In this episode of Growing Up B2B, Ed Delia interviews Founder and CEO, Erin Marcus. Erin delves into the complexities of family-run businesses, especially during generational transitions.
Erin shares her journey from corporate mentoring to business coaching, emphasizing the importance of clear communication and prioritizing impact over complexity. She discusses challenges like underperforming family members, the aging founder dilemma, and the need for external perspectives. Erin also draws parallels between her work with birds of prey and client relationships, highlighting the importance of understanding motivations and fostering trust.
Learn more about Erin's work HERE.
Connect with Erin on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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