May 21, 2025 • 38 mins
Lucy Howell is the Co-Founder and CEO of the Force for Health® Network, a passionate advocate for empowering individuals and communities to learn, live, and share health every day. She’s a dynamic leader with a background that spans across retail, restaurants, hospitality, fitness, and financial services—truly a jack-of-all-trades in the best way possible.
Lucy’s mission is all about making health literacy accessible and fun through innovative programs like the Reality Health Games and FitFamily FORCE. She’s also a dedicated community builder, having launched empowering initiatives like My Girl Power for young women, and she’s committed to inspiring others to take charge of their health and happiness.
Beyond her incredible work, Lucy is a proud wife, mother, and—let’s not forget—a hula hooping enthusiast! I can’t wait for you all to hear her story, her energy, and her passion for making a difference.
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Episode Transcript
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Theresa Cesare (00:10):
Hey guys.
Welcome to Heart to Talk thepodcast.
I am the host and creatorTheresa Cesare My intention for
this podcast is to deliver toyou wisdom, inspiration, and
consciousness.
Through solo episodes andconversations amongst insightful
people.
It is my greatest honor to bringto you talks that come from the.
(00:37):
Welcome back, amazing listeners.
I am so excited to introduce youall to this episode's amazing
guest.
My girl, Lucy Howell.
I.
Lucy is an independent,perfectly imperfect, mainstream
mama, not certified in anythingexcept the Force for Health
Network, where she's dedicatedto helping individuals and
communities learn it, live it,and share it every day.
(01:00):
With a passion for empoweringothers.
Lucy has built a remarkablecareer blending, business
development partnerships andentrepreneurship across
industries as co-founder and CEOof the Force for Health Network.
Lucy, along with her partner,Dr.
Rob Gilio, has pioneeredInnovative programs like the
Reality Health Games and FitFamily Force, which combine
(01:23):
education, gamification, andcommunity engagement to make
health literacy accessible andfun.
Lucy has also served as a PimaCounty Tucson Women's
Commissioner, where she launchedMicro Power, an Empowerment Club
for young women which she's soexcited to reimagine this summer
within the Force for HealthNetwork.
Beyond her incredible work andsuccesses.
(01:46):
Lucy is a proud wife, mother,and a hula hooping enthusiast.
Today, friends, we're gonna bediving into her inspiring
journey, her innovativeprojects, and her contagious
passion for making healthaccessible and fun.
I'm so excited for y'all to meetmy beautiful and incredible
friend Lucy Howell.
A true force for health andgood.
(02:08):
Lucy girl, I am so excited tofinally have you on this
podcast.
Welcome to the show.
I know, Theresa, I've just beenwatching you just grow and
flourish and blossomcongratulations to everything
that you've been doing and juststaying true to yourself and
really finding your voice and SoI'm happy to be here.
(02:28):
Thank you.
Aw, well thank you so much.
That means a lot.
And I'm truly so honored.
Since I've known you and metyou, you've been one of those
women I've looked up to andadmired for just going after it
and.
Doing things different thank youfor saying that out loud.
It, it feels great.
I'm.
Always honored and humbled when,when, and if somebody says that,
(02:49):
you know?
'cause I just try and live mylife.
Sometimes I wish that I didn'thave this drive to wanna shake
the world.
But I don't know.
Like my mama's spirit is insideme, so I just have to feel like
I have live up to her legacy andwhich is part of what I do every
day.
So That's so powerful.
So that being said, Lucy,mm-hmm.
(03:10):
I wanna dive in.
I want you to tell this audiencewho you are, your story.
You're a daughter, you're twin,a wife, a mom, an entrepreneur.
Oh my gosh.
Where do I even start?
I'll just do the kind ofabbreviated version is, I'm from
Southern California.
I am a Gen Xer and have now comeinto halfway through my fifth
decade.
(03:30):
I start with who I am as a twinbecause in the womb I was a
twin.
I have a twin brother who, whenwe were born, he went into the
incubator and I came out niceand, you know, full, which I
always thought was interesting.
From Southern California, kindof private school upbringing.
Played all the sports.
That was back when we playedfour sports.
(03:53):
A a year.
One of my biggest lifeaccomplishments to date is being
inducted into my high school'sAthletic Hall of Fame, which in
a house full of athletes.
You know, My family.
Oh yeah.
Glen and Hailey and Kobe.
So the fact that mama gets tobrag about being the only hall
of Famer in her family, that'sone of the things that I hold
(04:16):
near and dear to my heart.
And then in 87, so that was avalley, the San Fernando Valley
as a full valley girl at theheight of Valley Girl.
And then came out to Tucson in87.
Played about a year with somegood girlfriends and then met my
hubby, Glen Howell.
(04:36):
Fall of my sophomore year.
And, went on and worked, did theUniversity of Arizona thing, did
the Pima Community Collegething?
I wasn't really into school.
I really didn't realize the giftthat my parents were handing me,
quite frankly, on a silverplatter.
It's probably one of my biggestregrets.
(04:58):
I just figured it's who you knowand you know what you can sell
to be successful, and I justreally, I kinda let that go and
it is a cross that I bear.
One of the things that happenedto me, so I was working in a
Valley Total Fitness as anaerobics instructor, you know?
Yeah.
That was the day, those were thedays where my five 30 class had
(05:20):
50 people in it on Monday, andit was awesome.
And I was a sales manager there.
And there was an opportunitythat came along that I was
perfect for, but then the, mygood friend just said, he's not
gonna hire you'cause you don'thave your degree.
And not having a degree itdoesn't mean that you're smart.
(05:41):
Or not smart, it just says thatyou have the discipline to
finish something and that hitreally hard.
Oh, wow.
And I was like, I'm here as asuccessful Valley Total fitness
sales manager.
I actually got sales manager ofthe year,, and I thought I was
doing well and I was just like,gosh darn it, that is never ever
going to happen to me again.
Yeah.
And so that week I went andenrolled in the University of
(06:04):
Phoenix and just finished itout.
And so then converted into momhood and my daughter, Haley
She's gonna be turning 30 thisyear, and then my son is 22.
So as a wife, married for, wejust celebrate our 30th
anniversary.
So congratulations.
I've been with this man for 36years, which is insane and
(06:26):
awesome.
We share a life together and Ijust can't believe how quickly
the motherhood portion that.
Zero to 18 and then they're out.
It's crazy.
It's so weird.
Isn't all you gotta do is likestep back.
Yeah.
And surrender and hope that youdid your job, you know?
Mm-hmm.
But I feel like I raised twobeautiful souls and so to me
(06:51):
that's a success.
They're incredible.
I'm a witness to that.
You have an incredible husband,but along the journey of
motherhood, you've always been aworking mother.
Can you tell us about the careerpath and how significant that is
to who you are now, yeah, soback when I was in college
that's when I started workingand went into Valley Total
(07:14):
Fitness.
So I was teaching aerobics andreally kind of got my first
sales training consumer salesfor ballet, total fitness.
And it was awesome because itwas at that time also that I had
had my first baby.
I, I remember Haley and I gotpregnant at ballets and I gained
80 pounds.
(07:35):
I taught aerobics all the waythrough and I still gained 80
pounds.
I remember just being 36 weeksstep teaching aerobics.
But it was nice to actually thenlose that 80 while I was selling
memberships, promoting healthylifestyles and decisions.
So that was kind of cool.
And then my office mate came andsaid, oh my gosh, I just got
(07:58):
this job.
No more weekends.
It's awesome selling copiers.
And I'm like, that'sinteresting.
And so that was a company calledIcon.
Okay.
And so I went and interviewed atIcon and that was my first kind
of salary job.
I remember, oh my gosh,$36,000was like the base and then you
could make like 50 or$60,000.
(08:20):
That was in the late ninetiesand I sold copiers for one year.
One year.
But really hitting the streetsand anytime a salesperson can
have the opportunity to sellsomething that's a high ticket
sale, it's actually quitefruitful.
(08:41):
So anyways, I sold a copier to alaw firm who was just opening a
firm here in Tucson.
She happened to be a femaleowned law firm, one of the
largest in the country forcreditor rights in bankruptcy.
And so I sold the copier to herhusband and he seemed impressed
by me and he invited me to lunchat Skyline.
(09:02):
I met Patty Bass and CharlieBass and they hired me into the
lovely world of financialservices sales.
So that put me into a nationalsales role.
And I was selling into likecreditors.
So like maybe think if you got abill for something.
(09:23):
So the cell phone at TGTwireless or your, your car is
Ford was a client of mine or aVerizon Wireless was a client of
mine.
So that was the first time thatI got lifted out of, on the
street copier sales.
Yeah.
To now national sales director.
So I worked at the law firm forabout four years and then said,
(09:46):
Ugh, I'm just, this isn't mysoul.
Gotta step back.
You said something reallypowerful.
You said that after four yearsat the law firm, you knew it
wasn't your heart and soul.
It's like a whisper and there'sa knowing when you're like, I'm
not supposed to be here anymore.
Then that pivoted you A lot ofpeople don't,'cause it's not
(10:08):
safe, it's scary, it's unknown.
There's like that uncertainty.
But did you have a certaincertainty, a conviction?
I remember being at a conferenceone time and the one positive
thing about that job was just,you know, probably 10
conferences a year.
It was always beautiful.
Just kind of like get away andthen you know, have all the
(10:29):
drinks and, and the food.
Everything was high end.
But I remember being at this oneconference and I was looking
around at the table and theywere all the banks and the
credit card issuers and we werea collection law firm.
Okay, let's just get thatstraight As to what I actually
represented for people.
Uhhuh.
I represented the people thatwere gonna sue you.
If you did not pay your bills.
(10:51):
Mm-hmm.
And I'm looking going, oh I owethem money, them money.
You know, like it was just like,this is not what I was put on
the earth to do.
And once you recognize that,then it's hard to kind of ignore
it.
And I'm the type of person Iwill go 2000% on something when
(11:12):
I'm in it.
But once mentally it snaps, thenI start fading and it's really
hard for me to fake it, youknow?
So I tried to leave thatindustry.
I went and got hired to sellrecruiting services for
engineers pretty quickly.
'cause I actually sourced theguy.
He is like, I can't believe youactually called me.
(11:33):
Hell yeah, I will hire you rightnow.
I did engineering recruiting fora whole three months.
And we actually found somebody,I worked with a recruiter.
We placed them and then thecompany refused to pay.
And I said, I am not gonna be inthis industry either but my mom
had just turned 71 had a cancertreatment and we found out that
(11:58):
her cancer had come back.
So this was seven years post herbreast cancer surgery, double
mastectomy.
And so we baked her a cake andit was the last picture that I
had with Haley and my mom.
So that was powerful because asnine 11 is hitting right, so
that's August 31st, that's herbirthday.
(12:19):
Mm-hmm.
We found out her cancer cameback, and then all of a sudden
we get attacked.
Nine 11.
Right.
And then the following week I'mputting my mom in ICU and then
we had to take her off lifesupport the following week.
So that fall of 2001 was reallycrazy and that's why I said,
(12:40):
screw it.
Let's just do what we love.
And that's when I started abusiness plan for my husband and
I on a, a performance gym.
It was called Velocity SportsPerformance.
And you know, I spent two yearssaying, Hey, let's go do
Velocity Sports performance.
You can have your gym, I'll havemy magazine.
And we can just live that lifeinstead of for others.
(13:03):
Very difficult to raise the, thefunds for the gym, but that's
where originally I got the ideafor my magazine.
So I launched Tucson SportMagazine as my very first, the
tagline was, embrace family,engage sport, and celebrate
life.
And so the magazine, the printworld is very difficult in 2006,
(13:26):
2007, if you re you can recall,that was the very beginning of
social media, MySpace and, andFacebook.
And so we printed maybe six orseven issues.
Went through that businessrelationship, learned a lot.
But it was hard to survive.
So I had to go back and go tothe financial services.
(13:46):
Financial services.
Sales always was a six figurefoundational safe space.
Yeah.
So like, you're always like,give or take, you know.
So I got hired by a New Yorkfirm that sold whole loan
portfolios for banks.
And I, I didn't know what thatmeant, I remember being in the
(14:10):
airport going to interview forthis job and I bought this book
called Playing with the BigBoys, you know, I love it, Lucy.
Yeah.
Because I was like, I don'tknow, I love that part of you.
Fake it till you make it justisn't that one of the fake to
make it is really a big deal.
'cause most men do, you know,and I think are more sensitive
(14:31):
to feeling like they have to bereally good at something before,
like, feeling like they're goingfor it.
And so I remember him saying, doyou know what a financial audit
is?
I was like, no.
Like, what do you need me to do?
You know?
And all he needed me to do wasto, I was over the 12 states in
(14:52):
the west and I was responsiblefor calling bank presidents.
And chief credit officers andchief risk officers of the
banks, which in a normal worldwould have been fine.
But then when the financialtsunami hit, these banks had
these capital ratios that ifthey didn't sell off certain
(15:16):
assets and cover their losses,then my firm would be knocking
on their door on Friday andclosing them down.
So that whole 2006 to 2000, thatwas five years I was there, 2011
was crazy.
I mean, so I represented sellersand buyers of whole loan
(15:36):
portfolios.
My firm was one of the fivefirms that the FDIC hired to
sell these assets of thesefailed banks.
And so I'm talking 25 to$1billion type of transactions.
In there.
At that time that firm was inNew York and there were three
(15:58):
people that worked remote.
One guy was in Florida, one guywas in New York, and then I was
in Arizona.
So that was very eye-opening andbeing around a lot of
interesting people.
And then that kind of subsided.
And I said, thanks for the ride,you know?
Yeah.
(16:18):
I will look elsewhere.
And that's when I started mysecond magazine.
Tucson move.
The first one was Tucson SportMagazine.
The second one was Tucson MoveMagazine.
And this was with a partner thatactually was based in Athens,
Georgia, and he had a trackrecord of franchising
publications.
I don't know if you guysremember the apartment guide?
(16:40):
Yeah.
Orange.
We do Orange book.
Mm-hmm.
The apartment guide that youwould see on all the racks in
the grocery stores.
He was early in on thatfranchise and helped grow that
from 20 to over 200 locations.
And we thought we could do thesame thing with the Youth Sport
magazine.
Right.
But again launching a companyunder capitalized with, at that
(17:03):
time when you're printing 20,30, 40,000 magazines, you know,
that is a nice little bill thatyou gotta pay.
Mm-hmm.
And when I can remember meetingwith Kevin Madden, who is one of
my mentors with a Madden Media.
Yeah.
They did the Tucson lifestyle.
Right magazine.
And they did so many things andhe thought I was crazy going
(17:24):
through a monthly cadencemagazine.
And I said, I, we can do it.
We can do it.
And it very quickly, within ahundred days, you just feel like
you're in the middle of thesetidal waves.
So that was a learningexperience.
And so I had a December one andthen a May one.
But the May one we actuallyprinted 60,000 and we were able
to get distribution approvalthrough all the districts, all
(17:48):
the school districts to USCbeing a nice leader there.
But the goal was to putsomething that was of value in
the hands of all K through eightfamilies and high schoolers who
are all looking to celebratehealthier communities together,
but again, under capitalized.
And you, you just have shortrunways and you learn so much.
(18:11):
Yeah, so I could only do thatfor so long.
And that's when I actually gotan opportunity.
I was at Startup Tucson, youknow, at one of the lean Canvas
poster deals and was approachedby this woman.
And she represented women angelinvestor groups.
She had just moved here fromSeattle.
She came in with her bike and Iraised my hand instantly and I
said, you know, what is thestatus of angel investing for
(18:34):
women in the, in the UnitedStates right now?
Or there are a lot, there werelike maybe six or seven networks
at the time, and I just reallyloved her.
anyways, she approached me andsaid, Hey, I am the current
partnership director for theAngel Capital Association and I
am retiring and I think someonelike you would be perfect for
(18:58):
this role.
Would you consider it?
And I said, wow, that'sinteresting.
Of course I would consider it.
It was a part-time gig and Iinterviewed for it.
And then that got me into theworld of angel investing.
I was a national partnershipdirector.
This association was the largestnetwork of active accredited
(19:20):
angel.
Networks in North America and weput on maybe 10 events per year
eight regional events.
So it got us in Portland andCincinnati and Miami and
Pittsburgh, and Denver, Chicago.
I loved all the places that wehad events in because we got to
(19:40):
dig into their ecosystem ofinnovation and angel investing
and seeing how all of thesecompanies were producing these
companies in our backyard thenseeking capital.
And I've always thought that acommunity needs to recirculate
innovation for angel investing.
Mm-hmm.
Tucson is a very, very givingtown.
(20:01):
We have the highest per capitanonprofits right here.
But what we need to do and makesure is that some of that
philanthropy can skim off andseed angel investing so that we
can help grow and support.
'cause there's a gap.
Here.
Yeah.
So yeah, so I spent some time atAngel Capital association as a
(20:22):
partnership director for aboutfour or five years.
Left that, and then wentfull-time into my baby now,
which is my Healthy GlobeIncorporated.
It was founded in 2017 as aDelaware base.
C Corp.
Met my partner right after mystartup Tucson Lean Canvas
poster.
And we've been working on thisbaby since.
(20:43):
So we do business as the Forcefor Health Network.
But yeah, we're trying to gamifythis concept of healthier
citizenship.
We realize that populationhealth is a team sport.
Yeah.
But the cost of healthcare isastronomical.
Our system is completely broken.
My partner is a retired Mayophysician.
(21:04):
He's a retired pulmonologist.
He calls it a sick care system.
We have not a healthcare system.
We have 80% of the associatedhealthcare costs come from a
chronic disease that ispreventable.
So how do we incentivize peopleto make better decisions, but
also challenge those communityleaders who need to address the
(21:28):
disparities, need to address thegaps, and so that we can come
together and boast about, hey,we do live in a great community.
What's your mission our missionis just that we feel like
everybody can be a force forhealth.
For themselves, their familiesand their communities.
But we realize and recognizethat not everybody has the same
(21:52):
access and information to do so.
So we want to fill that gap,whether it's at the school
level, the family level, or thecommunity level, and and put a
spotlight on those who care andare doing well.
And tell the listeners how youall are doing that.
You have an app developed andhow does that look like?
(22:13):
What's the platform you'vecreated?
Think of us as like a Omnimedpublisher.
So if we have a message, we willwant to put it in.
Print and broadcast on awebsite, maybe in a learning
academy so we can gamify it.
And then in social, so we dohave a private physician-led
(22:35):
social media network.
So think like Facebook groupsthat's integrated with a free
virtual health academy.
So the barrier to improve yourown health literacy is gone.
Wow.
There's no cost in that.
Of course we have some premiumtools, like we have a custom
(22:58):
personalized health riskassessment.
That's all of$5 that, that'sincluded in our annual
ambassador membership.
When we look at ambassadormembership, that's when we have
now a virtual health club.
So just think of likeMyFitnessPal or CALM or, or
Weight Watchers.
Yeah.
That type of functionality ofphysical and nutrition tracking,
(23:20):
that's in our virtual healthclub.
I love that.
So you can essentially be like,get like your group of friends
and create like a club or a teamwithin like an office.
How does that look like?
Yeah.
I love, I love, I love thatyou're going there.
I mean that my goal and myvision is that we can put
communities up against eachother mm-hmm.
By activating the organizationsin their communities within a
(23:41):
chamber of health system.
So is there a place wherefamilies can team up and, you
know, help each other?
Get their steps in, maybe we'resharing recipes.
One of the fun things on that Ilove to do on the app is take
one of my Filipino recipes, andjust because I've added as a
meal and I share it as a PDF,then you get the whole
(24:05):
nutritional outcomes.
And somebody could easily justadd that and say, oh, I'll try
that.
You know?
But yeah, you can team up as agroup and in the Academy app you
can learn it, live it and shareit.
Mm.
And everything you do over thereis gaining you points.
And then in the virtual gym appis the physical activity,
(24:27):
tracking, nutrition tracking andleaderboards.
And so it's fun.
So for those listening, how canthey start, can they download
your app?
What are like the 1, 2, 3 stepsto get started?
Well, my first step is just toconnect, right?
Connect with great information.
And so anybody can do that byeither going to the app store
(24:49):
and searching for 360 4 storeHealth Academy, downloading the
app and coming on board.
It's just like Facebook come onboard and, join the network and
then find some groups.
The difference between ournetwork and Facebook groups is
basically that you'll have afull health academy attached to
(25:10):
it so that if you do watch avideo on Myo Myocarditis.
Yeah.
'cause My Cardio Girl that's oneof the highlight stories we're
talking about.
You're gonna earn points forthat.
As a startup, we can'tnecessarily.
Give prizes away yet until wefind sponsors.
So right now we're built, if youdid upgrade to an ambassador
(25:32):
membership, and let's just talkabout this because if you were
to download a MyFitnessPal ornoom or calm, those are
typically 30 to$60 per monthapps.
The pro version, you know, ourall in one ambassador is$49 a
year.
That's not bad at all.
(25:53):
Yeah.
And if, if you're a group leaderwith the Force for Health
Network, which means that you'recoming at$99, but you have all
this other stuff, you have avirtual classroom, you have
virtual, you have group leadertools, you have the capacity to
earn 50% for your group off ofthose.
That's so incredible.
I am just so proud of you andblown away.
(26:15):
Like, I'm like, oh my gosh.
So everyone listening, I'm gonnadrop the link for the 1, 2, 3
steps.
Any app store, right?
Yeah, it's just a go.
It's a Google play.
Okay.
Or an on apple.
And like I said, our 360 Forcefor Health Academy is free, so
download it.
Activate a new account.
Upload a profile picture so weknow who you are and join some
(26:38):
groups and just start, you know,in improving your health
literacy and knowledge.
We pull in feeds from the stateagencies, from CDC Arizona
Department of Health.
So I am really trying to makethis like a one stop shop,
resource, tools, trackers, andincentives in the palm of your
hand.
That's what we're trying to dohere.
(26:59):
That is incredible.
It's just so impressive.
Lucy, I wanna pivot.
You talk about living life withlove and soul?
Yeah my mom's Filipino name wasConsone Ruiz Breaker, and she
was a magnificent scienceteacher.
(27:20):
I did not find out until shepassed away.
And I was prepping for hereulogy that she was the National
Science teacher chair of thePhilippines.
She wrote the science.
She wrote this biology textbook.
So I've actually photocopied allthe pages and am customizing a
(27:44):
Mrs.
Breaker.
Chatbot so she was LA UnifiedSchool district, teacher of the
year, middle school science allthe way through.
Met my dad in Syracuse.
So I just learned so much aboutmy mama and, and the Americans
had a hard time calling herConsone.
So her short name was Soli andso the when she passed away, my
(28:07):
husband actually got in a prettybad car accident while he was
coming down to the hospital,totaled my car.
And so that's when I got myconvertible Mustang and the
license plate I addressed to itwas Celebrate Life.
And so for 15 years I hadcelebrate life all the way up
until last year, my red Mustanggot stolen and.
(28:31):
I, I had to change my licenseplate.
And I felt so like, oh my gosh,oh my gosh, what am I gonna do?
What am I gonna do?
And through all theseiterations, I finally landed on
Love and Soul it just is exactlyhow I live my life with love and
soul.
And as I launch this.
Media company with my partnerwho's a doctor, you know, like
(28:54):
who am I?
Who am I?
I went to University of Arizonaand then I went to Pima
Community College, then I, mydegree from University of
Phoenix.
Right?
And so I, like many women holdthat cross and be like, oh, I
can't thrive with the othersthat went to Harvard, or Yale or
(29:18):
Berkeley or Stanford orwhatever.
But I have been in all the roomswith people who have, and I've
learned that there's no frickingdifference, man.
I mean you just gotta just notworry what people think.
And so, as I'm trying to find myvoice, Dr.
Rob in our platform has Dr.
Rob Perspectives.
You know Dr.
Rob 360 Medical Explorer, he's adoctor.
(29:41):
Yeah.
And that's why we are aphysician led platform and our
surveys and feedback are showingthat that's a big asset.
That's what people love about itas they navigate all this
misinformation.
But me, I'm just like, I don'tknow.
But that's where I just embracelove and soul.
So I love to capture and makeintentional experiences, and I
(30:07):
just feel like when I celebratethose, whether I'm out and
about, whether I'm Hulu hoopingfor my birthday, whether I'm
just taking in a sunset.
By myself.
To me, those are love and soulmoments.
So I'm gonna capture all ofthose and present it in a love
and soul series.
So I'm all about my love andsoul.
(30:28):
I love it.
Face of my life right now, I'mfeeling it.
I thought, oh, I just love it.
Love it.
Girl.
I wanna talk about.
The power in using your voicefor impact.
I started a committee saying, ifwe're gonna have strong women,
we better be supporting ourgirls.
And we need them to know theirvoice.
(30:50):
And by eighth grade, they needto know what they love.
And so the, that committee wasbirthed.
It was called My Girl Power.
And My Girl Power had the mantraof know your voice, own your
health, flex your wings, andleave your mark.
(31:10):
And it was really aboutpreparing them so that we could
go have an impact on thedisparity rates of leadership.
At that time in Congress, eventhough women were 50% of the
population, we only had 14%representation in the Congress,
and we had less representationof that in the corporate
boardroom.
So we wanted more girls and wewanted more females in
(31:33):
leadership roles in the publicand private sector.
And so just knowing your voicewhen you're trying to tell
somebody, Hey, what do you love?
You self-reflect and you'relike, Hey, do we know?
Do you know what you love?
And so I just think it's apowerful stop and reflect, you
know, challenge.
Can you answer what you knowyour voice to be?
(31:56):
And until you can, I just feellike you'll flail.
Mm-hmm.
You'll just kind of like, youknow, like a feather go with,
the other variables as opposedto driving through.
Once you know your voice andyou're okay with that, then my
hope is that there will be lessdomestic violence.
Right?
I think that women that don'tknow their voices find
(32:18):
themselves in dangerous.
Opportunities.
I love that.
I love that.
And everything that you'vecreated, have those been
expressions of your voiceAbsolutely.
I don't know why I am alwayslike a, I feel like I'm a
trailblazer because I, I like todo things for the first time.
At, at my daughter's school whenit first opened St.
Elizabeth Seton, they weretalking about what kind of
(32:40):
fundraiser they wanted to do.
And I was like, please, let'snot do another fancy schmancy
dinner up at La Paloma.
Let's do something that thewhole community can celebrate.
So, I presented in my diversityand celebration, celebration of
diversity night, and we did apresentation of all the
countries, each class had acountry and we had a
presentation and we raised$80,000.
(33:03):
So that was beautiful.
When you do something for thefirst time, it's never gonna be
perfect.
Ever.
And so you're either going tostick with it or learn from it.
So I just feel like, I don'tknow if it's not happening, like
this whole hula hoop deal, likeI have it in my head that I'm
(33:23):
going to break the GuinnessWorld Record with Tucson and the
community The current record forthe most number of hula hoopers
was done with the message ofpublic health from the health
ministry of Thailand.
And so when I learned aboutthat, I was like, we're doing
it.
Hashtag Tucson takes Thailandchallenge.
(33:44):
And so at the time I was withthe Tucson Hispanic Chamber, we
almost pulled it off and we need5,000 hula hoopers to hoop.
Now the record is 4,374 for twominutes.
My goal is to get 5,000 and tosee if we can hula hoop for
eight minutes.
Oh my gosh.
(34:04):
Let's make it happen.
It would be done over probablyfour baseball fields.
And the goal, the goal would beto do a phase one.
See if we can get a thousandpeople in there because you know
what?
The Guinness World record costsmoney.
Do you wanna guess how much Iwas quoted to host an official
(34:27):
Guinness World Record$43,000 iswhat it costs to be able to use
their logos and to present it upas an official Guinness World
record.
So my thought is like, let's seehow the first one goes and we'll
do the first unofficial, andlet's see how quickly we can
fill a thousand, because athousand you can easily put in
(34:49):
one baseball field.
Yeah.
Okay.
And so that goal in the shortterm, and then we'll see how
that goes.
And then if Tucson's ready forit, then we'll go get some
sponsors and we'll, you know,present it up next year.
Oh my gosh.
That's powerful.
We're gonna wrap up this episodewith the closing questions per
tradition.
So the first question, Lucy,what is your favorite book?
(35:12):
I have about 10 favorite booksthat I feel like I've based my
life on.
I grabbed two of them quickly.
One is called Expect to Win.
I.
By Carla Harris.
Proven Strategies for Successfor a Wall Street vet.
This is insane.
This is the book that I boughtfrom the airport before I went
(35:33):
to my New York with the guysfinance interview.
I love it.
And this is another book that Ibought in the airport on my way
to another interview in, inVegas on an opportunity again,
kind of powerful guy.
Men stuff.
Yeah.
And this is called Playing Withthe Big Boys, success Secrets
for the Most Powerful Women inBusiness.
(35:55):
So this just kind of tells, 20different stories of powerful
women, but those are two of myfavorite books.
And the next question, what isyour favorite affirmation?
It's from you on one of yourcards and it keeps coming up.
Ooh, that and I love it.
(36:16):
What is it?
The universe has your back.
I got goosebumps because that'show I have to live because we're
so hard on ourselves.
There are deadlines that comeand go.
There are things that don't getdone.
There are things that I'm notproud of.
There are things that I am superproud of, and every day is an
(36:38):
opportunity to just plow throughand you can't carry the negative
in.
And all I can say is Theresa'sDeck says the universe has my
back, babe.
So it does, it does.
It's come up three times in arow.
This baby is on and timing withthe my alignment right now, so.
Oh, that's incredible.
(37:00):
Thanks for sharing.
And then the last question,Lucy, what do you wanna be known
for?
Leaving something that cansustain beyond my life.
And it's really as simple asthat, is being able to leave a
legacy mark and you have, thinkabout everything you've put out
(37:23):
your magazine, something that'sprinted forever, leaves a
footprint, and now you'vecreated the digital footprint.
I hope so.
I hope so.
We shall see.
You never know.
I, one of the quotes that I saidat my mom's funeral is, you can
never appreciate the true effectof a great teacher because the
(37:46):
ripples are endless.
And so that's like the my girlpower is, know your voice, own
your health.
Flex your wings.
You gotta fricking flex yourwings and leave your mark if
you're not living life to leavea mark on something.
It's, I don't know if that'struly living.
(38:14):
Thank you so much for tuning into this
episode.
Please download, rate,subscribe, and share this
podcast.
Also, be sure to visit mytheresacesare.com to check out
my inspirational merch, connectto my social accounts, and much
more may you continue to befilled with wisdom, inspiration,
and consciousness.
(38:34):
Otherwise, friends, I will beback in two weeks for another
episode of Heart to.
Hey guys.
Welcome to Heart to Talk thepodcast.
I am the host and creatorTheresa Cesare My intention for
this podcast is to deliver toyou wisdom, inspiration, and
consciousness.
Through solo episodes andconversations amongst insightful
people.
It is my greatest honor to bringto you talks that come from the.
(00:37):
Welcome back, amazing listeners.
I am so excited to introduce youall to this episode's amazing
guest.
My girl, Lucy Howell.
I.
Lucy is an independent,perfectly imperfect, mainstream
mama, not certified in anythingexcept the Force for Health
Network, where she's dedicatedto helping individuals and
communities learn it, live it,and share it every day.
(01:00):
With a passion for empoweringothers.
Lucy has built a remarkablecareer blending, business
development partnerships andentrepreneurship across
industries as co-founder and CEOof the Force for Health Network.
Lucy, along with her partner,Dr.
Rob Gilio, has pioneeredInnovative programs like the
Reality Health Games and FitFamily Force, which combine
(01:23):
education, gamification, andcommunity engagement to make
health literacy accessible andfun.
Lucy has also served as a PimaCounty Tucson Women's
Commissioner, where she launchedMicro Power, an Empowerment Club
for young women which she's soexcited to reimagine this summer
within the Force for HealthNetwork.
Beyond her incredible work andsuccesses.
(01:46):
Lucy is a proud wife, mother,and a hula hooping enthusiast.
Today, friends, we're gonna bediving into her inspiring
journey, her innovativeprojects, and her contagious
passion for making healthaccessible and fun.
I'm so excited for y'all to meetmy beautiful and incredible
friend Lucy Howell.
A true force for health andgood.
(02:08):
Lucy girl, I am so excited tofinally have you on this
podcast.
Welcome to the show.
I know, Theresa, I've just beenwatching you just grow and
flourish and blossomcongratulations to everything
that you've been doing and juststaying true to yourself and
really finding your voice and SoI'm happy to be here.
(02:28):
Thank you.
Aw, well thank you so much.
That means a lot.
And I'm truly so honored.
Since I've known you and metyou, you've been one of those
women I've looked up to andadmired for just going after it
and.
Doing things different thank youfor saying that out loud.
It, it feels great.
I'm.
Always honored and humbled when,when, and if somebody says that,
(02:49):
you know?
'cause I just try and live mylife.
Sometimes I wish that I didn'thave this drive to wanna shake
the world.
But I don't know.
Like my mama's spirit is insideme, so I just have to feel like
I have live up to her legacy andwhich is part of what I do every
day.
So That's so powerful.
So that being said, Lucy,mm-hmm.
(03:10):
I wanna dive in.
I want you to tell this audiencewho you are, your story.
You're a daughter, you're twin,a wife, a mom, an entrepreneur.
Oh my gosh.
Where do I even start?
I'll just do the kind ofabbreviated version is, I'm from
Southern California.
I am a Gen Xer and have now comeinto halfway through my fifth
decade.
(03:30):
I start with who I am as a twinbecause in the womb I was a
twin.
I have a twin brother who, whenwe were born, he went into the
incubator and I came out niceand, you know, full, which I
always thought was interesting.
From Southern California, kindof private school upbringing.
Played all the sports.
That was back when we playedfour sports.
(03:53):
A a year.
One of my biggest lifeaccomplishments to date is being
inducted into my high school'sAthletic Hall of Fame, which in
a house full of athletes.
You know, My family.
Oh yeah.
Glen and Hailey and Kobe.
So the fact that mama gets tobrag about being the only hall
of Famer in her family, that'sone of the things that I hold
(04:16):
near and dear to my heart.
And then in 87, so that was avalley, the San Fernando Valley
as a full valley girl at theheight of Valley Girl.
And then came out to Tucson in87.
Played about a year with somegood girlfriends and then met my
hubby, Glen Howell.
(04:36):
Fall of my sophomore year.
And, went on and worked, did theUniversity of Arizona thing, did
the Pima Community Collegething?
I wasn't really into school.
I really didn't realize the giftthat my parents were handing me,
quite frankly, on a silverplatter.
It's probably one of my biggestregrets.
(04:58):
I just figured it's who you knowand you know what you can sell
to be successful, and I justreally, I kinda let that go and
it is a cross that I bear.
One of the things that happenedto me, so I was working in a
Valley Total Fitness as anaerobics instructor, you know?
Yeah.
That was the day, those were thedays where my five 30 class had
(05:20):
50 people in it on Monday, andit was awesome.
And I was a sales manager there.
And there was an opportunitythat came along that I was
perfect for, but then the, mygood friend just said, he's not
gonna hire you'cause you don'thave your degree.
And not having a degree itdoesn't mean that you're smart.
(05:41):
Or not smart, it just says thatyou have the discipline to
finish something and that hitreally hard.
Oh, wow.
And I was like, I'm here as asuccessful Valley Total fitness
sales manager.
I actually got sales manager ofthe year,, and I thought I was
doing well and I was just like,gosh darn it, that is never ever
going to happen to me again.
Yeah.
And so that week I went andenrolled in the University of
(06:04):
Phoenix and just finished itout.
And so then converted into momhood and my daughter, Haley
She's gonna be turning 30 thisyear, and then my son is 22.
So as a wife, married for, wejust celebrate our 30th
anniversary.
So congratulations.
I've been with this man for 36years, which is insane and
(06:26):
awesome.
We share a life together and Ijust can't believe how quickly
the motherhood portion that.
Zero to 18 and then they're out.
It's crazy.
It's so weird.
Isn't all you gotta do is likestep back.
Yeah.
And surrender and hope that youdid your job, you know?
Mm-hmm.
But I feel like I raised twobeautiful souls and so to me
(06:51):
that's a success.
They're incredible.
I'm a witness to that.
You have an incredible husband,but along the journey of
motherhood, you've always been aworking mother.
Can you tell us about the careerpath and how significant that is
to who you are now, yeah, soback when I was in college
that's when I started workingand went into Valley Total
(07:14):
Fitness.
So I was teaching aerobics andreally kind of got my first
sales training consumer salesfor ballet, total fitness.
And it was awesome because itwas at that time also that I had
had my first baby.
I, I remember Haley and I gotpregnant at ballets and I gained
80 pounds.
(07:35):
I taught aerobics all the waythrough and I still gained 80
pounds.
I remember just being 36 weeksstep teaching aerobics.
But it was nice to actually thenlose that 80 while I was selling
memberships, promoting healthylifestyles and decisions.
So that was kind of cool.
And then my office mate came andsaid, oh my gosh, I just got
(07:58):
this job.
No more weekends.
It's awesome selling copiers.
And I'm like, that'sinteresting.
And so that was a company calledIcon.
Okay.
And so I went and interviewed atIcon and that was my first kind
of salary job.
I remember, oh my gosh,$36,000was like the base and then you
could make like 50 or$60,000.
(08:20):
That was in the late ninetiesand I sold copiers for one year.
One year.
But really hitting the streetsand anytime a salesperson can
have the opportunity to sellsomething that's a high ticket
sale, it's actually quitefruitful.
(08:41):
So anyways, I sold a copier to alaw firm who was just opening a
firm here in Tucson.
She happened to be a femaleowned law firm, one of the
largest in the country forcreditor rights in bankruptcy.
And so I sold the copier to herhusband and he seemed impressed
by me and he invited me to lunchat Skyline.
(09:02):
I met Patty Bass and CharlieBass and they hired me into the
lovely world of financialservices sales.
So that put me into a nationalsales role.
And I was selling into likecreditors.
So like maybe think if you got abill for something.
(09:23):
So the cell phone at TGTwireless or your, your car is
Ford was a client of mine or aVerizon Wireless was a client of
mine.
So that was the first time thatI got lifted out of, on the
street copier sales.
Yeah.
To now national sales director.
So I worked at the law firm forabout four years and then said,
(09:46):
Ugh, I'm just, this isn't mysoul.
Gotta step back.
You said something reallypowerful.
You said that after four yearsat the law firm, you knew it
wasn't your heart and soul.
It's like a whisper and there'sa knowing when you're like, I'm
not supposed to be here anymore.
Then that pivoted you A lot ofpeople don't,'cause it's not
(10:08):
safe, it's scary, it's unknown.
There's like that uncertainty.
But did you have a certaincertainty, a conviction?
I remember being at a conferenceone time and the one positive
thing about that job was just,you know, probably 10
conferences a year.
It was always beautiful.
Just kind of like get away andthen you know, have all the
(10:29):
drinks and, and the food.
Everything was high end.
But I remember being at this oneconference and I was looking
around at the table and theywere all the banks and the
credit card issuers and we werea collection law firm.
Okay, let's just get thatstraight As to what I actually
represented for people.
Uhhuh.
I represented the people thatwere gonna sue you.
If you did not pay your bills.
(10:51):
Mm-hmm.
And I'm looking going, oh I owethem money, them money.
You know, like it was just like,this is not what I was put on
the earth to do.
And once you recognize that,then it's hard to kind of ignore
it.
And I'm the type of person Iwill go 2000% on something when
(11:12):
I'm in it.
But once mentally it snaps, thenI start fading and it's really
hard for me to fake it, youknow?
So I tried to leave thatindustry.
I went and got hired to sellrecruiting services for
engineers pretty quickly.
'cause I actually sourced theguy.
He is like, I can't believe youactually called me.
(11:33):
Hell yeah, I will hire you rightnow.
I did engineering recruiting fora whole three months.
And we actually found somebody,I worked with a recruiter.
We placed them and then thecompany refused to pay.
And I said, I am not gonna be inthis industry either but my mom
had just turned 71 had a cancertreatment and we found out that
(11:58):
her cancer had come back.
So this was seven years post herbreast cancer surgery, double
mastectomy.
And so we baked her a cake andit was the last picture that I
had with Haley and my mom.
So that was powerful because asnine 11 is hitting right, so
that's August 31st, that's herbirthday.
(12:19):
Mm-hmm.
We found out her cancer cameback, and then all of a sudden
we get attacked.
Nine 11.
Right.
And then the following week I'mputting my mom in ICU and then
we had to take her off lifesupport the following week.
So that fall of 2001 was reallycrazy and that's why I said,
(12:40):
screw it.
Let's just do what we love.
And that's when I started abusiness plan for my husband and
I on a, a performance gym.
It was called Velocity SportsPerformance.
And you know, I spent two yearssaying, Hey, let's go do
Velocity Sports performance.
You can have your gym, I'll havemy magazine.
And we can just live that lifeinstead of for others.
(13:03):
Very difficult to raise the, thefunds for the gym, but that's
where originally I got the ideafor my magazine.
So I launched Tucson SportMagazine as my very first, the
tagline was, embrace family,engage sport, and celebrate
life.
And so the magazine, the printworld is very difficult in 2006,
(13:26):
2007, if you re you can recall,that was the very beginning of
social media, MySpace and, andFacebook.
And so we printed maybe six orseven issues.
Went through that businessrelationship, learned a lot.
But it was hard to survive.
So I had to go back and go tothe financial services.
(13:46):
Financial services.
Sales always was a six figurefoundational safe space.
Yeah.
So like, you're always like,give or take, you know.
So I got hired by a New Yorkfirm that sold whole loan
portfolios for banks.
And I, I didn't know what thatmeant, I remember being in the
(14:10):
airport going to interview forthis job and I bought this book
called Playing with the BigBoys, you know, I love it, Lucy.
Yeah.
Because I was like, I don'tknow, I love that part of you.
Fake it till you make it justisn't that one of the fake to
make it is really a big deal.
'cause most men do, you know,and I think are more sensitive
(14:31):
to feeling like they have to bereally good at something before,
like, feeling like they're goingfor it.
And so I remember him saying, doyou know what a financial audit
is?
I was like, no.
Like, what do you need me to do?
You know?
And all he needed me to do wasto, I was over the 12 states in
(14:52):
the west and I was responsiblefor calling bank presidents.
And chief credit officers andchief risk officers of the
banks, which in a normal worldwould have been fine.
But then when the financialtsunami hit, these banks had
these capital ratios that ifthey didn't sell off certain
(15:16):
assets and cover their losses,then my firm would be knocking
on their door on Friday andclosing them down.
So that whole 2006 to 2000, thatwas five years I was there, 2011
was crazy.
I mean, so I represented sellersand buyers of whole loan
(15:36):
portfolios.
My firm was one of the fivefirms that the FDIC hired to
sell these assets of thesefailed banks.
And so I'm talking 25 to$1billion type of transactions.
In there.
At that time that firm was inNew York and there were three
(15:58):
people that worked remote.
One guy was in Florida, one guywas in New York, and then I was
in Arizona.
So that was very eye-opening andbeing around a lot of
interesting people.
And then that kind of subsided.
And I said, thanks for the ride,you know?
Yeah.
(16:18):
I will look elsewhere.
And that's when I started mysecond magazine.
Tucson move.
The first one was Tucson SportMagazine.
The second one was Tucson MoveMagazine.
And this was with a partner thatactually was based in Athens,
Georgia, and he had a trackrecord of franchising
publications.
I don't know if you guysremember the apartment guide?
(16:40):
Yeah.
Orange.
We do Orange book.
Mm-hmm.
The apartment guide that youwould see on all the racks in
the grocery stores.
He was early in on thatfranchise and helped grow that
from 20 to over 200 locations.
And we thought we could do thesame thing with the Youth Sport
magazine.
Right.
But again launching a companyunder capitalized with, at that
(17:03):
time when you're printing 20,30, 40,000 magazines, you know,
that is a nice little bill thatyou gotta pay.
Mm-hmm.
And when I can remember meetingwith Kevin Madden, who is one of
my mentors with a Madden Media.
Yeah.
They did the Tucson lifestyle.
Right magazine.
And they did so many things andhe thought I was crazy going
(17:24):
through a monthly cadencemagazine.
And I said, I, we can do it.
We can do it.
And it very quickly, within ahundred days, you just feel like
you're in the middle of thesetidal waves.
So that was a learningexperience.
And so I had a December one andthen a May one.
But the May one we actuallyprinted 60,000 and we were able
to get distribution approvalthrough all the districts, all
(17:48):
the school districts to USCbeing a nice leader there.
But the goal was to putsomething that was of value in
the hands of all K through eightfamilies and high schoolers who
are all looking to celebratehealthier communities together,
but again, under capitalized.
And you, you just have shortrunways and you learn so much.
(18:11):
Yeah, so I could only do thatfor so long.
And that's when I actually gotan opportunity.
I was at Startup Tucson, youknow, at one of the lean Canvas
poster deals and was approachedby this woman.
And she represented women angelinvestor groups.
She had just moved here fromSeattle.
She came in with her bike and Iraised my hand instantly and I
said, you know, what is thestatus of angel investing for
(18:34):
women in the, in the UnitedStates right now?
Or there are a lot, there werelike maybe six or seven networks
at the time, and I just reallyloved her.
anyways, she approached me andsaid, Hey, I am the current
partnership director for theAngel Capital Association and I
am retiring and I think someonelike you would be perfect for
(18:58):
this role.
Would you consider it?
And I said, wow, that'sinteresting.
Of course I would consider it.
It was a part-time gig and Iinterviewed for it.
And then that got me into theworld of angel investing.
I was a national partnershipdirector.
This association was the largestnetwork of active accredited
(19:20):
angel.
Networks in North America and weput on maybe 10 events per year
eight regional events.
So it got us in Portland andCincinnati and Miami and
Pittsburgh, and Denver, Chicago.
I loved all the places that wehad events in because we got to
(19:40):
dig into their ecosystem ofinnovation and angel investing
and seeing how all of thesecompanies were producing these
companies in our backyard thenseeking capital.
And I've always thought that acommunity needs to recirculate
innovation for angel investing.
Mm-hmm.
Tucson is a very, very givingtown.
(20:01):
We have the highest per capitanonprofits right here.
But what we need to do and makesure is that some of that
philanthropy can skim off andseed angel investing so that we
can help grow and support.
'cause there's a gap.
Here.
Yeah.
So yeah, so I spent some time atAngel Capital association as a
(20:22):
partnership director for aboutfour or five years.
Left that, and then wentfull-time into my baby now,
which is my Healthy GlobeIncorporated.
It was founded in 2017 as aDelaware base.
C Corp.
Met my partner right after mystartup Tucson Lean Canvas
poster.
And we've been working on thisbaby since.
(20:43):
So we do business as the Forcefor Health Network.
But yeah, we're trying to gamifythis concept of healthier
citizenship.
We realize that populationhealth is a team sport.
Yeah.
But the cost of healthcare isastronomical.
Our system is completely broken.
My partner is a retired Mayophysician.
(21:04):
He's a retired pulmonologist.
He calls it a sick care system.
We have not a healthcare system.
We have 80% of the associatedhealthcare costs come from a
chronic disease that ispreventable.
So how do we incentivize peopleto make better decisions, but
also challenge those communityleaders who need to address the
(21:28):
disparities, need to address thegaps, and so that we can come
together and boast about, hey,we do live in a great community.
What's your mission our missionis just that we feel like
everybody can be a force forhealth.
For themselves, their familiesand their communities.
But we realize and recognizethat not everybody has the same
(21:52):
access and information to do so.
So we want to fill that gap,whether it's at the school
level, the family level, or thecommunity level, and and put a
spotlight on those who care andare doing well.
And tell the listeners how youall are doing that.
You have an app developed andhow does that look like?
(22:13):
What's the platform you'vecreated?
Think of us as like a Omnimedpublisher.
So if we have a message, we willwant to put it in.
Print and broadcast on awebsite, maybe in a learning
academy so we can gamify it.
And then in social, so we dohave a private physician-led
(22:35):
social media network.
So think like Facebook groupsthat's integrated with a free
virtual health academy.
So the barrier to improve yourown health literacy is gone.
Wow.
There's no cost in that.
Of course we have some premiumtools, like we have a custom
(22:58):
personalized health riskassessment.
That's all of$5 that, that'sincluded in our annual
ambassador membership.
When we look at ambassadormembership, that's when we have
now a virtual health club.
So just think of likeMyFitnessPal or CALM or, or
Weight Watchers.
Yeah.
That type of functionality ofphysical and nutrition tracking,
(23:20):
that's in our virtual healthclub.
I love that.
So you can essentially be like,get like your group of friends
and create like a club or a teamwithin like an office.
How does that look like?
Yeah.
I love, I love, I love thatyou're going there.
I mean that my goal and myvision is that we can put
communities up against eachother mm-hmm.
By activating the organizationsin their communities within a
(23:41):
chamber of health system.
So is there a place wherefamilies can team up and, you
know, help each other?
Get their steps in, maybe we'resharing recipes.
One of the fun things on that Ilove to do on the app is take
one of my Filipino recipes, andjust because I've added as a
meal and I share it as a PDF,then you get the whole
(24:05):
nutritional outcomes.
And somebody could easily justadd that and say, oh, I'll try
that.
You know?
But yeah, you can team up as agroup and in the Academy app you
can learn it, live it and shareit.
Mm.
And everything you do over thereis gaining you points.
And then in the virtual gym appis the physical activity,
(24:27):
tracking, nutrition tracking andleaderboards.
And so it's fun.
So for those listening, how canthey start, can they download
your app?
What are like the 1, 2, 3 stepsto get started?
Well, my first step is just toconnect, right?
Connect with great information.
And so anybody can do that byeither going to the app store
(24:49):
and searching for 360 4 storeHealth Academy, downloading the
app and coming on board.
It's just like Facebook come onboard and, join the network and
then find some groups.
The difference between ournetwork and Facebook groups is
basically that you'll have afull health academy attached to
(25:10):
it so that if you do watch avideo on Myo Myocarditis.
Yeah.
'cause My Cardio Girl that's oneof the highlight stories we're
talking about.
You're gonna earn points forthat.
As a startup, we can'tnecessarily.
Give prizes away yet until wefind sponsors.
So right now we're built, if youdid upgrade to an ambassador
(25:32):
membership, and let's just talkabout this because if you were
to download a MyFitnessPal ornoom or calm, those are
typically 30 to$60 per monthapps.
The pro version, you know, ourall in one ambassador is$49 a
year.
That's not bad at all.
(25:53):
Yeah.
And if, if you're a group leaderwith the Force for Health
Network, which means that you'recoming at$99, but you have all
this other stuff, you have avirtual classroom, you have
virtual, you have group leadertools, you have the capacity to
earn 50% for your group off ofthose.
That's so incredible.
I am just so proud of you andblown away.
(26:15):
Like, I'm like, oh my gosh.
So everyone listening, I'm gonnadrop the link for the 1, 2, 3
steps.
Any app store, right?
Yeah, it's just a go.
It's a Google play.
Okay.
Or an on apple.
And like I said, our 360 Forcefor Health Academy is free, so
download it.
Activate a new account.
Upload a profile picture so weknow who you are and join some
(26:38):
groups and just start, you know,in improving your health
literacy and knowledge.
We pull in feeds from the stateagencies, from CDC Arizona
Department of Health.
So I am really trying to makethis like a one stop shop,
resource, tools, trackers, andincentives in the palm of your
hand.
That's what we're trying to dohere.
(26:59):
That is incredible.
It's just so impressive.
Lucy, I wanna pivot.
You talk about living life withlove and soul?
Yeah my mom's Filipino name wasConsone Ruiz Breaker, and she
was a magnificent scienceteacher.
(27:20):
I did not find out until shepassed away.
And I was prepping for hereulogy that she was the National
Science teacher chair of thePhilippines.
She wrote the science.
She wrote this biology textbook.
So I've actually photocopied allthe pages and am customizing a
(27:44):
Mrs.
Breaker.
Chatbot so she was LA UnifiedSchool district, teacher of the
year, middle school science allthe way through.
Met my dad in Syracuse.
So I just learned so much aboutmy mama and, and the Americans
had a hard time calling herConsone.
So her short name was Soli andso the when she passed away, my
(28:07):
husband actually got in a prettybad car accident while he was
coming down to the hospital,totaled my car.
And so that's when I got myconvertible Mustang and the
license plate I addressed to itwas Celebrate Life.
And so for 15 years I hadcelebrate life all the way up
until last year, my red Mustanggot stolen and.
(28:31):
I, I had to change my licenseplate.
And I felt so like, oh my gosh,oh my gosh, what am I gonna do?
What am I gonna do?
And through all theseiterations, I finally landed on
Love and Soul it just is exactlyhow I live my life with love and
soul.
And as I launch this.
Media company with my partnerwho's a doctor, you know, like
(28:54):
who am I?
Who am I?
I went to University of Arizonaand then I went to Pima
Community College, then I, mydegree from University of
Phoenix.
Right?
And so I, like many women holdthat cross and be like, oh, I
can't thrive with the othersthat went to Harvard, or Yale or
(29:18):
Berkeley or Stanford orwhatever.
But I have been in all the roomswith people who have, and I've
learned that there's no frickingdifference, man.
I mean you just gotta just notworry what people think.
And so, as I'm trying to find myvoice, Dr.
Rob in our platform has Dr.
Rob Perspectives.
You know Dr.
Rob 360 Medical Explorer, he's adoctor.
(29:41):
Yeah.
And that's why we are aphysician led platform and our
surveys and feedback are showingthat that's a big asset.
That's what people love about itas they navigate all this
misinformation.
But me, I'm just like, I don'tknow.
But that's where I just embracelove and soul.
So I love to capture and makeintentional experiences, and I
(30:07):
just feel like when I celebratethose, whether I'm out and
about, whether I'm Hulu hoopingfor my birthday, whether I'm
just taking in a sunset.
By myself.
To me, those are love and soulmoments.
So I'm gonna capture all ofthose and present it in a love
and soul series.
So I'm all about my love andsoul.
(30:28):
I love it.
Face of my life right now, I'mfeeling it.
I thought, oh, I just love it.
Love it.
Girl.
I wanna talk about.
The power in using your voicefor impact.
I started a committee saying, ifwe're gonna have strong women,
we better be supporting ourgirls.
And we need them to know theirvoice.
(30:50):
And by eighth grade, they needto know what they love.
And so the, that committee wasbirthed.
It was called My Girl Power.
And My Girl Power had the mantraof know your voice, own your
health, flex your wings, andleave your mark.
(31:10):
And it was really aboutpreparing them so that we could
go have an impact on thedisparity rates of leadership.
At that time in Congress, eventhough women were 50% of the
population, we only had 14%representation in the Congress,
and we had less representationof that in the corporate
boardroom.
So we wanted more girls and wewanted more females in
(31:33):
leadership roles in the publicand private sector.
And so just knowing your voicewhen you're trying to tell
somebody, Hey, what do you love?
You self-reflect and you'relike, Hey, do we know?
Do you know what you love?
And so I just think it's apowerful stop and reflect, you
know, challenge.
Can you answer what you knowyour voice to be?
(31:56):
And until you can, I just feellike you'll flail.
Mm-hmm.
You'll just kind of like, youknow, like a feather go with,
the other variables as opposedto driving through.
Once you know your voice andyou're okay with that, then my
hope is that there will be lessdomestic violence.
Right?
I think that women that don'tknow their voices find
(32:18):
themselves in dangerous.
Opportunities.
I love that.
I love that.
And everything that you'vecreated, have those been
expressions of your voiceAbsolutely.
I don't know why I am alwayslike a, I feel like I'm a
trailblazer because I, I like todo things for the first time.
At, at my daughter's school whenit first opened St.
Elizabeth Seton, they weretalking about what kind of
(32:40):
fundraiser they wanted to do.
And I was like, please, let'snot do another fancy schmancy
dinner up at La Paloma.
Let's do something that thewhole community can celebrate.
So, I presented in my diversityand celebration, celebration of
diversity night, and we did apresentation of all the
countries, each class had acountry and we had a
presentation and we raised$80,000.
(33:03):
So that was beautiful.
When you do something for thefirst time, it's never gonna be
perfect.
Ever.
And so you're either going tostick with it or learn from it.
So I just feel like, I don'tknow if it's not happening, like
this whole hula hoop deal, likeI have it in my head that I'm
(33:23):
going to break the GuinnessWorld Record with Tucson and the
community The current record forthe most number of hula hoopers
was done with the message ofpublic health from the health
ministry of Thailand.
And so when I learned aboutthat, I was like, we're doing
it.
Hashtag Tucson takes Thailandchallenge.
(33:44):
And so at the time I was withthe Tucson Hispanic Chamber, we
almost pulled it off and we need5,000 hula hoopers to hoop.
Now the record is 4,374 for twominutes.
My goal is to get 5,000 and tosee if we can hula hoop for
eight minutes.
Oh my gosh.
(34:04):
Let's make it happen.
It would be done over probablyfour baseball fields.
And the goal, the goal would beto do a phase one.
See if we can get a thousandpeople in there because you know
what?
The Guinness World record costsmoney.
Do you wanna guess how much Iwas quoted to host an official
(34:27):
Guinness World Record$43,000 iswhat it costs to be able to use
their logos and to present it upas an official Guinness World
record.
So my thought is like, let's seehow the first one goes and we'll
do the first unofficial, andlet's see how quickly we can
fill a thousand, because athousand you can easily put in
(34:49):
one baseball field.
Yeah.
Okay.
And so that goal in the shortterm, and then we'll see how
that goes.
And then if Tucson's ready forit, then we'll go get some
sponsors and we'll, you know,present it up next year.
Oh my gosh.
That's powerful.
We're gonna wrap up this episodewith the closing questions per
tradition.
So the first question, Lucy,what is your favorite book?
(35:12):
I have about 10 favorite booksthat I feel like I've based my
life on.
I grabbed two of them quickly.
One is called Expect to Win.
I.
By Carla Harris.
Proven Strategies for Successfor a Wall Street vet.
This is insane.
This is the book that I boughtfrom the airport before I went
(35:33):
to my New York with the guysfinance interview.
I love it.
And this is another book that Ibought in the airport on my way
to another interview in, inVegas on an opportunity again,
kind of powerful guy.
Men stuff.
Yeah.
And this is called Playing Withthe Big Boys, success Secrets
for the Most Powerful Women inBusiness.
(35:55):
So this just kind of tells, 20different stories of powerful
women, but those are two of myfavorite books.
And the next question, what isyour favorite affirmation?
It's from you on one of yourcards and it keeps coming up.
Ooh, that and I love it.
(36:16):
What is it?
The universe has your back.
I got goosebumps because that'show I have to live because we're
so hard on ourselves.
There are deadlines that comeand go.
There are things that don't getdone.
There are things that I'm notproud of.
There are things that I am superproud of, and every day is an
(36:38):
opportunity to just plow throughand you can't carry the negative
in.
And all I can say is Theresa'sDeck says the universe has my
back, babe.
So it does, it does.
It's come up three times in arow.
This baby is on and timing withthe my alignment right now, so.
Oh, that's incredible.
(37:00):
Thanks for sharing.
And then the last question,Lucy, what do you wanna be known
for?
Leaving something that cansustain beyond my life.
And it's really as simple asthat, is being able to leave a
legacy mark and you have, thinkabout everything you've put out
(37:23):
your magazine, something that'sprinted forever, leaves a
footprint, and now you'vecreated the digital footprint.
I hope so.
I hope so.
We shall see.
You never know.
I, one of the quotes that I saidat my mom's funeral is, you can
never appreciate the true effectof a great teacher because the
(37:46):
ripples are endless.
And so that's like the my girlpower is, know your voice, own
your health.
Flex your wings.
You gotta fricking flex yourwings and leave your mark if
you're not living life to leavea mark on something.
It's, I don't know if that'struly living.
(38:14):
Thank you so much for tuning into this
episode.
Please download, rate,subscribe, and share this
podcast.
Also, be sure to visit mytheresacesare.com to check out
my inspirational merch, connectto my social accounts, and much
more may you continue to befilled with wisdom, inspiration,
and consciousness.
(38:34):
Otherwise, friends, I will beback in two weeks for another
episode of Heart to.
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