Marketing Basics - Reaching Your Third Generation of Clients

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the intricacies of the marketing funnel and the importance of brand trust, alignment, visibility, and readability in growing a thriving business. She emphasizes the significance of reaching the third generation of clients and discusses the key steps of awareness, interest, and consideration in the marketing funnel. Amanda shares practical tips for enhancing brand awareness beyond social media, highlights the role of unique content in cultivating client interest, and underscores the need for streamlined contact methods to facilitate effective conversion.

“One of the most important things that I can tell you … is you need to make contacting you as easy as possible. If it is difficult to contact you, they're done. They are not going to [reach out to] you.” — Amanda Rae

What You’ll Learn

01:52 Building Brand Trust and Alignment

05:29 Understanding the Marketing Funnel

08:17 Expanding Your Reach with Brand Awareness

13:27 Cultivating Interest Beyond First Impressions

18:35 Enhancing Consideration for Effective Conversion