Think you’ve mastered the sales & marketing tango? Think again. Matter Made CEO, Eli Rubel, joins GTM Innovators in Episode 3 to share key learnings from his Demand Efficiency Framework — like how to overcome marketing’s black box stigma and how to find your North Star metrics that both sales AND marketing can align on, all while determining common goals and shared objectives.
Check out these resources from Eli:
🔗 Demand Efficiency Podcast
🔗 Matter Made
🔗 NoBoringDesign
🔗 Connect with Eli on social: LinkedIn, Twitter
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora
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