A Branding's OG - 50 Years in the industry
In this engaging conversation, Brandon Coleman Jr. shares his unique journey from being a young athlete to becoming a branding expert.
He discusses the pivotal moments that shaped his career, including the influence of a beloved TV show and the wisdom of mentors.
The discussion emphasizes the importance of curiosity, gratitude, and seizing opportunities in life and business. In this conversation, Paul Povolni and Brandon Coleman Jr. explore the significance of gratefulness, the importance of brand alignment, and the evolution of branding and marketing strategies.
They discuss personal experiences, the impact of philanthropy, and the challenges of educating clients about the true essence of branding.
Brandon shares insights from his early career, the fear of failure that drove him, and the lessons learned in building successful brand strategies.
In this conversation, Brandon Coleman Jr. and Paul Povolni delve into the intricacies of branding, emphasizing the importance of exceeding customer expectations and the challenges faced in franchise branding.
They discuss the necessity of common sense in branding decisions and the significance of genuine gratitude in fostering brand loyalty.
The dialogue highlights that branding is not merely about visuals but encompasses the entire customer experience, urging business owners to recognize the obvious solutions that often elude them.
Key Takeaways:
- Branding is a promise wrapped in delivery.
- Gratitude is your strongest branding tool.
- Rebranding can unlock your business potential.
- Brand alignment creates lasting customer loyalty.
- Success starts with clear and honest storytelling.
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Brandon Coleman Jr. is a visionary entrepreneur, branding expert, and accomplished speaker with over five decades of experience. A Mays Business School Outstanding Alumnus and author, Brandon has pioneered strategies that align business goals with customer experiences. Known for his dynamic storytelling and insightful approach, he continues to empower entrepreneurs to reach their potential.
Links: Brandon Coleman Jr
Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
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