Rolex Day-Date prices start at $36,500 for a 36mm version and $40,100 for a 40mm version when purchased brand new from an authorized dealer at retail prices. However, the retail prices of a Day-Date, also known as a Rolex President watch, can quickly increase from there depending on the case and bracelet materials, as well as the use of diamonds.
What’s more, prices of pre-owned Rolex Day-Date watches vary wildly on the secondary market with factors such as age, condition, style, and materials all impacting the overall cost. For instance, the cost of an older secondhand Day-Date President in yellow gold can start as low as $8,000 (with leather straps) and $10,000 (with bracelets) while a highly collectible platinum Day-Date with an ice-blue dial and numbers written in Arabic can cost over $100,000.
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