January 2, 2025 • 18 mins
Join us for a captivating conversation with Linda Holtz of M2RE, as she shares her incredible journey from France to becoming a successful real estate investor in the U.S. Linda's expertise in property management has been instrumental in her focus on multifamily value-add opportunities in Houston, Texas, and her recent exploration of new development retail centers. She offers invaluable insights on aligning investments with personal values, ensuring quality housing, and building strong relationships with investors—all while maintaining a strategic focus on the Texas Triangle and beyond, including the promising market in Tulsa, Oklahoma.
We'll also explore the transformative impact of AI in real estate, where technology complements and enhances our unique narratives. With an eye on 2025, Linda and I discuss potential opportunities in the multifamily and commercial sectors, emphasizing the need for strategic planning and psychological resilience. Coaching has played a pivotal role in overcoming fears and embracing the freedom to live life fully, both in terms of time and location. Don’t miss this episode, where Linda’s story inspires us to connect with our passions and loved ones while thriving in the ever-evolving landscape of real estate.
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Episode Transcript
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Speaker 1 (00:03):
Welcome to Heather Ewing, the CRE Rundown.
Today I have Linda Holds ofM2RE, which is married to real
estate.
Why wouldn't you want to beright so welcome?
Speaker 2 (00:18):
Thank you so much, Heather.
Thank you for having me.
I appreciate it.
Speaker 1 (00:21):
My pleasure.
So we're just connecting forthe first time, which is
exciting as well.
I was through your LinkedInprofile and you came highly
recommended.
Thank you, I appreciate that.
Yeah, definitely, if you couldshare with our community a
little bit more about yourselfand what you do.
Speaker 2 (00:38):
Absolutely so.
Originally I'm from France.
I've been in the US a littlebit over 10 years now, and most
of that decade I spent inproperty management.
Originally, I'm from France.
I've been in the US a littlebit over 10 years now.
Most of that decade I spent inproperty management.
That's actually how I enteredthe realm of real estate
investments.
I first started on theresidential side, like a lot of
(01:01):
people in commercial.
Now recently, about a year ago,I started my company, married
to real estate, with my husband,because when we opened it we
were newlyweds, so real estatehas kind of always been in
between us.
He has background in propertymanagement as well.
We kind of started investingaround the same time, and so
because of that, because of ourcommitment to it, that's where
(01:22):
the name came from.
And now what we do is we focuson multifamily value add
opportunities, which, funnyenough, right now we're on a
deal that's completely different.
But our role is just to bringinvestors and show them the way
to building financial wealth,like we're doing.
Speaker 1 (01:40):
Very nice.
So in addition to multifamily,are there other asset classes
that you enjoy?
You sounded like you had yourtoes dipping into another pool.
Speaker 2 (01:50):
Yes, completely by accident, One of the teams that
we connected with months ago,who does also specialize in
multifamily, so we have been intouch with them a lot about that
, but their latest project thatwe happen to get on is actually
a new development retail center.
So now we're getting a littlebit into that, which is always
exciting.
It's exciting to do somethingnew and it's exciting to kind of
(02:12):
, like you said, dip our toesinto the retail world as well.
Speaker 1 (02:16):
Definitely that's my world, so something that's near
and dear to my heart.
Yeah, so, as far as you'reinvesting, are you cause I
understand you're in Houston,texas?
Are you investing in that areaor specific States?
What's, what's your plan onthat?
Speaker 2 (02:34):
Yeah, so we definitely want to focus on the
Texas triangle, being in Houston, having easy access to Dallas,
and then the Austin San Antonioarea, that's that's where we
would love to remain.
Right now we're focusing on theinvestor relations side of
things, but due to ourbackground, we would love to get
more involved with assetmanagement and so because of
that, it's also very convenientto invest in our backyard, so
(02:55):
that property is 20 minutes fromour house and ideally we want
to stay on that as far as beingactive, but one of our first
passive investment was actuallyin Tulsa, oklahoma, so we're not
afraid to kind of expand alittle bit.
Speaker 1 (03:12):
Definitely Well, and there's pros and cons right for
having something in yourbackyard and also something that
is further away, with a triplenet asset, for example.
Two people come to mind, so Iwant to do a little name
dropping.
One is Will Curtis, so he doesproperty management too, so I
could see some great synergiesfor you guys there.
(03:32):
And the other is Alex Rodriguez, a good friend of mine in
beautiful Cali, and he does thefull triple net leases, so it's
fully transferred through, soI'll connect you with him too
after the podcast.
But to your point, yeah,there's, there's so many
(03:53):
different ways of going about it, different opportunities, and
wouldn't you say it's reallyconnected to your personality
and what you enjoy.
Speaker 2 (04:04):
Absolutely.
Yes, I mean for us again.
We would love to get moreacclimated with the asset
management side of things in thefuture, because we care, we
want to get on projects that weactually want to follow through
with.
We want to get to know ourresidents.
We're doing this for tworeasons we really want to help
our investors develop a betterfuture for themselves and for
their family, but we alsobelieve in the power of
(04:27):
providing good housing to peoplewho are renting, whether it's
by choice or not.
So, yeah, it's very importantfor us to be working on projects
that are dear to our hearts.
So it's awesome, definitely.
Speaker 1 (04:39):
Definitely, and I would anticipate, during the
challenging moments in marketsright, that that's probably a
fuel for you in overcoming anyobstacles and things of that
nature.
Speaker 2 (04:51):
Yes, I think that real estate is so much more than
just returns, and when you arepart of something that's more
about legacy and leavingsomething behind, that helps you
definitely to get through thebad parts.
I mean, when you know peoplethat you're working with, when
you know their family, whentheir goals are your goals, then
, yes, you push through,whatever happens.
Speaker 1 (05:12):
Definitely, which brings us right into the arena
of mindset.
What would you say have beenone or two really great
resources in your tool belt thathas helped you with mindset and
seeing different mattersthrough?
Speaker 2 (05:27):
Yes, that's a great question.
So right now I am working witha coach, so shout out to Chris
Frogwell, who actuallyintroduced us, uh, for today.
So hi, chris.
Um, and for me it was veryimportant to work with him
because, um, I think it's goodto develop your craft in terms
of like skills, like skill set,like communication, time
(05:50):
management, looking at numbers,how to do branding, marketing,
all these kinds of things.
The reason why I wanted to workwith chris was to develop the
psychology aspect of things toto develop my mind, to really go
deep into limiting beliefs andlike erasing them Right.
So I think it's very importantto work with someone who is
exterior to you, ideally aprofessional who has experience,
(06:11):
and one of the reasons I loveworking with Chris is because he
is in our arena.
He understands the challengesof our specific industry, so I
think that's a plus as well.
So, yeah, working with somebodylike that, who not necessarily
knows you, but knows what you'redoing and is able to bring that
outside perspective, is very,very valuable.
(06:32):
And then another thing that Ido a lot is gratitude.
I think that, at the end of theday, the best way to develop
your mindset is to be happy forwhat you already have.
If you come from a place ofnegativity and not appreciating
what's already on your plate,you can't grow it Right.
(06:53):
That would be like yeah, exactlyso.
Speaker 1 (06:58):
so on those moments when you're just feeling like I
call it, I refer to it as whenyou feel like you've you know
you've lost the mojo.
You feel like you're in thegutter.
What's one or two things tohelp snap?
Speaker 2 (07:13):
And so that's one thing where we're like the
destination is the journey, andit's like every opportunity to
remind ourselves why are wegoing through this?
There's gotta be a lesson.
We may not see it right now,but let's embrace it anyway.
Let's make sure that we'restill having fun, we're still
learning from it.
(07:33):
I think that's very important.
It's just to stop and smell theroses and tell yourself that's
very important is just to stopand smell the roses and tell
yourself there's got to be areason.
Speaker 1 (07:40):
So we're okay, we're fine, exactly Like it's your
setup right To something greater, and I think you know it's.
It's interesting too, becauseI'm a big believer in gratitude
and also writing it out.
There's something about a penor pencil on paper that really
does feel different than justtyping something or thinking
about it and letting it floatthrough.
So I frequently see it as theyellow brick road that you're
(08:04):
going down right and kind oflike you had mentioned, with
those different limiting beliefsof when our mind is filled with
those deep potholes, we don'thave room for new information.
So to your point.
That's so critical and you knowI'm glad that you're sharing
that because a lot of peoplelike to just push these things
to the past, because it's in thepast but it's probably
(08:27):
affecting you now in a big waythat you don't even realize.
So take the time to excavate,clear it out and 200% ahead,
right.
Speaker 2 (08:37):
Yes, and I totally agree with you on the power of
writing.
I mean, one of the bestinvestment that I made in myself
this year and it's going tosound small, but it's a planner
that has those manifestation orlaw of attraction section in it
so that I can look at my day andplan my day, but it also, like,
has those little things forwhat are you grateful for today?
(08:58):
Or what did you learn, or howcan you improve tomorrow, what
is a quote that you want to liveby today?
I think that all of those arevery important, as you mentioned
, to write down, not just tolook at, not just to think like,
oh yeah, what's an affirmationI can think about?
Speaker 1 (09:18):
I'll just, I'll just think about it at lunch.
It's like no, be intentional,write, write it down, live in
the present, definitely.
That's like someone was talkingabout 20 robins too, and I
guess he has an exercise that heasked people to look at
everything red in the room rightand then you close your eyes
and then he says now point outall the green things in the room
right.
The premise essentially thatwhat you're focusing on is where
your attention and energy isgoing, and you're not going to
(09:39):
see what's already in that roombecause you're not looking for
it.
And you know that really struckme because I thought of so many
earlier years inentrepreneurship, which started
in 2007 for me.
So it's been a long time, aninteresting, winding journey.
Thank God for commercial realestate, but with that it just
(10:00):
was so.
It was that big epiphany thatjust like hits your heart and
it's like, oh my God, yourealize all those years where
you're kind of I almost want tosay, vacant.
Right, you were working, youwere striving, you were pushing,
but it's like, oh, Heather,honey, if you can only go back.
But that's where I see it as mypersonal mission, similar to
(10:23):
you, Linda, of sharing withpeople what worked, what didn't.
You know like, don't get stuckin the pitfalls that I was for a
few years when you can be outof it in a month or two months.
So there's a lot of richlearnings that why should
everyone pay the price when youalready did?
Speaker 2 (10:42):
And one thing that I'll add to that is, if you're
on the other side, if you're onthe side of like, wanting to
share, don't be, don't be afraidto do it, because everybody
else is doing it.
Because one thing that I heardrecently on a networking call
was nobody's heard it from youand you might say it in a way
that's different, your storymight illustrate in a way that's
(11:04):
different.
So, yeah, I'm big into learningright now.
Share your story.
It will help someone.
Even if your story is like thesame as a hundred thousand other
people, it doesn't matter.
Share it anyway.
Speaker 1 (11:16):
Right?
No, it's so true, and that'ssomething I used to be hung up
on as well of it's already outthere, it's been said.
But I agree, we all connectdifferently and you can talk the
same subject to differentpeople and have a very different
experience.
And I think that's where I feelreally fortunate with my
podcast is there's a lot ofsimilar questions, but I go off
(11:38):
on different tangents with eachperson, because that's where the
energy and the conversation isgoing, and so each is like this
great chocolate in the box ofchocolates that you never know
what you're going to get exactly, which is fun.
Speaker 2 (11:49):
That's very true.
I like that analogy yeah.
Speaker 1 (11:53):
Yeah.
So now, where do you see AIplaying into business and real
estate?
Speaker 2 (12:00):
Oh my gosh, I love this question.
I I was definitely one of thosepeople who thought, hey, there's
a human touch to everything.
But I think that AI has done abeautiful job and when I say AI,
I don't know who it is thepowers of AI out there but I
(12:22):
think that there's been abeautiful job done about keeping
it human and making sure thatyou are able to use it but then
also retain your voice, yourstory, your brand, your whatever
it is that you're working on,continuing to work, like I said,
on those products that stillmean something beyond the
numbers, beyond the computer.
So I do think that it's onlygoing to get better.
I do see where some people areafraid of it.
There are certain aspects of itwhere I'm like am I a little
(12:44):
too far?
But no, I think that overall,it's a great blessing.
And and yeah, I think it's Iwas actually talking to another
one of my coaches last night andI was telling him I talk to my
like it's my friend.
That way, if it does revolt oneday, it won't come up to me.
Speaker 1 (13:01):
Keep a solid relationship, whether it's
internal or with your AI doubleright.
Speaker 2 (13:08):
Absolutely.
Speaker 1 (13:10):
Definitely so.
Now we're on the cusp of 2025.
What do you anticipate formultifamily or real estate and
journal as we venture into thenext 12 months?
Speaker 2 (13:21):
So I think that I'm hoping that 2025 is going to be
that not boom, but we're finallygoing to see those
opportunities that people wereexpecting in 2024.
That may not have happened rightaway, especially in multifamily
and when it comes to apartmentcomplexes in particular.
Obviously, commercial realestate includes a lot of other
things, like office spaces orindustrial storage or things
(13:44):
like that, and I think that wehave realized over the last
couple of years that peoplestill need to rent and there are
industries that are suffering,there are loans that were coming
due and everybody was thinking,oh my gosh, we're going to buy
properties, you know, off of thesidewalk at discounted prices.
I'm not so surprised now,looking back at the year, that
(14:06):
it didn't happen, but I do thinkthat is going to gradually
happen, starting in 2025.
And, on the long run, I alsodon't think that it's going to
happen overnight, and that's whyI'm not so surprised that it
didn't happen all at once in2024.
I think that, yes, people stillneed to rent.
I think that lendinginstitutions out there don't
want to be landlords.
Speaker 1 (14:27):
Right.
Speaker 2 (14:30):
And I think that this year they were maybe a little
nicer than what we thought theywere going to be or whatever it
is that happened.
But in 2025, I think a lot ofthings will unlock for sure, and
I also believe that somesellers who are ready to sell
had different expectations ofthe market the last couple of
months I mean when I say couple,I mean the last 12 months I
(14:52):
think there was still a lot ofhope from those sellers to still
come out on top and for some,hopefully they will, but for
others, 2025 is going to be thetime to face reality.
Speaker 1 (15:04):
Right, the true takedown, but here's an
interesting question for you.
So if you were to look, reflectback on the past five plus
years, what's a piece of adviceyou would have given yourself
for here today and forward?
Stop being scared yeah, go forit.
No, and what would you say hashelped you in moving beyond the
(15:30):
fear and taking that next step?
Speaker 2 (15:33):
Getting coaches, I think getting that extra person
who and maybe that's why Ididn't do it until jumping into
commercial because inresidential it may not be as
justifiable right To havedifferent coaches for different
things when you're only buyingone single family home, I don't
know but when I got to thecommercial side and I realized
this is now a team game and wehave to play according to that,
(15:59):
to those rules, and that meanswe have to be properly equipped.
We have to get coaching and Isay we a lot, since I work with
my husband, right, but yes,getting that coaching is what
really helped me, notnecessarily to learn more, of
course it did.
But the reason why that's myanswer to your question is
because it helped me to havethat exterior perspective of
(16:21):
what are you waiting for?
Why are you not going for it?
Why are you like self-doubtingwhen there's no reason to?
Speaker 1 (16:28):
Exactly.
It's the power of someone'sbelief in you.
Right, that sometimes makes iteasier to adopt ourselves, and I
know I had an experience likethat many years ago too, in my
early days of commercial.
But yeah, it is a fascinatingrealm.
So here's the final hardhitting question I'm ready, yeah
, yeah.
What does living fully mean toyou, linda?
Speaker 2 (16:53):
I love it.
So to me so I'm not being fromthis country to me, living fully
means living on your own terms,specifically in my situation,
being able to see my family andmy friends whatever I want.
That is a big reason why I gotinto real estate in the first
place and then eventuallyswitched to commercial, because
I never want to be tied to myphone, I never want to be tied
(17:15):
to a desk, I never want to betied to a bank account.
I mean, there's a lot of highearners out there who do make a
lot of money and it's great, butfor me, it's about the time
freedom.
More than anything.
It's about the location freedom.
It's about being able to spendtime with the people you love.
Whether it's friends, family,partners, it doesn't matter.
But being able to do thatwherever you are and wherever
(17:36):
they are, being able to visitback and forth and spending time
doing things that you love withyour children, with people in
past generations all of that,that's what living fully means
to me.
Speaker 1 (17:48):
Excellent, I love it.
And, on that note, how canpeople connect with you?
Speaker 2 (17:54):
Yeah, so you got my QR code right here.
Oh, this side I do that a lot,so if you scan that, it takes
you straight to my Calendly, sofeel free to book some time.
Let's have virtual coffee.
As I said, I like to offerthanks to lattes.
If it's our first timeconnecting, for a quick 15
minutes, I'll send you a $5Starbucks gift card just to
(18:15):
thanks.
A latte, you, that's great.
Speaker 1 (18:18):
I love it.
Speaker 2 (18:19):
Thank you and of course.
I'm on under Linda Holtz, andour website married the number
to realestatecom.
So yeah, find me anytime.
I'm looking forward toconnecting.
Speaker 1 (18:30):
Linda, so nice connecting with you today, thank
you, and I'm eager to connectyou with others in our community
as well.
Speaker 2 (18:37):
Thank you so much.
I appreciate that it was greatto meet today.
Speaker 1 (18:41):
Bye-bye.
Welcome to Heather Ewing, the CRE Rundown.
Today I have Linda Holds ofM2RE, which is married to real
estate.
Why wouldn't you want to beright so welcome?
Speaker 2 (00:18):
Thank you so much, Heather.
Thank you for having me.
I appreciate it.
Speaker 1 (00:21):
My pleasure.
So we're just connecting forthe first time, which is
exciting as well.
I was through your LinkedInprofile and you came highly
recommended.
Thank you, I appreciate that.
Yeah, definitely, if you couldshare with our community a
little bit more about yourselfand what you do.
Speaker 2 (00:38):
Absolutely so.
Originally I'm from France.
I've been in the US a littlebit over 10 years now, and most
of that decade I spent inproperty management.
Originally, I'm from France.
I've been in the US a littlebit over 10 years now.
Most of that decade I spent inproperty management.
That's actually how I enteredthe realm of real estate
investments.
I first started on theresidential side, like a lot of
(01:01):
people in commercial.
Now recently, about a year ago,I started my company, married
to real estate, with my husband,because when we opened it we
were newlyweds, so real estatehas kind of always been in
between us.
He has background in propertymanagement as well.
We kind of started investingaround the same time, and so
because of that, because of ourcommitment to it, that's where
(01:22):
the name came from.
And now what we do is we focuson multifamily value add
opportunities, which, funnyenough, right now we're on a
deal that's completely different.
But our role is just to bringinvestors and show them the way
to building financial wealth,like we're doing.
Speaker 1 (01:40):
Very nice.
So in addition to multifamily,are there other asset classes
that you enjoy?
You sounded like you had yourtoes dipping into another pool.
Speaker 2 (01:50):
Yes, completely by accident, One of the teams that
we connected with months ago,who does also specialize in
multifamily, so we have been intouch with them a lot about that
, but their latest project thatwe happen to get on is actually
a new development retail center.
So now we're getting a littlebit into that, which is always
exciting.
It's exciting to do somethingnew and it's exciting to kind of
(02:12):
, like you said, dip our toesinto the retail world as well.
Speaker 1 (02:16):
Definitely that's my world, so something that's near
and dear to my heart.
Yeah, so, as far as you'reinvesting, are you cause I
understand you're in Houston,texas?
Are you investing in that areaor specific States?
What's, what's your plan onthat?
Speaker 2 (02:34):
Yeah, so we definitely want to focus on the
Texas triangle, being in Houston, having easy access to Dallas,
and then the Austin San Antonioarea, that's that's where we
would love to remain.
Right now we're focusing on theinvestor relations side of
things, but due to ourbackground, we would love to get
more involved with assetmanagement and so because of
that, it's also very convenientto invest in our backyard, so
(02:55):
that property is 20 minutes fromour house and ideally we want
to stay on that as far as beingactive, but one of our first
passive investment was actuallyin Tulsa, oklahoma, so we're not
afraid to kind of expand alittle bit.
Speaker 1 (03:12):
Definitely Well, and there's pros and cons right for
having something in yourbackyard and also something that
is further away, with a triplenet asset, for example.
Two people come to mind, so Iwant to do a little name
dropping.
One is Will Curtis, so he doesproperty management too, so I
could see some great synergiesfor you guys there.
(03:32):
And the other is Alex Rodriguez, a good friend of mine in
beautiful Cali, and he does thefull triple net leases, so it's
fully transferred through, soI'll connect you with him too
after the podcast.
But to your point, yeah,there's, there's so many
(03:53):
different ways of going about it, different opportunities, and
wouldn't you say it's reallyconnected to your personality
and what you enjoy.
Speaker 2 (04:04):
Absolutely.
Yes, I mean for us again.
We would love to get moreacclimated with the asset
management side of things in thefuture, because we care, we
want to get on projects that weactually want to follow through
with.
We want to get to know ourresidents.
We're doing this for tworeasons we really want to help
our investors develop a betterfuture for themselves and for
their family, but we alsobelieve in the power of
(04:27):
providing good housing to peoplewho are renting, whether it's
by choice or not.
So, yeah, it's very importantfor us to be working on projects
that are dear to our hearts.
So it's awesome, definitely.
Speaker 1 (04:39):
Definitely, and I would anticipate, during the
challenging moments in marketsright, that that's probably a
fuel for you in overcoming anyobstacles and things of that
nature.
Speaker 2 (04:51):
Yes, I think that real estate is so much more than
just returns, and when you arepart of something that's more
about legacy and leavingsomething behind, that helps you
definitely to get through thebad parts.
I mean, when you know peoplethat you're working with, when
you know their family, whentheir goals are your goals, then
, yes, you push through,whatever happens.
Speaker 1 (05:12):
Definitely, which brings us right into the arena
of mindset.
What would you say have beenone or two really great
resources in your tool belt thathas helped you with mindset and
seeing different mattersthrough?
Speaker 2 (05:27):
Yes, that's a great question.
So right now I am working witha coach, so shout out to Chris
Frogwell, who actuallyintroduced us, uh, for today.
So hi, chris.
Um, and for me it was veryimportant to work with him
because, um, I think it's goodto develop your craft in terms
of like skills, like skill set,like communication, time
(05:50):
management, looking at numbers,how to do branding, marketing,
all these kinds of things.
The reason why I wanted to workwith chris was to develop the
psychology aspect of things toto develop my mind, to really go
deep into limiting beliefs andlike erasing them Right.
So I think it's very importantto work with someone who is
exterior to you, ideally aprofessional who has experience,
(06:11):
and one of the reasons I loveworking with Chris is because he
is in our arena.
He understands the challengesof our specific industry, so I
think that's a plus as well.
So, yeah, working with somebodylike that, who not necessarily
knows you, but knows what you'redoing and is able to bring that
outside perspective, is very,very valuable.
(06:32):
And then another thing that Ido a lot is gratitude.
I think that, at the end of theday, the best way to develop
your mindset is to be happy forwhat you already have.
If you come from a place ofnegativity and not appreciating
what's already on your plate,you can't grow it Right.
(06:53):
That would be like yeah, exactlyso.
Speaker 1 (06:58):
so on those moments when you're just feeling like I
call it, I refer to it as whenyou feel like you've you know
you've lost the mojo.
You feel like you're in thegutter.
What's one or two things tohelp snap?
Speaker 2 (07:13):
And so that's one thing where we're like the
destination is the journey, andit's like every opportunity to
remind ourselves why are wegoing through this?
There's gotta be a lesson.
We may not see it right now,but let's embrace it anyway.
Let's make sure that we'restill having fun, we're still
learning from it.
(07:33):
I think that's very important.
It's just to stop and smell theroses and tell yourself that's
very important is just to stopand smell the roses and tell
yourself there's got to be areason.
Speaker 1 (07:40):
So we're okay, we're fine, exactly Like it's your
setup right To something greater, and I think you know it's.
It's interesting too, becauseI'm a big believer in gratitude
and also writing it out.
There's something about a penor pencil on paper that really
does feel different than justtyping something or thinking
about it and letting it floatthrough.
So I frequently see it as theyellow brick road that you're
(08:04):
going down right and kind oflike you had mentioned, with
those different limiting beliefsof when our mind is filled with
those deep potholes, we don'thave room for new information.
So to your point.
That's so critical and you knowI'm glad that you're sharing
that because a lot of peoplelike to just push these things
to the past, because it's in thepast but it's probably
(08:27):
affecting you now in a big waythat you don't even realize.
So take the time to excavate,clear it out and 200% ahead,
right.
Speaker 2 (08:37):
Yes, and I totally agree with you on the power of
writing.
I mean, one of the bestinvestment that I made in myself
this year and it's going tosound small, but it's a planner
that has those manifestation orlaw of attraction section in it
so that I can look at my day andplan my day, but it also, like,
has those little things forwhat are you grateful for today?
(08:58):
Or what did you learn, or howcan you improve tomorrow, what
is a quote that you want to liveby today?
I think that all of those arevery important, as you mentioned
, to write down, not just tolook at, not just to think like,
oh yeah, what's an affirmationI can think about?
Speaker 1 (09:18):
I'll just, I'll just think about it at lunch.
It's like no, be intentional,write, write it down, live in
the present, definitely.
That's like someone was talkingabout 20 robins too, and I
guess he has an exercise that heasked people to look at
everything red in the room rightand then you close your eyes
and then he says now point outall the green things in the room
right.
The premise essentially thatwhat you're focusing on is where
your attention and energy isgoing, and you're not going to
(09:39):
see what's already in that roombecause you're not looking for
it.
And you know that really struckme because I thought of so many
earlier years inentrepreneurship, which started
in 2007 for me.
So it's been a long time, aninteresting, winding journey.
Thank God for commercial realestate, but with that it just
(10:00):
was so.
It was that big epiphany thatjust like hits your heart and
it's like, oh my God, yourealize all those years where
you're kind of I almost want tosay, vacant.
Right, you were working, youwere striving, you were pushing,
but it's like, oh, Heather,honey, if you can only go back.
But that's where I see it as mypersonal mission, similar to
(10:23):
you, Linda, of sharing withpeople what worked, what didn't.
You know like, don't get stuckin the pitfalls that I was for a
few years when you can be outof it in a month or two months.
So there's a lot of richlearnings that why should
everyone pay the price when youalready did?
Speaker 2 (10:42):
And one thing that I'll add to that is, if you're
on the other side, if you're onthe side of like, wanting to
share, don't be, don't be afraidto do it, because everybody
else is doing it.
Because one thing that I heardrecently on a networking call
was nobody's heard it from youand you might say it in a way
that's different, your storymight illustrate in a way that's
(11:04):
different.
So, yeah, I'm big into learningright now.
Share your story.
It will help someone.
Even if your story is like thesame as a hundred thousand other
people, it doesn't matter.
Share it anyway.
Speaker 1 (11:16):
Right?
No, it's so true, and that'ssomething I used to be hung up
on as well of it's already outthere, it's been said.
But I agree, we all connectdifferently and you can talk the
same subject to differentpeople and have a very different
experience.
And I think that's where I feelreally fortunate with my
podcast is there's a lot ofsimilar questions, but I go off
(11:38):
on different tangents with eachperson, because that's where the
energy and the conversation isgoing, and so each is like this
great chocolate in the box ofchocolates that you never know
what you're going to get exactly, which is fun.
Speaker 2 (11:49):
That's very true.
I like that analogy yeah.
Speaker 1 (11:53):
Yeah.
So now, where do you see AIplaying into business and real
estate?
Speaker 2 (12:00):
Oh my gosh, I love this question.
I I was definitely one of thosepeople who thought, hey, there's
a human touch to everything.
But I think that AI has done abeautiful job and when I say AI,
I don't know who it is thepowers of AI out there but I
(12:22):
think that there's been abeautiful job done about keeping
it human and making sure thatyou are able to use it but then
also retain your voice, yourstory, your brand, your whatever
it is that you're working on,continuing to work, like I said,
on those products that stillmean something beyond the
numbers, beyond the computer.
So I do think that it's onlygoing to get better.
I do see where some people areafraid of it.
There are certain aspects of itwhere I'm like am I a little
(12:44):
too far?
But no, I think that overall,it's a great blessing.
And and yeah, I think it's Iwas actually talking to another
one of my coaches last night andI was telling him I talk to my
like it's my friend.
That way, if it does revolt oneday, it won't come up to me.
Speaker 1 (13:01):
Keep a solid relationship, whether it's
internal or with your AI doubleright.
Speaker 2 (13:08):
Absolutely.
Speaker 1 (13:10):
Definitely so.
Now we're on the cusp of 2025.
What do you anticipate formultifamily or real estate and
journal as we venture into thenext 12 months?
Speaker 2 (13:21):
So I think that I'm hoping that 2025 is going to be
that not boom, but we're finallygoing to see those
opportunities that people wereexpecting in 2024.
That may not have happened rightaway, especially in multifamily
and when it comes to apartmentcomplexes in particular.
Obviously, commercial realestate includes a lot of other
things, like office spaces orindustrial storage or things
(13:44):
like that, and I think that wehave realized over the last
couple of years that peoplestill need to rent and there are
industries that are suffering,there are loans that were coming
due and everybody was thinking,oh my gosh, we're going to buy
properties, you know, off of thesidewalk at discounted prices.
I'm not so surprised now,looking back at the year, that
(14:06):
it didn't happen, but I do thinkthat is going to gradually
happen, starting in 2025.
And, on the long run, I alsodon't think that it's going to
happen overnight, and that's whyI'm not so surprised that it
didn't happen all at once in2024.
I think that, yes, people stillneed to rent.
I think that lendinginstitutions out there don't
want to be landlords.
Speaker 1 (14:27):
Right.
Speaker 2 (14:30):
And I think that this year they were maybe a little
nicer than what we thought theywere going to be or whatever it
is that happened.
But in 2025, I think a lot ofthings will unlock for sure, and
I also believe that somesellers who are ready to sell
had different expectations ofthe market the last couple of
months I mean when I say couple,I mean the last 12 months I
(14:52):
think there was still a lot ofhope from those sellers to still
come out on top and for some,hopefully they will, but for
others, 2025 is going to be thetime to face reality.
Speaker 1 (15:04):
Right, the true takedown, but here's an
interesting question for you.
So if you were to look, reflectback on the past five plus
years, what's a piece of adviceyou would have given yourself
for here today and forward?
Stop being scared yeah, go forit.
No, and what would you say hashelped you in moving beyond the
(15:30):
fear and taking that next step?
Speaker 2 (15:33):
Getting coaches, I think getting that extra person
who and maybe that's why Ididn't do it until jumping into
commercial because inresidential it may not be as
justifiable right To havedifferent coaches for different
things when you're only buyingone single family home, I don't
know but when I got to thecommercial side and I realized
this is now a team game and wehave to play according to that,
(15:59):
to those rules, and that meanswe have to be properly equipped.
We have to get coaching and Isay we a lot, since I work with
my husband, right, but yes,getting that coaching is what
really helped me, notnecessarily to learn more, of
course it did.
But the reason why that's myanswer to your question is
because it helped me to havethat exterior perspective of
(16:21):
what are you waiting for?
Why are you not going for it?
Why are you like self-doubtingwhen there's no reason to?
Speaker 1 (16:28):
Exactly.
It's the power of someone'sbelief in you.
Right, that sometimes makes iteasier to adopt ourselves, and I
know I had an experience likethat many years ago too, in my
early days of commercial.
But yeah, it is a fascinatingrealm.
So here's the final hardhitting question I'm ready, yeah
, yeah.
What does living fully mean toyou, linda?
Speaker 2 (16:53):
I love it.
So to me so I'm not being fromthis country to me, living fully
means living on your own terms,specifically in my situation,
being able to see my family andmy friends whatever I want.
That is a big reason why I gotinto real estate in the first
place and then eventuallyswitched to commercial, because
I never want to be tied to myphone, I never want to be tied
(17:15):
to a desk, I never want to betied to a bank account.
I mean, there's a lot of highearners out there who do make a
lot of money and it's great, butfor me, it's about the time
freedom.
More than anything.
It's about the location freedom.
It's about being able to spendtime with the people you love.
Whether it's friends, family,partners, it doesn't matter.
But being able to do thatwherever you are and wherever
(17:36):
they are, being able to visitback and forth and spending time
doing things that you love withyour children, with people in
past generations all of that,that's what living fully means
to me.
Speaker 1 (17:48):
Excellent, I love it.
And, on that note, how canpeople connect with you?
Speaker 2 (17:54):
Yeah, so you got my QR code right here.
Oh, this side I do that a lot,so if you scan that, it takes
you straight to my Calendly, sofeel free to book some time.
Let's have virtual coffee.
As I said, I like to offerthanks to lattes.
If it's our first timeconnecting, for a quick 15
minutes, I'll send you a $5Starbucks gift card just to
(18:15):
thanks.
A latte, you, that's great.
Speaker 1 (18:18):
I love it.
Speaker 2 (18:19):
Thank you and of course.
I'm on under Linda Holtz, andour website married the number
to realestatecom.
So yeah, find me anytime.
I'm looking forward toconnecting.
Speaker 1 (18:30):
Linda, so nice connecting with you today, thank
you, and I'm eager to connectyou with others in our community
as well.
Speaker 2 (18:37):
Thank you so much.
I appreciate that it was greatto meet today.
Speaker 1 (18:41):
Bye-bye.
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