Eric Thayne, dubbed "The King of Short Form Video," breaks down his proven framework for building a wildly profitable personal brand in 2025.
After starting 28 different businesses throughout his life, Eric reveals the critical alignment between creativity and entrepreneurship that finally unlocked his success.
Most entrepreneurs struggle with content creation because they're trying to be someone they're not, following strategies that don't align with their authentic selves. This leads to burnout, inconsistency, and ultimately business failure.
Imagine having complete alignment between who you are and how you show up online. Content creation feels effortless because you're simply expressing your true expertise and perspective. You attract premium clients who value your unique approach, and you build a sustainable business that energizes rather than depletes you.
Eric Thayne's "Create, Don't Capture" framework provides a step-by-step approach to building a personal brand that's authentically you while strategically positioning your unique strengths. Stick around to discover how this approach helped Eric build multiple seven-figure businesses and how you can apply the same principles to your own brand.
---
Eric Thayne is an entrepreneur and creator who has helped scale multiple seven-figure brands through organic content and creative marketing techniques. His entrepreneurial journey began at age 13, designing t-shirts for bands on MySpace, and evolved through recording studios, filmmaking, course creation, and now personal branding. Dubbed "The King of Short Form Video" by industry experts, Eric has generated over 500 million views on social media and been featured in People, Cosmopolitan, Huffington Post, and Associated Press. His recently published book "Create, Don't Capture" provides entrepreneurs with a step-by-step guide to building profitable personal brands.
NEW Book Link: Create Don't Capture
Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
Headsmack Website
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.