May 22, 2024 • 20 mins
As a small business owner, you're probably wondering how to reach more people online. 🤔 The good news is, you don't have to be a tech whiz to get started! 🎉
In this episode, we break down how using Google and Facebook together can be a game-changer for your business. 🤝
We'll discuss:
🛣️ Creating a smooth customer journey
🧲 Connecting with customers on Facebook & Instagram
🎯 Targeting the right audience
💰 Getting results without breaking the bank
Ready to take your marketing to the next level? 📈 Click to watch and discover how Google & Facebook can help your business thrive! 🎉
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
And even more important with AI, because now
we got to think about howconsumers are going to change
and their habits and theirbehavior is going to change with
the ease of use of AI.
And welcome to another GoogleBusiness Buzz.
(00:25):
It is again Henry and my goodfriend Jay, and we've got a good
one for you.
We are going to talk all aboutthe brand awareness factor that
is Google and meta.
We know that there are many,many places where consumers are
(00:46):
looking, consumers are searchingand consumers are hanging out,
so we want to touch on all theplaces our small business owner
audience can place theircompanies to really compete with
the rest of the crowd.
Ajay, how are you doing?
Speaker 2 (01:11):
I'm doing fantastic.
Hey everyone, hey Henry, it'sgood to be here and I'm so
excited to talk about meta orFacebook, today.
So, as you all know, henry andI are big Google fans, big
digital marketing fans, andwe're always talking about how
certain platforms in the digitalmarketing realm can complement
one another.
One example is Facebook andGoogle.
Facebook and Google are twosides of the same coin and
(01:31):
really, when we talk aboutFacebook, we want to get used to
talking about it in terms ofmeta.
Meta is how we should bespeaking about this, and meta is
huge guys.
Meta encompasses so much.
Meta encompasses WhatsApp, thisand meta is huge guys.
Meta encompasses so much.
Meta encompasses whatsapp,instagram, facebook and even
threads, which is kind of atwitter competitor that hasn't
really kicked off yet in termsof popularity, but maybe soon.
(01:53):
So why is facebook so special,henry?
What makes this something thatsmall business owners can't
afford to miss?
Speaker 1 (02:01):
sure, sure, great intro into meta, right, you know
, made a great point.
It's not just Facebook, it'sInstagram, it's WhatsApp, it's
threads.
They even have Oculus and theirmeta AI now, which is just
amazing.
But to your question, whatmakes Facebook, instagram, like,
(02:23):
really different, stand out?
It's that people hang out there, right, you know?
There's an old adage thateyeballs equals dollar signs,
and that's very true when youthink about meta, because that's
where people are looking atwhat their friends are doing.
What is their family posting ontheir stories, what their
(02:45):
friends are doing, what is theirfamily posting on their stories
.
You're going through all of thedifferent news updates from the
different channels or pages thatyou follow.
You're getting updates onlifestyle and different trends
(03:05):
that you do need to keep up with, trends that that you do need
to keep up with.
And, honestly, you know,personally, I get a lot of my
information from X, from frommeta.
Uh, instagram is pretty muchwhere I'm at and that's where
people hang out, right, you'renot, you're not bouncing from
these places.
It's it's or you're coming backafter you bounce, because it is
where you're, you're accustomedto being.
(03:28):
It's an app that's always openon the phone, right?
Instagram, for me, is alwaysopen on my phone and imagine,
you know, a scenario that hasactually happened in my
situation where my wife shesends me a message through
instagram with uh, with adessert place that she got an ad
(03:50):
to, and I'm looking at thisdessert place.
I see that it's really a nicelydone video.
So my Google mind takes me toGoogle Maps.
I want to see the reviews ontheir Google business profile.
I want to see what they'reposting there.
I want to see how far it isfrom my house to see if it is
actually a viable choice.
(04:11):
So imagine that customerjourney.
Right, it went from anInstagram ad to an Instagram
message share to another user.
Searching on Google Maps,reading reviews, clicking on
(04:33):
that direction button to analyzeright, and not only that right.
What else can you do on GoogleMaps, ajay?
Like, what's the next step?
Speaker 2 (04:41):
Oh, man, on Google Maps you can.
There's the Reserve by Googleplatform where you can actually
schedule.
You can set an appointment or areservation, a booking
essentially schedule.
You can set an appointment or areservation, a booking
essentially.
And so in this customer journeyexample, you could actually, if
it were a restaurant that yourwife had sent you an ad for, if
you'd liked, if you check themout more on Google, you liked
what people were saying aboutthem, you could actually go and
set a reservation or you couldget the directions for you know,
(05:03):
after work when you and yourwife want to go get dinner for
the family.
So that's an example of closingthe loop on the customer
journey across platforms.
Speaker 1 (05:11):
Exactly, that's exactly it, right.
And now let's add somethingelse in there.
Right, because I use iPhones.
My wife uses an iPhone, I usean iPhone, my daughter has an
iPhone.
We're an Apple device familyand I prefer using Apple Maps.
Sometimes, like it's, there areoccasions when I would use Apple
(05:31):
Maps.
So in this scenario, we add thethe calendar event to to the
Cal right With all of theinformation, the address, and
through there, I click on theaddress, it takes me to Apple
Maps and I just click go.
So it's like it's all right.
We started on, started onInstagram.
We made the reservation, whichis basically a close right, a
(05:56):
conversion on Google, and thenthe real conversion, which was
making sure that me as aconsumer gets accurate
directions to that location.
That's the actual close right,that's the conversion, because I
actually went there andfulfilled my commitment through
(06:17):
the reservation and they got mymoney right and it was a happy
experience, right All in all.
So the customer journey reallyis filled with different avenues
and you have to be everywhereyou really do as a business
owner in 2024.
Speaker 2 (06:35):
You do and what makes being on Meta so much more
intimate, everyone so much morespecial.
Think about what Henry justsaid On Google.
You're meeting your customerswhere the transactability is.
You're meeting them for a call,you're meeting them for a
message, you're meeting them fora transaction, a click them for
a transaction, a click of somekind.
On meta.
It's way more special than that.
You're meeting people wherethey're at, not just for the
(06:58):
transaction, you're meeting themas who they are.
Think about all the demographictargeting that had to happen for
henry's wife to get that adright somewhere.
In setting up those thosefacebook ads, whoever set them
up had to highlight okay, hey,I'm looking for, maybe female
age between so-and-so, who livesso-and-so, who enjoys this,
different interests, differenttaste profiles.
(07:19):
They are really whittling downinto who the person is, to be
able to target them, to showthem that ad and then ultimately
end up in that transaction.
That is a level of granularity.
It's a level of specificity interms of the audience targeting
guys.
That is unparalleled.
Google is amazing, we know this, but meta is amazing too.
Meta complements Google's whatGoogle cannot do as well.
(07:42):
You're talking highly visual,you're talking extremely
specific targeting.
So it's interest targeting.
It's meeting people wherethey're at, as who they are.
It's audience targetingdemographics, interest, behavior
, age, gender.
And then you can narrow downthe audience even more through
financials, through income.
So that's the power that is atyour fingertips as a small to
(08:02):
medium sized business owner thatyou're missing out on if you're
not taking meta seriouslyseriously.
Speaker 1 (08:13):
So, so important.
You said something so importantthere it's it's how you target
this audience, right.
And what is this audience?
This audience is already onFacebook.
They're already on Instagram,right, they're.
That's where they spend a lotof their day on their social
platforms, right.
So there, as a business owner,you are inserting yourself into
their lives, right?
They might not even have had anotion of going to eat at an
(08:38):
Indian restaurant that day, butbecause of that ad, or even just
the post that maybe somebodyre-shared that they follow, then
they are like hey, honey, whatdo you think about making
reservations here?
And the cycle begins, right.
So it's totally, totallypowerful, like you said, when
(09:03):
you combine both, because onething is inserting the idea,
educating an audience, a newaudience, gaining that following
right.
But then the other thing ismaking sure that your data is
correct, right.
So that when me, as a user, Iwant to visit that restaurant, I
get there accurately andefficiently and I'm not taken to
(09:25):
a restaurant around the cornerbecause that map marker was
incorrectly placed.
That is bad user experience andthat could lead to bad review
and many other things, even aloss in revenue, right?
I mean, the thing is everythingworks together in tandem.
You got to look at thesecomponents as a whole picture.
(09:47):
Would you agree with that, ajay?
Speaker 2 (09:50):
A thousand percent, and it's not just about one type
of campaign or one type ofconversion.
I need everyone to understandthat there are multiple campaign
types that you can run onFacebook.
There's brand awareness,there's conversions, engagements
, lead generations, phone calls,video views, website traffics.
Guys, there is so much you cando, and, just like Henry's
(10:11):
experience with his wife, I alsohave an experience where my
wife was very well targeted byan Instagram ad, and they know
that.
You know, my wife is reallyinto eco-friendly, sustainable
cotton clothing and you know,you know how the story goes.
She gets an ad and then I'm,you know, going to this store's
website to purchase a $70 pairof pants.
But that's just the power ofusing meta to again meet people
(10:35):
where they're at and as who theyare.
Nobody can do that better.
And so, Henry, what are otherdifferent types of use cases for
using meta that smallbusinesses should be apprised to
?
Speaker 1 (10:50):
or using meta, that small businesses should be
apprised to.
I mean, every time a userbegins their journey when
researching something that theyneed or something that they want
, they're gonna start somewhereand I mean honestly you need to
be everywhere that search begins.
If you're a 65 year old over 65year old you might be very used
(11:12):
to using the yellow pages,right.
That was a big deal 10, 20years ago.
The physical yellow pages was areally good resource and they
still have an online following,right.
So you got to make sure you'reon yellow pages so that you
don't avoid having that audience.
That's good money right therethat you want to have visible to
(11:33):
your business.
You want to make sure you're onYelp, because people are on
Yelp, right.
If you're an HVAC business, ifyou're a home service business,
if you're a restaurant even moreof a reason to be on Yelp.
You need to be on TripAdvisorif you're a restaurant or a
hotel.
You need to be on Houzz ifyou're a home service right,
(11:53):
there's so many places that youneed to be, so you got to really
cover the board Google,facebook, instagram it's not
even a.
We shouldn't even mention that.
That's obvious.
You should always be there andyou should have all of that
information synced up Same name,address, phone number, same
categories, same services, samelogos, same photos, same URLs,
(12:18):
because Google, meta and usersare all looking for those
signals right For that to beconsistent across the board,
looking for that, that, thosesignals, right For that to be
consistent across the board.
If me, as a user, if I start onGoogle and then I want to see
what they're posting on Facebookand the name is even slightly
different, I'm going to be, I'mgoing to be questioning, right,
and I'm going to be like what,what is this?
(12:38):
Should I use this business?
Is it the same business?
Then I have to do extra workand cross-reference the phone
numbers and stuff.
It's like no, no, you shouldreally make sure that that logo
and that business name right offthe bat, just like if you're in
the real world, just like that.
You want to keep your onlinepresence as spick and span as
(12:59):
the real world, right?
If you have a logo that isshining and prominent on your
location, right, and one ofthose letters go out, what are
you going to do?
Are you going to call the signguy to come out and fix that
letter, because it's going tolook bad without having that
shiny letter.
(13:22):
Same thing on your locations, onall of your platforms, on all
of the different publishers thatexist Apple Maps, yahoo, bing
still important Google Meta, allof these places.
They're still important, andeven more important with AI,
because now we got to thinkabout how consumers are going to
change and their habits andtheir behavior is going to
(13:43):
change with the ease of use ofAI.
I was showing you earlier whatI could do with just the Google
app right, and you just speak toit and it gives you high
quality results.
And where is it getting thisinformation from?
I've seen that the directorysites, these publishers like
MapQuest, like Yelp, like YellowPages, have seen an increase in
(14:08):
importance because of AI,because that's where they're
going, along with Instagram,facebook, google.
They're going to all of theseother places and they bring it
into that search result and theydeliver high quality results at
an ease of use.
That's incredible.
Speaker 2 (14:24):
Speaking of AI, you also showed me something
incredible with meta AI guys.
So we live in a world where,obviously, ai is a heavy hot
topic, as it should be, becauseit's going to change many things
about life as we know it.
Now.
You guys by now should all knowabout OpenAI's chat GPT.
You should know about Google'sGemini.
You should know about differenttypes of AIs coming out.
(14:45):
One AI that we haven't we'vealluded to before, that we
haven't actually spoken aboutthat we, henry and I, really got
our hands dirty playing withprior to this podcast, is Meta's
AI.
Now, henry, you showed me anexample where you, you know,
told it to portray an elephanttap dancing on the moon and it
gave us an image, but not onlywas a mode of result, an image
(15:07):
there.
You mentioned that we couldalso get short videos, that we
could also get different formsof media.
So can you speak a little bitto what SMBs, what our audience
needs to know about meta AI andhow that can help them in
marketing for their business?
Speaker 1 (15:21):
Oh man.
So yeah, this is something ourgood friend Zuck released about
two weeks ago and he becameviral when he released it.
I don't know if you saw thevideo.
He was wearing a chain, right,he was wearing a nice cool chain
.
That beard was modified.
It was placed after the fact.
He didn't have a beard but helooked really good with the
(15:43):
beard, so he went viral.
It was great, and then heleaned into it too.
So it was looked really goodwith the beard, so he went.
He went viral, it was great,and then he he leaned into it
too.
So it was also really good forfacebook.
And and how he announced metaai and this thing is is really
really another level of of ai.
I'm not.
I don't think I've seen anotherai be able to generate images
(16:04):
like this and what what you saidis legit.
Like I ask it to create orimagine a elephant tap dancing
on the moon, and here it isright.
Not only that, when I click theenter button right, it gives me
more results and it can alsoanimate these images and then it
(16:28):
can give me a video of theentire process, because the way
that it's working is that youstart typing Right Imagine an
elephant tap dancing on the moonand it starts to generate
images right as you type, so itdoesn't even wait for the prompt
to finish, it's as you type andthen, once it's done, it gives
(16:52):
you those images that you askedit for right.
The different types of optionsit gives you four different
options.
Then you can animate theseoptions and then you can make a
video of all of the images thatcame up as you typed.
It's really good.
I can see use cases like, foryou know, posts that you want to
(17:18):
insert your product in, right,like add an emergency image
towing vehicle to the surface ofthe moon, and it'll do it for
you.
Add an HVAC guy working at thetop of a tall building it'll do
(17:39):
it for you, right?
All of these use cases arecoming up, and I mean, who knows
what the future will bring?
We have DALI with, with open ai, which is also very, very
impressive, and gemini has hastheir own image, uh, creator.
So who knows where, where we'regoing with this?
(18:00):
Because it is the firstiteration, right, this is like
the technology's first evolution.
I can't wait to see where weare in a year.
Speaker 2 (18:10):
Honestly, I agree, man, it's going to be.
It's a crazy time to be alive,everyone, and it's only going to
get crazier.
So what do we do with all ofthat information and all of that
change?
We incorporate it into ourmodel of how we approach
advertising, about how weapproach doing business, and we
stay prepared.
That's the motto here at theBuzz is not being left behind,
but rather using thisinformation to stay a step ahead
(18:33):
and be very much present withthat conversation.
So, henry, I think that we saida lot of what we needed to say.
So, in conclusion, everyone, notonly is Facebook meta a visual
powerhouse, not only is it partof a cohesive marketing strategy
with, and could be a part ofthe customer journey with, again
, the example presented ofsomeone bouncing from a Facebook
(18:55):
ad getting interest or anInstagram ad to then going and
checking out the business onGoogle, going and checking out
their website, their products,their services, you name it.
Facebook also has a bunch ofunique strengths.
There's different types oftargeting that get very granular
.
There's audience targeting.
You can go by engagement, youcan go by interest, you can go
(19:17):
by who they are and meet them atwhere they are and what they do
, and that's a level of intimacy, really, that other platforms
don't do as good of a job atgetting to.
So if you want to understandwho your customers are and meet
them where they are, you betterbe doing it with Facebook and
you better be doing it in tandem, in parallel, with Google to
(19:38):
reap the most reward out of that.
So thank you, as always,everyone, for watching, for
listening.
This has been another episode ofthe Buzz.
Till next time, take care.
Speaker 1 (19:48):
Thanks guys Like comment subscribe.
Been another episode of thebuzz till next time, take care.
Thanks guys like commentsubscribe.
And even more important with AI, because now
we got to think about howconsumers are going to change
and their habits and theirbehavior is going to change with
the ease of use of AI.
And welcome to another GoogleBusiness Buzz.
(00:25):
It is again Henry and my goodfriend Jay, and we've got a good
one for you.
We are going to talk all aboutthe brand awareness factor that
is Google and meta.
We know that there are many,many places where consumers are
(00:46):
looking, consumers are searchingand consumers are hanging out,
so we want to touch on all theplaces our small business owner
audience can place theircompanies to really compete with
the rest of the crowd.
Ajay, how are you doing?
Speaker 2 (01:11):
I'm doing fantastic.
Hey everyone, hey Henry, it'sgood to be here and I'm so
excited to talk about meta orFacebook, today.
So, as you all know, henry andI are big Google fans, big
digital marketing fans, andwe're always talking about how
certain platforms in the digitalmarketing realm can complement
one another.
One example is Facebook andGoogle.
Facebook and Google are twosides of the same coin and
(01:31):
really, when we talk aboutFacebook, we want to get used to
talking about it in terms ofmeta.
Meta is how we should bespeaking about this, and meta is
huge guys.
Meta encompasses so much.
Meta encompasses WhatsApp, thisand meta is huge guys.
Meta encompasses so much.
Meta encompasses whatsapp,instagram, facebook and even
threads, which is kind of atwitter competitor that hasn't
really kicked off yet in termsof popularity, but maybe soon.
(01:53):
So why is facebook so special,henry?
What makes this something thatsmall business owners can't
afford to miss?
Speaker 1 (02:01):
sure, sure, great intro into meta, right, you know
, made a great point.
It's not just Facebook, it'sInstagram, it's WhatsApp, it's
threads.
They even have Oculus and theirmeta AI now, which is just
amazing.
But to your question, whatmakes Facebook, instagram, like,
(02:23):
really different, stand out?
It's that people hang out there, right, you know?
There's an old adage thateyeballs equals dollar signs,
and that's very true when youthink about meta, because that's
where people are looking atwhat their friends are doing.
What is their family posting ontheir stories, what their
(02:45):
friends are doing, what is theirfamily posting on their stories
.
You're going through all of thedifferent news updates from the
different channels or pages thatyou follow.
You're getting updates onlifestyle and different trends
(03:05):
that you do need to keep up with, trends that that you do need
to keep up with.
And, honestly, you know,personally, I get a lot of my
information from X, from frommeta.
Uh, instagram is pretty muchwhere I'm at and that's where
people hang out, right, you'renot, you're not bouncing from
these places.
It's it's or you're coming backafter you bounce, because it is
where you're, you're accustomedto being.
(03:28):
It's an app that's always openon the phone, right?
Instagram, for me, is alwaysopen on my phone and imagine,
you know, a scenario that hasactually happened in my
situation where my wife shesends me a message through
instagram with uh, with adessert place that she got an ad
(03:50):
to, and I'm looking at thisdessert place.
I see that it's really a nicelydone video.
So my Google mind takes me toGoogle Maps.
I want to see the reviews ontheir Google business profile.
I want to see what they'reposting there.
I want to see how far it isfrom my house to see if it is
actually a viable choice.
(04:11):
So imagine that customerjourney.
Right, it went from anInstagram ad to an Instagram
message share to another user.
Searching on Google Maps,reading reviews, clicking on
(04:33):
that direction button to analyzeright, and not only that right.
What else can you do on GoogleMaps, ajay?
Like, what's the next step?
Speaker 2 (04:41):
Oh, man, on Google Maps you can.
There's the Reserve by Googleplatform where you can actually
schedule.
You can set an appointment or areservation, a booking
essentially schedule.
You can set an appointment or areservation, a booking
essentially.
And so in this customer journeyexample, you could actually, if
it were a restaurant that yourwife had sent you an ad for, if
you'd liked, if you check themout more on Google, you liked
what people were saying aboutthem, you could actually go and
set a reservation or you couldget the directions for you know,
(05:03):
after work when you and yourwife want to go get dinner for
the family.
So that's an example of closingthe loop on the customer
journey across platforms.
Speaker 1 (05:11):
Exactly, that's exactly it, right.
And now let's add somethingelse in there.
Right, because I use iPhones.
My wife uses an iPhone, I usean iPhone, my daughter has an
iPhone.
We're an Apple device familyand I prefer using Apple Maps.
Sometimes, like it's, there areoccasions when I would use Apple
(05:31):
Maps.
So in this scenario, we add thethe calendar event to to the
Cal right With all of theinformation, the address, and
through there, I click on theaddress, it takes me to Apple
Maps and I just click go.
So it's like it's all right.
We started on, started onInstagram.
We made the reservation, whichis basically a close right, a
(05:56):
conversion on Google, and thenthe real conversion, which was
making sure that me as aconsumer gets accurate
directions to that location.
That's the actual close right,that's the conversion, because I
actually went there andfulfilled my commitment through
(06:17):
the reservation and they got mymoney right and it was a happy
experience, right All in all.
So the customer journey reallyis filled with different avenues
and you have to be everywhereyou really do as a business
owner in 2024.
Speaker 2 (06:35):
You do and what makes being on Meta so much more
intimate, everyone so much morespecial.
Think about what Henry justsaid On Google.
You're meeting your customerswhere the transactability is.
You're meeting them for a call,you're meeting them for a
message, you're meeting them fora transaction, a click them for
a transaction, a click of somekind.
On meta.
It's way more special than that.
You're meeting people wherethey're at, not just for the
(06:58):
transaction, you're meeting themas who they are.
Think about all the demographictargeting that had to happen for
henry's wife to get that adright somewhere.
In setting up those thosefacebook ads, whoever set them
up had to highlight okay, hey,I'm looking for, maybe female
age between so-and-so, who livesso-and-so, who enjoys this,
different interests, differenttaste profiles.
(07:19):
They are really whittling downinto who the person is, to be
able to target them, to showthem that ad and then ultimately
end up in that transaction.
That is a level of granularity.
It's a level of specificity interms of the audience targeting
guys.
That is unparalleled.
Google is amazing, we know this, but meta is amazing too.
Meta complements Google's whatGoogle cannot do as well.
(07:42):
You're talking highly visual,you're talking extremely
specific targeting.
So it's interest targeting.
It's meeting people wherethey're at, as who they are.
It's audience targetingdemographics, interest, behavior
, age, gender.
And then you can narrow downthe audience even more through
financials, through income.
So that's the power that is atyour fingertips as a small to
(08:02):
medium sized business owner thatyou're missing out on if you're
not taking meta seriouslyseriously.
Speaker 1 (08:13):
So, so important.
You said something so importantthere it's it's how you target
this audience, right.
And what is this audience?
This audience is already onFacebook.
They're already on Instagram,right, they're.
That's where they spend a lotof their day on their social
platforms, right.
So there, as a business owner,you are inserting yourself into
their lives, right?
They might not even have had anotion of going to eat at an
(08:38):
Indian restaurant that day, butbecause of that ad, or even just
the post that maybe somebodyre-shared that they follow, then
they are like hey, honey, whatdo you think about making
reservations here?
And the cycle begins, right.
So it's totally, totallypowerful, like you said, when
(09:03):
you combine both, because onething is inserting the idea,
educating an audience, a newaudience, gaining that following
right.
But then the other thing ismaking sure that your data is
correct, right.
So that when me, as a user, Iwant to visit that restaurant, I
get there accurately andefficiently and I'm not taken to
(09:25):
a restaurant around the cornerbecause that map marker was
incorrectly placed.
That is bad user experience andthat could lead to bad review
and many other things, even aloss in revenue, right?
I mean, the thing is everythingworks together in tandem.
You got to look at thesecomponents as a whole picture.
(09:47):
Would you agree with that, ajay?
Speaker 2 (09:50):
A thousand percent, and it's not just about one type
of campaign or one type ofconversion.
I need everyone to understandthat there are multiple campaign
types that you can run onFacebook.
There's brand awareness,there's conversions, engagements
, lead generations, phone calls,video views, website traffics.
Guys, there is so much you cando, and, just like Henry's
(10:11):
experience with his wife, I alsohave an experience where my
wife was very well targeted byan Instagram ad, and they know
that.
You know, my wife is reallyinto eco-friendly, sustainable
cotton clothing and you know,you know how the story goes.
She gets an ad and then I'm,you know, going to this store's
website to purchase a $70 pairof pants.
But that's just the power ofusing meta to again meet people
(10:35):
where they're at and as who theyare.
Nobody can do that better.
And so, Henry, what are otherdifferent types of use cases for
using meta that smallbusinesses should be apprised to
?
Speaker 1 (10:50):
or using meta, that small businesses should be
apprised to.
I mean, every time a userbegins their journey when
researching something that theyneed or something that they want
, they're gonna start somewhereand I mean honestly you need to
be everywhere that search begins.
If you're a 65 year old over 65year old you might be very used
(11:12):
to using the yellow pages,right.
That was a big deal 10, 20years ago.
The physical yellow pages was areally good resource and they
still have an online following,right.
So you got to make sure you'reon yellow pages so that you
don't avoid having that audience.
That's good money right therethat you want to have visible to
(11:33):
your business.
You want to make sure you're onYelp, because people are on
Yelp, right.
If you're an HVAC business, ifyou're a home service business,
if you're a restaurant even moreof a reason to be on Yelp.
You need to be on TripAdvisorif you're a restaurant or a
hotel.
You need to be on Houzz ifyou're a home service right,
(11:53):
there's so many places that youneed to be, so you got to really
cover the board Google,facebook, instagram it's not
even a.
We shouldn't even mention that.
That's obvious.
You should always be there andyou should have all of that
information synced up Same name,address, phone number, same
categories, same services, samelogos, same photos, same URLs,
(12:18):
because Google, meta and usersare all looking for those
signals right For that to beconsistent across the board,
looking for that, that, thosesignals, right For that to be
consistent across the board.
If me, as a user, if I start onGoogle and then I want to see
what they're posting on Facebookand the name is even slightly
different, I'm going to be, I'mgoing to be questioning, right,
and I'm going to be like what,what is this?
(12:38):
Should I use this business?
Is it the same business?
Then I have to do extra workand cross-reference the phone
numbers and stuff.
It's like no, no, you shouldreally make sure that that logo
and that business name right offthe bat, just like if you're in
the real world, just like that.
You want to keep your onlinepresence as spick and span as
(12:59):
the real world, right?
If you have a logo that isshining and prominent on your
location, right, and one ofthose letters go out, what are
you going to do?
Are you going to call the signguy to come out and fix that
letter, because it's going tolook bad without having that
shiny letter.
(13:22):
Same thing on your locations, onall of your platforms, on all
of the different publishers thatexist Apple Maps, yahoo, bing
still important Google Meta, allof these places.
They're still important, andeven more important with AI,
because now we got to thinkabout how consumers are going to
change and their habits andtheir behavior is going to
(13:43):
change with the ease of use ofAI.
I was showing you earlier whatI could do with just the Google
app right, and you just speak toit and it gives you high
quality results.
And where is it getting thisinformation from?
I've seen that the directorysites, these publishers like
MapQuest, like Yelp, like YellowPages, have seen an increase in
(14:08):
importance because of AI,because that's where they're
going, along with Instagram,facebook, google.
They're going to all of theseother places and they bring it
into that search result and theydeliver high quality results at
an ease of use.
That's incredible.
Speaker 2 (14:24):
Speaking of AI, you also showed me something
incredible with meta AI guys.
So we live in a world where,obviously, ai is a heavy hot
topic, as it should be, becauseit's going to change many things
about life as we know it.
Now.
You guys by now should all knowabout OpenAI's chat GPT.
You should know about Google'sGemini.
You should know about differenttypes of AIs coming out.
(14:45):
One AI that we haven't we'vealluded to before, that we
haven't actually spoken aboutthat we, henry and I, really got
our hands dirty playing withprior to this podcast, is Meta's
AI.
Now, henry, you showed me anexample where you, you know,
told it to portray an elephanttap dancing on the moon and it
gave us an image, but not onlywas a mode of result, an image
(15:07):
there.
You mentioned that we couldalso get short videos, that we
could also get different formsof media.
So can you speak a little bitto what SMBs, what our audience
needs to know about meta AI andhow that can help them in
marketing for their business?
Speaker 1 (15:21):
Oh man.
So yeah, this is something ourgood friend Zuck released about
two weeks ago and he becameviral when he released it.
I don't know if you saw thevideo.
He was wearing a chain, right,he was wearing a nice cool chain
.
That beard was modified.
It was placed after the fact.
He didn't have a beard but helooked really good with the
(15:43):
beard, so he went viral.
It was great, and then heleaned into it too.
So it was looked really goodwith the beard, so he went.
He went viral, it was great,and then he he leaned into it
too.
So it was also really good forfacebook.
And and how he announced metaai and this thing is is really
really another level of of ai.
I'm not.
I don't think I've seen anotherai be able to generate images
(16:04):
like this and what what you saidis legit.
Like I ask it to create orimagine a elephant tap dancing
on the moon, and here it isright.
Not only that, when I click theenter button right, it gives me
more results and it can alsoanimate these images and then it
(16:28):
can give me a video of theentire process, because the way
that it's working is that youstart typing Right Imagine an
elephant tap dancing on the moonand it starts to generate
images right as you type, so itdoesn't even wait for the prompt
to finish, it's as you type andthen, once it's done, it gives
(16:52):
you those images that you askedit for right.
The different types of optionsit gives you four different
options.
Then you can animate theseoptions and then you can make a
video of all of the images thatcame up as you typed.
It's really good.
I can see use cases like, foryou know, posts that you want to
(17:18):
insert your product in, right,like add an emergency image
towing vehicle to the surface ofthe moon, and it'll do it for
you.
Add an HVAC guy working at thetop of a tall building it'll do
(17:39):
it for you, right?
All of these use cases arecoming up, and I mean, who knows
what the future will bring?
We have DALI with, with open ai, which is also very, very
impressive, and gemini has hastheir own image, uh, creator.
So who knows where, where we'regoing with this?
(18:00):
Because it is the firstiteration, right, this is like
the technology's first evolution.
I can't wait to see where weare in a year.
Speaker 2 (18:10):
Honestly, I agree, man, it's going to be.
It's a crazy time to be alive,everyone, and it's only going to
get crazier.
So what do we do with all ofthat information and all of that
change?
We incorporate it into ourmodel of how we approach
advertising, about how weapproach doing business, and we
stay prepared.
That's the motto here at theBuzz is not being left behind,
but rather using thisinformation to stay a step ahead
(18:33):
and be very much present withthat conversation.
So, henry, I think that we saida lot of what we needed to say.
So, in conclusion, everyone, notonly is Facebook meta a visual
powerhouse, not only is it partof a cohesive marketing strategy
with, and could be a part ofthe customer journey with, again
, the example presented ofsomeone bouncing from a Facebook
(18:55):
ad getting interest or anInstagram ad to then going and
checking out the business onGoogle, going and checking out
their website, their products,their services, you name it.
Facebook also has a bunch ofunique strengths.
There's different types oftargeting that get very granular
.
There's audience targeting.
You can go by engagement, youcan go by interest, you can go
(19:17):
by who they are and meet them atwhere they are and what they do
, and that's a level of intimacy, really, that other platforms
don't do as good of a job atgetting to.
So if you want to understandwho your customers are and meet
them where they are, you betterbe doing it with Facebook and
you better be doing it in tandem, in parallel, with Google to
(19:38):
reap the most reward out of that.
So thank you, as always,everyone, for watching, for
listening.
This has been another episode ofthe Buzz.
Till next time, take care.
Speaker 1 (19:48):
Thanks guys Like comment subscribe.
Been another episode of thebuzz till next time, take care.
Thanks guys like commentsubscribe.
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