"The big lie is that you as a solopreneur or as a person who has a small team can and should do the same types of things that businesses with international marketing departments do." -Rachel Allen
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Are you feeling overwhelmed by the pressures of online entrepreneurship and the unrealistic expectations that come with it? Then this episode of Happy Healthy and Rich is just what you need. I sat down with the brilliant Rachel Allen, owner of Bolt from the Blue Copywriting, to dismantle "the big lie" driving much of the stress and burnout among solopreneurs. Rachel shares her seasoned insights into why you shouldn't expect to do it all alone and how to navigate the noise of courses and quick-fix promises in the industry.
Rachel dives deep into the current landscape of online entrepreneurship, revealing why many of the strategies touted during the pandemic are falling short today. We also discuss the importance of craftsmanship and human connection in today's ever-changing market. If you need a refreshing reality check that will put your entrepreneurial heart at ease, tune into this episode and take away some golden advice you won't want to miss.
Key Takeaways:
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Understanding "the big lie" in solopreneurship and why you shouldn't buy into it.
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Differentiating genuinely useful resources from those perpetuating unrealistic expectations.
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The current shifts in the online entrepreneurship landscape and what trends to watch out for.
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Importance of prioritizing craftsmanship and human-to-human interaction in your business.
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Practical advice on what to start doing and avoid in today's entrepreneurial climate.
Grab your coffee or wine, light that soy candle, and prepare for a conversation that might just change your perspective on your entrepreneurial journey!
SHOW LINKS
Listen on Apple Podcasts, Spotify, IHeart Radio and Amazon Music.
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ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP
Hey there! I'm Suzanne, a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune edu
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