Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.
In the second half of this episode, Craig is joined by Hosts Matt Amundson and Judd Borakove to dive into an awesome LinkedIn post written by Sam Jacobs, the Founder and CEO of Pavillion. Strap in for a meaty discussion of the future of partnership programs, how to overcome the difficulties in outbound sales, and the necessity for better alignment in the messaging from company leadership online.
Also, Craig mispronounces a name, Judd accidentally cuts off Matt, and Matt presents a new Approach vector.
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