Get 30 proven strategies to grow and optimize your email list FREE >>
Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.
Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).
So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth.
→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>
KEY TAKEAWAYS
- Why we’re obsessed with Lenny’s story—and the moment his growth exploded
- What separates his content from the rest (hint: exclusivity + deep research)
- Using a mini-series as a content inflection point
- Lenny’s “Ikigai” and expanding beyond just product content
- The puzzle-piece approach to building a content library
- His exact strategy to get from 100 to 1M subscribers
- Substack recommendations: how 5,000+ newsletters helped him explode
- Podcasting as a high-ROI content machine
- Why guest posts became his growth and quality engine
- Key takeaways you can apply: quality, consistency & “stick-with-it-ness”
LINKS MENTIONED
- Lenny's Newsletter
- Lenny's 500k milestone post
- Lenny's 1M milestone post
- Chenell's Deep Dives on Lenny: Part 1 || Part 2
- Aakash Gupta's Deep Dive
- CJ Gustafson Deep Dive
- Daren Smith's newsletter roast
- 'Antisocial' Newsletter Growth Course waitlist
- Want your newsletter roasted? Submit it here.
- Growth In Reverse PRO Community
- Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
If
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.