Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.
If you've ever been introduced as someone's "assistant" despite running half their business, constantly found yourself overexplaining your value, or watched newer VAs confidently charge double your rates, this episode is for you.
The truth is, being multi-skilled and capable of handling "all the things" might actually be working against you. In this episode, I'm breaking down what I call "The Capability Curse" - why your versatility is making you invisible to premium clients and what to do about it.
Most service providers think that showcasing all their skills makes them more valuable, but premium clients' brains work differently. When you position yourself as someone who can do everything, you become everyone's backup plan but nobody's first choice for their specific problems.
Key Points Covered:
✨ Why being multi-skilled makes you invisible to premium clients (and the brain science behind it)
✨ How the reticular activating system works against generalists in business
✨ Why "unicorn-seeking" clients are not the clients you want
✨ The counterintuitive truth about specialization and premium rates
✨ A simple two-column exercise to identify your zone of genius
✨ One action step to start shifting your positioning this week
✨ Why specialists command higher rates across every industry
If you're tired of attracting clients who want everything for nothing and ready to position yourself as the go-to expert for premium clients, this episode will shift your entire approach to business positioning.
💫 Grab my free Peaceful Profits Vault for premium trainings at dancingleafsolutions.com/resources
💌 DM me "SPECIALIST" on Instagram @soulfulbizcoachandrea for my free positioning resources
Thank you for being a part of the Soulpreneur Scaling Stories community!
📅 BOOK A FREE BUSINESS AUDIT
I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit.
🎁 FREE RESOURCES
Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business.
✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.
🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website
🎧 Podcast produced and edited with love by @FerAssists 🩵
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!