Eric Thayne, dubbed "The King of Short Form Video," breaks down his proven framework for building a wildly profitable personal brand in 2025.
After starting 28 different businesses throughout his life, Eric reveals the critical alignment between creativity and entrepreneurship that finally unlocked his success.
Most entrepreneurs struggle with content creation because they're trying to be someone they're not, following strategies that don't align with their authentic selves. This leads to burnout, inconsistency, and ultimately business failure.
Imagine having complete alignment between who you are and how you show up online. Content creation feels effortless because you're simply expressing your true expertise and perspective. You attract premium clients who value your unique approach, and you build a sustainable business that energizes rather than depletes you.
Eric Thayne's "Create, Don't Capture" framework provides a step-by-step approach to building a personal brand that's authentically you while strategically positioning your unique strengths. Stick around to discover how this approach helped Eric build multiple seven-figure businesses and how you can apply the same principles to your own brand.
---
Eric Thayne is an entrepreneur and creator who has helped scale multiple seven-figure brands through organic content and creative marketing techniques. His entrepreneurial journey began at age 13, designing t-shirts for bands on MySpace, and evolved through recording studios, filmmaking, course creation, and now personal branding. Dubbed "The King of Short Form Video" by industry experts, Eric has generated over 500 million views on social media and been featured in People, Cosmopolitan, Huffington Post, and Associated Press. His recently published book "Create, Don't Capture" provides entrepreneurs with a step-by-step guide to building profitable personal brands.
NEW Book Link: Create Don't Capture
Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
Headsmack Website
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Intentionally Disturbing
Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.