Bill Harper / "Brand Boss" CEO. Chief Creative Officer

In a world where everyone’s shouting, silence equals irrelevance. Bill Harper knows this better than anyone. With over 36 years in the brand and marketing trenches — and more than $2.5B in client revenue to prove it — Bill has cracked the code for challenger brands to dominate markets already flooded with competition.

In this episode, Bill shares the power of positioning, why no one buys the best product, and how to win by saying what no one else dares to. From Geico’s edutainment to Liquid Death’s anti-boring playbook, this is a masterclass in market disruption.

His takeaway? Stop talking about yourself. Solve a specific problem. Say it with conviction. Then use AI to scale the message — not to create it.

If you’re ready to stop playing safe and start making waves, this is your blueprint.

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Guest Bio:

Bill Harper is a veteran brand strategist and founder of BrandBossHQ, where he helps small and midsize businesses crush larger competitors through his Challenger Brand Domination Plan. Over his 36-year career and five agencies, Bill has helped more than 500 brands generate over $2.5 billion in new revenue by combining strategic storytelling, marketing insight, and AI-powered tools. A former art director turned educator and keynote speaker, he’s on a mission to level the playing field for SMBs by showing them how to think differently, say something bold, and become unforgettable.

Link: http://www.brandbosshq.com/

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

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