In today's episode, Eric sits down with Mark Amtower, one of the most respected voices in the government contracting (GovCon) space. With over 18 years hosting on Federal News Radio and 17 years writing for Washington Technology, Mark shares timeless insights from his decades-long career helping companies master government marketing, branding, and networking. From the days of mailed newsletters in the '80s to the LinkedIn era, Mark explains how visibility, credibility, and consistency still drive business in the federal market. He also dives deep into the state of small businesses in 2025, why consolidation and shutdowns pose new threats, and what GovCon entrepreneurs must do now to adapt, brand smarter, and thrive.
Mark also offers tactical tips on LinkedIn strategy—from optimizing your profile headline and banner to building influence through content, engagement, and authentic relationships. He reveals how only 1% of LinkedIn users post weekly, and why that tiny number creates a massive opportunity for those willing to show up, share expertise, and stand out.
Key Takeaways:
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LinkedIn remains the #1 platform for B2B and B2G visibility—with nearly 3 million feds active on the platform.
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Small businesses face their toughest market in years—success now requires brand credibility and proactive strategy, not just certifications.
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Engagement beats perfection: meaningful posts and personal follow-ups convert better than flashy marketing.
Learn more: https://federalhelpcenter.com/ https://govcongiants.org/
Mark's Linkedin: www.linkedin.com/in/
Website: https://markamtower.net/
Mark's Podcast: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/
Resources mentioned:
I'm on LinkedIn—Now What? by Jason Alba – Amazon listing: https://www.amazon.com/Im-Linkedin-Now-What-Fourth-Linkedin/dp/1600052541 Amazon
The New Rules of Marketing & PR by David Meerman Scott – Publisher's page: https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr
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