Dan Fleetwood speaks with Andrew Moffatt, CEO and Co-Founder of Qrious Insight, about the evolution of behavioral research and the challenges with data quality in today's market. Andrew shares how continuous, real-time data collection can solve many of the existing problems in traditional survey-based research.
This episode also explores the role of AI, the growing importance of behavioral data, and how brands can better understand consumers by observing their actions rather than relying solely on self-reported answers.
Guest:
Andrew Moffatt – CEO and Co-Founder of Qrious Insight. Andrew has over 25 years of global experience in the insights industry, having successfully built and led sales and operations teams across 20+ markets worldwide. He is dedicated to changing how market research integrates passive behavioral data to provide more accurate, actionable insights.
Topics and timestamps:
[00:00] Intro
[00:41] Andrew Moffatt’s background and the journey to founding Qrious Insight
[03:06] The transition from traditional survey methods to behavioral data
[04:01] Why behavioral data solves today’s research problems
[05:40] The advantages of passive data collection and its implications for research
[06:22] How Qrious Insight tracks and collects behavioral data
[08:03] How behavioral data complements traditional surveys
[13:38] AI’s role in improving data collection and research workflows
[15:50] The future of synthetic data and digital twins in behavioral research
[18:06] Scaling behavioral research: Challenges and solutions
[19:05] What type of projects can benefit from behavioral research
[21:09] Advice for improving consumer panel management
[23:05] Andrew’s recommended resources for research insights
[25:11] Outro
Useful links:
Andrew Moffatt on LinkedIn: https://www.linkedin.com/in/andrew-moffatt-mrx/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
Learn more about QuestionPro: https://www.questionpro.com
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.