August 5, 2025 • 30 mins
What happens when you mix a mischievous spirit, versatile design, and a new baby? For Shinyoung Park, it led to the creation of Misenver —a handbag brand born at the intersection of motherhood and entrepreneurial ambition.
In this inspiring episode, Shinyoung shares her path from fashion school in Korea to working in LA’s clothing industry, and how pregnancy became the push to finally launch her own brand. With Misenver priced in the $200–$300 range, she’s found the perfect sweet spot between fast fashion and luxury, creating simple, versatile silhouettes paired with playful touches like her signature bunny sunglasses charms.
💡 Key Takeaways
- Sometimes life’s biggest changes spark your boldest moves.
- Smart pricing and standout details can define a brand.
- Pop-ups and boutique partnerships build authentic connections.
- Building a business alongside parenthood is messy—but worth it.
Our Guest: Shinyoung Park is the founder and designer behind Misenver, a handbag brand that blends simplicity, versatility, and playful details. Her journey from fashion school graduate to mompreneur highlights the grit, creativity, and balance required to grow a brand while raising a family.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner
TikTok: / Handbagdesigner | Twitter: / Handbagdesigner
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So Miss Denver is two words combined mischievous and
versatile.
So it's fun and functionality.
That's like what I want in mybrand.
I don't want to be too crazy,but I definitely want to have
some fun.
Like when people look at myproducts, I want them to say, oh
, it's so fun, it's so versatile.
You know, but I do get a lot ofcomments like that when I'm in
(00:25):
a pop-up market, like peopleloves it and say like, oh, I
never seen these before, like myaccessories.
Speaker 2 (00:32):
Hi and welcome to Handbag Designer 101, the
podcast with your host, emilyBlumenthal, handbag industry
expert and the handbag fairygodmother.
Each week, we uncover thestories behind the handbags we
love, from the iconic brands andtop designers to the creativity
, craftsmanship and culture thatdefine the handbag world.
Whether you're a designer,collector or simply passionate
(00:53):
about handbags, this is yourfront row seat to it all.
Speaker 3 (01:05):
Welcome Shin Young Park of Miss Denver to Handbag
Designer 101, the podcast.
Welcome welcome.
Speaker 1 (01:12):
Hello, thank you so much for inviting me oh my God.
Speaker 3 (01:17):
This is part of what makes this podcast so special,
selfishly is that I get to talkto people like you, because
without people like you, there'sno newness, there's no
innovation, there's no.
This is what customers arelooking for, and I think people
tend to forget that this iswhere the innovation comes from
(01:40):
totally agree.
So how did you fall into yourbrand and how did it all get
started?
Speaker 1 (01:48):
So I graduated fashion in Korea and I worked as
a clothing designer in LA.
So my major is clothing design.
I always love like innovatingnew designs.
It has been my dream.
I started with a bag because,of course, I love bags.
But also, if I'm starting, youknow, small from the beginning,
(02:10):
it'll be easier to have likeless variety.
But yeah, I'm trying to make myown clothing line in the future
as well.
Speaker 3 (02:19):
But yes, how did you end up from Korea to LA, I, I
mean, and did your parentsapprove of you studying fashion
design?
I know that's a hard sell toanybody, but any of my Korean
friends it was like they had toput on a presentation for
approval.
Speaker 1 (02:37):
I mean, my parents were OK with anything that what
I like, they would be OK.
So, yeah, they were totallyfine with it.
I had no problem going intofashion.
It's just so much fun for me.
I had the opportunity to havean internship in LA when I was
working in Korea aftergraduating from my university,
(03:01):
yeah, after-.
Speaker 3 (03:02):
Is that a big deal?
That must have been a big dealto pack up and go to Were you
like.
Okay, that's it.
I'm moving to the US.
I'm done or I just stop by.
Speaker 1 (03:10):
I used to live in America, minnesota for five
years.
When I was young, my dad wasdoing his PhD, so I always
wanted to come back.
I think my soul is in America,oh my God.
Yes, look what they did to you.
They still, my parents, all myfamily, live in Korea.
Still, I came here to internand then I met my husband, so I
(03:36):
just that was it Staying here.
Speaker 3 (03:39):
yes, that was it.
What was your internship with?
Was it a handbag or apparel?
Speaker 1 (03:44):
It was a jeans company.
They have a huge wholesalemarket in LA.
Speaker 2 (03:50):
So denim.
Speaker 1 (03:51):
Yes, denim.
And then I have been likemoving through different
companies like clothingcompanies, jeans, and then like
jersey, and I ended up quittingmy job when I was pregnant and
that's when I thought this isthe time I should make my own
brand, because it always has hadbeen in my mind when I was in
(04:15):
college, like when I was inuniversity studying fashion.
I always wanted to make my ownbrand because I love design, I
love creating new stuff, I loveto have fun with like materials
and, yeah, you know, like when Ihad my kids, that was the most
hard time, like I had to likedevote so much time in it.
(04:36):
But then I have to like make myown brand Like this is the
right time, but it was not.
But it went all good, it wenthard.
Speaker 3 (04:47):
Isn't that crazy.
Like when you think back andyou said okay, if I'm ever going
to start a brand, it's got tobe handbags, or did you start
with apparel?
I started with handbag, so howare you like okay, I've worked
in apparel, I've worked in denim, why don't I start a handbag
line, something I've never donebefore?
How did that come to?
Speaker 1 (05:06):
be.
It is really crazy because Iknew an owner who makes bags,
the factory owner.
So that factory also makesClaire V's handbags too and I
thought it would be easier forme to start with a handbag,
because I know someone in thefactory.
It's easier.
(05:27):
It's way easier because it's sohard to like.
Speaker 3 (05:29):
Just start everything from the bottom, like yeah,
it's funny, you know, if you weactually the episode.
A few episodes ago we hadClaire V on the podcast.
Claire Vivier and she spokeabout this infamous factory and
said that without this factoryshe never would have been able
(05:53):
to start her brand, start abusiness, because they were so
integral in working with her,from like, let's do one bag,
let's do this, let's try thisout and they were able to work
with her on such smallquantities that she was able to
grow her brand from that.
Speaker 1 (06:11):
It's a factory in LA, yeah, exactly.
Speaker 3 (06:16):
I suggest everybody go back and listen to that
episode, just because it's soinspiring as to what could be
done.
I should too yes, she alsostarted it when she was having
her kid.
Exact same story.
It's nuts, though, when youthink like okay, I don't have a
day job, I just pushed thischild out.
Why don't I start a businesswhile taking care of a newborn
(06:40):
baby?
Because I don't have enough todo.
Speaker 1 (06:43):
You know, like when you reflect on that, don't you
think you're insane?
Yeah, I'm so.
I'm so happy to hear like yourview.
Cause, like that's how Ithought as well, like I would
have made my own brand no matterwhat, but it was just that
timing that I had to do it.
I felt like I had to do it.
Speaker 3 (07:04):
It was almost as if that you were seeing so clearly
that it was nuts in itself.
Like you know what, this is mytime to start a business,
Totally.
Speaker 1 (07:13):
Yes.
Speaker 3 (07:14):
Yeah, yes, how did you decide what the silhouette,
how did you decide whatmaterials?
I mean, you're very fortunate,xinyang, that you were able to
say and at least have anunderstanding of patterns and
picking out material and piecesand how things come together.
I don't like this.
(07:34):
I don't like that Because youalso have to temper how much of
a pain in the butt you are tothe factory because you want to
give your feedback, but youdon't want to give too too much
feedback, because then that'scrossing the line and you don't
(07:57):
know like do I tell?
them this, or do I not tell themthat, or do I wait for the next
meeting to share thisinformation?
It's really stressful.
Speaker 1 (08:06):
It is so stressful.
I one time remember getting sofrustrated I was like I was so
angry about like how it turnedout and then when I went to the
factory, I was all smiling, likeI wanted to like talk about it,
but then, like, when I meetthem, I just smiled at him.
It's just so hard to reallymanage with the factory, but it
(08:30):
was easier for me when I wasmanufacturing in LA.
Right now I'm trying to makesamples in Korea and manufacture
it there and it's so muchharder, like it's harder Even
with you being native speaker.
Yes, because I cannot be there.
That is a problem.
(08:51):
As you said earlier is sodifficult.
But, yeah, the benefit ofspeaking the same language with
them in Korea.
It's like much beneficialbecause I can't see other like
people not speaking Koreantrying to manufacture in Korea.
There should be like a middleperson to do it.
(09:11):
Anyways.
Speaker 3 (09:12):
How did you?
Speaker 1 (09:14):
Sorry, go ahead.
No, I was trying to say likehow I design my own product and
stuff, because that's what youwere asking.
Speaker 3 (09:23):
So how were you able to figure out, like, okay, I've
just had a baby, I mean, atleast in LA you drive.
But what was your like?
Aha, this bag is missing on themarket.
Now, if I'm going to start abusiness, it must be around this
bag.
Speaker 1 (09:38):
So, because I have been, like, I know how to make a
pattern with closings, so it'smuch easier with bags too.
Like I can make my own likepattern, like using a canvas,
and then sew it, because I havea sewing machine as well.
So I wanted to make a bag thatwill accompany with my closing
(10:01):
line in the future.
So something simple, somethingsimple company with my closing
line in the future.
So something simple, somethingsimple.
I just wanted to make somethingsimple and casual because it's
made in LA, like LA people, whatthey can wear every day and I
also put a logo on the bottom.
Emboss the logo on the bottom tostand out my brand and mostly
(10:22):
the bag designs are simple and,like I, try to be more creative
with the accessories.
I don't know if you have seenmy website.
I have like this.
Speaker 3 (10:32):
Yeah, yeah, yeah, of course, Of course.
Speaker 1 (10:34):
Bunny charms that you can put your sunglass on.
So I'm more creative with thesmall accessories right now, but
the bags are pretty simplesmall accessories right now, but
the bags are pretty simple.
Speaker 3 (10:51):
Did you do?
Because the challenges I havefound for designers who are
trained in design is that theystruggle with the research part
of it, meaning like to do acompetitive analysis of what
brands are similar and whatprice points I should
(11:12):
potentially sell and whatretailers or boutiques would
potentially sell.
And I'm not saying specific toyou, I'm just saying my
experience working with peoplewho are designers as opposed to
I have this great idea for ahandbag and then they're forced
to do all that extra workbecause they have no skill in
(11:33):
developing a product.
Did you put that work in oflike, okay, here are the other
brands that are similar to mine.
Here's the price point I thinkmy bag should be.
Here's where it should be sold.
Or was it like, okay, I'm goingto make this first bag and then
I'll just go from there?
Speaker 1 (11:51):
So I did a little research and I was aiming on
that market that will be like200 to 300 bag lines that aren't
too expensive, Retail Right, sosomething more expensive than
fast fashion but less thanhigher ends that people can
(12:15):
casually wear, but somethingthat is well-made, well-designed
, Because you know fast fashionis just like they just copy the
trend and they make it fast andwhatever you know, and it's
cheaper because they do a massproduction Right.
But I want it to be somethinghigher than that, but lower than
(12:36):
the high fashion somethinghigher than that but lower than
the high fashion.
Speaker 3 (12:41):
How are you able to come up with this?
Because obviously two to 300 atretail is that that is
absolutely a sweet spot.
But I think you learn prettyquick that without having orders
against it, it's very difficultto get economies of scale,
meaning to make your priceslower in order for you to charge
less, because that's reallytricky it is.
Speaker 1 (13:04):
So the reason I'm trying to manufacture in Korea
now is because I find out theprice range is not making much
of profit, because I was juststarting when I made that price
point and I was making it in LA.
So of course with a small batchin LA it is more expensive.
(13:26):
So I don't want to price up mybags for at least what I have on
my website.
So that's why I'm trying tomanufacture and maybe lower the
cost a little bit.
Speaker 3 (13:41):
So you essentially went into this with the
strategic mindset of saying letmy margin be smaller because I
know I'll, in theory, be able tosell more.
Speaker 1 (13:52):
So no, no, I mean I thought it wasn't enough margin
when I was first selling becauseI was just starting and I have
worked as a designer, so Ididn't have the business mind.
But while the business grows Ihave to put money in marketing
(14:13):
and stuff and I find out themargin itself is not working.
Speaker 3 (14:20):
Yeah.
Speaker 2 (14:21):
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It's a hard reality and I thinkeverybody struggles with it.
It's a hard reality and I thinkeverybody struggles with it.
(16:00):
Even if you're you know whatpeople would consider
established that it's so muchmore than just the bag.
It's like it's the.
Now, what moment?
Like, ok, I've gone through allthis, I've killed myself, I've
got the leathers, got theperfect leather, I've got the
person to make the bag.
Now I have a bag.
(16:20):
I think I know that I'm chargingmore or less the correct thing
for D to C, maybe wholesale,maybe I won't make enough out of
wholesale, but I know I needboutiques to carry because
that's marketing.
Oh damn, that way, Like, oh God, like, do I spend money on
Facebook?
Do I spend money on Google?
Do I spend money?
(16:41):
Do I try to figure out a TikTokfor a behind the scenes?
I mean, it's enough to putsomeone over the edge, like you
know.
Yes, totally, and it's onething to have a baby, where
you're essentially 24-7, butstarting a business at the same
time.
There's genuinely no time tobreathe, because then it becomes
(17:02):
like baby bag baby bag, babybag, bag, bag bag bringing the
baby to the factory.
Sit there while I work with this.
Speaker 1 (17:09):
you're okay, exactly.
Oh, my goodness, you know it sowell.
Yeah, one time I went to afactory with my baby when he was
so young, like we couldn't puthim in the school yet, like his
diaper got leaked, and that wasthe only time I didn't have a
diaper in my bag.
So I had to take him in the carseat again and then go buy the
(17:33):
diaper and then come back to thefactory.
Yeah, so many episodes.
Speaker 3 (17:41):
Tooth Factory.
Yeah, so many episodes.
I mean, if it makes you feelany better, I had that happen
with one of my kids.
Also didn't have a diaper andit's one of those things that
you know the more kids you have,the less you bring with you,
because you realize that diaperbags, much like huge weddings,
are a scam, like it's just notnecessary, you don't need a
million different things.
And it got to the point by thetime I had my third kid, I was
(18:04):
carrying around diapers and aZiploc like whatever, and I
didn't have it.
And you know it is what it is.
As moms we do whatever we haveto and like he pooped and I
didn't know what to do.
And then I'm like, well, I'llclean the diaper, I'll wipe it,
I'll put it back on him becauseI'm stuck at a factory and I
didn't have anything else to doand you're like well, we've all
(18:28):
survived a whole lot worse, yes,historically.
So he'll be OK, because you knowwhat I have to be OK.
Speaker 1 (18:35):
Yes, yes.
Speaker 3 (18:36):
Got a business to run .
Speaker 1 (18:37):
So it is what it is.
Yes, I feel much better afterhearing your story.
I thought it was only me, youknow, going through this crazy
motherhood I mean childhood,yeah.
Speaker 3 (18:50):
Well, and then you put him in the car seat.
Mind you, we don't have a car.
My kid would go back eitherwearing him in a stroller.
And then you're pushing themand you're trying not to have a
full-blown breakdown like whatam I doing, what am I doing?
Speaker 1 (19:04):
and then you look at a baby and you're like okay,
whatever, I'm just gonna keepmoving forward and I think it
worked because I was even 10years younger, so I had more,
more energy.
But now, if I think about it, Ican't do it anymore.
Speaker 3 (19:19):
It's like oh good god , no, no, no, no, no, no, no.
So what would you say like atleast 10 years in with this
brand?
And where did the name comefrom?
Speaker 1 (19:29):
so Miss Denver is two words combined mischievous and
perceptile.
So it's fun and functionality.
That's like what I want in mybrand.
I don't want to be too crazy,but I definitely want to have
some fun.
Like when people look at myproducts they want, I want them
to say, oh, it's so fun, it's soversatile.
You know, but I do get a lot ofcomments like that when I'm in
(19:54):
a pop-up market, like peoplelove it and say like, oh, I
never seen these before, like myaccessories.
Speaker 3 (20:01):
What do you think of doing pop-ups?
Do you like them?
Do you hate them?
Speaker 1 (20:06):
I think they're draining it is definitely hard,
but I do enjoy it a lot becauseI get a lot of energy from
people, like getting feedbackand talking to them and just
like showing them, because Ifeel like it's kind of one of a
kind of marketing as well,because I'm really meeting
(20:26):
people and I'm showing, I'm theowner and like how I design
these and explaining, like aboutthe materials or the design.
So it's definitely fun for me.
But I know it's because it's myown brand, it's because I have
a passion, because when I bringhelpers with me, like they will
be very exhausted, like I cansee them being very, very
(20:48):
exhausted.
They would not want to willingto come by themselves, you know,
but it's my brand, so it is fun, but I don't know how long I
will be doing it, but yeah, itis definitely good advertising.
I meet a lot of good people, alot of inspiration as well.
Speaker 3 (21:06):
You know, just to continue off that thread I have
found because pop-ups pop-upshave been around like I mean
forever, but like the early2000s, that's when they became
like overall pop ups ofeverybody being in one place and
then you know it would be atone place and then people would
(21:28):
charge you for them.
And efficient if you join forces, if one joins forces with the
boutique and then do itexclusively with them and then
have it go out to their databaseand then this way you make it
an exclusive event for theircustomers.
(21:50):
And then you say and I talkabout this a lot but you provide
the wine, the cheese, thegrapes, the crackers, the whole
nibblies and then allow theircustomers to have a preview.
And if you ask them to invitetheir best customer, tell them
pick out whatever bag you want,you get it for free, ie the
(22:11):
local influencer, but just bringyour friend's family and then
they can shop and enjoy a nightof handbags, because this way,
you know, you develop thisamazing relationship with a
store Right, and then you getthis connection with the
customers because you knowthey're coming there to shop, as
opposed to having to put onthat ta-da show with every
(22:33):
single person going by where youhave to be like this is me,
this is my story, this is theletter, this is the bag over and
, over and over again.
Speaker 1 (22:41):
Yeah, I totally agree , but that is.
I think that is when the, theboutique itself, has a good
customer themselves.
Do you know what I'm saying?
Because I I don't know if Ishould say this, but I went to
the Wolf and Badger.
Have you heard their brand?
Speaker 3 (22:56):
Of course yeah, of course yes, yes, yes, yeah.
Speaker 1 (22:58):
They had a store in New York and they asked to do a
pop-up there, but they justdidn't have much of traffic for
traffic.
Speaker 3 (23:07):
So I understand, because there's a few places
like a Wolf and Badger that dothat.
Where there's multiple brandswithin, it's like almost like a
multi-brand showroom, but it'sopen for customers as opposed to
B2B.
I think the problem with that?
It makes it tricky because it'ssuch a huge space and they've
(23:31):
so much right.
I feel like sometimes it's alot more effective to do it with
like a hometown hero boutique,like one that you know, has a
loyal customer base, one thatknows their people, the ones
that you know.
The customers come in and areexcited to see what's new
(23:51):
because, much like howbookstores have made a comeback,
boutiques have made a comebacktoo, because, yes, it's great to
shop online, but it's thatpersonalization, it's that
one-on-one attention.
So if you join forces with alocal boutique, as opposed to,
you know, people are going tolike a Wolf and Badger because
(24:14):
they know they may or may notfind something unique.
People go to their localboutique because that's where
they go.
Right, there's a big differenceand again no disrespect to Wolf
and Badger.
It's just a different kind ofcustomer and it's a different
kind of shopping experience adifferent kind of customer and
it's a different kind ofshopping experience.
(24:34):
So that's always what I say liketake advantage of your local
boutiques because they're yourbest PR, 100%.
And then they appreciate thatyou're the one and you can
always say, like any first bagsI have, I'll come to you.
First you know, and then youdevelop this lovely relationship
because then you support eachother and then they're more
likely to want to buy from youbecause you're committed to them
(24:54):
.
Speaker 1 (24:55):
Yeah, that sounds like a perfect event for me,
like if I can get to know any ofthe boutiques, like that, like
I would totally do an event.
Speaker 3 (25:05):
So, and I think that's one of the secret sauces
that I think a lot ofindependent designers tend to
forget about, because I had onedesigner I was consulting for,
and she lived in Delaware, Ithink, and she kept saying oh
you know, I need to come to NewYork to do to get to stores, I
(25:30):
need to get there.
She was a handbag designer andshe just kept saying like
there's nothing here, there'snothing here, there's nothing
here.
And I think a lot of peopletend to forget that customers
exist with money, or customersexist that want to buy things
for themselves to feel specialare not all in metropolitan
(25:52):
cities, like when I had anincubator?
the fun fact is that most of thedesigners that had come through
every time always come in withthis mindset of saying that my
customer is fabulous, she livesa fabulous lifestyle and it's
almost as if she's adjacent to anew modern Carrie Bradshaw from
(26:14):
Sex and the City.
And then the other thing I'llhear is well, my customer base
is from 16 to 70, because a mombought a bag for her daughter
and a grandmother came in andbought the bag and sent a
picture and the reality is thereis a sweet spot for your
customer age, and we always, ascreators, need to remember that
(26:38):
the people buying our product,the people who spend the money,
nine times out of 10, are livingin places that have a Walmart,
a stop sign, a school, a churchand a bar.
So, remembering, there's alwaysa local boutique where people
want to buy fabulous things,where they cater to the local
public.
So I think it's always anopportunity to get to know
(27:01):
whatever boutique is closest toyou.
Speaker 1 (27:04):
And then go from there.
I totally agree with thatBecause also, like I mean, yeah,
there is a sweet spot when I goto a pop-up markets, like
people who loves those higherend products will not come to
buy like small business stuff,it will be always a chill.
Customers who always like tolike, discover and discover, get
(27:26):
to know the owners.
Yes, those are our maincustomers, I will say.
Speaker 3 (27:32):
Right, right, you're looking for the innovators, or
the I forgot what the marketingterm is for it.
Now I'm brain farting thisfirst customer, and that's the
one that carries the influencethat then trickles down to the
other ones, because you need theones to be the innovators who
are bold, that will trysomething that nobody else has
(27:53):
Exactly, exactly, yes, so you'vebeen doing this for 10 years at
this point, right?
So your kids are older now,right?
Speaker 1 (28:04):
My son is turning 10.
Speaker 3 (28:07):
Oh, wow, okay.
Speaker 1 (28:08):
So next month.
Speaker 3 (28:10):
Oh wow, so it's a full, full circle moment.
Speaker 1 (28:13):
It is yes.
Speaker 3 (28:16):
What made you decide that, going through this 10 year
cycle, that it was time for youto try and look to Korea for
production?
Speaker 1 (28:26):
Because the factory and manufacturing in LA has
limits, because it's a smallfactory, they don't have all the
different kinds of machines,and now I'm trying to design
something different Becausemostly it's simple.
It will remain simple, butthere's some techniques.
When you make the bags, youneed a certain kind of machines
(28:48):
to sew.
So, yes, so that's one of thereason why, like, and also as I
said earlier, I'm trying to cutthe cost a little bit down.
But because I am not massproducing, of course the cost
can't be that cheap and korea isnot that cheap in general.
(29:09):
But yeah, I'm definitelypositive they will make more
delicate bags than here.
It's like a little differentstyle.
Speaker 3 (29:21):
Yeah, I mean, I listen, I am.
And for those of you tuning in,shin Young's beautiful brand is
going to be at our incredibleit Bag X New York.
Now for the trade show that'scoming up in New York at the
Javits Center August 3rd through5th when this airs.
It may or may not be before andor after that, but I'm very
(29:44):
excited for buyers to learnabout you and for new handbag
fans to buy your bags.
How can we find you?
Follow you, learn more aboutyour brand.
Speaker 1 (29:56):
So we have a website, missenvercom, and I also have
an Instagram M-I-S and theunderscore E-N, underscore V-E-R
, so you can always send amessage through Instagram.
I will reply.
Or you can always send amessage through Instagram, I
will reply, or you can check ourwebsite.
Speaker 3 (30:14):
Okay, and spell out your brand name for the website,
just so everybody knows.
Speaker 1 (30:18):
So it's M-I-S-E-N-V-E-R.
Dot com, dot com.
Speaker 3 (30:24):
Amazing Sinyoung.
Thank you so much for joiningus today.
I can't wait for people to seemore of what's to come.
Speaker 1 (30:31):
Thank you so much for having us today.
I can't wait for people to seemore of what's to come.
Thank you so much for having me.
Speaker 2 (30:34):
Thanks for listening.
Don't forget to rate and review, and follow us on every single
platform at Handbag Designer.
Thanks so much.
See you next time.
So Miss Denver is two words combined mischievous and
versatile.
So it's fun and functionality.
That's like what I want in mybrand.
I don't want to be too crazy,but I definitely want to have
some fun.
Like when people look at myproducts, I want them to say, oh
, it's so fun, it's so versatile.
You know, but I do get a lot ofcomments like that when I'm in
(00:25):
a pop-up market, like peopleloves it and say like, oh, I
never seen these before, like myaccessories.
Speaker 2 (00:32):
Hi and welcome to Handbag Designer 101, the
podcast with your host, emilyBlumenthal, handbag industry
expert and the handbag fairygodmother.
Each week, we uncover thestories behind the handbags we
love, from the iconic brands andtop designers to the creativity
, craftsmanship and culture thatdefine the handbag world.
Whether you're a designer,collector or simply passionate
(00:53):
about handbags, this is yourfront row seat to it all.
Speaker 3 (01:05):
Welcome Shin Young Park of Miss Denver to Handbag
Designer 101, the podcast.
Welcome welcome.
Speaker 1 (01:12):
Hello, thank you so much for inviting me oh my God.
Speaker 3 (01:17):
This is part of what makes this podcast so special,
selfishly is that I get to talkto people like you, because
without people like you, there'sno newness, there's no
innovation, there's no.
This is what customers arelooking for, and I think people
tend to forget that this iswhere the innovation comes from
(01:40):
totally agree.
So how did you fall into yourbrand and how did it all get
started?
Speaker 1 (01:48):
So I graduated fashion in Korea and I worked as
a clothing designer in LA.
So my major is clothing design.
I always love like innovatingnew designs.
It has been my dream.
I started with a bag because,of course, I love bags.
But also, if I'm starting, youknow, small from the beginning,
(02:10):
it'll be easier to have likeless variety.
But yeah, I'm trying to make myown clothing line in the future
as well.
Speaker 3 (02:19):
But yes, how did you end up from Korea to LA, I, I
mean, and did your parentsapprove of you studying fashion
design?
I know that's a hard sell toanybody, but any of my Korean
friends it was like they had toput on a presentation for
approval.
Speaker 1 (02:37):
I mean, my parents were OK with anything that what
I like, they would be OK.
So, yeah, they were totallyfine with it.
I had no problem going intofashion.
It's just so much fun for me.
I had the opportunity to havean internship in LA when I was
working in Korea aftergraduating from my university,
(03:01):
yeah, after-.
Speaker 3 (03:02):
Is that a big deal?
That must have been a big dealto pack up and go to Were you
like.
Okay, that's it.
I'm moving to the US.
I'm done or I just stop by.
Speaker 1 (03:10):
I used to live in America, minnesota for five
years.
When I was young, my dad wasdoing his PhD, so I always
wanted to come back.
I think my soul is in America,oh my God.
Yes, look what they did to you.
They still, my parents, all myfamily, live in Korea.
Still, I came here to internand then I met my husband, so I
(03:36):
just that was it Staying here.
Speaker 3 (03:39):
yes, that was it.
What was your internship with?
Was it a handbag or apparel?
Speaker 1 (03:44):
It was a jeans company.
They have a huge wholesalemarket in LA.
Speaker 2 (03:50):
So denim.
Speaker 1 (03:51):
Yes, denim.
And then I have been likemoving through different
companies like clothingcompanies, jeans, and then like
jersey, and I ended up quittingmy job when I was pregnant and
that's when I thought this isthe time I should make my own
brand, because it always has hadbeen in my mind when I was in
(04:15):
college, like when I was inuniversity studying fashion.
I always wanted to make my ownbrand because I love design, I
love creating new stuff, I loveto have fun with like materials
and, yeah, you know, like when Ihad my kids, that was the most
hard time, like I had to likedevote so much time in it.
(04:36):
But then I have to like make myown brand Like this is the
right time, but it was not.
But it went all good, it wenthard.
Speaker 3 (04:47):
Isn't that crazy.
Like when you think back andyou said okay, if I'm ever going
to start a brand, it's got tobe handbags, or did you start
with apparel?
I started with handbag, so howare you like okay, I've worked
in apparel, I've worked in denim, why don't I start a handbag
line, something I've never donebefore?
How did that come to?
Speaker 1 (05:06):
be.
It is really crazy because Iknew an owner who makes bags,
the factory owner.
So that factory also makesClaire V's handbags too and I
thought it would be easier forme to start with a handbag,
because I know someone in thefactory.
It's easier.
(05:27):
It's way easier because it's sohard to like.
Speaker 3 (05:29):
Just start everything from the bottom, like yeah,
it's funny, you know, if you weactually the episode.
A few episodes ago we hadClaire V on the podcast.
Claire Vivier and she spokeabout this infamous factory and
said that without this factoryshe never would have been able
(05:53):
to start her brand, start abusiness, because they were so
integral in working with her,from like, let's do one bag,
let's do this, let's try thisout and they were able to work
with her on such smallquantities that she was able to
grow her brand from that.
Speaker 1 (06:11):
It's a factory in LA, yeah, exactly.
Speaker 3 (06:16):
I suggest everybody go back and listen to that
episode, just because it's soinspiring as to what could be
done.
I should too yes, she alsostarted it when she was having
her kid.
Exact same story.
It's nuts, though, when youthink like okay, I don't have a
day job, I just pushed thischild out.
Why don't I start a businesswhile taking care of a newborn
(06:40):
baby?
Because I don't have enough todo.
Speaker 1 (06:43):
You know, like when you reflect on that, don't you
think you're insane?
Yeah, I'm so.
I'm so happy to hear like yourview.
Cause, like that's how Ithought as well, like I would
have made my own brand no matterwhat, but it was just that
timing that I had to do it.
I felt like I had to do it.
Speaker 3 (07:04):
It was almost as if that you were seeing so clearly
that it was nuts in itself.
Like you know what, this is mytime to start a business,
Totally.
Speaker 1 (07:13):
Yes.
Speaker 3 (07:14):
Yeah, yes, how did you decide what the silhouette,
how did you decide whatmaterials?
I mean, you're very fortunate,xinyang, that you were able to
say and at least have anunderstanding of patterns and
picking out material and piecesand how things come together.
I don't like this.
(07:34):
I don't like that Because youalso have to temper how much of
a pain in the butt you are tothe factory because you want to
give your feedback, but youdon't want to give too too much
feedback, because then that'scrossing the line and you don't
(07:57):
know like do I tell?
them this, or do I not tell themthat, or do I wait for the next
meeting to share thisinformation?
It's really stressful.
Speaker 1 (08:06):
It is so stressful.
I one time remember getting sofrustrated I was like I was so
angry about like how it turnedout and then when I went to the
factory, I was all smiling, likeI wanted to like talk about it,
but then, like, when I meetthem, I just smiled at him.
It's just so hard to reallymanage with the factory, but it
(08:30):
was easier for me when I wasmanufacturing in LA.
Right now I'm trying to makesamples in Korea and manufacture
it there and it's so muchharder, like it's harder Even
with you being native speaker.
Yes, because I cannot be there.
That is a problem.
(08:51):
As you said earlier is sodifficult.
But, yeah, the benefit ofspeaking the same language with
them in Korea.
It's like much beneficialbecause I can't see other like
people not speaking Koreantrying to manufacture in Korea.
There should be like a middleperson to do it.
(09:11):
Anyways.
Speaker 3 (09:12):
How did you?
Speaker 1 (09:14):
Sorry, go ahead.
No, I was trying to say likehow I design my own product and
stuff, because that's what youwere asking.
Speaker 3 (09:23):
So how were you able to figure out, like, okay, I've
just had a baby, I mean, atleast in LA you drive.
But what was your like?
Aha, this bag is missing on themarket.
Now, if I'm going to start abusiness, it must be around this
bag.
Speaker 1 (09:38):
So, because I have been, like, I know how to make a
pattern with closings, so it'smuch easier with bags too.
Like I can make my own likepattern, like using a canvas,
and then sew it, because I havea sewing machine as well.
So I wanted to make a bag thatwill accompany with my closing
(10:01):
line in the future.
So something simple, somethingsimple company with my closing
line in the future.
So something simple, somethingsimple.
I just wanted to make somethingsimple and casual because it's
made in LA, like LA people, whatthey can wear every day and I
also put a logo on the bottom.
Emboss the logo on the bottom tostand out my brand and mostly
(10:22):
the bag designs are simple and,like I, try to be more creative
with the accessories.
I don't know if you have seenmy website.
I have like this.
Speaker 3 (10:32):
Yeah, yeah, yeah, of course, Of course.
Speaker 1 (10:34):
Bunny charms that you can put your sunglass on.
So I'm more creative with thesmall accessories right now, but
the bags are pretty simplesmall accessories right now, but
the bags are pretty simple.
Speaker 3 (10:51):
Did you do?
Because the challenges I havefound for designers who are
trained in design is that theystruggle with the research part
of it, meaning like to do acompetitive analysis of what
brands are similar and whatprice points I should
(11:12):
potentially sell and whatretailers or boutiques would
potentially sell.
And I'm not saying specific toyou, I'm just saying my
experience working with peoplewho are designers as opposed to
I have this great idea for ahandbag and then they're forced
to do all that extra workbecause they have no skill in
(11:33):
developing a product.
Did you put that work in oflike, okay, here are the other
brands that are similar to mine.
Here's the price point I thinkmy bag should be.
Here's where it should be sold.
Or was it like, okay, I'm goingto make this first bag and then
I'll just go from there?
Speaker 1 (11:51):
So I did a little research and I was aiming on
that market that will be like200 to 300 bag lines that aren't
too expensive, Retail Right, sosomething more expensive than
fast fashion but less thanhigher ends that people can
(12:15):
casually wear, but somethingthat is well-made, well-designed
, Because you know fast fashionis just like they just copy the
trend and they make it fast andwhatever you know, and it's
cheaper because they do a massproduction Right.
But I want it to be somethinghigher than that, but lower than
(12:36):
the high fashion somethinghigher than that but lower than
the high fashion.
Speaker 3 (12:41):
How are you able to come up with this?
Because obviously two to 300 atretail is that that is
absolutely a sweet spot.
But I think you learn prettyquick that without having orders
against it, it's very difficultto get economies of scale,
meaning to make your priceslower in order for you to charge
less, because that's reallytricky it is.
Speaker 1 (13:04):
So the reason I'm trying to manufacture in Korea
now is because I find out theprice range is not making much
of profit, because I was juststarting when I made that price
point and I was making it in LA.
So of course with a small batchin LA it is more expensive.
(13:26):
So I don't want to price up mybags for at least what I have on
my website.
So that's why I'm trying tomanufacture and maybe lower the
cost a little bit.
Speaker 3 (13:41):
So you essentially went into this with the
strategic mindset of saying letmy margin be smaller because I
know I'll, in theory, be able tosell more.
Speaker 1 (13:52):
So no, no, I mean I thought it wasn't enough margin
when I was first selling becauseI was just starting and I have
worked as a designer, so Ididn't have the business mind.
But while the business grows Ihave to put money in marketing
(14:13):
and stuff and I find out themargin itself is not working.
Speaker 3 (14:20):
Yeah.
Speaker 2 (14:21):
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It's a hard reality and I thinkeverybody struggles with it.
It's a hard reality and I thinkeverybody struggles with it.
(16:00):
Even if you're you know whatpeople would consider
established that it's so muchmore than just the bag.
It's like it's the.
Now, what moment?
Like, ok, I've gone through allthis, I've killed myself, I've
got the leathers, got theperfect leather, I've got the
person to make the bag.
Now I have a bag.
(16:20):
I think I know that I'm chargingmore or less the correct thing
for D to C, maybe wholesale,maybe I won't make enough out of
wholesale, but I know I needboutiques to carry because
that's marketing.
Oh damn, that way, Like, oh God, like, do I spend money on
Facebook?
Do I spend money on Google?
Do I spend money?
(16:41):
Do I try to figure out a TikTokfor a behind the scenes?
I mean, it's enough to putsomeone over the edge, like you
know.
Yes, totally, and it's onething to have a baby, where
you're essentially 24-7, butstarting a business at the same
time.
There's genuinely no time tobreathe, because then it becomes
(17:02):
like baby bag baby bag, babybag, bag, bag bag bringing the
baby to the factory.
Sit there while I work with this.
Speaker 1 (17:09):
you're okay, exactly.
Oh, my goodness, you know it sowell.
Yeah, one time I went to afactory with my baby when he was
so young, like we couldn't puthim in the school yet, like his
diaper got leaked, and that wasthe only time I didn't have a
diaper in my bag.
So I had to take him in the carseat again and then go buy the
(17:33):
diaper and then come back to thefactory.
Yeah, so many episodes.
Speaker 3 (17:41):
Tooth Factory.
Yeah, so many episodes.
I mean, if it makes you feelany better, I had that happen
with one of my kids.
Also didn't have a diaper andit's one of those things that
you know the more kids you have,the less you bring with you,
because you realize that diaperbags, much like huge weddings,
are a scam, like it's just notnecessary, you don't need a
million different things.
And it got to the point by thetime I had my third kid, I was
(18:04):
carrying around diapers and aZiploc like whatever, and I
didn't have it.
And you know it is what it is.
As moms we do whatever we haveto and like he pooped and I
didn't know what to do.
And then I'm like, well, I'llclean the diaper, I'll wipe it,
I'll put it back on him becauseI'm stuck at a factory and I
didn't have anything else to doand you're like well, we've all
(18:28):
survived a whole lot worse, yes,historically.
So he'll be OK, because you knowwhat I have to be OK.
Speaker 1 (18:35):
Yes, yes.
Speaker 3 (18:36):
Got a business to run .
Speaker 1 (18:37):
So it is what it is.
Yes, I feel much better afterhearing your story.
I thought it was only me, youknow, going through this crazy
motherhood I mean childhood,yeah.
Speaker 3 (18:50):
Well, and then you put him in the car seat.
Mind you, we don't have a car.
My kid would go back eitherwearing him in a stroller.
And then you're pushing themand you're trying not to have a
full-blown breakdown like whatam I doing, what am I doing?
Speaker 1 (19:04):
and then you look at a baby and you're like okay,
whatever, I'm just gonna keepmoving forward and I think it
worked because I was even 10years younger, so I had more,
more energy.
But now, if I think about it, Ican't do it anymore.
Speaker 3 (19:19):
It's like oh good god , no, no, no, no, no, no, no.
So what would you say like atleast 10 years in with this
brand?
And where did the name comefrom?
Speaker 1 (19:29):
so Miss Denver is two words combined mischievous and
perceptile.
So it's fun and functionality.
That's like what I want in mybrand.
I don't want to be too crazy,but I definitely want to have
some fun.
Like when people look at myproducts they want, I want them
to say, oh, it's so fun, it's soversatile.
You know, but I do get a lot ofcomments like that when I'm in
(19:54):
a pop-up market, like peoplelove it and say like, oh, I
never seen these before, like myaccessories.
Speaker 3 (20:01):
What do you think of doing pop-ups?
Do you like them?
Do you hate them?
Speaker 1 (20:06):
I think they're draining it is definitely hard,
but I do enjoy it a lot becauseI get a lot of energy from
people, like getting feedbackand talking to them and just
like showing them, because Ifeel like it's kind of one of a
kind of marketing as well,because I'm really meeting
(20:26):
people and I'm showing, I'm theowner and like how I design
these and explaining, like aboutthe materials or the design.
So it's definitely fun for me.
But I know it's because it's myown brand, it's because I have
a passion, because when I bringhelpers with me, like they will
be very exhausted, like I cansee them being very, very
(20:48):
exhausted.
They would not want to willingto come by themselves, you know,
but it's my brand, so it is fun, but I don't know how long I
will be doing it, but yeah, itis definitely good advertising.
I meet a lot of good people, alot of inspiration as well.
Speaker 3 (21:06):
You know, just to continue off that thread I have
found because pop-ups pop-upshave been around like I mean
forever, but like the early2000s, that's when they became
like overall pop ups ofeverybody being in one place and
then you know it would be atone place and then people would
(21:28):
charge you for them.
And efficient if you join forces, if one joins forces with the
boutique and then do itexclusively with them and then
have it go out to their databaseand then this way you make it
an exclusive event for theircustomers.
(21:50):
And then you say and I talkabout this a lot but you provide
the wine, the cheese, thegrapes, the crackers, the whole
nibblies and then allow theircustomers to have a preview.
And if you ask them to invitetheir best customer, tell them
pick out whatever bag you want,you get it for free, ie the
(22:11):
local influencer, but just bringyour friend's family and then
they can shop and enjoy a nightof handbags, because this way,
you know, you develop thisamazing relationship with a
store Right, and then you getthis connection with the
customers because you knowthey're coming there to shop, as
opposed to having to put onthat ta-da show with every
(22:33):
single person going by where youhave to be like this is me,
this is my story, this is theletter, this is the bag over and
, over and over again.
Speaker 1 (22:41):
Yeah, I totally agree , but that is.
I think that is when the, theboutique itself, has a good
customer themselves.
Do you know what I'm saying?
Because I I don't know if Ishould say this, but I went to
the Wolf and Badger.
Have you heard their brand?
Speaker 3 (22:56):
Of course yeah, of course yes, yes, yes, yeah.
Speaker 1 (22:58):
They had a store in New York and they asked to do a
pop-up there, but they justdidn't have much of traffic for
traffic.
Speaker 3 (23:07):
So I understand, because there's a few places
like a Wolf and Badger that dothat.
Where there's multiple brandswithin, it's like almost like a
multi-brand showroom, but it'sopen for customers as opposed to
B2B.
I think the problem with that?
It makes it tricky because it'ssuch a huge space and they've
(23:31):
so much right.
I feel like sometimes it's alot more effective to do it with
like a hometown hero boutique,like one that you know, has a
loyal customer base, one thatknows their people, the ones
that you know.
The customers come in and areexcited to see what's new
(23:51):
because, much like howbookstores have made a comeback,
boutiques have made a comebacktoo, because, yes, it's great to
shop online, but it's thatpersonalization, it's that
one-on-one attention.
So if you join forces with alocal boutique, as opposed to,
you know, people are going tolike a Wolf and Badger because
(24:14):
they know they may or may notfind something unique.
People go to their localboutique because that's where
they go.
Right, there's a big differenceand again no disrespect to Wolf
and Badger.
It's just a different kind ofcustomer and it's a different
kind of shopping experience adifferent kind of customer and
it's a different kind ofshopping experience.
(24:34):
So that's always what I say liketake advantage of your local
boutiques because they're yourbest PR, 100%.
And then they appreciate thatyou're the one and you can
always say, like any first bagsI have, I'll come to you.
First you know, and then youdevelop this lovely relationship
because then you support eachother and then they're more
likely to want to buy from youbecause you're committed to them
(24:54):
.
Speaker 1 (24:55):
Yeah, that sounds like a perfect event for me,
like if I can get to know any ofthe boutiques, like that, like
I would totally do an event.
Speaker 3 (25:05):
So, and I think that's one of the secret sauces
that I think a lot ofindependent designers tend to
forget about, because I had onedesigner I was consulting for,
and she lived in Delaware, Ithink, and she kept saying oh
you know, I need to come to NewYork to do to get to stores, I
(25:30):
need to get there.
She was a handbag designer andshe just kept saying like
there's nothing here, there'snothing here, there's nothing
here.
And I think a lot of peopletend to forget that customers
exist with money, or customersexist that want to buy things
for themselves to feel specialare not all in metropolitan
(25:52):
cities, like when I had anincubator?
the fun fact is that most of thedesigners that had come through
every time always come in withthis mindset of saying that my
customer is fabulous, she livesa fabulous lifestyle and it's
almost as if she's adjacent to anew modern Carrie Bradshaw from
(26:14):
Sex and the City.
And then the other thing I'llhear is well, my customer base
is from 16 to 70, because a mombought a bag for her daughter
and a grandmother came in andbought the bag and sent a
picture and the reality is thereis a sweet spot for your
customer age, and we always, ascreators, need to remember that
(26:38):
the people buying our product,the people who spend the money,
nine times out of 10, are livingin places that have a Walmart,
a stop sign, a school, a churchand a bar.
So, remembering, there's alwaysa local boutique where people
want to buy fabulous things,where they cater to the local
public.
So I think it's always anopportunity to get to know
(27:01):
whatever boutique is closest toyou.
Speaker 1 (27:04):
And then go from there.
I totally agree with thatBecause also, like I mean, yeah,
there is a sweet spot when I goto a pop-up markets, like
people who loves those higherend products will not come to
buy like small business stuff,it will be always a chill.
Customers who always like tolike, discover and discover, get
(27:26):
to know the owners.
Yes, those are our maincustomers, I will say.
Speaker 3 (27:32):
Right, right, you're looking for the innovators, or
the I forgot what the marketingterm is for it.
Now I'm brain farting thisfirst customer, and that's the
one that carries the influencethat then trickles down to the
other ones, because you need theones to be the innovators who
are bold, that will trysomething that nobody else has
(27:53):
Exactly, exactly, yes, so you'vebeen doing this for 10 years at
this point, right?
So your kids are older now,right?
Speaker 1 (28:04):
My son is turning 10.
Speaker 3 (28:07):
Oh, wow, okay.
Speaker 1 (28:08):
So next month.
Speaker 3 (28:10):
Oh wow, so it's a full, full circle moment.
Speaker 1 (28:13):
It is yes.
Speaker 3 (28:16):
What made you decide that, going through this 10 year
cycle, that it was time for youto try and look to Korea for
production?
Speaker 1 (28:26):
Because the factory and manufacturing in LA has
limits, because it's a smallfactory, they don't have all the
different kinds of machines,and now I'm trying to design
something different Becausemostly it's simple.
It will remain simple, butthere's some techniques.
When you make the bags, youneed a certain kind of machines
(28:48):
to sew.
So, yes, so that's one of thereason why, like, and also as I
said earlier, I'm trying to cutthe cost a little bit down.
But because I am not massproducing, of course the cost
can't be that cheap and korea isnot that cheap in general.
(29:09):
But yeah, I'm definitelypositive they will make more
delicate bags than here.
It's like a little differentstyle.
Speaker 3 (29:21):
Yeah, I mean, I listen, I am.
And for those of you tuning in,shin Young's beautiful brand is
going to be at our incredibleit Bag X New York.
Now for the trade show that'scoming up in New York at the
Javits Center August 3rd through5th when this airs.
It may or may not be before andor after that, but I'm very
(29:44):
excited for buyers to learnabout you and for new handbag
fans to buy your bags.
How can we find you?
Follow you, learn more aboutyour brand.
Speaker 1 (29:56):
So we have a website, missenvercom, and I also have
an Instagram M-I-S and theunderscore E-N, underscore V-E-R
, so you can always send amessage through Instagram.
I will reply.
Or you can always send amessage through Instagram, I
will reply, or you can check ourwebsite.
Speaker 3 (30:14):
Okay, and spell out your brand name for the website,
just so everybody knows.
Speaker 1 (30:18):
So it's M-I-S-E-N-V-E-R.
Dot com, dot com.
Speaker 3 (30:24):
Amazing Sinyoung.
Thank you so much for joiningus today.
I can't wait for people to seemore of what's to come.
Speaker 1 (30:31):
Thank you so much for having us today.
I can't wait for people to seemore of what's to come.
Thank you so much for having me.
Speaker 2 (30:34):
Thanks for listening.
Don't forget to rate and review, and follow us on every single
platform at Handbag Designer.
Thanks so much.
See you next time.
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