice, it's pretty, I like
(07:08):
it, but I don't understand theback end data.
I don't understand what goesinto.
Um, you know google crawling asite and what it's looking for.
And, um, you know these aimodels crawling aside and what
it's looking for.
And these AI models crawling asite and what it's looking for.
How do you explain in layman'sterms, like, hey, you need this,
you need to add these things toyour website for your business
to succeed, for us to run yourGoogle ads, your Facebook ads,
(07:31):
all of these ads.
What do you say to thesebusiness owners?
Speaker 2 (07:34):
No, that's a great question.
I mean, it's basically like howdo you make a car run, right,
you don't see the engine withthe front end, you don't see the
engine.
It's underneath the hood, right?
That's basically what a websiteis like.
There's the front end that yousee, that has the graphics, that
has the copy.
(07:55):
It's very user-friendly.
The user finds a way around it,very easy to navigate.
But then the backend, that'sthe coding.
The coding is what Google isgoing for, right, the bots.
They call them the bots, andit's not just Google bot anymore
, it's GPT bot, it's Bing bot,it's LinkedIn bot, it's Meta bot
(08:19):
.
They all have their ownindexing bots to find and gather
information and we make sure toat OMG, just to say real quick,
shameless plug we make sure toadd these into our robotstxt so
that our clients' websites allare indexed by these bots,
including ChatGPT.
(08:39):
Now what is happening is when auser is asking for these
queries, right, I'm asking for,hey, I'm looking for a window
cleaning company here.
I'm in Sunrise Florida.
It's going to.
I'm in Sunrise Florida.
It's going to different aspectsof the web.
Right, it's going to, first andforemost, websites in that area
(09:04):
.
It's not like on Google, aclassic Google right that you
would see the Google map firstand then, underneath the links,
chat, gpt and AI overviews.
They go to the websites firstand then they go to the
different directories.
So I mean we've seen.
Speaker 1 (09:19):
So that speaks to the importance of SEO.
Then, right, because if they'regoing to the website first,
then we need to make sure thatwe have that information that
it's looking for.
Right, that the bots arelooking for.
So what would you do, if you'reworking as a marketer for a
client, to ensure that thatinformation, that relevant
(09:40):
information, is on the site?
Speaker 2 (09:43):
I would do what we've been doing for over 10, 15
years with SEO and websites atOMG.
Content is still king.
Seo is not dead.
Content is still king.
Seo is not dead.
Seo is actually more importantnow than ever because AI is
taking those classic SEOtheories and methodologies and
(10:06):
putting them up to the forefront.
It's using everything Googlecreated for those websites those
blue links underneath the mappack and it's bringing it up
because it makes so much sense.
It's all about the user givingthat end user a good result so
that they keep coming back andthey trust the browser or the AI
(10:28):
to give them a reliable result.
And at this moment, if you runqueries, you're going to see the
website coming up in 9 out of10 searches, first for AI
overviews, ai mode and chat, gpt, and it's really important that
(10:50):
the website is running fast andthat it's mobile friendly
running fast and that it'smobile friendly All of these
aspects that Google ranks fororganic website SEO ranking.
They make even more sense on AIand how AI is evolving, because
it's only going to be curated ina better way for the user, for
(11:14):
you and me.
They're going to know so muchabout us.
Ai is going to be able to grabyour information from emails,
things that you've interacted,and be like hey, okay, I see you
.
Five years ago made areservation at Bahama Breeze for
your anniversary.
Do you want to do one right now?
Speaker 1 (11:35):
I haven't been there in five years.
I never really thought of itthat way, but that is pretty
crazy that you have thathistorical data and that it can
just kind of makerecommendations based on that
historical data.
How do you see the landscape ofads like Google Ads, local
services ads, facebook ads, howthat is going to change over
(11:56):
time?
With people utilizing more AIsearch queries, how will the AI
models monetize and how do youthink that's going to change
over time?
Speaker 2 (12:11):
Oh man, yeah, that's such a great question and it's
so relevant right now becausethey totally talked about it in
yesterday's Google MarketingLive.
They're inserting ads into AIoverviews and into AI mode.
This makes Google Ads issomething that has to take a
(12:38):
backseat to local service adsfor our local SEO, local
service-based businesses, andwith this update, we're seeing
that they're using not only theorganics more than actual ads,
but they're bringing in classicGoogle Ads.
Ai Max for search campaigns isthe brand new thing that they
(13:00):
talked about.
They released.
It's going to help the businessjust get ads created out of
thin air.
You know how difficult it isright to get assets from our
clients, right.
Speaker 1 (13:14):
It is so difficult and this is what I always you
know if you're a business owner,if you're watching this podcast
right now.
Everybody has a cell phone,everybody has a camera.
You know it is essential foryour business to have this
content right.
When people are finding you,you need to be trusted, and one
(13:35):
of the ways you're trusted iswith a solid website, right?
If you don't have a goodwebsite, people aren't going to
trust you.
But another way is by havingcontent on your site, on your
social medias, on everywhere.
And so, yeah, like you said,it's really difficult to get
content from businesses, but itis so essential in 2025 and
(13:56):
beyond to have this content.
Speaker 2 (13:58):
It's so, so crucial.
Google is going to grab thecontent that you have on your
ads.
So it's like for your ads,excuse me, the content that you
have on your site.
So it's like for your ads,excuse me.
The content that you have onyour site is going to be shown
on your ads.
So if you have old images, ifyou have old services, you need
to update that if you want torun ads.
Google always had a place for,like, the landing page quality
(14:22):
score.
Right, that's still going to beeven more relevant because
Google AI is going to be able tovisit that landing page and
give it a real quality scoreDoes it have relevant content
for this keyword search?
Is it good for this user?
And after that, give it a realquality score, maybe make the ad
(14:44):
be a little cheaper or a littlemore expensive, depending on
how bad or good that landingpage is and then think about how
important it is to have new andalways updated pictures for
your site.
If Google is going to begrabbing things to update their
(15:05):
own ads, they're going to wantit.
Speaker 1 (15:08):
We've seen them ask for new pictures on the organic
side all the time, one of theways that I kind of liken it to
a client's Google businessprofile, right, if you create a
Google business profile and youseed it out and the first month
you're probably going up theranks.
But if you leave it alone anddon't touch it and don't update
(15:29):
it, don't make any posts, don'tupdate the photos, it's not
going to look like a trustedprofile, right?
Same thing with a website youwant to make sure that you're
updating things on a regularbasis there.
So, whether that's updatingyour picture, updating their
content, that's something thatwill play a factor into being
(15:52):
found and being trusted.
So I always use, when it comesto marketing, I always use trust
.
That's like the biggest wordfor me.
You want to be trusted as abusiness owner, you want to be
trusted as a marketer, right,and that's like the biggest
thing.
And I think that Google willalways want to look for that
trust, because they don't wantto send their users to a place
(16:13):
that isn't going to be trusted,where they're going to get a bad
experience or that may beclosed, you know.
So that trust factor is a bigthing, for me.
Speaker 2 (16:21):
Boom, you said that, man.
You just brought me back toGoogle's main and original
product right, and what they useto rank everything.
It's EAT, it's experience,expertise, authoritativeness and
trustworthiness.
There's the trust right.
(16:42):
They've had it since thebeginning and they continue to
build upon it.
And with trust comes a user'sreliability and coming back and
being able to create thisjuggernaut that that Google is
today.
So it's it's eat is moreimportant than ever.
(17:05):
Eat what is old is new again.
Right, to quote our friend JohnLePay.
It's really a very interestingtime and I think we're on the
ground floor of something big.
I think that there'sopportunities for so many
marketers and so many businessowners, more so than ever, to
really take advantage and getnew eyes on your campaigns on
(17:29):
your website, get new traffic,new customers in the door,
because the way that search ischanging, you have to be on the
forefront to get those newcustomers or you're going to get
left behind.
It's a referral base is onlygoing to take you so far.
Speaker 1 (17:47):
And speaking of content, what we've seen, and
especially yesterday, is thekind of like the advancement of
these AI images and video.
The video is amazing, like whatthey can do with video.
What do you think is going tobe the role of these AI videos
(18:07):
these AI created videos andimages in marketing and how will
that factor in with the trustyou know, because if we're
creating an AI video for aclient, maybe that's that might
not be the actual, you know,business itself.
It's an AI video.
How will that play a factor inthat trust and why do you feel
(18:27):
like it's being kind of pushed?
Speaker 2 (18:29):
so I mean, I think that goes back to how difficult
it is for us as a business toget assets from our clients
right, that we we manage theircampaigns and we beg for assets,
assets being pictures or videos.
Now I'm sure google has the sameissue and so that they're
making these tools so thatpeople that might not be the
(18:52):
most picture savvy, the mostvideo savvy, they can get ads
out where they want to be withthese tools that they generate.
Said, I do think people willnotice and I do think Google
itself and their AI is going tonotice, and they're going to
prioritize Human beings, willprioritize authenticity over AI.
(19:15):
I used to think, right, likeyou could, you're going to be
able to replace a lot of peoplewith AI and not have to deal
with you know personalities,this and that, but I don't think
that anymore.
I think that we're going to bein an over AI saturated world
(19:35):
and we're going to like humanbeings are going to really want
that contact, that interactionwith other human beings, and
that's another thing.
Like not to do anothershameless plug.
But OMG, national has realhuman account executives,
digital marketing specialiststhat speak to our client and
strategize and help them growtheir business right.
(19:57):
So that is a value add that'sgoing to continue to expand 100%
agreed.
Speaker 1 (20:05):
I mean, there's a lot of businesses out there that
are just using AI to createthings like websites and we we
have actual people who arecreating the websites.
We want a you know, that humanelement, that human touch, to
create exactly what the clientis looking for and to add all
the back-end information that isneeded for the success of a
(20:30):
campaign, for instance.
So we actually have real peopleworking on all of our accounts.
So that's definitely a notchand a seamless plug to OMG for
sure.
Speaker 2 (20:41):
And they're augmented with the AI tools right.
And they're augmented with theAI tools right.
We got them using AI tools todo call analysis for over 100
calls all at once using AIStudio, like Gemini 2.5 Flash
Preview 520 rolled out two daysago.
It's amazing.
(21:02):
It can analyze massive amountsof data really fast and it just
makes us better marketers.
Speaker 1 (21:09):
Honestly, it just makes us better at our jobs.
It's not, as you mentioned,it's not replacing humans, it's
just making us more efficient,right?
So it would be impossible, youknow, five years ago to analyze
100 calls for a client, but nowwe can just upload that and
analyze it and really look forpain points and try to find
(21:30):
solutions for those things.
And I think that that's likefor me personally is the biggest
value add for myself is justbeing able to take massive
amounts of data and, as youmentioned, I kind of oversee all
of the fulfillment.
I can take what a person hasdone over a month, put it into
AI, analyze their notes, analyzetheir work, analyze their KPIs
(21:53):
and really kind of determinewhat kind of employee we have,
and I think that that just makesus better as people in advance
of society as a whole.
So I think that it's been anamazing thing 100%, 100% agree
with that.
Speaker 2 (22:11):
You know, I don't think that we could end on a
better note, anthony.
It's a better society becauseof AI, and it's a better place
because of you and your team andthe hard work, guys.
Thank you for joining us onanother episode.
Uh, if you're uh following ushere to the end, please don't
forget to like and subscribe.
(22:33):
Share the video, I'm sure ifyou're getting any value of it,
someone else will too hit thatlike, button, guys.
Speaker 1 (22:41):
Come on now let's go.
Speaker 2 (22:43):
Thank you, anthony I'll see you around, bye, bye,
guys.
So that speaks to the importance of SEO, then right,
because if they're going to thewebsite first, then we need to
make sure that we have thatinformation that it's looking
for.
Speaker 2 (00:24):
Hello and welcome to another episode of the Google
Business Buzz.
Thanks for joining me, and I amproud to be accompanied by my
friend, anthony Leonardo.
He has been with OMG for over20 years.
He is the Director ofFulfillment and under him work
(00:46):
our Google organic specialists,our Google ad specialists, our
meta specialists and the websitedevelopers the whole website
department.
Anthony, thank you for joiningus today.
Speaker 1 (00:58):
I appreciate it.
I'm making my debut here, so Itruly appreciate it and ready to
have some fun.
My debut here, so I trulyappreciate it and ready to have
some fun.
Speaker 2 (01:05):
Let's go, that's right.
Thank you for joining me.
Thank you for making the debut,taking some time out of your
busy schedule.
So today I wanted to talk toyou really about websites and,
the most important thing, themost up-to-date thing is Google
Marketing Live.
Up-to-date thing is GoogleMarketing Live.
So we're recording this on May22nd 2025, a day after Google
(01:29):
Marketing Live and the takeawayshave been enormous and really
wanted to get your feedback withregards to how AI overviews and
AI mode and basically how thisis changing search and what
we're doing here at OMG to getprepared.
Speaker 1 (01:52):
Well, first of all, the landscape is changing so
much in the last year alone, Imean, I started at OMG when I
was still in college, I was 21.
And 20 years ago things were sodifferent and just over the
last year, we've seen such adrastic change in how people are
searching.
(02:12):
The way that people used tosearch historically was just go
on Google and search for things,but with AI, that has really
shifted.
You can find businesses on AInow, on Gemini, gbt, and that
has kind of changed the waywe're looking at our processes
(02:36):
and what we're doing to makesure that we are kind of in the
forefront of things right andmaking sure that the clients
that we work with are beingfound on AI.
So, with Google making thesechanges, we're really kind of
like keeping a close eye on whatwe can do on our end to ensure
(02:57):
that we're being found on allthese AI models.
Speaker 2 (03:00):
Love it.
We're keeping a close eye on AI.
That's right and it's like yousaid.
Search is changing.
It's becoming more in adialogue fashion, while he does
(03:28):
continue to do search and typein here and talks to chat, talks
to AI mode, and he feels likehe's in that movie, minority
Report, you remember where?
Speaker 1 (03:42):
Tom Cruise right.
Speaker 2 (03:44):
Where he would put the gloves on and he would be
able to move everything andinteract with the, like a 3d
space.
It does feel like that and youknow I never thought about using
ai with like my voice and andtalking to it, and it's
something we can easily do, youknow you know what I was?
Speaker 1 (04:00):
I was was watching Iron man yesterday, the original
, like the, the one where theyintroduce, you know, tony Stark,
and and he was talking to, likeJarvis, and it just brought me,
like, to this place where I wasjust like, wow, like that's not
.
We're not that far off fromthat.
Right, he's everything he'ssaying to Jarvis and I'm like,
(04:22):
well, I can just do that with AI.
Saying to Jarvis and I'm like,well, I can just do that with AI
.
Not to that extent, but we canreally just talk to AI and make
it our personal assistant.
So, yeah, just like you weretalking about Minority Report
with Tom Cruise.
It's a whole new world we livein now.
Speaker 2 (04:38):
Yeah, and the information that AI gathers
right, it's so close to beinghow I would present it to my
boss, or even myself how I wouldgather it.
And it's so close that there'sjust minimal edits that you have
to do minimal feedback.
(05:00):
But the feedback loop is alsogreat, right.
When I use AI Studio and I haveit create a blog post, I'll
read the blog that it gives meand I will give it feedback.
And the feedback loop isn'tlike with your typical writer,
right?
I used to do blogs.
I used to write for web copySEO all day.
(05:22):
Right Now, when you get thoseedits, those revisions, it kind
of hurts.
You know, it's like man.
I worked on this all day.
I thought it was great.
Now, with AI, it's like allright, this same thread.
It's giving me back exactlywhat I'm asking.
It All right.
This blog is good.
Now I want it to be for ourtowing industry.
Right, and boom.
(05:42):
It toifies the whole blog andmakes it more understandable for
that audience and with that,these updates are being picked
up by Google.
And Google is, in the futureand right now, moving towards
using a business website and allof the websites as the main
(06:02):
source of the truth to createno-transcript.
Google ads are going to show inthese AI overview and AI mode
results, right?
So with that we have to think,okay, google is going to go into
(06:23):
these landing pages and goingto evaluate how good is this
landing page for that human userthat they're trying to get to
that landing page?
And if it's not good, they'regoing to rank your ad lower and
and make your spend higher.
So it's like more importantthan ever in my mind to have a
(06:46):
website, right?
What do you think?
How do?
Speaker 1 (06:48):
you?
How do you explain that to thelayman Right?
So you understand these things.
I understand these thingsbecause we worked in marketing,
um in a, for a long time, a longtime.
But uh, let's just say that aperson x is, uh, working with a
business.
Um, how, like, let's just sayI'm a business owner and I say,
well, I have a website, it's,it's nice, it's pretty, I like
(07:08):
it, but I don't understand theback end data.
I don't understand what goesinto.
Um, you know google crawling asite and what it's looking for.
And, um, you know these aimodels crawling aside and what
it's looking for.
And these AI models crawling asite and what it's looking for.
How do you explain in layman'sterms, like, hey, you need this,
you need to add these things toyour website for your business
to succeed, for us to run yourGoogle ads, your Facebook ads,
(07:31):
all of these ads.
What do you say to thesebusiness owners?
Speaker 2 (07:34):
No, that's a great question.
I mean, it's basically like howdo you make a car run, right,
you don't see the engine withthe front end, you don't see the
engine.
It's underneath the hood, right?
That's basically what a websiteis like.
There's the front end that yousee, that has the graphics, that
has the copy.
(07:55):
It's very user-friendly.
The user finds a way around it,very easy to navigate.
But then the backend, that'sthe coding.
The coding is what Google isgoing for, right, the bots.
They call them the bots, andit's not just Google bot anymore
, it's GPT bot, it's Bing bot,it's LinkedIn bot, it's Meta bot
(08:19):
.
They all have their ownindexing bots to find and gather
information and we make sure toat OMG, just to say real quick,
shameless plug we make sure toadd these into our robotstxt so
that our clients' websites allare indexed by these bots,
including ChatGPT.
(08:39):
Now what is happening is when auser is asking for these
queries, right, I'm asking for,hey, I'm looking for a window
cleaning company here.
I'm in Sunrise Florida.
It's going to.
I'm in Sunrise Florida.
It's going to different aspectsof the web.
Right, it's going to, first andforemost, websites in that area
(09:04):
.
It's not like on Google, aclassic Google right that you
would see the Google map firstand then, underneath the links,
chat, gpt and AI overviews.
They go to the websites firstand then they go to the
different directories.
So I mean we've seen.
Speaker 1 (09:19):
So that speaks to the importance of SEO.
Then, right, because if they'regoing to the website first,
then we need to make sure thatwe have that information that
it's looking for.
Right, that the bots arelooking for.
So what would you do, if you'reworking as a marketer for a
client, to ensure that thatinformation, that relevant
(09:40):
information, is on the site?
Speaker 2 (09:43):
I would do what we've been doing for over 10, 15
years with SEO and websites atOMG.
Content is still king.
Seo is not dead.
Content is still king.
Seo is not dead.
Seo is actually more importantnow than ever because AI is
taking those classic SEOtheories and methodologies and
(10:06):
putting them up to the forefront.
It's using everything Googlecreated for those websites those
blue links underneath the mappack and it's bringing it up
because it makes so much sense.
It's all about the user givingthat end user a good result so
that they keep coming back andthey trust the browser or the AI
(10:28):
to give them a reliable result.
And at this moment, if you runqueries, you're going to see the
website coming up in 9 out of10 searches, first for AI
overviews, ai mode and chat, gpt, and it's really important that
(10:50):
the website is running fast andthat it's mobile friendly
running fast and that it'smobile friendly All of these
aspects that Google ranks fororganic website SEO ranking.
They make even more sense on AIand how AI is evolving, because
it's only going to be curated ina better way for the user, for
(11:14):
you and me.
They're going to know so muchabout us.
Ai is going to be able to grabyour information from emails,
things that you've interacted,and be like hey, okay, I see you
.
Five years ago made areservation at Bahama Breeze for
your anniversary.
Do you want to do one right now?
Speaker 1 (11:35):
I haven't been there in five years.
I never really thought of itthat way, but that is pretty
crazy that you have thathistorical data and that it can
just kind of makerecommendations based on that
historical data.
How do you see the landscape ofads like Google Ads, local
services ads, facebook ads, howthat is going to change over
(11:56):
time?
With people utilizing more AIsearch queries, how will the AI
models monetize and how do youthink that's going to change
over time?
Speaker 2 (12:11):
Oh man, yeah, that's such a great question and it's
so relevant right now becausethey totally talked about it in
yesterday's Google MarketingLive.
They're inserting ads into AIoverviews and into AI mode.
This makes Google Ads issomething that has to take a
(12:38):
backseat to local service adsfor our local SEO, local
service-based businesses, andwith this update, we're seeing
that they're using not only theorganics more than actual ads,
but they're bringing in classicGoogle Ads.
Ai Max for search campaigns isthe brand new thing that they
(13:00):
talked about.
They released.
It's going to help the businessjust get ads created out of
thin air.
You know how difficult it isright to get assets from our
clients, right.
Speaker 1 (13:14):
It is so difficult and this is what I always you
know if you're a business owner,if you're watching this podcast
right now.
Everybody has a cell phone,everybody has a camera.
You know it is essential foryour business to have this
content right.
When people are finding you,you need to be trusted, and one
(13:35):
of the ways you're trusted iswith a solid website, right?
If you don't have a goodwebsite, people aren't going to
trust you.
But another way is by havingcontent on your site, on your
social medias, on everywhere.
And so, yeah, like you said,it's really difficult to get
content from businesses, but itis so essential in 2025 and
(13:56):
beyond to have this content.
Speaker 2 (13:58):
It's so, so crucial.
Google is going to grab thecontent that you have on your
ads.
So it's like for your ads,excuse me, the content that you
have on your site.
So it's like for your ads,excuse me.
The content that you have onyour site is going to be shown
on your ads.
So if you have old images, ifyou have old services, you need
to update that if you want torun ads.
Google always had a place for,like, the landing page quality
(14:22):
score.
Right, that's still going to beeven more relevant because
Google AI is going to be able tovisit that landing page and
give it a real quality scoreDoes it have relevant content
for this keyword search?
Is it good for this user?
And after that, give it a realquality score, maybe make the ad
(14:44):
be a little cheaper or a littlemore expensive, depending on
how bad or good that landingpage is and then think about how
important it is to have new andalways updated pictures for
your site.
If Google is going to begrabbing things to update their
(15:05):
own ads, they're going to wantit.
Speaker 1 (15:08):
We've seen them ask for new pictures on the organic
side all the time, one of theways that I kind of liken it to
a client's Google businessprofile, right, if you create a
Google business profile and youseed it out and the first month
you're probably going up theranks.
But if you leave it alone anddon't touch it and don't update
(15:29):
it, don't make any posts, don'tupdate the photos, it's not
going to look like a trustedprofile, right?
Same thing with a website youwant to make sure that you're
updating things on a regularbasis there.
So, whether that's updatingyour picture, updating their
content, that's something thatwill play a factor into being
(15:52):
found and being trusted.
So I always use, when it comesto marketing, I always use trust
.
That's like the biggest wordfor me.
You want to be trusted as abusiness owner, you want to be
trusted as a marketer, right,and that's like the biggest
thing.
And I think that Google willalways want to look for that
trust, because they don't wantto send their users to a place
(16:13):
that isn't going to be trusted,where they're going to get a bad
experience or that may beclosed, you know.
So that trust factor is a bigthing, for me.
Speaker 2 (16:21):
Boom, you said that, man.
You just brought me back toGoogle's main and original
product right, and what they useto rank everything.
It's EAT, it's experience,expertise, authoritativeness and
trustworthiness.
There's the trust right.
(16:42):
They've had it since thebeginning and they continue to
build upon it.
And with trust comes a user'sreliability and coming back and
being able to create thisjuggernaut that that Google is
today.
So it's it's eat is moreimportant than ever.
(17:05):
Eat what is old is new again.
Right, to quote our friend JohnLePay.
It's really a very interestingtime and I think we're on the
ground floor of something big.
I think that there'sopportunities for so many
marketers and so many businessowners, more so than ever, to
really take advantage and getnew eyes on your campaigns on
(17:29):
your website, get new traffic,new customers in the door,
because the way that search ischanging, you have to be on the
forefront to get those newcustomers or you're going to get
left behind.
It's a referral base is onlygoing to take you so far.
Speaker 1 (17:47):
And speaking of content, what we've seen, and
especially yesterday, is thekind of like the advancement of
these AI images and video.
The video is amazing, like whatthey can do with video.
What do you think is going tobe the role of these AI videos
(18:07):
these AI created videos andimages in marketing and how will
that factor in with the trustyou know, because if we're
creating an AI video for aclient, maybe that's that might
not be the actual, you know,business itself.
It's an AI video.
How will that play a factor inthat trust and why do you feel
(18:27):
like it's being kind of pushed?
Speaker 2 (18:29):
so I mean, I think that goes back to how difficult
it is for us as a business toget assets from our clients
right, that we we manage theircampaigns and we beg for assets,
assets being pictures or videos.
Now I'm sure google has the sameissue and so that they're
making these tools so thatpeople that might not be the
(18:52):
most picture savvy, the mostvideo savvy, they can get ads
out where they want to be withthese tools that they generate.
Said, I do think people willnotice and I do think Google
itself and their AI is going tonotice, and they're going to
prioritize Human beings, willprioritize authenticity over AI.
(19:15):
I used to think, right, likeyou could, you're going to be
able to replace a lot of peoplewith AI and not have to deal
with you know personalities,this and that, but I don't think
that anymore.
I think that we're going to bein an over AI saturated world
(19:35):
and we're going to like humanbeings are going to really want
that contact, that interactionwith other human beings, and
that's another thing.
Like not to do anothershameless plug.
But OMG, national has realhuman account executives,
digital marketing specialiststhat speak to our client and
strategize and help them growtheir business right.
(19:57):
So that is a value add that'sgoing to continue to expand 100%
agreed.
Speaker 1 (20:05):
I mean, there's a lot of businesses out there that
are just using AI to createthings like websites and we we
have actual people who arecreating the websites.
We want a you know, that humanelement, that human touch, to
create exactly what the clientis looking for and to add all
the back-end information that isneeded for the success of a
(20:30):
campaign, for instance.
So we actually have real peopleworking on all of our accounts.
So that's definitely a notchand a seamless plug to OMG for
sure.
Speaker 2 (20:41):
And they're augmented with the AI tools right.
And they're augmented with theAI tools right.
We got them using AI tools todo call analysis for over 100
calls all at once using AIStudio, like Gemini 2.5 Flash
Preview 520 rolled out two daysago.
It's amazing.
(21:02):
It can analyze massive amountsof data really fast and it just
makes us better marketers.
Speaker 1 (21:09):
Honestly, it just makes us better at our jobs.
It's not, as you mentioned,it's not replacing humans, it's
just making us more efficient,right?
So it would be impossible, youknow, five years ago to analyze
100 calls for a client, but nowwe can just upload that and
analyze it and really look forpain points and try to find
(21:30):
solutions for those things.
And I think that that's likefor me personally is the biggest
value add for myself is justbeing able to take massive
amounts of data and, as youmentioned, I kind of oversee all
of the fulfillment.
I can take what a person hasdone over a month, put it into
AI, analyze their notes, analyzetheir work, analyze their KPIs
(21:53):
and really kind of determinewhat kind of employee we have,
and I think that that just makesus better as people in advance
of society as a whole.
So I think that it's been anamazing thing 100%, 100% agree
with that.
Speaker 2 (22:11):
You know, I don't think that we could end on a
better note, anthony.
It's a better society becauseof AI, and it's a better place
because of you and your team andthe hard work, guys.
Thank you for joining us onanother episode.
Uh, if you're uh following ushere to the end, please don't
forget to like and subscribe.
(22:33):
Share the video, I'm sure ifyou're getting any value of it,
someone else will too hit thatlike, button, guys.
Speaker 1 (22:41):
Come on now let's go.
Speaker 2 (22:43):
Thank you, anthony I'll see you around, bye, bye,
guys.
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