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March 19, 2025 34 mins

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“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”
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We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters.

And today we're roasting the first one: Craftsman Films

Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. 

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KEY TAKEAWAYS

  • Why we're doing a newsletter roast & how you to submit yours
  • Roasting Daren’s newsletter landing page—what *not* to do with yours
  • The thank-you page mistake that might be costing subscribers
  • Breaking down the welcome email—what works, what’s missing
  • A surprising tagline Daren should be using everywhere
  • The power of storytelling and why Daren should lean into his expertise
  • Social media strategy: what he's getting right and what could be better
  •  Final takeaways: How Daren (and you!) can optimize your newsletter experience 
  • ...and more!

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If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

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