In this episode of Growing Up B2B, Ed Delia interviews the President of Promotional Products at Harry Hoffer Advertising Specialties, Marcy Hoffer. Marcy shares the company’s nearly 80-year journey, beginning with her grandfather’s founding in 1946, through family transitions, and her own leadership.
She discusses the evolution of the promotional products industry, the importance of legacy, and the challenges and rewards of running a family business. Marcy emphasizes the power of storytelling, adapting to new technology, and maintaining strong client relationships, all while honoring her grandfather’s name and values.
Learn more about Marcy's work HERE.
Connect with Marcy on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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