June 27, 2025 • 30 mins
Ever wondered why your exceptional clinical skills aren't translating into a thriving practice? In this eye-opening conversation, Andrew Newland, founder of Functional Medicine Marketing, reveals the missing piece in the puzzle for many healthcare practitioners.
Andrew's journey begins with his own health transformation through functional medicine after years of struggling with weight gain, chronic pain, and allergies despite growing up in a health-conscious household. This personal experience fueled his passion to help practitioners reach more patients through effective marketing strategies.
The discussion tackles a painful truth many practitioners face: exceptional clinical skills alone won't build a sustainable practice. While word-of-mouth referrals may initially be effective, they inevitably plateau, leaving many practitioners scrambling for solutions. Andrew debunks the common myth that occasional social media posting will solve this problem, revealing that organic business posts typically reach only 2.6% of existing followers, making them virtually useless for attracting new patients.
Instead, Andrew advocates for a comprehensive approach centered around search engine optimization (SEO), explaining how this foundation supports all other marketing efforts. He breaks down the three critical components every practitioner should understand: technical SEO, content creation, and local optimization. Just as functional medicine addresses root causes rather than symptoms, effective marketing requires addressing the fundamental visibility issues that prevent potential patients from finding your practice.
Through compelling success stories, Andrew demonstrates how this approach transformed practices from struggling to thriving, including one that went from acquiring fewer than one new patient per month to consistently adding ten, and another that grew from 15-20 new members per month to over 100.
Ready to transform your practice's marketing approach? Visit functionalmmedmarketing.com for a complimentary website evaluation that will pinpoint specific opportunities to enhance your online presence and patient acquisition strategy.
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Speaker 1 (00:02):
Well, hello and welcome back to the Healthy
Living Podcast.
I'm Joe Grumbine, your host,and today we have a very special
guest.
His name is Andrew Newland andhe's the founder and CEO of
Functional Medicine Marketing,and he's a digital strategist
works with functional andintegrative medicine clinics
clinics.
But this guy has got a lifetimefull of medicine and
(00:26):
health-related experiences andI'm excited to have this
conversation.
Andrew, welcome to the show.
How are you doing today?
Speaker 2 (00:35):
Hey, thanks so much, Joe, I'm doing fantastic.
Speaker 1 (00:38):
Well, this is an interesting conversation, as
everyone tends to be, and youknow you work with businesses
health related businesses whichis important.
We have a lot of listeners thatare practitioners or people in
training to be practitioners,and people don't realize that
you know, the passion of workingwith health and medicine and
(01:02):
all of the different modalitiesis one side of it, and running a
business is the other one, andoftentimes those two just don't
have anything to do with eachother.
Myself included, I'm the worstbusinessman there is.
I've been spending most of mylife, you know, helping people
get well, so why don't you tellus a little bit about yourself,
(01:22):
tell us your story?
Yeah, absolutely.
Speaker 2 (01:25):
So I'm a Colorado Springs native.
If you're familiar withColorado Springs at all, it's
very rare to find a nativebecause we have so much, so much
military.
We've got five differentmilitary installations around
the city.
Very, very transient, but myfamily has actually been here
for five, six generations.
Very transient, but my familyhas actually been here for five,
(01:48):
six generations, and so we loveColorado.
Obviously I love Coloradobecause of the clean air and
just the.
It's perfect weather, as longas you're up your mountain high.
That's right, if you don't mindsome extremes, for sure I
actually.
So.
On the health side, I lovetalking about health and a lot
of that comes from my, myparents, upbringing.
I'm the third out of three, soI'm the youngest.
Health, and a lot of that comesfrom my parents' upbringing.
I'm the third out of three, soI'm the youngest.
(02:08):
I have a brother and a sister,my parents.
So my mom graduated as adietician from Colorado State
University, as a dietician.
So we always grew up, you know,she was very much into health
and loved following the trends.
Then, on the other side, my dadwas diagnosed celiac before I
(02:30):
was born.
This was back when Nobody knewabout gluten.
Nobody knew.
Yeah, gluten-free wasn't cool,right, there wasn't anything out
there gluten-free.
My mom, obviously, she's adietician and an amazing cook
and chef and so she just shemade everything from scratch to
(02:51):
be gluten-free for my dad.
I remember going over to afriend's house once as a kid and
his dad ate pizza and I'd neverseen a dad eat pizza before.
In my little brain my thoughtwas all dads don't eat the same
thing that I can, yeah, and itjust blew my mind.
(03:13):
Now obviously there'sgluten-free pizza, like
everywhere, and my dad's happyas a clam now because he's 83,
84.
And you know he'll get thatgluten-free pizza when he can.
He gets his pizza.
I love it, yeah for sure.
So so growing up, you know, andso my dad, he, he did juice
cleanses.
He was every Sunday we wouldmake fresh juice.
(03:36):
You know that was back in theeighties when the juicing was
the big craze.
Speaker 1 (03:39):
The Vitamixer was out there.
Speaker 2 (03:40):
Yeah, absolutely the Champion Juicer.
That's what?
Oh man, the big motor man thatcan't get juice anything?
Uh, my dad drank so much carrotjuice he turned his skin orange
.
Speaker 1 (03:50):
You know absolutely.
I think we've all done that alittle bit, if we're exactly
exactly so you know, health wise.
Speaker 2 (03:58):
so then I I got asthma as a kid, I had, uh, my
appendix burst when I was, hadpneumonia numerous times.
So just a lot of you know, alot of gut wrecking things that
happened to me.
And then my wife and I met inschool, in college, and got
married and then we had kids,really young.
(04:19):
We had a.
We had a different business atthe time, landscaping business
here in Colorado Springs and andand just you know, you start
eating the fast food and youstart just all of the fat.
Speaker 1 (04:30):
I have the worst diets ever.
Speaker 2 (04:32):
Oh, totally.
I mean, we were so exhaustedwith four little kids and I was
shoveling rock all day and youknow.
And so obviously you start, youput on the weight and you put
on and you start gettingsymptoms and you get all the
stuff right.
Speaker 1 (04:46):
It's all becomes your , your companion.
Speaker 2 (04:50):
Exactly.
Yeah, it's taking ibuprofenevery night, tums every night,
started getting allergies.
Never had allergies before.
Put on 40 pounds, just, and youknow you hit your thirties and
your body can't handle thatstuff anymore.
Yeah, and so we, we, westumbled upon a functional
(05:12):
medicine, doctor and kind of,and then we got super excited.
My, my wife and I both had thathistory growing up where both
of our parents were very healthyand you know, so that's kind of
it was easy for us to go.
What are we doing?
And come back to this healthwise, and so just, totally, I
mean, you know, lost all theweight, got rid of the heartburn
(05:34):
and the headaches and finallyputting on muscle, and you know,
just feeling the best I've everfelt, and so with that Probably
the good thing was is that youhad a healthy body previously
and so generally you recoverquicker.
Speaker 1 (05:50):
muscle memory recovers.
Your body knows how to behealthy when it's been healthy.
Speaker 2 (05:55):
And that's, and that's exactly it.
So you know, I'm every day verythankful to my parents for that
, that foundation, right, thathealthy foundation.
And in your thirties you stillbounce back pretty fast, which
is wonderful.
I wish I was still, of course,but that time we had.
We transitioned from having alandscaping business and we
(06:17):
started a marketing agency andthat was going pretty well.
We were helping just kind ofeverybody local businesses, used
car dealerships, local banks,public schools I mean we're
helping everybody.
But then, after our experiencewith that functional medicine
practitioner, we got to thinkingthis is amazing, we want to
(06:38):
help, we want to change thehealth of our communities.
We're not practitioners, butwhat can we do?
We know marketing.
So that's why we startedFunctional Medicine Marketing
and our mission is to helppractitioners, help more people.
So help you, help more people.
Yeah, yeah, I love it.
And there's also a lot ofcorrelations between getting to
(06:59):
the root cause of our health andgetting to the root cause of
marketing issues.
And if you're out there todayand you have a practice or
you're thinking about starting apractice, make sure you have
the same mindset of getting tothe root cause and not looking
for magic pills when it comes tomarketing 100%.
Speaker 1 (07:16):
Yeah, it's just like everything.
People think that somebodycomes along and sells you a
silver bullet and generallythere's a half filled with snake
oil, because most problemsdon't have a single solution
Generally.
You know I'm I'm in the processof overcoming a very aggressive
cancer right now and the umthat the solution was so many
(07:39):
faceted that you know it wouldmake your head spin.
But but the truth is everybodycame to me with you just got to
do this, just got to do that.
And you know it would make yourhead spin.
But but the truth is everybodycame to me with just got to do
this, just got to do that.
And you know it's not like that.
Business is the same.
It's a complicated world welive in and there's so many
variables in in every aspect ofit, so you can't think that just
(08:00):
one thing.
As a self employed guy, I fellvictim to that myself.
I was like, well, if I just putout a good product, it'll sell
itself, I won't have to do shit.
Yeah, exactly, you know, itworks for a while, to a point
sometimes.
But then you fool yourself andyou think, oh, that's all I got
to do.
And then something happens likeCOVID, and everything comes
crashing down on you and you'relike, oh man, I don't know what
(08:22):
to do.
Now comes crashing down on youand you're like, oh man, I don't
know what to do now Exactly.
Speaker 2 (08:25):
Yeah, and I and I talked to a lot of practitioners
that are amazing with patients.
They're just I mean they'redetectives when it comes to
health.
They can dig in for hours andhours on lab results and I mean
they're just amazing at gettinghealth results, but, like you
said, horrible at business andthey just think it's like the
(08:45):
old movie, right, field ofDreams If we build it, they will
come Exactly and that doesn'twork at all.
Speaker 1 (08:53):
Maybe, like I said, sporadically, it might work here
and there, but for sure, forsure.
Business has to be consistentand growth has to be consistent,
or it's not business anymore.
Exactly.
Speaker 2 (09:03):
Yeah, and everybody, and everybody I talk to when I
hear about their story aboutstarting a business.
They all started with word ofmouth.
And that's how you grow youtalk to family and friends, they
talk to family and friends, andthen you start producing a
great result or service orbusiness and that word of mouth
started expanding but Hands downevery time it either plateaus
(09:26):
or starts dropping off.
Speaker 1 (09:27):
Right, whether it's where people don't talk to each
other enough to sustain growth.
And you know, I mean I guessoccasionally there's a
practitioner that hits a spotand says I'm good and maintains
their clients and grows enough,and you know, but most
businesses don't work that way.
(09:48):
They take on an employee, takeon an office.
All of a sudden you getoverhead.
Next thing you know you needgrowth or you start going
backwards.
Speaker 2 (09:56):
Yeah, and that's exactly it.
And it's easy to think okay, Ineed growth and I want it, and
so maybe I'll put a few Facebookposts out or something.
And it does.
And you I love how you'relaughing because you know that
doesn't work.
Oh, at all it doesn't work.
And if I can dispel one myth,today you could post on Facebook
(10:17):
and Instagram 20 times a day.
Yeah, and never get a newclient or patient.
Yeah.
Speaker 1 (10:23):
Or maybe once in a while one will, but not enough
to sustain it.
You can boost it all day long.
You can do all that, and Idon't know anybody that's built
their business that way for real.
Speaker 2 (10:33):
Yeah, and we all.
We all see the influencersright where they're getting all
this traction.
Speaker 1 (10:38):
They're like one hundredth of one percent Exactly
, and they're not local.
Speaker 2 (10:42):
They're tapping into a national or worldwide.
They're in Singapore, ornational or worldwide audience
Exactly.
They're in Singapore orsomewhere yeah, exactly yeah,
and here's a statistic for you.
So when you post on, like abusiness page, your Facebook
business page, if you just do anorganic post, which means
you're not putting any moneybehind it, you're just posting,
right, it's free.
You make a video or you have agraphic or something,
(11:03):
statistically you'll be lucky ifyou reach 2.6% of your
followers.
Right, those are already peoplethat follow you.
Yep, so you have 1000 peoplethat follow you.
You might reach 26 people thatalready follow you.
So if you're trying to reachnew people, right, it doesn't
happen, it's virtually virtuallyimpossible.
Like you said, you'll get.
(11:24):
You know, you'll getoccasionally randomly, something
will happen.
Speaker 1 (11:26):
But you know, you can flip a coin a hundred times, a
thousand times, 10,000 times,maybe once it'll end on its side
, but you're certainly not goingto.
You know, make a living doingthat.
Speaker 2 (11:35):
Yeah, exactly that's not.
Yeah, not reproduciblemarketing, for sure.
Speaker 1 (11:39):
And I can attest to that.
You know I have a smallbusiness and I post things just
so that it's a lighthouse andmaybe somebody will see it, but
I have no expectations ofbusiness growth.
It's just a way for me to putout a message here and there and
it makes a record of things forme.
Speaker 2 (11:57):
But that's it.
It's vital, don't get me wrong,it's necessary.
But in the marketing world, allthese different services, all
these different platforms aredifferent pieces to the
marketing puzzle and we need allof the pieces to make a good
marketing puzzle.
And those organic posts aremuch more support to your
(12:18):
website and to your onlinepresence.
So you know, a common userjourney is somebody.
They hear about functionalmedicine or they've already
known about it, but now they'regetting a symptom of some kind.
So what do they do?
They go to Google and they typein thyroid doctor near me or
functional medicine, hormoneclinic or whatever it is.
Sure Comes up.
They go to the website, theylook around for a little bit.
They never read all the contentright.
(12:40):
And then what do they do?
Speaker 1 (12:42):
You're going to get a 1.2 minutes if you're lucky.
If you're lucky Like you justscored.
Speaker 2 (12:48):
You got it and so often they'll read a little bit
and they'll scroll down and goto the social platforms to check
you out.
So you need content because ifyou haven't posted in six months
you're going to stop.
You're subconsciously losingsome trust and authority.
So it's a support, not thatactive piece out there getting
in front of people.
There are great ways to do that, but just posting on Facebook,
(13:10):
instagram or TikTok is not itCorrect, agreed?
Speaker 1 (13:14):
For sure.
So let's say, I'm apractitioner and I'm listening
to this and I'm like, wow, thatsounds interesting.
What sort of things do youoffer?
Speaker 2 (13:23):
So we are a full service agency, so we do
everything.
So, from website builds tomaintenance, edits, to SEO, ad
campaigns, google, facebook andInstagram ads, we do the social
media posting emails,integrations, automations, all
of those.
But at the center, the pinnacleand the cornerstone of our
marketing strategy is SEO.
(13:44):
And if you're not familiar withSEO, seo stands for search
engine optimization.
So back to that kind of userjourney I talked about.
What do people do?
They go to Google.
So if you're on the second tothird to fifth page of Google,
nobody's going to find you.
So SEO the goal of SEO is to getyour website and your Google
listing up on that first pagefor a lot of great keywords.
(14:08):
So if you're a functionalmedicine doctor, you for sure
should be showing up forfunctional medicine in Colorado
Springs or wherever you're at.
So SEO is that pinnacle point,because the most trusted
platform to grow your practiceis Google.
That's the most trustedplatform where people are going
to go.
They might see something onsocial, they might read an email
(14:28):
or a blog, but in the end, whenthey're looking for a
practitioner or a provider,they're going to go to Google,
and so that's what we center onand then everything else
supports that.
It's very much like back tofunctional medicine or just our
health in general.
It's getting to that root cause, fixing the foundation which
(14:48):
raises.
It's like the tide that raisesall the boats, right, you start
seeing symptoms going awaybecause you're taking care of
your gut health, because you'reyou know you're getting good
sleep, you're getting goodexercise Right right, right.
Speaker 1 (15:00):
There's a cascading health effect, just like a
cascading negative effect canhappen and that's just good.
Speaker 2 (15:07):
Marketing strategy is keeping all of those things in
mind.
I need a great puzzle.
I need a full puzzle.
I have clients that want tolook at one puzzle piece and go,
this isn't working and throw itout.
We can't really do that.
That's like throwing.
You know what?
I'm not sleeping.
Well, let's throw that one outor give it a shot.
Yeah, yeah, yeah, yeah.
So, so really, seo.
(15:27):
The problem with SEO is it takesa lot of time, it's terribly
slow, and I will never set upsome kind of unrealistic
expectation that we're going tosolve all your problems in a
month.
If somebody comes to me andsays, hey, I got to turn the
ship around, or else I'm goingto have to close my doors in a
month or two, I tell them don'thire me, keep that money.
(15:49):
And so you can go on a littlebit longer, because I can't
solve anybody's problems in amonth or two.
It's just like you know, I'm 45.
The problems that I have now,you know my knee or a little bit
of extra weight that I need toget rid of.
I didn't get it overnight, soI'm not going to get rid of it
overnight.
Speaker 1 (16:09):
I think that's interesting, though, because, as
a small business owner, wedon't know these things, and so
you know, for me, I've alwaysavoided the SEO stuff because,
for the reason that you justmentioned, I look at it, and
every time somebody talks aboutsomething, you hear the same
thing Well, it takes time, andyou're like, well, ok, what does
(16:31):
that mean?
You know, you think yourselfyou're getting into this black
hole because there's no, nobodycan guarantee you anything,
nobody can can give you even apoint to stand on to say, well,
you can expect this at this sortof point, and everything costs
a bunch of money.
So you're just like, well, okay, how does this make any sense,
(16:53):
Unless maybe you've got theperspective of seeing it work
and realize that, well,sometimes things do take a lot
of time.
Speaker 2 (17:01):
Yeah, and there's there's KPIs that we want to
meet at each kind of benchmarkpoint, right, and so a lot of
and that's the other thing.
Seo is so ambiguous, right,it's.
So.
There's so many things that youcan do on the backend and
there's a lot of agencies outthere saying they're doing SEO
and then all they're doing isthey're doing a simple listing
(17:24):
management service, which you donot need a marketing agency to
do listing management.
There's so many platforms thatyou can do that for 30 to 50
bucks a month.
But I can tell you this justdoing listing management is not
going to move the needle for SEO.
So this is if you have acompany out there or you're
looking to hire a company,here's the three things that you
(17:46):
need to ask that company whatthey're doing for SEO.
Say every month what are youdoing for technical SEO?
What SEO content are youwriting?
And then, what are you doingfor my local SEO?
So that's the three parts to agood comprehensive SEO program
technical content and local.
All of those things that wehave a strategy that we've
(18:08):
specifically created forfunctional, integrative and
obviously that's a very generalterm for really anything in the
health industry as far as yeah,why don't you get into so?
Speaker 1 (18:18):
a lot of our listeners are new and they're
coming into this just looking tofind answers for health.
But when we talk aboutfunctional medicine, why don't
you talk about the range ofservices that you're dealing
with?
Speaker 2 (18:29):
Yeah, absolutely so.
Functional medicine is reallyjust a super general term for
non-allopathic medicine.
So you've got traditionalmedicine over here where there's
a symptom and you give.
You know it's kind of a pill.
Speaker 1 (18:45):
Right.
Speaker 2 (18:45):
Yeah, yeah, obviously there's great things about
traditional medicine mindset,but but functional medicine's
goal is to get to the root cause.
So there's a lot of differentkind of nuances within
functional medicine.
Nuances within functionalmedicine.
(19:07):
Integrative medicine tends topull in more kind of technical
modalities where maybe they'redoing, you know, they'll do a
lot of IV therapy, they're goingto do a lot of red light
therapy and and there's just,you know, multiple different
things within energy andvibrations and electricity.
You know, because we're, ourbodies, are very electrical and
(19:28):
so there's a lot that you can dowith that.
So integrative tends to pull ina lot of those modalities,
whereas strictly functionalmedicine doctor is going to be
more let's, let's do some deeplab testing and really get to
you know more than just whatyour traditional primary care
doctor is going to do.
Let's really dig down and seewhat's going on in your blood.
Kind of the motto of afunctional medicine doctor is we
don't guess, we test, and thenthey can work with your full
(19:55):
lifestyle.
So it's going to be diet, it'sgoing to be exercise, it's going
to be sleep.
Some of them really delve intomore emotional, spiritual things
, as we are very you know, it'svery holistic as far as our
bodies go.
So you've got MDs that arefunctional medicine.
You got integrative that's theyintegrative does a lot of
holistic cancer care or caresupport, and then you also have
(20:18):
acupuncture.
You've got chiropractor.
You've got all the way to youknow some more of the more East,
very Eastern type medicine andobviously we'll help anybody
because we understand the wholegamut as far as that goes.
So we also actually help a lotof direct primary care practices
as well, where they're stilltraditional but they're offering
(20:39):
a medical membership.
Basically.
So you can you pay, just likeyou know, for Netflix, you're
paying a monthly to watch showson Netflix.
The same goes for DPC, whereyou pay to get direct, quick
access to your primary caredoctor.
Speaker 1 (20:54):
So, as a marketing business, how do you focus your
practice, if you will, on thistopic, rather than just you know
, marketing is marketing.
Speaker 2 (21:08):
Yeah for sure.
So I hear a lot of times say afunctional medicine practice or
acupuncture clinic, they had amarketing agency, but they just
had to take so much time toeducate the marketing agency and
what they actually do, becauseit is still unique in our
society and our culture.
(21:28):
So one of the things that wehave to offer is we understand
functional medicine and all ofthe peripheral things.
So when we write content, sayfor SEO, there's not a lot of
back and forth with the doctor.
I hear all the time I get youknow, today I had a bunch of
approvals on content and theysaid this looks great, this is
(21:49):
perfect, and these are hard toplease doctors when it comes to
content.
Speaker 1 (21:52):
So what you have the vocabulary down, you have the
context down and you don't haveto learn the topic in order to
exactly things.
Speaker 2 (22:01):
Yeah, yeah, in the end, in the end, seo is seo,
sure, running great google adsis is going to be the same um,
but um, the you know the thingthat separates us one we have
comprehensive, uh, personalized.
Everybody gets a uniquestrategy depending on their
clinic, depending on the areathat they're, that they're
reaching, so nobody's shovedinto a template box or anything
(22:23):
like that.
But we also understand, youknow, we understand what they do
, who their ideal new audienceis and how to reach them
consistently.
Speaker 1 (22:32):
So give me an example of a client that came to you
and you know it was sort oftheir, you know remarkable story
For sure.
Speaker 2 (22:43):
Yeah, actually, a clinic.
We have, you know, practicesand clients all over the country
.
I don't think we have anyinternational currently, but you
know all over the country.
But somebody actually prettyclose to me actually he's my
doctor a functional medicinepractice in Woodland Park which
is just adjacent to ColoradoSprings.
(23:04):
They came to us.
They tried some other kind offly-by-night marketing
strategies that promised thatthey were going to get you know,
the 30 new patients in 30seconds for 30 cents.
You know it's that magic pillconcept which clearly didn't
work.
So they sunk a bunch of moneyinto that and just wasted cost.
So they came to us kind ofhesitant.
(23:24):
Of course there's a lot ofpersona around marketing that
you know, we're kind of the usedcars, used car salesmen of the
digital world and so we, youknow we never ask anybody to
sign a contract, we just gomonth to month to earn that
trust.
We don't have any hidden fees.
We get back to people veryquickly.
So we started working for themand at that time so they offered
(23:47):
a high ticket functionalmedicine kind of program.
So they were helping peoplewith severe autoimmune disease,
lyme disease, just reallyentrenched.
So their program was a littlehigher cost because it needed to
be, you know, a lot of time.
So when they came to us theywere getting less than one new
(24:07):
patient a month.
Now, one new patient obviouslywould provide a good bit of
money for them because theprogram was a little more
expensive.
So before they started with us,you know one, maybe they would
get 10 welcome calls, somethinglike that kind of discovery
calls that were turning intoless than one patient a month.
(24:27):
After about eight monthsworking with us they were
consistently hitting 10 newpatients a month.
So you know that didn't soundlike a terrible lot obviously,
but for them that was monstrousgrowth, right, I had another
clinic in Boston and also theirclients are not a one time
shopper.
Speaker 1 (24:44):
Generally you have somebody.
If you're doing your job right,you've got.
You end up getting friends andfamily out of them and they come
back multiple times.
Speaker 2 (24:54):
Yeah, it's something that we call the lifetime value
of the patient.
So, it's rarely.
Hopefully it's not just thatfirst you know first appointment
or the first program, butyou're going to have them.
Generally in functionalmedicine you'll have a patient
for two plus years.
So it's important to understand, and you know in any business
(25:15):
what's the lifetime value ofyour client.
So that's you want to calculatethat when you're deciding okay,
how much am I going to spend onmy marketing?
What's it cost to acquire thisnew client or patient?
There was another clinic inBoston and they had more of a
membership kind of a functionalmedicine membership model, and
when they came to us they weregetting about 15 to 20 new
(25:37):
members a month.
In that, after I think it'sfive, six months, they were
getting 100 new members a monthworking with us.
Obviously that's a lower cost,right, and they would kind of
they had a membership model andthey would move that if they had
more severe issues they wouldmove them into more of that, you
know, more intense program.
(25:58):
So, yeah, a of different thingsthere.
In the end the thing thatreally gets me jazzed up is I'm
helping practitioners, helppeople like I was helped.
There's this hopelessness weget, you know, we get told well,
you're just old, you just gotto get used to the pains and the
tired.
(26:18):
Yeah, yeah, this is just.
This is just normal.
It Unfortunately normal, but itdoesn't have to be who.
You are right, and so often thetests that get run, we get put
into this normal.
Well, everybody I talk to feelsbad.
So the normal is bad.
Like I want to be better thannormal, I want to thrive, and so
(26:41):
I love it when we're helping,you know, we're helping a client
, and I see testimonials comingin or Google reviews coming in.
Where they were hopeless, theyhad no, you know, they just kind
of given up and this was theirlast, you know, kind of their
last ditch effort, and now allof a sudden they're sleeping at
night, their anxiety is goingdown, they're dropping weight
that they could never drop, youknow, maybe they're they're
(27:01):
decreasing weight that theycould never drop.
You know, maybe they're they'redecreasing their diabetes
medication or even getting offof it, and so you know, and so I
take a little bit of thatbecause I brought that person in
so I get to facilitate lifechange.
Obviously I could talk aboutmarketing all day long, but
really my passion is let'schange the health of our
(27:22):
communities by getting to theroot cause you know of, okay,
what's actually going on, andthen let's educate people on,
hey, what you put in your mouthis going to cause you to feel
certain things you know, so allof that's important, so I get
jazzed about that.
Speaker 1 (27:38):
I know that's fantastic.
Well, we're just about short ontime.
So this is the part where youget to tell everybody how to get
ahold of you.
Speaker 2 (27:46):
Oh, would love to chat with anybody.
If you're out there and youhave, you have a business, you
have a practice, even if it'snot functional medicine.
I would love to just give yousome advice.
I make a a free websiteevaluation video, very
specifically focused on SEO,really as a way to educate and
to tell people hey, here's somethings that you can do, whether
(28:06):
you hire us or not.
So if you go to our websiteit's functional med marketing
comm, functional med marketingcomm and you can reach out to me
there.
I've got my cell numbers onthere, there's forms, my email
you can just reach out and sayhey, I'd love to chat, I'd love
to get your perspective on mywebsite.
That's something I'd like tooffer for free, is it's?
I do about a 10 minute 10 to 15minute website evaluation at no
(28:30):
cost.
Speaker 1 (28:31):
Nice Well, andrew, it's been a pleasure speaking
with you and you know as much asI'm all about.
You know the total picture.
I think this is an importantfacet and we need to support our
practitioners and let thempractice their medicine.
Speaker 2 (28:47):
Yeah, definitely, Joe .
I thank you so much for theopportunity to be here.
It's been a pleasure.
Speaker 1 (28:53):
Absolutely Well.
This has been another editionof the Healthy Living Podcast.
I'm your host, joe Grumbine,and I thank you for all your
support.
We'll see you next time.
Well, hello and welcome back to the Healthy
Living Podcast.
I'm Joe Grumbine, your host,and today we have a very special
guest.
His name is Andrew Newland andhe's the founder and CEO of
Functional Medicine Marketing,and he's a digital strategist
works with functional andintegrative medicine clinics
clinics.
But this guy has got a lifetimefull of medicine and
(00:26):
health-related experiences andI'm excited to have this
conversation.
Andrew, welcome to the show.
How are you doing today?
Speaker 2 (00:35):
Hey, thanks so much, Joe, I'm doing fantastic.
Speaker 1 (00:38):
Well, this is an interesting conversation, as
everyone tends to be, and youknow you work with businesses
health related businesses whichis important.
We have a lot of listeners thatare practitioners or people in
training to be practitioners,and people don't realize that
you know, the passion of workingwith health and medicine and
(01:02):
all of the different modalitiesis one side of it, and running a
business is the other one, andoftentimes those two just don't
have anything to do with eachother.
Myself included, I'm the worstbusinessman there is.
I've been spending most of mylife, you know, helping people
get well, so why don't you tellus a little bit about yourself,
(01:22):
tell us your story?
Yeah, absolutely.
Speaker 2 (01:25):
So I'm a Colorado Springs native.
If you're familiar withColorado Springs at all, it's
very rare to find a nativebecause we have so much, so much
military.
We've got five differentmilitary installations around
the city.
Very, very transient, but myfamily has actually been here
for five, six generations.
Very transient, but my familyhas actually been here for five,
(01:48):
six generations, and so we loveColorado.
Obviously I love Coloradobecause of the clean air and
just the.
It's perfect weather, as longas you're up your mountain high.
That's right, if you don't mindsome extremes, for sure I
actually.
So.
On the health side, I lovetalking about health and a lot
of that comes from my, myparents, upbringing.
I'm the third out of three, soI'm the youngest.
Health, and a lot of that comesfrom my parents' upbringing.
I'm the third out of three, soI'm the youngest.
(02:08):
I have a brother and a sister,my parents.
So my mom graduated as adietician from Colorado State
University, as a dietician.
So we always grew up, you know,she was very much into health
and loved following the trends.
Then, on the other side, my dadwas diagnosed celiac before I
(02:30):
was born.
This was back when Nobody knewabout gluten.
Nobody knew.
Yeah, gluten-free wasn't cool,right, there wasn't anything out
there gluten-free.
My mom, obviously, she's adietician and an amazing cook
and chef and so she just shemade everything from scratch to
(02:51):
be gluten-free for my dad.
I remember going over to afriend's house once as a kid and
his dad ate pizza and I'd neverseen a dad eat pizza before.
In my little brain my thoughtwas all dads don't eat the same
thing that I can, yeah, and itjust blew my mind.
(03:13):
Now obviously there'sgluten-free pizza, like
everywhere, and my dad's happyas a clam now because he's 83,
84.
And you know he'll get thatgluten-free pizza when he can.
He gets his pizza.
I love it, yeah for sure.
So so growing up, you know, andso my dad, he, he did juice
cleanses.
He was every Sunday we wouldmake fresh juice.
(03:36):
You know that was back in theeighties when the juicing was
the big craze.
Speaker 1 (03:39):
The Vitamixer was out there.
Speaker 2 (03:40):
Yeah, absolutely the Champion Juicer.
That's what?
Oh man, the big motor man thatcan't get juice anything?
Uh, my dad drank so much carrotjuice he turned his skin orange
.
Speaker 1 (03:50):
You know absolutely.
I think we've all done that alittle bit, if we're exactly
exactly so you know, health wise.
Speaker 2 (03:58):
so then I I got asthma as a kid, I had, uh, my
appendix burst when I was, hadpneumonia numerous times.
So just a lot of you know, alot of gut wrecking things that
happened to me.
And then my wife and I met inschool, in college, and got
married and then we had kids,really young.
(04:19):
We had a.
We had a different business atthe time, landscaping business
here in Colorado Springs and andand just you know, you start
eating the fast food and youstart just all of the fat.
Speaker 1 (04:30):
I have the worst diets ever.
Speaker 2 (04:32):
Oh, totally.
I mean, we were so exhaustedwith four little kids and I was
shoveling rock all day and youknow.
And so obviously you start, youput on the weight and you put
on and you start gettingsymptoms and you get all the
stuff right.
Speaker 1 (04:46):
It's all becomes your , your companion.
Speaker 2 (04:50):
Exactly.
Yeah, it's taking ibuprofenevery night, tums every night,
started getting allergies.
Never had allergies before.
Put on 40 pounds, just, and youknow you hit your thirties and
your body can't handle thatstuff anymore.
Yeah, and so we, we, westumbled upon a functional
(05:12):
medicine, doctor and kind of,and then we got super excited.
My, my wife and I both had thathistory growing up where both
of our parents were very healthyand you know, so that's kind of
it was easy for us to go.
What are we doing?
And come back to this healthwise, and so just, totally, I
mean, you know, lost all theweight, got rid of the heartburn
(05:34):
and the headaches and finallyputting on muscle, and you know,
just feeling the best I've everfelt, and so with that Probably
the good thing was is that youhad a healthy body previously
and so generally you recoverquicker.
Speaker 1 (05:50):
muscle memory recovers.
Your body knows how to behealthy when it's been healthy.
Speaker 2 (05:55):
And that's, and that's exactly it.
So you know, I'm every day verythankful to my parents for that
, that foundation, right, thathealthy foundation.
And in your thirties you stillbounce back pretty fast, which
is wonderful.
I wish I was still, of course,but that time we had.
We transitioned from having alandscaping business and we
(06:17):
started a marketing agency andthat was going pretty well.
We were helping just kind ofeverybody local businesses, used
car dealerships, local banks,public schools I mean we're
helping everybody.
But then, after our experiencewith that functional medicine
practitioner, we got to thinkingthis is amazing, we want to
(06:38):
help, we want to change thehealth of our communities.
We're not practitioners, butwhat can we do?
We know marketing.
So that's why we startedFunctional Medicine Marketing
and our mission is to helppractitioners, help more people.
So help you, help more people.
Yeah, yeah, I love it.
And there's also a lot ofcorrelations between getting to
(06:59):
the root cause of our health andgetting to the root cause of
marketing issues.
And if you're out there todayand you have a practice or
you're thinking about starting apractice, make sure you have
the same mindset of getting tothe root cause and not looking
for magic pills when it comes tomarketing 100%.
Speaker 1 (07:16):
Yeah, it's just like everything.
People think that somebodycomes along and sells you a
silver bullet and generallythere's a half filled with snake
oil, because most problemsdon't have a single solution
Generally.
You know I'm I'm in the processof overcoming a very aggressive
cancer right now and the umthat the solution was so many
(07:39):
faceted that you know it wouldmake your head spin.
But but the truth is everybodycame to me with you just got to
do this, just got to do that.
And you know it would make yourhead spin.
But but the truth is everybodycame to me with just got to do
this, just got to do that.
And you know it's not like that.
Business is the same.
It's a complicated world welive in and there's so many
variables in in every aspect ofit, so you can't think that just
(08:00):
one thing.
As a self employed guy, I fellvictim to that myself.
I was like, well, if I just putout a good product, it'll sell
itself, I won't have to do shit.
Yeah, exactly, you know, itworks for a while, to a point
sometimes.
But then you fool yourself andyou think, oh, that's all I got
to do.
And then something happens likeCOVID, and everything comes
crashing down on you and you'relike, oh man, I don't know what
(08:22):
to do.
Now comes crashing down on youand you're like, oh man, I don't
know what to do now Exactly.
Speaker 2 (08:25):
Yeah, and I and I talked to a lot of practitioners
that are amazing with patients.
They're just I mean they'redetectives when it comes to
health.
They can dig in for hours andhours on lab results and I mean
they're just amazing at gettinghealth results, but, like you
said, horrible at business andthey just think it's like the
(08:45):
old movie, right, field ofDreams If we build it, they will
come Exactly and that doesn'twork at all.
Speaker 1 (08:53):
Maybe, like I said, sporadically, it might work here
and there, but for sure, forsure.
Business has to be consistentand growth has to be consistent,
or it's not business anymore.
Exactly.
Speaker 2 (09:03):
Yeah, and everybody, and everybody I talk to when I
hear about their story aboutstarting a business.
They all started with word ofmouth.
And that's how you grow youtalk to family and friends, they
talk to family and friends, andthen you start producing a
great result or service orbusiness and that word of mouth
started expanding but Hands downevery time it either plateaus
(09:26):
or starts dropping off.
Speaker 1 (09:27):
Right, whether it's where people don't talk to each
other enough to sustain growth.
And you know, I mean I guessoccasionally there's a
practitioner that hits a spotand says I'm good and maintains
their clients and grows enough,and you know, but most
businesses don't work that way.
(09:48):
They take on an employee, takeon an office.
All of a sudden you getoverhead.
Next thing you know you needgrowth or you start going
backwards.
Speaker 2 (09:56):
Yeah, and that's exactly it.
And it's easy to think okay, Ineed growth and I want it, and
so maybe I'll put a few Facebookposts out or something.
And it does.
And you I love how you'relaughing because you know that
doesn't work.
Oh, at all it doesn't work.
And if I can dispel one myth,today you could post on Facebook
(10:17):
and Instagram 20 times a day.
Yeah, and never get a newclient or patient.
Yeah.
Speaker 1 (10:23):
Or maybe once in a while one will, but not enough
to sustain it.
You can boost it all day long.
You can do all that, and Idon't know anybody that's built
their business that way for real.
Speaker 2 (10:33):
Yeah, and we all.
We all see the influencersright where they're getting all
this traction.
Speaker 1 (10:38):
They're like one hundredth of one percent Exactly
, and they're not local.
Speaker 2 (10:42):
They're tapping into a national or worldwide.
They're in Singapore, ornational or worldwide audience
Exactly.
They're in Singapore orsomewhere yeah, exactly yeah,
and here's a statistic for you.
So when you post on, like abusiness page, your Facebook
business page, if you just do anorganic post, which means
you're not putting any moneybehind it, you're just posting,
right, it's free.
You make a video or you have agraphic or something,
(11:03):
statistically you'll be lucky ifyou reach 2.6% of your
followers.
Right, those are already peoplethat follow you.
Yep, so you have 1000 peoplethat follow you.
You might reach 26 people thatalready follow you.
So if you're trying to reachnew people, right, it doesn't
happen, it's virtually virtuallyimpossible.
Like you said, you'll get.
(11:24):
You know, you'll getoccasionally randomly, something
will happen.
Speaker 1 (11:26):
But you know, you can flip a coin a hundred times, a
thousand times, 10,000 times,maybe once it'll end on its side
, but you're certainly not goingto.
You know, make a living doingthat.
Speaker 2 (11:35):
Yeah, exactly that's not.
Yeah, not reproduciblemarketing, for sure.
Speaker 1 (11:39):
And I can attest to that.
You know I have a smallbusiness and I post things just
so that it's a lighthouse andmaybe somebody will see it, but
I have no expectations ofbusiness growth.
It's just a way for me to putout a message here and there and
it makes a record of things forme.
Speaker 2 (11:57):
But that's it.
It's vital, don't get me wrong,it's necessary.
But in the marketing world, allthese different services, all
these different platforms aredifferent pieces to the
marketing puzzle and we need allof the pieces to make a good
marketing puzzle.
And those organic posts aremuch more support to your
(12:18):
website and to your onlinepresence.
So you know, a common userjourney is somebody.
They hear about functionalmedicine or they've already
known about it, but now they'regetting a symptom of some kind.
So what do they do?
They go to Google and they typein thyroid doctor near me or
functional medicine, hormoneclinic or whatever it is.
Sure Comes up.
They go to the website, theylook around for a little bit.
They never read all the contentright.
(12:40):
And then what do they do?
Speaker 1 (12:42):
You're going to get a 1.2 minutes if you're lucky.
If you're lucky Like you justscored.
Speaker 2 (12:48):
You got it and so often they'll read a little bit
and they'll scroll down and goto the social platforms to check
you out.
So you need content because ifyou haven't posted in six months
you're going to stop.
You're subconsciously losingsome trust and authority.
So it's a support, not thatactive piece out there getting
in front of people.
There are great ways to do that, but just posting on Facebook,
(13:10):
instagram or TikTok is not itCorrect, agreed?
Speaker 1 (13:14):
For sure.
So let's say, I'm apractitioner and I'm listening
to this and I'm like, wow, thatsounds interesting.
What sort of things do youoffer?
Speaker 2 (13:23):
So we are a full service agency, so we do
everything.
So, from website builds tomaintenance, edits, to SEO, ad
campaigns, google, facebook andInstagram ads, we do the social
media posting emails,integrations, automations, all
of those.
But at the center, the pinnacleand the cornerstone of our
marketing strategy is SEO.
(13:44):
And if you're not familiar withSEO, seo stands for search
engine optimization.
So back to that kind of userjourney I talked about.
What do people do?
They go to Google.
So if you're on the second tothird to fifth page of Google,
nobody's going to find you.
So SEO the goal of SEO is to getyour website and your Google
listing up on that first pagefor a lot of great keywords.
(14:08):
So if you're a functionalmedicine doctor, you for sure
should be showing up forfunctional medicine in Colorado
Springs or wherever you're at.
So SEO is that pinnacle point,because the most trusted
platform to grow your practiceis Google.
That's the most trustedplatform where people are going
to go.
They might see something onsocial, they might read an email
(14:28):
or a blog, but in the end, whenthey're looking for a
practitioner or a provider,they're going to go to Google,
and so that's what we center onand then everything else
supports that.
It's very much like back tofunctional medicine or just our
health in general.
It's getting to that root cause, fixing the foundation which
(14:48):
raises.
It's like the tide that raisesall the boats, right, you start
seeing symptoms going awaybecause you're taking care of
your gut health, because you'reyou know you're getting good
sleep, you're getting goodexercise Right right, right.
Speaker 1 (15:00):
There's a cascading health effect, just like a
cascading negative effect canhappen and that's just good.
Speaker 2 (15:07):
Marketing strategy is keeping all of those things in
mind.
I need a great puzzle.
I need a full puzzle.
I have clients that want tolook at one puzzle piece and go,
this isn't working and throw itout.
We can't really do that.
That's like throwing.
You know what?
I'm not sleeping.
Well, let's throw that one outor give it a shot.
Yeah, yeah, yeah, yeah.
So, so really, seo.
(15:27):
The problem with SEO is it takesa lot of time, it's terribly
slow, and I will never set upsome kind of unrealistic
expectation that we're going tosolve all your problems in a
month.
If somebody comes to me andsays, hey, I got to turn the
ship around, or else I'm goingto have to close my doors in a
month or two, I tell them don'thire me, keep that money.
(15:49):
And so you can go on a littlebit longer, because I can't
solve anybody's problems in amonth or two.
It's just like you know, I'm 45.
The problems that I have now,you know my knee or a little bit
of extra weight that I need toget rid of.
I didn't get it overnight, soI'm not going to get rid of it
overnight.
Speaker 1 (16:09):
I think that's interesting, though, because, as
a small business owner, wedon't know these things, and so
you know, for me, I've alwaysavoided the SEO stuff because,
for the reason that you justmentioned, I look at it, and
every time somebody talks aboutsomething, you hear the same
thing Well, it takes time, andyou're like, well, ok, what does
(16:31):
that mean?
You know, you think yourselfyou're getting into this black
hole because there's no, nobodycan guarantee you anything,
nobody can can give you even apoint to stand on to say, well,
you can expect this at this sortof point, and everything costs
a bunch of money.
So you're just like, well, okay, how does this make any sense,
(16:53):
Unless maybe you've got theperspective of seeing it work
and realize that, well,sometimes things do take a lot
of time.
Speaker 2 (17:01):
Yeah, and there's there's KPIs that we want to
meet at each kind of benchmarkpoint, right, and so a lot of
and that's the other thing.
Seo is so ambiguous, right,it's.
So.
There's so many things that youcan do on the backend and
there's a lot of agencies outthere saying they're doing SEO
and then all they're doing isthey're doing a simple listing
(17:24):
management service, which you donot need a marketing agency to
do listing management.
There's so many platforms thatyou can do that for 30 to 50
bucks a month.
But I can tell you this justdoing listing management is not
going to move the needle for SEO.
So this is if you have acompany out there or you're
looking to hire a company,here's the three things that you
(17:46):
need to ask that company whatthey're doing for SEO.
Say every month what are youdoing for technical SEO?
What SEO content are youwriting?
And then, what are you doingfor my local SEO?
So that's the three parts to agood comprehensive SEO program
technical content and local.
All of those things that wehave a strategy that we've
(18:08):
specifically created forfunctional, integrative and
obviously that's a very generalterm for really anything in the
health industry as far as yeah,why don't you get into so?
Speaker 1 (18:18):
a lot of our listeners are new and they're
coming into this just looking tofind answers for health.
But when we talk aboutfunctional medicine, why don't
you talk about the range ofservices that you're dealing
with?
Speaker 2 (18:29):
Yeah, absolutely so.
Functional medicine is reallyjust a super general term for
non-allopathic medicine.
So you've got traditionalmedicine over here where there's
a symptom and you give.
You know it's kind of a pill.
Speaker 1 (18:45):
Right.
Speaker 2 (18:45):
Yeah, yeah, obviously there's great things about
traditional medicine mindset,but but functional medicine's
goal is to get to the root cause.
So there's a lot of differentkind of nuances within
functional medicine.
Nuances within functionalmedicine.
(19:07):
Integrative medicine tends topull in more kind of technical
modalities where maybe they'redoing, you know, they'll do a
lot of IV therapy, they're goingto do a lot of red light
therapy and and there's just,you know, multiple different
things within energy andvibrations and electricity.
You know, because we're, ourbodies, are very electrical and
(19:28):
so there's a lot that you can dowith that.
So integrative tends to pull ina lot of those modalities,
whereas strictly functionalmedicine doctor is going to be
more let's, let's do some deeplab testing and really get to
you know more than just whatyour traditional primary care
doctor is going to do.
Let's really dig down and seewhat's going on in your blood.
Kind of the motto of afunctional medicine doctor is we
don't guess, we test, and thenthey can work with your full
(19:55):
lifestyle.
So it's going to be diet, it'sgoing to be exercise, it's going
to be sleep.
Some of them really delve intomore emotional, spiritual things
, as we are very you know, it'svery holistic as far as our
bodies go.
So you've got MDs that arefunctional medicine.
You got integrative that's theyintegrative does a lot of
holistic cancer care or caresupport, and then you also have
(20:18):
acupuncture.
You've got chiropractor.
You've got all the way to youknow some more of the more East,
very Eastern type medicine andobviously we'll help anybody
because we understand the wholegamut as far as that goes.
So we also actually help a lotof direct primary care practices
as well, where they're stilltraditional but they're offering
(20:39):
a medical membership.
Basically.
So you can you pay, just likeyou know, for Netflix, you're
paying a monthly to watch showson Netflix.
The same goes for DPC, whereyou pay to get direct, quick
access to your primary caredoctor.
Speaker 1 (20:54):
So, as a marketing business, how do you focus your
practice, if you will, on thistopic, rather than just you know
, marketing is marketing.
Speaker 2 (21:08):
Yeah for sure.
So I hear a lot of times say afunctional medicine practice or
acupuncture clinic, they had amarketing agency, but they just
had to take so much time toeducate the marketing agency and
what they actually do, becauseit is still unique in our
society and our culture.
(21:28):
So one of the things that wehave to offer is we understand
functional medicine and all ofthe peripheral things.
So when we write content, sayfor SEO, there's not a lot of
back and forth with the doctor.
I hear all the time I get youknow, today I had a bunch of
approvals on content and theysaid this looks great, this is
(21:49):
perfect, and these are hard toplease doctors when it comes to
content.
Speaker 1 (21:52):
So what you have the vocabulary down, you have the
context down and you don't haveto learn the topic in order to
exactly things.
Speaker 2 (22:01):
Yeah, yeah, in the end, in the end, seo is seo,
sure, running great google adsis is going to be the same um,
but um, the you know the thingthat separates us one we have
comprehensive, uh, personalized.
Everybody gets a uniquestrategy depending on their
clinic, depending on the areathat they're, that they're
reaching, so nobody's shovedinto a template box or anything
(22:23):
like that.
But we also understand, youknow, we understand what they do
, who their ideal new audienceis and how to reach them
consistently.
Speaker 1 (22:32):
So give me an example of a client that came to you
and you know it was sort oftheir, you know remarkable story
For sure.
Speaker 2 (22:43):
Yeah, actually, a clinic.
We have, you know, practicesand clients all over the country
.
I don't think we have anyinternational currently, but you
know all over the country.
But somebody actually prettyclose to me actually he's my
doctor a functional medicinepractice in Woodland Park which
is just adjacent to ColoradoSprings.
(23:04):
They came to us.
They tried some other kind offly-by-night marketing
strategies that promised thatthey were going to get you know,
the 30 new patients in 30seconds for 30 cents.
You know it's that magic pillconcept which clearly didn't
work.
So they sunk a bunch of moneyinto that and just wasted cost.
So they came to us kind ofhesitant.
(23:24):
Of course there's a lot ofpersona around marketing that
you know, we're kind of the usedcars, used car salesmen of the
digital world and so we, youknow we never ask anybody to
sign a contract, we just gomonth to month to earn that
trust.
We don't have any hidden fees.
We get back to people veryquickly.
So we started working for themand at that time so they offered
(23:47):
a high ticket functionalmedicine kind of program.
So they were helping peoplewith severe autoimmune disease,
lyme disease, just reallyentrenched.
So their program was a littlehigher cost because it needed to
be, you know, a lot of time.
So when they came to us theywere getting less than one new
(24:07):
patient a month.
Now, one new patient obviouslywould provide a good bit of
money for them because theprogram was a little more
expensive.
So before they started with us,you know one, maybe they would
get 10 welcome calls, somethinglike that kind of discovery
calls that were turning intoless than one patient a month.
(24:27):
After about eight monthsworking with us they were
consistently hitting 10 newpatients a month.
So you know that didn't soundlike a terrible lot obviously,
but for them that was monstrousgrowth, right, I had another
clinic in Boston and also theirclients are not a one time
shopper.
Speaker 1 (24:44):
Generally you have somebody.
If you're doing your job right,you've got.
You end up getting friends andfamily out of them and they come
back multiple times.
Speaker 2 (24:54):
Yeah, it's something that we call the lifetime value
of the patient.
So, it's rarely.
Hopefully it's not just thatfirst you know first appointment
or the first program, butyou're going to have them.
Generally in functionalmedicine you'll have a patient
for two plus years.
So it's important to understand, and you know in any business
(25:15):
what's the lifetime value ofyour client.
So that's you want to calculatethat when you're deciding okay,
how much am I going to spend onmy marketing?
What's it cost to acquire thisnew client or patient?
There was another clinic inBoston and they had more of a
membership kind of a functionalmedicine membership model, and
when they came to us they weregetting about 15 to 20 new
(25:37):
members a month.
In that, after I think it'sfive, six months, they were
getting 100 new members a monthworking with us.
Obviously that's a lower cost,right, and they would kind of
they had a membership model andthey would move that if they had
more severe issues they wouldmove them into more of that, you
know, more intense program.
(25:58):
So, yeah, a of different thingsthere.
In the end the thing thatreally gets me jazzed up is I'm
helping practitioners, helppeople like I was helped.
There's this hopelessness weget, you know, we get told well,
you're just old, you just gotto get used to the pains and the
tired.
(26:18):
Yeah, yeah, this is just.
This is just normal.
It Unfortunately normal, but itdoesn't have to be who.
You are right, and so often thetests that get run, we get put
into this normal.
Well, everybody I talk to feelsbad.
So the normal is bad.
Like I want to be better thannormal, I want to thrive, and so
(26:41):
I love it when we're helping,you know, we're helping a client
, and I see testimonials comingin or Google reviews coming in.
Where they were hopeless, theyhad no, you know, they just kind
of given up and this was theirlast, you know, kind of their
last ditch effort, and now allof a sudden they're sleeping at
night, their anxiety is goingdown, they're dropping weight
that they could never drop, youknow, maybe they're they're
(27:01):
decreasing weight that theycould never drop.
You know, maybe they're they'redecreasing their diabetes
medication or even getting offof it, and so you know, and so I
take a little bit of thatbecause I brought that person in
so I get to facilitate lifechange.
Obviously I could talk aboutmarketing all day long, but
really my passion is let'schange the health of our
(27:22):
communities by getting to theroot cause you know of, okay,
what's actually going on, andthen let's educate people on,
hey, what you put in your mouthis going to cause you to feel
certain things you know, so allof that's important, so I get
jazzed about that.
Speaker 1 (27:38):
I know that's fantastic.
Well, we're just about short ontime.
So this is the part where youget to tell everybody how to get
ahold of you.
Speaker 2 (27:46):
Oh, would love to chat with anybody.
If you're out there and youhave, you have a business, you
have a practice, even if it'snot functional medicine.
I would love to just give yousome advice.
I make a a free websiteevaluation video, very
specifically focused on SEO,really as a way to educate and
to tell people hey, here's somethings that you can do, whether
(28:06):
you hire us or not.
So if you go to our websiteit's functional med marketing
comm, functional med marketingcomm and you can reach out to me
there.
I've got my cell numbers onthere, there's forms, my email
you can just reach out and sayhey, I'd love to chat, I'd love
to get your perspective on mywebsite.
That's something I'd like tooffer for free, is it's?
I do about a 10 minute 10 to 15minute website evaluation at no
(28:30):
cost.
Speaker 1 (28:31):
Nice Well, andrew, it's been a pleasure speaking
with you and you know as much asI'm all about.
You know the total picture.
I think this is an importantfacet and we need to support our
practitioners and let thempractice their medicine.
Speaker 2 (28:47):
Yeah, definitely, Joe .
I thank you so much for theopportunity to be here.
It's been a pleasure.
Speaker 1 (28:53):
Absolutely Well.
This has been another editionof the Healthy Living Podcast.
I'm your host, joe Grumbine,and I thank you for all your
support.
We'll see you next time.
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