November 4, 2025 • 19 mins
Are you running your real estate business—or is it running you?
In this episode, Lindsay breaks down the difference between CEO energy and employee energy, and why this shift is non-negotiable if you want a real estate business that actually feels good to run. Whether you’re a seasoned REALTOR® or a newer real estate agent trying to get out of survival mode, this conversation will help you lead with more clarity, confidence, and alignment.
If your days are packed but your progress feels stuck, this one’s for you.
What You’ll Learn:
- The key differences between CEO energy and employee energy (and why it matters for real estate professionals)
- How to spot when you’re stuck in reactive mode
- Practical ways for agents to reclaim time, power, and vision
- Simple mindset shifts to lead your real estate business with intention
- One question that can change how you show up every day as a REALTOR®
You don’t need more hustle—you need to think like a CEO.
Because the most successful (and happy) agents? They lead their business on purpose.
*****************************************************
Let's stay connected!
💼 Coaching with Lindsay – happyagent.co/coaching
Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy.
🎓 Happy Agent Academy – happyagent.co/academy
Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business.
📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe
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📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:34):
Quick pause.
I have something really specialfor you.
On Thursday, November 20th from1 to 3 p.m.
Eastern, I am hosting AlignedAF, a workshop that is going to
help you get organized yourbusiness and your life for 2026.
This is a two-hour guidedworkshop where we will look at
(00:55):
what worked in 2025 and design alife and business you actually
want in 2026.
We will get aligned on what yourbusiness goals are along with
your personal goals.
We will dream bigger and alsoget practical on how we are
going to make things happen.
Think of it as your intentionalkickoff to the new year that's
done before the holiday crazyhits.
(01:17):
Seats are limited.
This is an intimate 15-personsession.
So grab yours now athappyagent.link slash 2026.
Again, that's happyagent.linkslash 2026.
And link is also in the shownotes.
I cannot wait to plan with you.
(01:38):
I am a real estate coach, mom ofthree, and brokerage owner.
And I love bringing you clear,actionable advice.
Today we are diving into CEOenergy versus employee energy.
So which one is running yourreal estate business?
Question for you.
When was the last time that youmade a decision in your
(02:01):
business?
Because you actually wanted to,not because a client asked for
something, a lender was late, oryour phone dinged, or you just
felt guilty and like you had todo it.
If your days feel like a blur ofto-do lists, emails, just when
we're showing, you are notalone.
This is so typical of realestate agents.
(02:23):
We get stuck in employee energy.
I get stuck in employee energy.
Everyone does.
What is really crucial is beingaware of when you are operating
in employee energy and when youare operating as a CEO of your
business.
If you are not operating as theCEO of your business, you are
(02:44):
going to love this episode.
And hopefully, for those of youwho are great at being a CEO,
this will be a really goodreminder.
We are going to be digging deepinto the difference between CEO
energy and employee energy.
So this is all about how do youget your power back, even if
today has already been a crazyfire drill, because we know that
(03:05):
that happens.
Things that I hope you will takeaway from this episode.
You will know how to tell thedifference between the two
energies.
Hopefully, you have some simple,realistic ways to shift, even if
your life is bananas.
Hello, bananas life here.
And you will walk away with agame plan to lead your business,
(03:25):
not just react to it.
So let's dive into defining thetwo energies because I think
this is a really importantpoint.
Here's what employee energylooks like.
Let me just get through today.
Oh, how many of us have beenthere?
You're just reacting.
You are reacting to emailscoming in, you're reacting to
phone calls, you're reacting totexts, you just literally are
(03:48):
reacting to things that arecoming at you.
Doing versus deciding.
So this is like you're justfocused on tasks versus strategy
and deciding, making decisionsin your business.
Maybe you're feelingoverwhelmed, but really
underfulfilled.
This is a really good one whereyou're just not operating from
(04:11):
your zone of genius or where youdrive the most value in your
business.
You're just feeling overwhelmed,underfulfilled,
underappreciated.
You might also be feeling busy,but not like you're building
anything.
That is another really big signof operating from employee
energy.
And lastly, you're just drivenby fear.
You are driven by urgency andyou're driven by what's right in
(04:34):
front of you.
You are so focused on the littlepieces of your business that you
are not looking at the bigpicture.
So you can probably guess CEOenergy looks like the opposite
of this.
So here's what CEO energy lookslike: it is intentional time,
even in a full schedule.
(04:56):
It is saying to yourself, whatdo I want to create this week?
It is looking at the biggerpicture.
It's making decisions based onyour vision, not just on
pressure to perform or guilt.
It's also building the machinethat you are operating.
Instead of being the machine, sothese are your systems.
(05:17):
It could be your delegation.
And leading into that, it reallyis about delegating, deciding,
and designing your business.
So this is where you arebuilding this machine that
supports you to do your bestwork.
And CEO energy is also driven byalignment.
It is driven by clarity, beingclear on what you want your life
(05:41):
and business to look like.
And it also is more long-termthinking.
I'll be honest, it is quoteunquote easier to operate an
employee energy because itreally is just reactive.
It's just dealing with what'scoming up in front of you or
what's immediate.
CEO energy is so much harderbecause it is a longer-term
(06:02):
thing.
It's like I'm building somethingfor the next two, three, four,
five, six, ten years.
And this is about what kind oflife and business you want to
have long term.
And it does requireuncomfortable decisions.
So I just want you to knowemployee energy isn't wrong.
We all operate from that mode atsome point or another.
(06:25):
It's just how it is.
It's human nature, right?
We get like in those zones.
But it's important to be awareof what's going on because we
all have to show homes, we allhave to write offers.
But honestly, if that's allyou're doing, it's just those
reactive activities, yourbusiness is going to become a
hamster wheel.
And that's when you get tired,that's when you burned out.
(06:46):
And CEO energy is what buildsyou the off-ramp to that hamster
wheel.
I want to dive into some signsthat you're stuck in employee
energy.
So here's some red flags foryou.
You can't remember the last timethat you worked on your
business.
Now, a lot of times you'reworking in your business, but
when was the last time you tooka beat and you really looked at
(07:09):
the financials?
You looked at your systems, youlooked at what staff you need or
what support that you need.
Another red flag is that yourcalendar is so full, but your
goals are really blurry, oryou're really not understanding
the impact that all of thisbusyness is having on your life.
(07:30):
This is a really big one for me.
If you feel resentful of yourbusiness or like everything is
urgent, this is probably themost important red flag that
you're stuck in employee energy,is that you are really resentful
and that you feel likeeverything is urgent.
This is like the biggest onethat you need, you need help and
you need to start operating inyour CEO zone.
(07:52):
The other is that you'reconstantly waiting.
So you're waiting for clients,you're waiting for leads, you're
waiting for money.
And lastly, you're just busy,but you feel stagnant or you
feel stuck.
If you've been in real estatelong enough, and I have over two
decades under my belt, like Ihave been here, trust me, and
(08:13):
I'm sure that you have too.
I know this feeling, and I knowthat you know this feeling.
But it is like you're jugglingeverything and you're still
wondering, where is this going?
Like, what am I doing?
I can't do this forever.
And that is the trap oftask-based thinking is that
there is always more to do.
And honestly, this isn't yourfault, but this is your problem
(08:35):
to solve.
Because if your business feelslike it's feels like it's
happening to you instead ofbecause of you, this is a
crucial shift that you have tomake.
So, how do we get into CEOenergy?
And this is like one of myfavorite topics because it's not
natural.
It isn't our natural inclinationas real estate professionals
(08:56):
because it is really all aboutthe doing.
It is really all about theclosings, the contracts, the
listing appointments, the likesigning deals.
So, my favorite and probablyeasiest way to shift into CEO
energy is to create a weekly CEOblock.
This can be an hour, it can betwo hours, but this is your time
(09:20):
to take that 30,000-foot view ofyour business and really look at
things from the bigger picture.
This can be reviewing yourgoals, reviewing your income,
your profit loss, just checkingout your financials, looking at
trends, seeing where yourbusiness is going, how are you
doing year over year?
This can also be auditing yourcalendar for alignment, like
(09:43):
looking back on the past week orthe past month and saying, like,
all right, this week lookedexceptionally busy.
And here's how it played out.
I felt like garbage that week.
How could I build in somesupport to really help me not
feel like I'm a chicken with myhead cut off?
Delegation, cleaning up,batching tasks, really looking
(10:04):
for those opportunities to bemore efficient, maybe build in
some systems.
So you may want to be justlooking at the previous week or
looking at the previous month asa whole.
The other is mapping out yourmarketing.
Um, so this could be like all ofyour marketing for the month.
It could also be your clientflow.
So, how are you staying in touchwith people?
Um, but I really believe thatthis is such a powerful tool.
(10:29):
And you don't have to do thesame thing every week.
Like maybe one week is marketingCEO date because we do wear so
many hats.
Maybe one week is your financialCEO date, maybe one is systems,
uh, maybe one's clientexperience.
So you can really just focus onthe aspect of your business that
you feel like needs the mostattention in that time.
I personally like doing these onMonday morning before the week
(10:52):
gets away from me.
That's typically when I have themost energy.
Um, and so that really is likeit doesn't have to be that time,
but whatever works for you whenyou can really be in a good
headspace to focus on the biggerpicture in your business.
The most successful real estateagents and the ones that like
their business the most dosomething like this.
(11:15):
Now, if you don't have the liketime or you need accountability,
this is where business coach cancome into play.
And this is what I do with a lotof my clients is we're really
looking at how do we solve thebigger picture problems in their
business.
Now, the next tip I have forshifting into your CEO energy is
to ask CEO level questions.
(11:36):
So let's swap out what do I needto do today, because that is
employee energy, to what outcomedo I want to create this week?
Or what outcome do I want tocreate this month?
Another question is where am Iavoiding a decision or where am
I avoiding delegation?
This usually is going to showyou where the bottlenecks are in
(11:57):
your business.
The other is what does mybusiness need for me this week?
What do you like, what does itneed?
And honestly, we all know whatthose answers are.
We just a lot of times don'teven like think of them because
we don't create that intentionalspace.
So CEO energy starts in yourquestions.
And if you're asking smallquestions, you're going to get
(12:17):
small results and you're goingto be stuck in that employee
energy.
I also challenge you to justmake one brave decision, like
one big level decision.
It could be raising your buyerconsultation standards and
really getting a buyer agencyagreement signed and committed
to before you start working witha buyer.
(12:39):
And I know legally we'resupposed to, but I know there's
so many agents out there thatare not doing that.
It could be that you really wantto work on shifting your minimum
price point.
You really want to startattacking a bigger price point
in a more luxury market.
It could be that you're cuttinga platform or a tool or a client
that's draining you.
(13:00):
And it also could be justredefining what working hours
actually mean for you.
So one big bold decision, andhonestly, it doesn't even have
to be bold, but it has to be aCEO-level decision, can shift
that momentum from employeeenergy to CEO energy.
And CEO energy really is thecure for decision fatigue.
(13:23):
Just being able to makedecisions from a place of
empowerment is so good andvaluable for your business.
Now I know some of you arethinking, ugh, delegation, ugh,
and I get that.
But building a business thatworks without you is 100% part
(13:45):
of CEO energy.
CEOs build systems, and employeeenergy is the actual system
itself.
So you can start small with yoursystems.
It doesn't have to be anythingcrazy elaborate.
It could be just you have allyour email templates queued up
for your buyer and sellerprocess.
It could be that you have yourCRM dialed in, you have a
(14:06):
follow-up plan with tasks andthings like that.
So it could be automated, couldnot be, but you at least have
that plugged into your systems.
Could be your client touch pointthat is like calendared out.
So it could be like yourquarterly touch point for your
clients.
It could be you have your themesfor your marketing for the month
completed, but really it's abouthaving those systems in place.
(14:30):
Now, I'd be remiss if I did nottalk about delegation.
Now, delegation is somethingthat I know makes a lot of
agents uncomfortable, butthere's so many different ways
to delegate.
It does not mean you have to goout and hire staff.
It could mean that your kidshelp you.
It could mean that you find acollege student to be your
intern.
You could find a TC that you payat closing, could be a junior
(14:53):
agent at your office who canhelp you with showings or
scheduling.
But it really is what can yououtsource and where can you step
away from your business withoutimpacting your client
experience?
Because it is really valuable tounderstand that you don't have
to do it all, but you do have todecide it all.
And that's really what it'sabout is CEO energy is about the
(15:17):
deciding, not necessarily thedoing.
I also want to dive in brieflyto managing your money like a
CEO.
Now, I know, I know, money isscary for a lot of people, but
you can create a system so youare good with money.
I do not accept that, and I donot like I just don't buy that
(15:39):
people are bad with money.
I think they just haven't beentaught how to deal with it.
So managing your money like aCEO is really important.
And you can start really small.
Now, this does not mean you haveto go out and create an LLC or
an S Corp or any of that, but itis really good practice to
separate your business and yourpersonal accounts, have a
separate bank account, have aseparate credit card, and really
(16:00):
start treating your businesslike a business.
I also like to create a simplecommission breakdown system.
So you're allocating a set partof your commission, every
commission that comes in to yourtaxes, to your operating
expenses, and then to yourprofit.
So that's like very simple.
And you can even have threeseparate bank accounts for that.
(16:21):
The other thing is just knowyour numbers.
I know so many agents don't eventrack this.
You don't have a spreadsheet ora way to track your pipeline,
your expenses, what your profitis.
And it does not have to becomplicated.
This could be as simple as aGoogle spreadsheet, or it could
be like QuickBooks or Zero,depending on where you're at.
Like I know for me when I firststarted, I was just using an
(16:43):
Excel spreadsheet, and it wasthat was simple.
Money in, money out, and thatwas it.
And then you just have to decidelike how does each commission
check support your goal?
So are you in a zone where youhave bills to pay and that
profit needs to be paid, needsto go out to support your life?
(17:04):
Or are you in a zone whereyou're able to reinvest in your
business?
I do like to hold my moneyaccountable.
So if I'm spending money onsomething, you need to check the
return on that investment.
So if you are sending outmagazines monthly to your
sphere, are you getting a returnon that?
Are you getting conversations?
And it's not always a returnlike as in a closing, but are
(17:26):
you at least getting qualityconversations from those
efforts?
So that is something you canalso look at on your CEO day is
am I getting a return on mymarketing spend and my sphere
marketing spend?
Because that is something that alot of agents just spend so much
money on, but they don't holdthat money accountable.
(17:47):
As an agent, you don't just makemoney, but you also need to make
decisions about your money.
So really being intentionalabout that is a hundred percent
CEO energy.
Here's the deal (18:00):
you can buy the best planner, you can join every
coaching program, you cansubscribe to a new CRM or new
email marketing software.
But if you are still waking upevery day in employee energy,
you're going to stay stuck,especially in the weeds of the
tasks.
This is honestly not about beinga quote unquote bus babe.
(18:24):
It's about being a builder ofyour business.
And we have to be builders ofour business, even on the hard
days, even on the days when wehave a lot to do.
And I just want you to know youdon't have to have it all
together, but you do have tostart thinking like a CEO
because your business doesn'tneed more tasks.
It needs you, it needs moreleadership.
(18:46):
And that's honestly what CEOenergy is all about.
So to close this out, I have aquestion for you.
Where are you operating inemployee energy right now?
And if you were operating fromCEO energy, what would that look
like instead?
It's a powerful question.
(19:06):
Happy agents are successfulones, and honestly, the happiest
ones are CEOs of their business.
Thank you for tuning in to thisepisode.
You guys rock.
If you have not left a review,it honestly helps me reach more
agents like you and help morepeople build businesses they
actually enjoy, which ishonestly my mission in life.
(19:29):
Until next time, stay happy.
Quick pause.
I have something really specialfor you.
On Thursday, November 20th from1 to 3 p.m.
Eastern, I am hosting AlignedAF, a workshop that is going to
help you get organized yourbusiness and your life for 2026.
This is a two-hour guidedworkshop where we will look at
(00:55):
what worked in 2025 and design alife and business you actually
want in 2026.
We will get aligned on what yourbusiness goals are along with
your personal goals.
We will dream bigger and alsoget practical on how we are
going to make things happen.
Think of it as your intentionalkickoff to the new year that's
done before the holiday crazyhits.
(01:17):
Seats are limited.
This is an intimate 15-personsession.
So grab yours now athappyagent.link slash 2026.
Again, that's happyagent.linkslash 2026.
And link is also in the shownotes.
I cannot wait to plan with you.
(01:38):
I am a real estate coach, mom ofthree, and brokerage owner.
And I love bringing you clear,actionable advice.
Today we are diving into CEOenergy versus employee energy.
So which one is running yourreal estate business?
Question for you.
When was the last time that youmade a decision in your
(02:01):
business?
Because you actually wanted to,not because a client asked for
something, a lender was late, oryour phone dinged, or you just
felt guilty and like you had todo it.
If your days feel like a blur ofto-do lists, emails, just when
we're showing, you are notalone.
This is so typical of realestate agents.
(02:23):
We get stuck in employee energy.
I get stuck in employee energy.
Everyone does.
What is really crucial is beingaware of when you are operating
in employee energy and when youare operating as a CEO of your
business.
If you are not operating as theCEO of your business, you are
(02:44):
going to love this episode.
And hopefully, for those of youwho are great at being a CEO,
this will be a really goodreminder.
We are going to be digging deepinto the difference between CEO
energy and employee energy.
So this is all about how do youget your power back, even if
today has already been a crazyfire drill, because we know that
(03:05):
that happens.
Things that I hope you will takeaway from this episode.
You will know how to tell thedifference between the two
energies.
Hopefully, you have some simple,realistic ways to shift, even if
your life is bananas.
Hello, bananas life here.
And you will walk away with agame plan to lead your business,
(03:25):
not just react to it.
So let's dive into defining thetwo energies because I think
this is a really importantpoint.
Here's what employee energylooks like.
Let me just get through today.
Oh, how many of us have beenthere?
You're just reacting.
You are reacting to emailscoming in, you're reacting to
phone calls, you're reacting totexts, you just literally are
(03:48):
reacting to things that arecoming at you.
Doing versus deciding.
So this is like you're justfocused on tasks versus strategy
and deciding, making decisionsin your business.
Maybe you're feelingoverwhelmed, but really
underfulfilled.
This is a really good one whereyou're just not operating from
(04:11):
your zone of genius or where youdrive the most value in your
business.
You're just feeling overwhelmed,underfulfilled,
underappreciated.
You might also be feeling busy,but not like you're building
anything.
That is another really big signof operating from employee
energy.
And lastly, you're just drivenby fear.
You are driven by urgency andyou're driven by what's right in
(04:34):
front of you.
You are so focused on the littlepieces of your business that you
are not looking at the bigpicture.
So you can probably guess CEOenergy looks like the opposite
of this.
So here's what CEO energy lookslike: it is intentional time,
even in a full schedule.
(04:56):
It is saying to yourself, whatdo I want to create this week?
It is looking at the biggerpicture.
It's making decisions based onyour vision, not just on
pressure to perform or guilt.
It's also building the machinethat you are operating.
Instead of being the machine, sothese are your systems.
(05:17):
It could be your delegation.
And leading into that, it reallyis about delegating, deciding,
and designing your business.
So this is where you arebuilding this machine that
supports you to do your bestwork.
And CEO energy is also driven byalignment.
It is driven by clarity, beingclear on what you want your life
(05:41):
and business to look like.
And it also is more long-termthinking.
I'll be honest, it is quoteunquote easier to operate an
employee energy because itreally is just reactive.
It's just dealing with what'scoming up in front of you or
what's immediate.
CEO energy is so much harderbecause it is a longer-term
(06:02):
thing.
It's like I'm building somethingfor the next two, three, four,
five, six, ten years.
And this is about what kind oflife and business you want to
have long term.
And it does requireuncomfortable decisions.
So I just want you to knowemployee energy isn't wrong.
We all operate from that mode atsome point or another.
(06:25):
It's just how it is.
It's human nature, right?
We get like in those zones.
But it's important to be awareof what's going on because we
all have to show homes, we allhave to write offers.
But honestly, if that's allyou're doing, it's just those
reactive activities, yourbusiness is going to become a
hamster wheel.
And that's when you get tired,that's when you burned out.
(06:46):
And CEO energy is what buildsyou the off-ramp to that hamster
wheel.
I want to dive into some signsthat you're stuck in employee
energy.
So here's some red flags foryou.
You can't remember the last timethat you worked on your
business.
Now, a lot of times you'reworking in your business, but
when was the last time you tooka beat and you really looked at
(07:09):
the financials?
You looked at your systems, youlooked at what staff you need or
what support that you need.
Another red flag is that yourcalendar is so full, but your
goals are really blurry, oryou're really not understanding
the impact that all of thisbusyness is having on your life.
(07:30):
This is a really big one for me.
If you feel resentful of yourbusiness or like everything is
urgent, this is probably themost important red flag that
you're stuck in employee energy,is that you are really resentful
and that you feel likeeverything is urgent.
This is like the biggest onethat you need, you need help and
you need to start operating inyour CEO zone.
(07:52):
The other is that you'reconstantly waiting.
So you're waiting for clients,you're waiting for leads, you're
waiting for money.
And lastly, you're just busy,but you feel stagnant or you
feel stuck.
If you've been in real estatelong enough, and I have over two
decades under my belt, like Ihave been here, trust me, and
(08:13):
I'm sure that you have too.
I know this feeling, and I knowthat you know this feeling.
But it is like you're jugglingeverything and you're still
wondering, where is this going?
Like, what am I doing?
I can't do this forever.
And that is the trap oftask-based thinking is that
there is always more to do.
And honestly, this isn't yourfault, but this is your problem
(08:35):
to solve.
Because if your business feelslike it's feels like it's
happening to you instead ofbecause of you, this is a
crucial shift that you have tomake.
So, how do we get into CEOenergy?
And this is like one of myfavorite topics because it's not
natural.
It isn't our natural inclinationas real estate professionals
(08:56):
because it is really all aboutthe doing.
It is really all about theclosings, the contracts, the
listing appointments, the likesigning deals.
So, my favorite and probablyeasiest way to shift into CEO
energy is to create a weekly CEOblock.
This can be an hour, it can betwo hours, but this is your time
(09:20):
to take that 30,000-foot view ofyour business and really look at
things from the bigger picture.
This can be reviewing yourgoals, reviewing your income,
your profit loss, just checkingout your financials, looking at
trends, seeing where yourbusiness is going, how are you
doing year over year?
This can also be auditing yourcalendar for alignment, like
(09:43):
looking back on the past week orthe past month and saying, like,
all right, this week lookedexceptionally busy.
And here's how it played out.
I felt like garbage that week.
How could I build in somesupport to really help me not
feel like I'm a chicken with myhead cut off?
Delegation, cleaning up,batching tasks, really looking
(10:04):
for those opportunities to bemore efficient, maybe build in
some systems.
So you may want to be justlooking at the previous week or
looking at the previous month asa whole.
The other is mapping out yourmarketing.
Um, so this could be like all ofyour marketing for the month.
It could also be your clientflow.
So, how are you staying in touchwith people?
Um, but I really believe thatthis is such a powerful tool.
(10:29):
And you don't have to do thesame thing every week.
Like maybe one week is marketingCEO date because we do wear so
many hats.
Maybe one week is your financialCEO date, maybe one is systems,
uh, maybe one's clientexperience.
So you can really just focus onthe aspect of your business that
you feel like needs the mostattention in that time.
I personally like doing these onMonday morning before the week
(10:52):
gets away from me.
That's typically when I have themost energy.
Um, and so that really is likeit doesn't have to be that time,
but whatever works for you whenyou can really be in a good
headspace to focus on the biggerpicture in your business.
The most successful real estateagents and the ones that like
their business the most dosomething like this.
(11:15):
Now, if you don't have the liketime or you need accountability,
this is where business coach cancome into play.
And this is what I do with a lotof my clients is we're really
looking at how do we solve thebigger picture problems in their
business.
Now, the next tip I have forshifting into your CEO energy is
to ask CEO level questions.
(11:36):
So let's swap out what do I needto do today, because that is
employee energy, to what outcomedo I want to create this week?
Or what outcome do I want tocreate this month?
Another question is where am Iavoiding a decision or where am
I avoiding delegation?
This usually is going to showyou where the bottlenecks are in
(11:57):
your business.
The other is what does mybusiness need for me this week?
What do you like, what does itneed?
And honestly, we all know whatthose answers are.
We just a lot of times don'teven like think of them because
we don't create that intentionalspace.
So CEO energy starts in yourquestions.
And if you're asking smallquestions, you're going to get
(12:17):
small results and you're goingto be stuck in that employee
energy.
I also challenge you to justmake one brave decision, like
one big level decision.
It could be raising your buyerconsultation standards and
really getting a buyer agencyagreement signed and committed
to before you start working witha buyer.
(12:39):
And I know legally we'resupposed to, but I know there's
so many agents out there thatare not doing that.
It could be that you really wantto work on shifting your minimum
price point.
You really want to startattacking a bigger price point
in a more luxury market.
It could be that you're cuttinga platform or a tool or a client
that's draining you.
(13:00):
And it also could be justredefining what working hours
actually mean for you.
So one big bold decision, andhonestly, it doesn't even have
to be bold, but it has to be aCEO-level decision, can shift
that momentum from employeeenergy to CEO energy.
And CEO energy really is thecure for decision fatigue.
(13:23):
Just being able to makedecisions from a place of
empowerment is so good andvaluable for your business.
Now I know some of you arethinking, ugh, delegation, ugh,
and I get that.
But building a business thatworks without you is 100% part
(13:45):
of CEO energy.
CEOs build systems, and employeeenergy is the actual system
itself.
So you can start small with yoursystems.
It doesn't have to be anythingcrazy elaborate.
It could be just you have allyour email templates queued up
for your buyer and sellerprocess.
It could be that you have yourCRM dialed in, you have a
(14:06):
follow-up plan with tasks andthings like that.
So it could be automated, couldnot be, but you at least have
that plugged into your systems.
Could be your client touch pointthat is like calendared out.
So it could be like yourquarterly touch point for your
clients.
It could be you have your themesfor your marketing for the month
completed, but really it's abouthaving those systems in place.
(14:30):
Now, I'd be remiss if I did nottalk about delegation.
Now, delegation is somethingthat I know makes a lot of
agents uncomfortable, butthere's so many different ways
to delegate.
It does not mean you have to goout and hire staff.
It could mean that your kidshelp you.
It could mean that you find acollege student to be your
intern.
You could find a TC that you payat closing, could be a junior
(14:53):
agent at your office who canhelp you with showings or
scheduling.
But it really is what can yououtsource and where can you step
away from your business withoutimpacting your client
experience?
Because it is really valuable tounderstand that you don't have
to do it all, but you do have todecide it all.
And that's really what it'sabout is CEO energy is about the
(15:17):
deciding, not necessarily thedoing.
I also want to dive in brieflyto managing your money like a
CEO.
Now, I know, I know, money isscary for a lot of people, but
you can create a system so youare good with money.
I do not accept that, and I donot like I just don't buy that
(15:39):
people are bad with money.
I think they just haven't beentaught how to deal with it.
So managing your money like aCEO is really important.
And you can start really small.
Now, this does not mean you haveto go out and create an LLC or
an S Corp or any of that, but itis really good practice to
separate your business and yourpersonal accounts, have a
separate bank account, have aseparate credit card, and really
(16:00):
start treating your businesslike a business.
I also like to create a simplecommission breakdown system.
So you're allocating a set partof your commission, every
commission that comes in to yourtaxes, to your operating
expenses, and then to yourprofit.
So that's like very simple.
And you can even have threeseparate bank accounts for that.
(16:21):
The other thing is just knowyour numbers.
I know so many agents don't eventrack this.
You don't have a spreadsheet ora way to track your pipeline,
your expenses, what your profitis.
And it does not have to becomplicated.
This could be as simple as aGoogle spreadsheet, or it could
be like QuickBooks or Zero,depending on where you're at.
Like I know for me when I firststarted, I was just using an
(16:43):
Excel spreadsheet, and it wasthat was simple.
Money in, money out, and thatwas it.
And then you just have to decidelike how does each commission
check support your goal?
So are you in a zone where youhave bills to pay and that
profit needs to be paid, needsto go out to support your life?
(17:04):
Or are you in a zone whereyou're able to reinvest in your
business?
I do like to hold my moneyaccountable.
So if I'm spending money onsomething, you need to check the
return on that investment.
So if you are sending outmagazines monthly to your
sphere, are you getting a returnon that?
Are you getting conversations?
And it's not always a returnlike as in a closing, but are
(17:26):
you at least getting qualityconversations from those
efforts?
So that is something you canalso look at on your CEO day is
am I getting a return on mymarketing spend and my sphere
marketing spend?
Because that is something that alot of agents just spend so much
money on, but they don't holdthat money accountable.
(17:47):
As an agent, you don't just makemoney, but you also need to make
decisions about your money.
So really being intentionalabout that is a hundred percent
CEO energy.
Here's the deal (18:00):
you can buy the best planner, you can join every
coaching program, you cansubscribe to a new CRM or new
email marketing software.
But if you are still waking upevery day in employee energy,
you're going to stay stuck,especially in the weeds of the
tasks.
This is honestly not about beinga quote unquote bus babe.
(18:24):
It's about being a builder ofyour business.
And we have to be builders ofour business, even on the hard
days, even on the days when wehave a lot to do.
And I just want you to know youdon't have to have it all
together, but you do have tostart thinking like a CEO
because your business doesn'tneed more tasks.
It needs you, it needs moreleadership.
(18:46):
And that's honestly what CEOenergy is all about.
So to close this out, I have aquestion for you.
Where are you operating inemployee energy right now?
And if you were operating fromCEO energy, what would that look
like instead?
It's a powerful question.
(19:06):
Happy agents are successfulones, and honestly, the happiest
ones are CEOs of their business.
Thank you for tuning in to thisepisode.
You guys rock.
If you have not left a review,it honestly helps me reach more
agents like you and help morepeople build businesses they
actually enjoy, which ishonestly my mission in life.
(19:29):
Until next time, stay happy.
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