Many entrepreneurs waste time and money chasing media coverage that looks impressive but fails to generate real business results.
Imagine having a strategic PR approach that not only builds credibility but consistently converts visibility into revenue and growth.
Today's guest, Ulyses Osuna, reveals his proven framework for transforming media exposure into actual business results, showing why most entrepreneurs have been approaching PR completely backwards.
Ulyses Osuna is the founder of Influencer Press and a strategic PR expert who specializes in building personal brands for entrepreneurs and industry leaders. Rejecting traditional PR approaches, he's developed a unique methodology that focuses on transforming media exposure into tangible business results. His contrarian views on paid versus earned media have helped reshape how entrepreneurs approach personal branding and media strategy.
5 Key Takeaways:
- The difference between earned and paid media—and why both matter.
- Why speed and control are critical in PR.
- How to refine your personal brand message for maximum impact.
- The truth about credibility and transparency in PR.
- Actionable steps to snowball small PR wins into bigger opportunities.
Instagram Link: @Ulyses
Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
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