Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B companies, how to optimize your existing Partner-Led strategy, and what they think are the best gifts they’ve gotten as part of a salescycle.
Chapters:
- 00:00 - This is Definitely The Show
- 00:48 - Host and Guest Intros
- 05:26 - What Happened to the Efficiency of Inbound & Outbound Machines?
- 09:01 - Integrating Partners into the Whole Organization
- 34:32 - Empowering Reps to Work with Partners
- 38:06 - Potential Changes to Incentive Methodology in Sales
- 47:18 - The Biggest Challenge Coming for the Partner-Led Motion
Quotes of the Show:
- “You have to give to get” - Justin Gray
- “Selling net new is always the sexiest, but it's also the hardest.” - Josh Wagner
Connect with Guest:
- Josh Wagner’s LinkedIn: https://www.linkedin.com/in/joshwagneraz/
- Justin Gray: https://www.linkedin.com/in/inrevenue/
- In Revenue Capital Website: https://inrevenue.capital/
- The Cheat Code Podcast: https://inrevenue.capital/insights/?article_category=podcast#!
- The Cheat Code Podcast YouTube: https://www.youtube.com/@CheatCodePodcast
Shoutouts:
- Sneakers, 1992: https://www.imdb.com/title/tt0105435/?ref_=ext_shr_lnk
- Brandon del Gaudio: https://www.linkedin.com/in/brandondelgaudio/
- Chip Lewis: https://www.linkedin.com/in/chip123/
- Kyle Porter: https://www.linkedin.com/in/kyleporter/
Follow the Show:
- Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
- GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
- GTM Unfiltered Website: https://www.gtmunfiltered.com/
Ways to tune in:
- Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
- Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
- Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
- YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
- Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-un
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