All Episodes

February 2, 2024 75 mins

Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.


In the second half of this episode, Craig is joined by Hosts Matt Amundson and Judd Borakove to dive into an awesome LinkedIn post written by Sam Jacobs, the Founder and CEO of Pavillion. Strap in for a meaty discussion of the future of partnership programs, how to overcome the difficulties in outbound sales, and the necessity for better alignment in the messaging from company leadership online.


Also, Craig mispronounces a name, Judd accidentally cuts off Matt, and Matt presents a new Approach vector.


Chapters:

  • 00:00 - Introducing Special Guest Lauren Vargas
  • 04:40 - Everyone Can and Should Be a Futurist
  • 05:55 - What is Futurism?
  • 12:39 - Design Fiction vs Speculative Fiction
  • 19:24 - The State of Community in 2024
  • 24:14 - Creating a Community Pact With the Members
  • 31:46 - Everything Lauren’s Up To
  • 33:24 - Lauren’s Candid Thoughts on LinkedIn
  • 36:17 - Transition and A Quick Horticultural Conversation
  • 39:25 - Breaking Down Sam Jacob’s Post on LinkedIn
  • 44:50 - Where are the Conversations Happening? 
  • 52:33 - The Perplexing Problem with Partnerships
  • 1:10:50 - Big Picture Thoughts on Sam Jacob’s Post about Outbound
  • 1:13:19 - The Key to Your Approach Vector


Quote of the Show:

  • “I really advocate for people to explore and figure out ways in which they can bring others along on a collective imagination process. And I truly believe that's something that belongs to everyone.” - Lauren Vargas


Sponsor:


Connect with Lauren:


Shoutouts:


Follow the Show:

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Ridiculous History

Ridiculous History

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.