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July 10, 2023 46 mins

William Arruda is a personal branding pioneer and the founder of CareerBlast.TV. He has written nearly 700 articles for Forbes and other publications and is an expert in personal branding.

William Arruda discusses the importance of belonging in the workplace and how it can impact employee engagement and performance. He emphasizes the need for organizations to measure and prioritize belonging and shares insights on how to create a culture of belonging that embraces individuality while still conforming to the organization's values.

For more information about William, visit: https://williamarruda.com/

Key Takeaways:

  • Belonging is a shared value that is important for individuals and organizations.
  • Creating a culture of belonging can lead to increased engagement, productivity, and retention.
  • Trust is a key component of belonging and can be built by creating an environment where individuals feel heard and valued.
  • Onboarding is a critical time to establish a sense of belonging and should focus on both the organization's brand and the individual's personal brand.

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Special thanks to all those who encouraged me to do this podcast, with a special thanks to my son Jeffrey who challenged/inspired me to do this podcast, Vinnie and Emmett who have helped to post and promote it, and Aubrey who has provided me with good, constructive feedback along the way! Love, Dad

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