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March 10, 2021 51 min

Have you ever thought to follow your passion and do what you love to do?  And then all the fears creep in: Who will pay you for this? How will you build an audience? What if people don't like what you do?  Imposter syndrome of asking, "Who am I to do this?" What if people laugh at your goals?

Jon Aaron Sandler knows those fears well. "You are too boring," the Parisian guitarist said to him on a public stage😳 after he shared his work.  It led him to family, travel, catastrophic injury, learning to walk again and reckoning with vulnerability in a new way to own and share his story to pursue his dreams.

In 2019, he had ZERO social media accounts, ZERO email list, and ZERO online presence. By 2020 during the pandemic, he had an international audience with 500,000 monthly Twitter impressions, a live virtual event attended by people across multiple continents, and a sold-out product launch. Now, that he has an audience, we'll talk about what to do next.

On the show, we'll be talking about Part 1 of Jon Aaron Sandler's journey about the good and bad of change:

  • How to approach building an audience, if you are a total newbie and want to create growth
  • How to handle trolls, online rage, including how he's turned bad situations into creating new superfans
  • How to shift from building followers and accruing "Likes" to creating genuine engagement
  • It's helpful because you can learn from someone who started from scratch or zero recently. Check it out so you can learn how you can make progress too. 

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