Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies 

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing.

Insights Marketing Day 2022: 

Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/imd-chicago-2022 Website: https://www.insights-marketing.org/ 

Find Ashley Online:

LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ Little Bird Marketing: https://littlebirdmarketing.com/ 

Find Jamin Online:

Email: [e-mail] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, you are listening to the Happy Market Research Podcast. This is a special episode. I am partnering with Little Bird Marketing. I have my good friend, Ashley Le Blanc, who is joining us today. We are going to be talking about Insights Marketing Day. This is an annual event that is hosted in Chicago, and I hope you can make it. So Ashley, welcome to the show.

[00:00:27]

Ashley Le Blanc: Thanks for having me. I'm excited to talk about Insights Marketing Day. It's one of my favorite events.

[00:00:33]

Jamin Brazil: You know, mine, too. I've been to it for the last couple of years. I always get a ton out of it. You have a great speaker lineup. So why don't we start there? Talk to us a little bit about some of your highlighted speakers.

[00:00:44]

Ashley Le Blanc: What I love about our speaker lineup- of course, this is an event that is geared towards people with a marketing mindset, but we really try to pull our speakers from lots of different industries. So we have Andy Crestodina, he is a fan favorite. He's been at several of our Insights Marketing Day. He's Chicago based, he's from Orbit Media, but he's kind of like our web and SEO guru. So for anyone who has questions about how do I rank for certain keywords, how do I get my website optimizing the correct way, he is the go-to person. He's personally one of my favorite speakers. We'll have other insights professionals like Sequoia Glen, Bob Farrow from Trusted Talent. He's going to be talking a little bit about employee retention, which is always a fun topic. David Paul from Dialsmith and Lillian Labs. So lots of people from in the industry and then several people that are from more of a marketing background or even a growth strategies background too.

[00:01:48]

Jamin Brazil: And of course we have Priscilla McKinney who will be opening the day, as well as I believe speaking. She's got a couple topics, one centered around five LinkedIn tips for conference follow up. By the way conference follow up, conferences are the biggest marketing expenditure in most of our budgets. And we leave so much money on the table because we are not really farming the land after we've sewn the seed, using the metaphor. And so that's going to be super valuable.