Welcome to Hacks and Hobbies, where we explore the incredible journeys of passionate entrepreneurs and creators. I'm your host, Junaid Ahmed, and today we're diving into a truly inspiring story of family, entrepreneurship, and passion.
Imagine building a business not just as a venture, but as a bonding experience with your own child. Our guest, Greg Rollet, has done exactly that. He's the head of growth at Gromit and co-founder of Arete Shades, a sunglass brand he started with his 12-year-old son.
This isn't just another business story. It's a testament to the power of combining familial bonds with entrepreneurial spirit. Greg and his son have created more than just a product - they've built a shared experience that teaches valuable skills, creates lasting memories, and shows how passion can transform a simple idea into an exciting journey.
From baseball fields to e-commerce, from learning video editing to shipping products together, Greg and his son are redefining what a family business can look like. Get ready for an episode that will inspire, entertain, and maybe even spark your own entrepreneurial adventure.
Let's dive in!
Where to reach Our Guest
https://instagram.com/gregrollett
https://x.com/gregrollett3 Hacks to take away
Start a Business with Genuine Passion: Choose a venture that both family members truly care about, ensuring mutual excitement and commitment. For Greg and his son, their shared love of baseball became the foundation for Arete Shades.
Prioritize Skill Development Over Immediate Profits: Focus on learning and personal growth rather than rushing to monetize. Greg's approach allowed his son to develop skills in photography, video editing, marketing, and entrepreneurship while having fun.
Build an Audience Before Launching a Product: Create a media platform and develop a following first. By building distribution and connections, you create more opportunities for future business success and reduce the pressure of immediate financial returns.
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