Ginna Christensen, a creative recovery expert, shares her journey in helping individuals reclaim their creative spark amid the pervasive threat of burnout. Burnout doesn’t just slow us down—it erodes our ability to create, innovate, and lead. In this episode, Ginna discusses the early signs of burnout, the social shifts driving its rise, and the challenges of sustaining creativity in an always-on culture.
Takeaway Points
Recognizing Burnout: Learn how burnout has moved from a personal struggle to a widespread crisis, reshaping creative industries.
The Role of Community: Discover how platforms like Substack offer a fresh alternative to social media for connection and long-form expression.
Authentic Leadership: Explore the power of aligning leadership with personal values to foster sustainable success.
Our Guest, Ginna Christensen is a creative strategist and coach dedicated to helping individuals overcome burnout and rediscover their passion. Through her Creative Comeback program, Ginna provides tools to cultivate sustainable creativity, build supportive communities, and navigate career transitions with confidence. Her insights highlight the power of resilience, empathy, and long-form expression in today’s fast-paced digital landscape. 🎧 Don’t miss this inspiring conversation with Ginna Christensen.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
Buy Emily’s Books: “Handbag Designer 101” & “Savvy Suzanna’s Amazing Adventures in Handbags”
Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner
TikTok: / Handbagdesigner | Twitter: / Handbagdesigner
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What I want to help people do is be able to
recognize the signs early, sothey can make adjustments,
because you're losing so muchtime, so much efficiency, so
much creativity, so mucheffectiveness, and if you're a
leader, just think about how youmight be impacting your team.
Speaker 2 (00:18):
Hi and welcome to Handbag Designer 101, the
podcast with your host, emilyBlumenthal, handbag industry
expert and the handbag fairygodmother.
Each week, we uncover thestories behind the handbags we
love, from the iconic brands andtop designers to the creativity
, craftsmanship and culture thatdefine the handbag world.
Whether you're a designer,collector or simply passionate
(00:40):
about handbags, this is yourfront row seat to it all to bad
handbags.
Speaker 3 (00:50):
This is your front row seat to it all.
Welcome, jenna Christensen,creative recovery specialist, to
Handbag Designer 101, thepodcast.
Welcome and thank you forjoining us.
Thanks so much for having me.
So we found each other onSubstack, the latest sexy
platform where everybody for nowseems to be really nice and
positive and supportive.
(01:11):
Would you agree?
Oh, yeah.
Speaker 1 (01:14):
I've really shied away from other social media
platforms.
I mean, I am on them, but whenI say that I've shied away, I
don't feel like I'm active orreally engaged, even though I
might be posting.
I feel like Instagram has justbecome a place for it to feed me
things that I feel like I needto buy and also just sort of a
(01:37):
place where I'm wasting a lot oftime.
A place where I'm wasting a lotof time and Substack just feels
more supportive, like thecontent that's out there, the
community that's a part of it,and I always really enjoyed
writing.
It's always been a part of mylife since I was a kid.
(01:58):
So you know, just having a longalso format opportunity to kind
of put ideas out there has beensuper fulfilling.
Speaker 3 (02:06):
I think so.
I couldn't agree more.
I was a reluctant joinerbecause it just feels like, oh
my God, here's another thing Ineed to do within a span of
social responsibilities, and Idon't mean that in a give back
kind of way.
It's like a social media, ohcrap.
There's one more thing I needto do to keep my footprint, to
(02:27):
know that I exist, without doingGoogle ads or keywords.
It's like okay, here's a wayfor a long form blog post that
at least I know more people aregoing to read, as opposed to
having them come to my site.
I mean, I strongly recommend it, although it is extra work.
But if you have a way to do abehind the scenes view of what
inspired you to do what you doand get people to follow and buy
(02:49):
into what you're doing, thenit's worth it.
What exactly Jenna is acreative recovery specialist?
I'd love to hear more.
Speaker 1 (02:59):
I'm so glad you asked .
You know it's interesting.
I've been working as a businessand leadership coach since 2018
.
And you know, as my work hasevolved and the clients that I
have attracted have morphed andchanged, what I find is, in like
(03:19):
essentially a two-year span, Iseem to attract clients that are
going through similar things.
Right, and the past two yearshave really all been all about
burnout.
So people have come to sayingthings like I've been doing this
for 15 years.
I have a successful businessand I want to blow it up, or I
(03:41):
need you.
I feel like it's time for me todownsize.
I want to have a life again,right?
Or I'm going through a breakupwith my business partner because
we could no longer move forwardthe way we were.
We need to figure out how torestructure to make our business
sustainable, right, and so forme, since I work mainly with
(04:02):
people working in creativefields, when you are burnt out,
you have zero creative energy.
What I started to reallyrecognize is oh, the first step
here is we need to heal theburnout, we need to heal the
creative fatigue.
Then the next step is find amore resilient and sustainable
(04:23):
way of working.
So you're not getting to thepoint, not getting to the point
where in another year you'relike I want to quit what I'm
doing.
I've fallen out of love, I'velost my passion, I don't have
any creative ideas, I feel likethe weight of the world is on my
shoulders.
It's not what I wanted to dowhen I first started.
You know those kinds of things.
So creative recovery specialistis really all about, you know,
(04:43):
diving in figuring out what isthe cause of the creative
fatigue that someone isexperiencing, helping them heal
that and then help them discovertheir right way of working that
is sustainable and resilient,because it's different for
everybody.
Speaker 3 (04:59):
So, hypothetically, let's just say, because I want
to make sure we look after whoour core listeners are, people
who have a brand.
It got to a point.
It's not going to the nextlevel.
What would the first key thingsthat you would say to do
Because I'm sure a lot of whatyou do is homework based,
because you can't do all thework you can say.
(05:20):
Here's some things that you needto do so in order for me to
work with you, because thedesigners with whom I've worked
so many of them come back andturn it back on you for the fact
that they didn't get to thenext level and things didn't
work.
And I've always had to say tothem I've given you every
suggestion feedback under thesun, we've gone through it.
(05:44):
Every suggestion feedback underthe sun, we've gone through it.
You have chosen not to take allthe information that we
discussed and apply it and useit and implement it, and for
those reasons, you cannot expectchange.
So how do you deal with allthat?
What are the first key homeworkassignments that you give
people?
Speaker 1 (06:01):
Well, I'm so glad that you brought up that point,
because I think people sometimeshave a misconception of what
coaching is because, like toyour point, like I'm not doing
the work for you, I'm not eventelling you really what to do.
I mean, yes, as you said, likethere are exercises, there are
questions, there are prompts,but, like, my whole philosophy
(06:24):
is is that there is no one rightanswer for everybody, right.
And so the work is really abouthelping leading people into you
know what is the right answerfor them.
And so, like, if somebody'scoming to me and they are
experiencing creative fatigue orburnout, the first thing we
need to do is figure out whereit started, right.
(06:46):
So one of the things that Ilike to start out doing is
talking about like, where areyou working out of integrity?
Because if you're working outof integrity, right with
yourself, it means that you'reprobably feeling stuck, you're
experiencing resistance, a lackof self-confidence, which is a
big thing that people don'trealize is related to burnout or
(07:07):
creative fatigue.
You know, that lack ofself-confidence, a consistent
doubt, not feeling supported orlike they are reconnected to
their purpose, it's probablybecause they're out of integrity
, you know, and there are fivetypes of integrity.
There's physical integrity, youknow.
Am I actually like monitoringmy own physical workforce energy
?
Am I paying attention?
Am I taking rest when I need it, or am I just like pushing
(07:30):
through, no matter what it allcosts?
Right?
Am I relying on adrenalineconstantly to keep me going?
You know that's a rocky road.
Resource is another type ofenergy, you know, or another
type of integrity, and it's allabout, you know.
Am I committing resources thatI don't have in order to prove
(07:51):
my value or worth to myself orothers?
So that could be money, thatcould be time, you know.
Am I saying yes, that I reallywant to be saying no to two
Identity?
Integrity is another form, whichis that feeling that I can't
really be who I am and besuccessful.
I need to be somebody else.
I need to be like my old mentor, my old boss.
(08:11):
I need to do it like thatperson did.
I can't do it the way I woulddo it because I just won't be
successful.
By the way, that's probably thebiggest false statement that
anyone can believe.
I think your true path tosuccess is being as true to
yourself as you possibly can be.
Fourth is moral integrity, andmoral integrity is when we feel
(08:32):
that we have to violate our ownvalues in order to be successful
.
And lastly is energeticintegrity, and this happens when
we're so exhausted and burnout,but we feel like we have to
work instead of allowingourselves to rest.
So that's usually where I startis touching on those five
(08:55):
points and having my client ratethemselves on a scale of one to
10.
You know, 10 being I'm incomplete integrity.
Speaker 3 (09:04):
One I don't even know what being integrity would look
like yeah, those are reallygood place to start.
That's really really tough.
I mean, all of those areprobably really hard to digest,
but you know, going to see youand speak to you is already is
already a big enough step.
Or speaking to any coach withinthat space, because you're
(09:27):
acknowledging that you have somesort of challenge that you
cannot handle yourself andchange needs to happen.
How do you approach it withinmoving forward, that you take
this data and you have someoneor they have a quasi-successful
business, or they have somepeople buying their product and
(09:49):
they don't know what to do next.
Are you within that space orthat's not what you cover?
Or do you have them go back toreally discover their product?
Or is it going back andreflecting on themselves?
How do you handle all this?
Just because this is notsomething I'm familiar with.
Speaker 1 (10:04):
Yeah, yeah, yeah.
So you know the thing about theway I work.
I essentially work in twodifferent ways.
One I have a program, you know,I have a six month program.
It's called the creativecomeback.
It starts.
The first part is all abouthealing the creative fatigue and
burnout.
So it goes deeper into causes,how to recognize it.
(10:27):
Because what I find, too, isthat burnout is something that
sneaks up on us and once ithappens, right, once we're
completely burnt out, like wedon't realize it until we're
like we are so burnt out that weliterally can't get out of bed
for a week you know, and so whatI want to help people do is be
able to recognize the signsearly so they can make
(10:48):
adjustments, because you'relosing so much time, so much
efficiency, so much creativity,so much effectiveness.
And if you're a leader, justthink about how you might be
impacting your team being aburnout leader, right?
Typically burnout leaders arevery reactive.
They're not listening, they'renot engaged with their team.
(11:09):
Their team is going to feel bad.
They may feel micromanaged, youknow they're not going to be as
effective, you know, and asproactive as you actually want
them to be, especially if you'refeeling burned out.
So we really dive intounderstanding that what you're
experiencing is potentiallyburnout, you know, and how to
fix it.
The next stage is really goinginto understanding how you work
(11:35):
best right, and this is a deepdive.
And one of the modalities thatI've studied throughout my
coaching training is a modalitycalled human design, and it is a
really valuable tool in helpingpeople understand how to get
back to who they are right,because there's so much noise.
(11:56):
So, much Right Now more thanever.
And so how do we get people tobe centered, honor themselves
and give them permission to workin a way that they feel is most
natural, because that's howthey're going to be the most
successful?
So that's the second part.
The third part is all aboutleadership.
How do we simplify leadership?
How do we make leadership feelauthentic?
(12:19):
Because I find that the wordleadership, much like money, is
very it really can triggerpeople, just like with money.
There are some people that arelike oh, money, it comes and
goes, it comes easily, I make itwhatever.
And there are other people thatmoney is a very triggering word
.
And I find the same thing istrue for leadership.
(12:40):
Some people grab onto it andhave no problem with it, and
others are like that's not me.
I mean, I have clients who owncompanies that are like I hate
being called the boss, right, soit's all about when you're the
owner of a company.
Right, you are a leader,whether you want, whether you
want like own that or not.
So it's all about finding thepathway to leadership that feels
(13:04):
authentic to you.
Right, because there may havebeen a picture that was painted
of what a leader is that isbossing, micromanaging, loud you
know things that they are notyou know, because a leader can
be nurturing, they can be asupport system, they can be a
mentor, like it doesn't have tobe, you know, yelling and
(13:26):
screaming and you did that wrong.
So that's what that part of theprogram is.
So that's one of the ways Iwork with people, and that does
require a lot of there's a lotof homework and work done on
your own, with that part, justcustomizing the work based on
(13:47):
the client's needs.
So if they're like, hey, I havea client that I worked with a
few years ago who just came backto me recently because she's
decided that she wants todownsize her business and she
just wants support in figuringout how do I do it?
What does that look like?
What's really important to me?
You know what's changed, and soso much of that and the
exercises I do with people whomay be going through some kind
(14:09):
of transition is really about,you know, visioning.
It's about what are my valuesNot the values I think I should
have, but what are the ones.
But I can't get out of bedevery day without these.
Right, right, right, right.
Am I honoring them?
Right, they look like an action.
What do they look like aspolicies within my business?
(14:30):
You know, because those are thesort of the key, foundational
pieces that help build andsupport a brand.
Speaker 2 (14:39):
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(16:06):
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Speaker 3 (16:10):
Yeah, no, I mean, look I, everything you're saying
resonates.
I had this large scale eventfor 15 plus years and it was how
people identified me.
It was how I identified myself,how people identified me.
It was how I identified myself.
And then COVID hit and it wasjust not physically possible to
host this 500 person, in-person,large-scale, global event, to
(16:34):
have everybody and pull budgetsfrom people for handbags.
It was absolutely challengingand after that it kind of became
and I know I'm not the only onewho had to go through this and
after that it kind of became andI know I'm not the only one who
had to go through this was apersonal rebrand relaunch.
Who am I?
How do people see me?
How do I make money?
How do I monetize what I'mdoing but yet remain authentic
to the people who know me andthe people who've grown to trust
(16:57):
me within my space in thatfield.
So it's definitely somethingwhat made you decide, like after
day jobbing, that this is whereyou think you belong.
It's definitely something whatmade you decide, like after day
jobbing, that this is where youthink you belong.
It's interesting, yeah.
Speaker 1 (17:08):
I love that.
It's a great question.
So my last job before I wentout on my own was really
probably started out really asmy dream job.
I was creative director of rugcompany that was in Los Angeles,
and the owners of the businessbasically gave me creative
(17:30):
freedom.
I mean, I did crazy stuff.
They were on Melrose Avenue,had floor-to-ceiling windows
that were 40 feet high and 40feet wide, and I was able to do
what I wanted with that windowspace and what I wanted to do.
Again, my whole philosophy hasalways been about how do you
differentiate yourself in anauthentic way is stand out, and
(17:55):
so I just kept following myintuition, which was not always
easy to do.
It's just like I know this iswhat I have to do.
So I had a lot of reallycreative freedom, and yet there
were ideas I had that I knewwere not right for the brand,
and so in that creative space,whereas again I was allowed to
(18:15):
be really free, I recognized,huh, there might be something
else after this, right afterthis, and it was also a timing
thing right place, right time.
I met my now husband while Iwas working in that job, who
lived on the East Coast.
So I was also thinking abouthow can I have more freedom for
travel?
Maybe I go out on my own, and Iwound up going out on my own in
(18:38):
2017.
And at the time I was strictlycreative consulting.
So I was going in helping otherbrands.
They'd seen what I had done therug company I had worked for,
you know in really kind ofinvigorating them with like
again like excitement, likepeople couldn't wait to come in
and see what we were doing Rightand of course, that had a huge
(19:01):
impact on the business.
So I started working with a fewcompanies again in the West
Hollywood area and things wentreally well the first year.
But in the second year Istarted to come up against.
What I didn't realize at thetime was fear, fear from my
clients, because, again, myphilosophy was all about listen.
(19:21):
We got to hone in on yourdifferentiating points, your
natural differentiating in themarketplace, really accentuate
those.
That's going to be the secretto getting you to stand out and
attracting the clientele thatyou're looking for, and it just
made people really nervous.
So I might get a yes, we'regoing to do all that stuff right
, and in the final hour they'dbe like whoa, whoa, whoa.
(19:42):
We don't know.
Speaker 3 (19:44):
And in the final hour they'd be like whoa, whoa, whoa
, we don't know.
Yeah, I get that within thatspace and getting people to
really hone in on a paragraph onwhat's your USP, what's your
unique selling point, and thenfrom there it was too much, that
was too overwhelming, and thenit was what's three sentences
Give me some names, what's yourbrand essence?
Just give me adjectives andlet's extrapolate and let's go
(20:04):
from there, because you can't gointo a market and think that
you can attract clients, keepclients and have them wanting to
come back if you don't havesomething unique that
differentiates you from someoneelse.
Because, as I've told so manydesigners that who have
overpriced their bags have nothad anything unique about them,
(20:29):
have not done any kind of designor had done something that was
too similar to what everybodyelse was doing.
I said you need to know that thesun is going to go up and down
without you and people don'tneed you.
Your point is to separateyourself as a want versus a need
, and if you can convertyourself to a need, then you
really need to show what makesyou so special.
(20:49):
To have somebody say this iswhere I want to put my money, my
energy, my time, my trust, so Iget that.
It's a really hard thing toconvert people to be willing to
put in that work.
Yeah.
Speaker 1 (21:02):
Yeah, I mean, I've seen it too, you know,
throughout my career.
You know I've, both in thefashion industry and in the
interiors industry, peoplecoming to it with this mentality
of oh, if I build it, they willcome.
You know, if I open the store,people are just going to walk in
and it just.
It's like what you know, and Ithink the difficulty, the hard
(21:24):
part of the work that you and Iare talking about for people is
it makes people feel reallyvulnerable.
Yeah, it feels personal.
Speaker 3 (21:33):
Yeah, better I wait for people to come than me try
something and fail.
For people to know what I diddidn't work.
So I get it.
I get it Like I'll fail, hopingfor people to stop by.
I get it.
I get it Like I'll fail, hopingfor people to stop by, but not
put myself out there to takethat risk that could go wrong.
Where then it's a stain?
That that's how people wouldperceive me.
Oh, she, he, they are thepeople that did this as opposed
(21:56):
to okay, well, I did it.
People might like it.
Maybe they do, maybe they don't, I don't know.
But that's better than metrying something and failing,
but yet you put all this timeand money into creating this
product that you want to sell.
Yeah, and they went and foundyou and hired you.
Speaker 1 (22:13):
Yeah, yeah.
So you know, it was really thatdiscovery, that understanding,
which took me a while, quitefrankly, to understand that, oh,
this is fear that made me go.
Oh, I need to go back to school, because if I'm really going to
help people make a differencein their businesses, I need to
(22:34):
help them get through this fearpiece, because they're never
going to make change if theycan't get over this.
So that's when I went back toschool to get my coaching
certificate and I've continuedto study and work with people
and, you know, play withdifferent modalities and
techniques.
You know, because, again,everyone's different.
The same technique may work forone person and not for another.
(22:56):
The same kind of askingquestions may work for one
person and not for another, youknow.
Speaker 3 (23:02):
So it's a very personal kind of experience that
I co-create with the client Forpeople who are considering a
coach, someone like you, whatare some things that they should
have prepared before they cometo see you?
What should they have writtendown?
At what point in theirmentality should they feel
(23:25):
comfortable to say you know what, it's okay to ask for help.
Are there any cues that you canpoint out?
Speaker 1 (23:31):
What's coming to mind for me is one.
Normally what happens is peoplecome to me because they've been
through some kind of disruption, whether it's breaking up with
their partner, the business justisn't working for them anymore.
I don't know.
They turn 60 and they'vedecided they want to pull back a
little bit.
Or they just realize, yeah,they're in a serious case of
(23:53):
burnout, not sure that they wantto do what they do for a living
anymore.
Right, they need to startcoming out of what that
disruption is.
Right, Because when you'restuck in the middle of the
problem, when you're in the eyeof the storm, it's really hard
to create change.
There needs to be a little bitof space.
So sometimes I'll have adiscovery call with somebody and
I'll tell them I'm going togive you some suggestions,
(24:14):
things to do to start healing,but you're not ready yet.
You're not ready for coachingyet.
Like, we could start, butyou're not going to get anywhere
, right, you need to have alittle bit of separation from
this, right?
So and I think the other pieceis that we touched on earlier is
for people to really understandwhat coaching is, and I should
(24:38):
say what coaching is like withme, which is like I'm only
interested in getting to theroot of the problem, because I
feel like we're not going to fixanything until we get to the
root.
So if you don't want to go tothe root, if you're not willing
to do the work, if you're notwilling to be honest with
yourself, I'm certainly not thecoach for you.
Right, and coaching may not befor you, but I know there are
(25:01):
coaches out there that have atemplate and a platform and
they'll even give you templatesfor emails and stuff like that,
which is not what I do, becauseto me that's not coaching.
Coaching is about again helpingthe client discover the answers
that already live inside them,Right?
Speaker 3 (25:19):
Jened, this has been enlightening.
Now I feel like I need a coach.
It's like you listen to.
I mean, my mom always jokesthat I'm everybody's favorite
customer because if I listen tothings long enough, I'm like me
too, because I'm everybody'sfavorite customer Because if I
listen to things long enough.
Speaker 1 (25:33):
I'm like me too.
Speaker 3 (25:35):
It's how I end up with half the crap I have at my
house.
I mean, I'm so happy thatinfomercials really don't exist
anymore.
Speaker 1 (25:42):
But you know what that tells me?
Like that shows me you'resomebody who has an open mind,
yeah, and that you're probablyhave the potential to be a
really good like mediator.
Like you were telling me beforewe got online.
You have children, so I'm surethey get into fights, as, like I
have siblings we did and Iimagine that when you talk to
(26:04):
each child individually, thatyou understand and can fully
understand where they're comingfrom.
Speaker 3 (26:11):
Yes, I was much nicer before the pandemic, I can say
that.
And the pandemic, I think, likeeverybody, stripped all of that
ability to have the kind ofpatience that we all used to,
and my threshold is went fromthis to this.
Like I also believe inempowering, I believe in
independence, I believe in evenwith the designers with whom
(26:35):
I've worked like I need to knowthat you're willing, able and
want to make these changes andmake these adjustments.
And if I give you homework, youknow that this is something you
want to do and put the time in,because if you don't, I can't
help you reach those resultswhich I'm sure you 100% agree
with.
Speaker 1 (26:52):
Exactly the same.
Exactly the same, I think, withcoaching.
The thing like obviously we'reboth extraordinarily motivated
individuals I think you have tobe if you're an entrepreneur and
you know working on your ownand I think one of the things
that is a human trait is that weall expect other people to be
(27:14):
like we are Right, right, and sothere can be frustration.
Yeah, I mean, I've experiencedit with clients before Like why
aren't you doing your homework?
And the thing that I havelearned I mean I learned this
early on in coaching, but toreally integrate it, you know,
take some time is that you haveto meet people where they're at.
Speaker 3 (27:34):
Oh, yes, that's the line Meet you where they are.
Oh boy, this is crazy.
I Jenna, it has been anabsolute delight.
How can we find you, follow you, connect with you?
How can we reach out and getmore information?
Speaker 1 (27:50):
Yeah, so my website is my name jennachristiansencom.
As you mentioned, I also have asub stack that's called the
Resiliency Lab and if you wantto get a better feel for my
coaching style, that's a reallygreat place the Resiliency Lab
to go, because I share a lot ofexercises, coaching techniques,
(28:14):
you know, in that sub stack.
So it kind of gives you awindow into, like my style and
what it might be to work with me.
And if you're interested inlearning more, if you're like,
oh, I've heard this podcast, Ireally I'd like to speak to her.
On my website, on my Work WithMe page, there is a prompt to
(28:34):
schedule a discovery call, whichI offer for free in our session
, because I think it's reallyimportant that when you're
working with a coach, that youhave the chemistry that feels
comfortable.
I mean, it's so important.
If you're not a right fit,you're not going to get anything
done.
So I think that it's reallyimportant to give that time to
(28:57):
one another because it's just asmuch, you know, a kind of trial
for me.
Like do I feel like this clientis the right fit for me and
vice versa.
Speaker 3 (29:05):
So, yeah, feel free to schedule a discovery call as
well, janna and I just want toclear up for everyone listening
it's G-I-N-N-A and thenChristensen is
C-H-R-I-S-T-E-N-S-E-N.
Jenna Christensen.
So com, jenna, thank you, thankyou.
(29:26):
Thank you for joining us today.
It's been an absolute delight.
Speaker 1 (29:29):
Thank you, Emily.
Speaker 2 (29:32):
Thanks for listening.
Don't forget to rate and review, and follow us on every single
platform at Handbag Designer.
Thanks so much.
See you next time.
What I want to help people do is be able to
recognize the signs early, sothey can make adjustments,
because you're losing so muchtime, so much efficiency, so
much creativity, so mucheffectiveness, and if you're a
leader, just think about how youmight be impacting your team.
Speaker 2 (00:18):
Hi and welcome to Handbag Designer 101, the
podcast with your host, emilyBlumenthal, handbag industry
expert and the handbag fairygodmother.
Each week, we uncover thestories behind the handbags we
love, from the iconic brands andtop designers to the creativity
, craftsmanship and culture thatdefine the handbag world.
Whether you're a designer,collector or simply passionate
(00:40):
about handbags, this is yourfront row seat to it all to bad
handbags.
Speaker 3 (00:50):
This is your front row seat to it all.
Welcome, jenna Christensen,creative recovery specialist, to
Handbag Designer 101, thepodcast.
Welcome and thank you forjoining us.
Thanks so much for having me.
So we found each other onSubstack, the latest sexy
platform where everybody for nowseems to be really nice and
positive and supportive.
(01:11):
Would you agree?
Oh, yeah.
Speaker 1 (01:14):
I've really shied away from other social media
platforms.
I mean, I am on them, but whenI say that I've shied away, I
don't feel like I'm active orreally engaged, even though I
might be posting.
I feel like Instagram has justbecome a place for it to feed me
things that I feel like I needto buy and also just sort of a
(01:37):
place where I'm wasting a lot oftime.
A place where I'm wasting a lotof time and Substack just feels
more supportive, like thecontent that's out there, the
community that's a part of it,and I always really enjoyed
writing.
It's always been a part of mylife since I was a kid.
(01:58):
So you know, just having a longalso format opportunity to kind
of put ideas out there has beensuper fulfilling.
Speaker 3 (02:06):
I think so.
I couldn't agree more.
I was a reluctant joinerbecause it just feels like, oh
my God, here's another thing Ineed to do within a span of
social responsibilities, and Idon't mean that in a give back
kind of way.
It's like a social media, ohcrap.
There's one more thing I needto do to keep my footprint, to
(02:27):
know that I exist, without doingGoogle ads or keywords.
It's like okay, here's a wayfor a long form blog post that
at least I know more people aregoing to read, as opposed to
having them come to my site.
I mean, I strongly recommend it, although it is extra work.
But if you have a way to do abehind the scenes view of what
inspired you to do what you doand get people to follow and buy
(02:49):
into what you're doing, thenit's worth it.
What exactly Jenna is acreative recovery specialist?
I'd love to hear more.
Speaker 1 (02:59):
I'm so glad you asked .
You know it's interesting.
I've been working as a businessand leadership coach since 2018
.
And you know, as my work hasevolved and the clients that I
have attracted have morphed andchanged, what I find is, in like
(03:19):
essentially a two-year span, Iseem to attract clients that are
going through similar things.
Right, and the past two yearshave really all been all about
burnout.
So people have come to sayingthings like I've been doing this
for 15 years.
I have a successful businessand I want to blow it up, or I
(03:41):
need you.
I feel like it's time for me todownsize.
I want to have a life again,right?
Or I'm going through a breakupwith my business partner because
we could no longer move forwardthe way we were.
We need to figure out how torestructure to make our business
sustainable, right, and so forme, since I work mainly with
(04:02):
people working in creativefields, when you are burnt out,
you have zero creative energy.
What I started to reallyrecognize is oh, the first step
here is we need to heal theburnout, we need to heal the
creative fatigue.
Then the next step is find amore resilient and sustainable
(04:23):
way of working.
So you're not getting to thepoint, not getting to the point
where in another year you'relike I want to quit what I'm
doing.
I've fallen out of love, I'velost my passion, I don't have
any creative ideas, I feel likethe weight of the world is on my
shoulders.
It's not what I wanted to dowhen I first started.
You know those kinds of things.
So creative recovery specialistis really all about, you know,
(04:43):
diving in figuring out what isthe cause of the creative
fatigue that someone isexperiencing, helping them heal
that and then help them discovertheir right way of working that
is sustainable and resilient,because it's different for
everybody.
Speaker 3 (04:59):
So, hypothetically, let's just say, because I want
to make sure we look after whoour core listeners are, people
who have a brand.
It got to a point.
It's not going to the nextlevel.
What would the first key thingsthat you would say to do
Because I'm sure a lot of whatyou do is homework based,
because you can't do all thework you can say.
(05:20):
Here's some things that you needto do so in order for me to
work with you, because thedesigners with whom I've worked
so many of them come back andturn it back on you for the fact
that they didn't get to thenext level and things didn't
work.
And I've always had to say tothem I've given you every
suggestion feedback under thesun, we've gone through it.
(05:44):
Every suggestion feedback underthe sun, we've gone through it.
You have chosen not to take allthe information that we
discussed and apply it and useit and implement it, and for
those reasons, you cannot expectchange.
So how do you deal with allthat?
What are the first key homeworkassignments that you give
people?
Speaker 1 (06:01):
Well, I'm so glad that you brought up that point,
because I think people sometimeshave a misconception of what
coaching is because, like toyour point, like I'm not doing
the work for you, I'm not eventelling you really what to do.
I mean, yes, as you said, likethere are exercises, there are
questions, there are prompts,but, like, my whole philosophy
(06:24):
is is that there is no one rightanswer for everybody, right.
And so the work is really abouthelping leading people into you
know what is the right answerfor them.
And so, like, if somebody'scoming to me and they are
experiencing creative fatigue orburnout, the first thing we
need to do is figure out whereit started, right.
(06:46):
So one of the things that Ilike to start out doing is
talking about like, where areyou working out of integrity?
Because if you're working outof integrity, right with
yourself, it means that you'reprobably feeling stuck, you're
experiencing resistance, a lackof self-confidence, which is a
big thing that people don'trealize is related to burnout or
(07:07):
creative fatigue.
You know, that lack ofself-confidence, a consistent
doubt, not feeling supported orlike they are reconnected to
their purpose, it's probablybecause they're out of integrity
, you know, and there are fivetypes of integrity.
There's physical integrity, youknow.
Am I actually like monitoringmy own physical workforce energy
?
Am I paying attention?
Am I taking rest when I need it, or am I just like pushing
(07:30):
through, no matter what it allcosts?
Right?
Am I relying on adrenalineconstantly to keep me going?
You know that's a rocky road.
Resource is another type ofenergy, you know, or another
type of integrity, and it's allabout, you know.
Am I committing resources thatI don't have in order to prove
(07:51):
my value or worth to myself orothers?
So that could be money, thatcould be time, you know.
Am I saying yes, that I reallywant to be saying no to two
Identity?
Integrity is another form, whichis that feeling that I can't
really be who I am and besuccessful.
I need to be somebody else.
I need to be like my old mentor, my old boss.
(08:11):
I need to do it like thatperson did.
I can't do it the way I woulddo it because I just won't be
successful.
By the way, that's probably thebiggest false statement that
anyone can believe.
I think your true path tosuccess is being as true to
yourself as you possibly can be.
Fourth is moral integrity, andmoral integrity is when we feel
(08:32):
that we have to violate our ownvalues in order to be successful
.
And lastly is energeticintegrity, and this happens when
we're so exhausted and burnout,but we feel like we have to
work instead of allowingourselves to rest.
So that's usually where I startis touching on those five
(08:55):
points and having my client ratethemselves on a scale of one to
10.
You know, 10 being I'm incomplete integrity.
Speaker 3 (09:04):
One I don't even know what being integrity would look
like yeah, those are reallygood place to start.
That's really really tough.
I mean, all of those areprobably really hard to digest,
but you know, going to see youand speak to you is already is
already a big enough step.
Or speaking to any coach withinthat space, because you're
(09:27):
acknowledging that you have somesort of challenge that you
cannot handle yourself andchange needs to happen.
How do you approach it withinmoving forward, that you take
this data and you have someoneor they have a quasi-successful
business, or they have somepeople buying their product and
(09:49):
they don't know what to do next.
Are you within that space orthat's not what you cover?
Or do you have them go back toreally discover their product?
Or is it going back andreflecting on themselves?
How do you handle all this?
Just because this is notsomething I'm familiar with.
Speaker 1 (10:04):
Yeah, yeah, yeah.
So you know the thing about theway I work.
I essentially work in twodifferent ways.
One I have a program, you know,I have a six month program.
It's called the creativecomeback.
It starts.
The first part is all abouthealing the creative fatigue and
burnout.
So it goes deeper into causes,how to recognize it.
(10:27):
Because what I find, too, isthat burnout is something that
sneaks up on us and once ithappens, right, once we're
completely burnt out, like wedon't realize it until we're
like we are so burnt out that weliterally can't get out of bed
for a week you know, and so whatI want to help people do is be
able to recognize the signsearly so they can make
(10:48):
adjustments, because you'relosing so much time, so much
efficiency, so much creativity,so much effectiveness.
And if you're a leader, justthink about how you might be
impacting your team being aburnout leader, right?
Typically burnout leaders arevery reactive.
They're not listening, they'renot engaged with their team.
(11:09):
Their team is going to feel bad.
They may feel micromanaged, youknow they're not going to be as
effective, you know, and asproactive as you actually want
them to be, especially if you'refeeling burned out.
So we really dive intounderstanding that what you're
experiencing is potentiallyburnout, you know, and how to
fix it.
The next stage is really goinginto understanding how you work
(11:35):
best right, and this is a deepdive.
And one of the modalities thatI've studied throughout my
coaching training is a modalitycalled human design, and it is a
really valuable tool in helpingpeople understand how to get
back to who they are right,because there's so much noise.
(11:56):
So, much Right Now more thanever.
And so how do we get people tobe centered, honor themselves
and give them permission to workin a way that they feel is most
natural, because that's howthey're going to be the most
successful?
So that's the second part.
The third part is all aboutleadership.
How do we simplify leadership?
How do we make leadership feelauthentic?
(12:19):
Because I find that the wordleadership, much like money, is
very it really can triggerpeople, just like with money.
There are some people that arelike oh, money, it comes and
goes, it comes easily, I make itwhatever.
And there are other people thatmoney is a very triggering word
.
And I find the same thing istrue for leadership.
(12:40):
Some people grab onto it andhave no problem with it, and
others are like that's not me.
I mean, I have clients who owncompanies that are like I hate
being called the boss, right, soit's all about when you're the
owner of a company.
Right, you are a leader,whether you want, whether you
want like own that or not.
So it's all about finding thepathway to leadership that feels
(13:04):
authentic to you.
Right, because there may havebeen a picture that was painted
of what a leader is that isbossing, micromanaging, loud you
know things that they are notyou know, because a leader can
be nurturing, they can be asupport system, they can be a
mentor, like it doesn't have tobe, you know, yelling and
(13:26):
screaming and you did that wrong.
So that's what that part of theprogram is.
So that's one of the ways Iwork with people, and that does
require a lot of there's a lotof homework and work done on
your own, with that part, justcustomizing the work based on
(13:47):
the client's needs.
So if they're like, hey, I havea client that I worked with a
few years ago who just came backto me recently because she's
decided that she wants todownsize her business and she
just wants support in figuringout how do I do it?
What does that look like?
What's really important to me?
You know what's changed, and soso much of that and the
exercises I do with people whomay be going through some kind
(14:09):
of transition is really about,you know, visioning.
It's about what are my valuesNot the values I think I should
have, but what are the ones.
But I can't get out of bedevery day without these.
Right, right, right, right.
Am I honoring them?
Right, they look like an action.
What do they look like aspolicies within my business?
(14:30):
You know, because those are thesort of the key, foundational
pieces that help build andsupport a brand.
Speaker 2 (14:39):
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Speaker 3 (16:10):
Yeah, no, I mean, look I, everything you're saying
resonates.
I had this large scale eventfor 15 plus years and it was how
people identified me.
It was how I identified myself,how people identified me.
It was how I identified myself.
And then COVID hit and it wasjust not physically possible to
host this 500 person, in-person,large-scale, global event, to
(16:34):
have everybody and pull budgetsfrom people for handbags.
It was absolutely challengingand after that it kind of became
and I know I'm not the only onewho had to go through this and
after that it kind of became andI know I'm not the only one who
had to go through this was apersonal rebrand relaunch.
Who am I?
How do people see me?
How do I make money?
How do I monetize what I'mdoing but yet remain authentic
to the people who know me andthe people who've grown to trust
(16:57):
me within my space in thatfield.
So it's definitely somethingwhat made you decide, like after
day jobbing, that this is whereyou think you belong.
It's definitely something whatmade you decide, like after day
jobbing, that this is where youthink you belong.
It's interesting, yeah.
Speaker 1 (17:08):
I love that.
It's a great question.
So my last job before I wentout on my own was really
probably started out really asmy dream job.
I was creative director of rugcompany that was in Los Angeles,
and the owners of the businessbasically gave me creative
(17:30):
freedom.
I mean, I did crazy stuff.
They were on Melrose Avenue,had floor-to-ceiling windows
that were 40 feet high and 40feet wide, and I was able to do
what I wanted with that windowspace and what I wanted to do.
Again, my whole philosophy hasalways been about how do you
differentiate yourself in anauthentic way is stand out, and
(17:55):
so I just kept following myintuition, which was not always
easy to do.
It's just like I know this iswhat I have to do.
So I had a lot of reallycreative freedom, and yet there
were ideas I had that I knewwere not right for the brand,
and so in that creative space,whereas again I was allowed to
(18:15):
be really free, I recognized,huh, there might be something
else after this, right afterthis, and it was also a timing
thing right place, right time.
I met my now husband while Iwas working in that job, who
lived on the East Coast.
So I was also thinking abouthow can I have more freedom for
travel?
Maybe I go out on my own, and Iwound up going out on my own in
(18:38):
2017.
And at the time I was strictlycreative consulting.
So I was going in helping otherbrands.
They'd seen what I had done therug company I had worked for,
you know in really kind ofinvigorating them with like
again like excitement, likepeople couldn't wait to come in
and see what we were doing Rightand of course, that had a huge
(19:01):
impact on the business.
So I started working with a fewcompanies again in the West
Hollywood area and things wentreally well the first year.
But in the second year Istarted to come up against.
What I didn't realize at thetime was fear, fear from my
clients, because, again, myphilosophy was all about listen.
(19:21):
We got to hone in on yourdifferentiating points, your
natural differentiating in themarketplace, really accentuate
those.
That's going to be the secretto getting you to stand out and
attracting the clientele thatyou're looking for, and it just
made people really nervous.
So I might get a yes, we'regoing to do all that stuff right
, and in the final hour they'dbe like whoa, whoa, whoa.
(19:42):
We don't know.
Speaker 3 (19:44):
And in the final hour they'd be like whoa, whoa, whoa
, we don't know.
Yeah, I get that within thatspace and getting people to
really hone in on a paragraph onwhat's your USP, what's your
unique selling point, and thenfrom there it was too much, that
was too overwhelming, and thenit was what's three sentences
Give me some names, what's yourbrand essence?
Just give me adjectives andlet's extrapolate and let's go
(20:04):
from there, because you can't gointo a market and think that
you can attract clients, keepclients and have them wanting to
come back if you don't havesomething unique that
differentiates you from someoneelse.
Because, as I've told so manydesigners that who have
overpriced their bags have nothad anything unique about them,
(20:29):
have not done any kind of designor had done something that was
too similar to what everybodyelse was doing.
I said you need to know that thesun is going to go up and down
without you and people don'tneed you.
Your point is to separateyourself as a want versus a need
, and if you can convertyourself to a need, then you
really need to show what makesyou so special.
(20:49):
To have somebody say this iswhere I want to put my money, my
energy, my time, my trust, so Iget that.
It's a really hard thing toconvert people to be willing to
put in that work.
Yeah.
Speaker 1 (21:02):
Yeah, I mean, I've seen it too, you know,
throughout my career.
You know I've, both in thefashion industry and in the
interiors industry, peoplecoming to it with this mentality
of oh, if I build it, they willcome.
You know, if I open the store,people are just going to walk in
and it just.
It's like what you know, and Ithink the difficulty, the hard
(21:24):
part of the work that you and Iare talking about for people is
it makes people feel reallyvulnerable.
Yeah, it feels personal.
Speaker 3 (21:33):
Yeah, better I wait for people to come than me try
something and fail.
For people to know what I diddidn't work.
So I get it.
I get it Like I'll fail, hopingfor people to stop by.
I get it.
I get it Like I'll fail, hopingfor people to stop by, but not
put myself out there to takethat risk that could go wrong.
Where then it's a stain?
That that's how people wouldperceive me.
Oh, she, he, they are thepeople that did this as opposed
(21:56):
to okay, well, I did it.
People might like it.
Maybe they do, maybe they don't, I don't know.
But that's better than metrying something and failing,
but yet you put all this timeand money into creating this
product that you want to sell.
Yeah, and they went and foundyou and hired you.
Speaker 1 (22:13):
Yeah, yeah.
So you know, it was really thatdiscovery, that understanding,
which took me a while, quitefrankly, to understand that, oh,
this is fear that made me go.
Oh, I need to go back to school, because if I'm really going to
help people make a differencein their businesses, I need to
(22:34):
help them get through this fearpiece, because they're never
going to make change if theycan't get over this.
So that's when I went back toschool to get my coaching
certificate and I've continuedto study and work with people
and, you know, play withdifferent modalities and
techniques.
You know, because, again,everyone's different.
The same technique may work forone person and not for another.
(22:56):
The same kind of askingquestions may work for one
person and not for another, youknow.
Speaker 3 (23:02):
So it's a very personal kind of experience that
I co-create with the client Forpeople who are considering a
coach, someone like you, whatare some things that they should
have prepared before they cometo see you?
What should they have writtendown?
At what point in theirmentality should they feel
(23:25):
comfortable to say you know what, it's okay to ask for help.
Are there any cues that you canpoint out?
Speaker 1 (23:31):
What's coming to mind for me is one.
Normally what happens is peoplecome to me because they've been
through some kind of disruption, whether it's breaking up with
their partner, the business justisn't working for them anymore.
I don't know.
They turn 60 and they'vedecided they want to pull back a
little bit.
Or they just realize, yeah,they're in a serious case of
(23:53):
burnout, not sure that they wantto do what they do for a living
anymore.
Right, they need to startcoming out of what that
disruption is.
Right, Because when you'restuck in the middle of the
problem, when you're in the eyeof the storm, it's really hard
to create change.
There needs to be a little bitof space.
So sometimes I'll have adiscovery call with somebody and
I'll tell them I'm going togive you some suggestions,
(24:14):
things to do to start healing,but you're not ready yet.
You're not ready for coachingyet.
Like, we could start, butyou're not going to get anywhere
, right, you need to have alittle bit of separation from
this, right?
So and I think the other pieceis that we touched on earlier is
for people to really understandwhat coaching is, and I should
(24:38):
say what coaching is like withme, which is like I'm only
interested in getting to theroot of the problem, because I
feel like we're not going to fixanything until we get to the
root.
So if you don't want to go tothe root, if you're not willing
to do the work, if you're notwilling to be honest with
yourself, I'm certainly not thecoach for you.
Right, and coaching may not befor you, but I know there are
(25:01):
coaches out there that have atemplate and a platform and
they'll even give you templatesfor emails and stuff like that,
which is not what I do, becauseto me that's not coaching.
Coaching is about again helpingthe client discover the answers
that already live inside them,Right?
Speaker 3 (25:19):
Jened, this has been enlightening.
Now I feel like I need a coach.
It's like you listen to.
I mean, my mom always jokesthat I'm everybody's favorite
customer because if I listen tothings long enough, I'm like me
too, because I'm everybody'sfavorite customer Because if I
listen to things long enough.
Speaker 1 (25:33):
I'm like me too.
Speaker 3 (25:35):
It's how I end up with half the crap I have at my
house.
I mean, I'm so happy thatinfomercials really don't exist
anymore.
Speaker 1 (25:42):
But you know what that tells me?
Like that shows me you'resomebody who has an open mind,
yeah, and that you're probablyhave the potential to be a
really good like mediator.
Like you were telling me beforewe got online.
You have children, so I'm surethey get into fights, as, like I
have siblings we did and Iimagine that when you talk to
(26:04):
each child individually, thatyou understand and can fully
understand where they're comingfrom.
Speaker 3 (26:11):
Yes, I was much nicer before the pandemic, I can say
that.
And the pandemic, I think, likeeverybody, stripped all of that
ability to have the kind ofpatience that we all used to,
and my threshold is went fromthis to this.
Like I also believe inempowering, I believe in
independence, I believe in evenwith the designers with whom
(26:35):
I've worked like I need to knowthat you're willing, able and
want to make these changes andmake these adjustments.
And if I give you homework, youknow that this is something you
want to do and put the time in,because if you don't, I can't
help you reach those resultswhich I'm sure you 100% agree
with.
Speaker 1 (26:52):
Exactly the same.
Exactly the same, I think, withcoaching.
The thing like obviously we'reboth extraordinarily motivated
individuals I think you have tobe if you're an entrepreneur and
you know working on your ownand I think one of the things
that is a human trait is that weall expect other people to be
(27:14):
like we are Right, right, and sothere can be frustration.
Yeah, I mean, I've experiencedit with clients before Like why
aren't you doing your homework?
And the thing that I havelearned I mean I learned this
early on in coaching, but toreally integrate it, you know,
take some time is that you haveto meet people where they're at.
Speaker 3 (27:34):
Oh, yes, that's the line Meet you where they are.
Oh boy, this is crazy.
I Jenna, it has been anabsolute delight.
How can we find you, follow you, connect with you?
How can we reach out and getmore information?
Speaker 1 (27:50):
Yeah, so my website is my name jennachristiansencom.
As you mentioned, I also have asub stack that's called the
Resiliency Lab and if you wantto get a better feel for my
coaching style, that's a reallygreat place the Resiliency Lab
to go, because I share a lot ofexercises, coaching techniques,
(28:14):
you know, in that sub stack.
So it kind of gives you awindow into, like my style and
what it might be to work with me.
And if you're interested inlearning more, if you're like,
oh, I've heard this podcast, Ireally I'd like to speak to her.
On my website, on my Work WithMe page, there is a prompt to
(28:34):
schedule a discovery call, whichI offer for free in our session
, because I think it's reallyimportant that when you're
working with a coach, that youhave the chemistry that feels
comfortable.
I mean, it's so important.
If you're not a right fit,you're not going to get anything
done.
So I think that it's reallyimportant to give that time to
(28:57):
one another because it's just asmuch, you know, a kind of trial
for me.
Like do I feel like this clientis the right fit for me and
vice versa.
Speaker 3 (29:05):
So, yeah, feel free to schedule a discovery call as
well, janna and I just want toclear up for everyone listening
it's G-I-N-N-A and thenChristensen is
C-H-R-I-S-T-E-N-S-E-N.
Jenna Christensen.
So com, jenna, thank you, thankyou.
(29:26):
Thank you for joining us today.
It's been an absolute delight.
Speaker 1 (29:29):
Thank you, Emily.
Speaker 2 (29:32):
Thanks for listening.
Don't forget to rate and review, and follow us on every single
platform at Handbag Designer.
Thanks so much.
See you next time.
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