140: Brilliant Branding = Career Security with Melanie Borden

Melanie Borden is the Founder & CEO of The Borden Group, where she helps Founders, C-suites, and Executives align their real-life expertise with impactful strategies to unlock opportunities and build meaningful relationships at scale. With a strong foundation as a marketing executive, Melanie has leveraged extensive expertise to bridge the gap between online marketing strategies and brand-building for both corporate and personal brands.Melanie's approach combines proven strategies, tools, and insights developed through a journey of personal and professional growth, along with extensive work with clients across various industries. Areas of expertise include marketing strategy and execution, building in-house agencies, budget optimization, strategic vendor partnerships, enhancing digital footprints through social media, reputation management, online monetization, and streamlining advertising processes for maximum impact.Melanie's work and insights have been featured in leading publications such as Entrepreneur, LA Weekly, New York City Biz List, New York Weekly, and The Wall Street Journal. Additionally, she is a proud member of the Forbes Agency Council.To know more about Melanie visit her website:

www.humantobrand.com