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March 22, 2023 33 mins

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There are a few things that separate winning startups from those that crash. Some of them are pretty obvious: Good leadership. A Good Market Fit. Sufficient Cash on hand to grow. But you also need a good story. And that’s not always easy for entrepreneurs to formulate, especially in an increasingly crowded field like climate or blue innovation where the big picture corporate missions are often overlapping. They all want to save the planet. Today we are going to speak with Alex Searle, a professional storyteller, about the craft of storytelling, why it matters and what are the elements of a good story.

For more about Alex and his services, check out his website: https://www.alex-searle.com


Alex is also the host of a podcast on this subject called The Humble Pie:  https://podcasts.apple.com/us/podcast/the-humble-pie/id1551300372?l=fr



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I'd like to thank our sponsors:

Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.

Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!

Spark No. 9, ensures that companies - and startups - have successful product launches by testing their products online. Remove the guesswork before you launch!

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