HatsOff with 17hats

In this episode of the HatsOff Podcast, the CEO of 17hats, Amanda Rae, and guest, Carissa Woo delve into the critical role of automation and process in business growth. They emphasize how lead automation and immediate engagement can significantly enhance client trust and conversion rates. Amanda highlights the newly launched Marketplace by 17hats, connecting users with verified, successful partners to share practical tools and stra...

In this episode of the HatsOff Podcast, Amanda Rae shares practical advice for solopreneurs striving to balance business and family life. She emphasizes the importance of embracing one's current capacity and cherishing small moments with loved ones. The podcast offers heartfelt insights and actionable strategies for navigating the challenges of solopreneurship while nurturing meaningful relationships. “Whether you are doing vo...

This episode of the HatsOff Podcast dives into creative ideas for reels on social media platforms. Host Amanda Rae shares various content ideas and strategies for those who might feel stuck or uncertain about what to post. She emphasizes the importance of engaging with your audience through authentic and relatable content, such as behind-the-scenes glimpses, client testimonials, progression stories, and tips and tricks related to y...

In this episode of the HatsOff Podcast, host Amanda Rae, the CEO of 17hats and special guest, Emily Warren from the 17hats team discuss the newly launched 17hats Marketplace. The Marketplace connects buyers with trusted professionals offering templates and services for small businesses. The marketplace aims to provide valuable resources for small business owners, showcasing exclusive items and processes to enhance business operatio...

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the intricacies of the marketing funnel and the importance of brand trust, alignment, visibility, and readability in growing a thriving business. She emphasizes the significance of reaching the third generation of clients and discusses the key steps of awareness, interest, and consideration in the marketing funnel. Amanda shares practical tips for enhanc...

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, discusses the common distractions that solopreneurs face in their businesses, such as social media, being a 'yes' person, lack of policies and boundaries, getting too engrossed in details, and procrastination. She emphasizes the importance of mindset, time blocking, documentation, knowing your vision and goals, and overcoming procrastination to reduce distra...

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the significance of perception in business, emphasizing the key aspects of perceived value, availability, personality, and values. Amanda explores the vital connection between aligning client perceptions and business delivery to foster trust and enhance conversions. She provides insightful tips on how businesses can effectively manage these aspects to cr...

Welcome to another engaging episode of the HatsOff Podcast by 17hats. In this episode, host Amanda Rae delves into the captivating world of vision and its profound impact on the journey of small business owners. In this thought-provoking discussion, Amanda explores the significance of having a clear vision, the benefits of planning and strategizing, and the role vision plays in sustaining motivation and preventing burnout. Get read...

In this episode, host Amanda Rae interviews Joey Thomas, a successful business coach. They discuss the importance of brand positioning, knowing the ideal client, and creating a valuable client experience. They deep dive into the concept of Perceived Value and the four pillars to increase it: brand identity, client experience, pricing model, and product quality. Joey shares experience-driven insights and tips for small businesses to...

In this episode of the HatsOff podcast, Amanda Rae discusses why running sales in your business may not be beneficial. She explains the psychology behind price-conscious consumers and the importance of building trust with potential clients. Amanda also emphasizes the value of cultivating the right clientele and provides insights into offering discounts and referral programs. Tune in to learn why pricing and selling strategies can i...

In this episode of the HatsOff podcast, Amanda Rae hosts Mariette Martinez, a long time 17hats user and a business and finance educator. They delve into the importance of maintaining financial transparency in one's business, with a focus on understanding your financial inflow and outflow. Mariette offers insight into how to manage and organize your finances, as well as differentiating between bookkeepers and accountants. Mariet...

In this insightful episode, host Amanda Rae delves into the critical aspects of guiding potential clients through the decision-making process. From unraveling the startling statistic that 40-60% of purchasing processes end in no decision to exploring the power of trust and transparency, she explores strategies to stand out in a saturated market. By providing glimpses behind the curtain, answering key questions, and crafting authent...

In this episode, Amanda Rae and Meredith Ryncarz discuss the importance of understanding and optimizing business processes and workflows. With a keen focus on client-centricity, they stress the importance of timing, clarity, and simplicity in communication and follow-up strategies. Through candid discussions and practical advice, they demystify the process of refining workflows, ensuring that businesses prioritize efficiency, clien...

In this episode of the HatsOff podcast, Amanda Rae, the host and CEO of 17hats, delves into the essential topic of finding leads for your business. She emphasizes the significance of raising awareness about your business and highlights the fact that no one will hire you if they don't know you exist. Amanda provides valuable insights and strategies on identifying your ideal client profile, the importance of getting out and inter...

In this HatsOff podcast episode, Amanda Rae, the host and CEO of 17hats, talks with Vanessa Joy, a photographer, educator, and business woman. Their unfiltered conversation revolves around sharing raw experiences and advice for entrepreneurs and creative professionals. They delve deep into the dynamics of operating a successful business while balancing the craft they specialize in. They offer valuable tips on business development, ...

In this HatsOff episode, Amanda Rae, CEO of 17hats, talks about the topic of post success and the impact it has on individuals. She shares her personal experience with post-cancer success and discusses the changes and challenges that come with achieving success in business. Amanda emphasizes the importance of self-growth and understanding the impact of success on relationships. She encourages small business owners to embrace their ...

In this episode of the HatsOff Podcast, Amanda Rae and guest Myrna Daramy dive deep into the world of Search Engine Optimization (SEO). Myrna, an experienced SEO consultant, shares invaluable tips on understanding SEO nuances. This discussion ranges from the importance of setting clear and consistent brand messaging to covering significant SEO elements like on-page, technical, and off-page sections. This episode underscores the emp...

The new year marks the perfect time for a brand refresh, emphasizing the importance of identifying your ideal client. By shaping your brand's look and style to appeal to them, creating content that resonates, and identifying intangible elements they desire, your brand gains a distinctive edge.

In this episode, Amanda Rae delves into the significance of understanding your ideal client and its contribution to business growth. Ama...

In this episode of the Hats Off podcast, join host Amanda Rae as she talks with her friend and talented photographer Leslie Cervantez. Leslie shares her personal journey navigating the world of social media, extending from her initial forays inspired by her daughter to building specialty content and adapting to the ever-changing social media landscape. 

Imparting lessons learned from her experiences with platforms like TikTok and I...