Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011

Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.

Also, Craig gets a win, Judd makes a breakthrough in understanding himself, and Matt reminisces about trying to be a thought leader.

Chapters: 

• 00:00 - Where are we Going?
• 01:26 - Craig welcomes Scott to the Show
• 04:16 - What’s behind the explosion in Tech Startups and what does it mean?
• 09:57 - The Impact of AI on MarTech
• 16:38 - When AI met Cloud Data Warehouses
• 20:37 - How AI could help Users overcome the growing complexity of MarTech
• 27:52 - The secret behind HubSpot’s lasting Success
• 31:20 - What Scott is Looking out for in 2024
• 35:10 - The Pros and Cons of a ‘Super App’
• 41:38 - Craig shares his least favorite LinkedIn comments
• 46:27 - Humanizing Business Interactions and how Events can Help
• 50:13 - The Power of Data in Personalizing the Customer Experience
• 59:49 - The Resistance Against Standard Go-to-Market Play
• 01:00:38 - Reimagining the B2B Sales Process

Quote of the Show:

• “SaaS is hard to kill.” - Scott Brinker

Connect with Scott:

• LinkedIn: https://www.linkedin.com/in/sjbrinker/ 
• Twitter: https://twitter.com/chiefmartec 
• Chief Martec Website: https://chiefmartec.com/
• HubSpot Website: https://www.hubspot.com/ 
• Martech for 2024 Report: https://martechmap.typeform.com/martechfor2024 

Shoutouts: 

• Esteban Kolsky: https://www.linkedin.com/in/estebankolsky/ 
• Bobby Napiltonia: https://www.linkedin.com/in/bobby-napiltonia-8b82624/ 
• Brian Halligan: https://www.linkedin.com/in/brianhalligan/ 
• Dharmesh Shah: https://www.linkedin.com/in/dharmesh/ 
• Canva: https://www.canva.com/ 

Phrases Coined: 

• “Operational AI” - Craig Rosenberg

Follow the Show:

• Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ 
• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ 
• GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
• GTM Unfiltered Website: https://www.gtmunfiltered.com/

Ways to tune in:

• Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
• Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unf