9. Why growth hacking is the new marketing plus 4 easy growth hacks to action now

Hey team!!!

Today we dive into an unknown topic that’s now considered the “new marketing” approach for companies - and that is Growth Hacking.

Did you know that “Growth Hacking” is not only a new marketing philosophy/methodology/practice but it’s a VERY popular job position within startups and scale-ups...and now even for the larger organisations (just check the LinkedIn job board)!

Growth Hacking took its roots from the tech startup world as a way to rapidly experiment with tactics and hacks to drive GROWTH! Because startups generally don’t have the big marketing budgets of established companies, so they have to be super smart and extremely economical with finding novel ways to drive (customer, follower or revenue) growth.

Our recommendations this week:

1. ARTICLE: On the road to happiness by downsizing the budget by Claire Kimball (Founder of The Squiz)
2. ARTICLE: I’ll Share My Salary Information if You Share Yours from the New York Times
3. METHODOLOGY: T-Shaped Growth Hacker Model from our friends at Growth Tribe
4. TOOL: Usability Hub 
5. TOOL: Outgrow
6. TOOL: Similiar Web
7. TOOL: Crystal
8. TOOL: IBM Watson - Personality Insights

So get comfy, grab and pen and paper (as there’s heaps of tools and tips jam-packed into the ep. for you to use), and we hope you get lots out of this week’s episode!!!

Plus….

If you want some more sweet sweet inspo, check out our Insta page and please follow us at @growgetterspodcast !! :)

And if you’re still hungry for more, we've got a MONTHLY BUMPER NEWSLETTER that'll keep you up-skilled and up-to-date on all the latest tips, models, and trends - so sign up at www.growgetterspodcast.com/newsletter

Your hosts are:

Award-winning brand strategist and writer, Tanya Garma (@tanyagarma)

Forbes-listed startup founder and entrepreneur, Tiffany Hart (@tiffanyclairehart)

Head over to growgetters.io for full show notes!

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