Episode Transcript
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Heather (00:12):
Welcome to Heather
Ewing, the CRE Rundown.
Typically, you're used totalking or seeing commercial
real estate investors.
You have fund managers, youmight have accountants,
architects, this, that and theother thing.
Today we are going to take itdeeper and we're going to go
into fundraising for causes thatmatter.
(00:33):
Today I have with me it'sMaggie Porter-Kratz of the
United Way.
Maggie, welcome.
Maggie (00:40):
Thank you.
Thanks for having me, heather,definitely my pleasure.
Heather (00:44):
So, for those of you
that haven't met you or
connected with you throughLinkedIn, share a little bit
more about yourself.
Maggie (00:53):
Yes, I am the Senior
Director of Major and Leadership
Giving at United Way of DaneCounty, so that means I get to
work with mostly individuals whoare interested in making a
significant impact in thecommunity, people who are
looking for ways to give back,particularly through financial
(01:13):
investments, and looking totransform the community.
Heather (01:19):
That's terrific, and of
course we hear a lot about
interest rates and differentthings of that nature, and what
would you say has reallytransitioned over the past
several years from the givingstandpoint?
Maggie (01:34):
Well, giving has been
impacted a lot by tax laws as
well.
There's been a lot of changesin the way that people can file
their taxes and get differentbenefits for that.
We've seen a lot of peoplereally transition to setting up
(01:54):
donor advised funds or DAFs,especially when they have a
significant taxable event.
That is a nice vehicle forpeople.
I think we've seen a lot ofpeople really looking at the
community in new ways andinvesting even in richer ways in
the community Very nice.
Heather (02:16):
And it's definitely
important when we talk about
commercial real estate andyou're bringing revenue in from
these different properties, themixed use, developments and
other investments.
Cost segregation is a big deal,so what's really nice is that
you also work in conjunctionwith being able to provide
(02:36):
funding for different sourcesthat are near and dear to
people's hearts, in addition tohelping them with those tax
savings.
So that is really nice.
As you back it up, is there acertain type of donator that
typically really reaches out?
Is like is there a demographicfor it?
Maggie (02:58):
Um, I think that one
thing that I love about working
in fundraising is working withpeople who are already
philanthropists or thinkingabout becoming philanthropists,
and you don't have to be superwealthy to be a philanthropist.
I think a lot of people thinkthat if they don't have
(03:19):
significant wealth, they can'tmake a difference, and that's
really just not true.
They can't make a differenceand that's really just not true.
You know there's a lot ofimpact people can have with
regular size gifts and going upto bigger gifts At United Way.
It's really exciting because weoften are one of the first
places that someone decides togive.
A lot of people connect to us,even through their first
(03:40):
paycheck.
You know a lot of people set upa rhythm in their life where
they know they want to give backand they want to have the
community be part of their lives.
It's fun to see a lot of theleaders in town who've been
giving for over 25 years, over30 years, over 50 years share.
You know that they were toldwhen they first started their
(04:03):
job that value in this communityis giving back and inviting
them to be part of that, and alot of those folks continue to
grow.
They grow their giving.
Philanthropy would not only begood for their soul, be good for
(04:27):
their community, help them livea richer life, but it's also
introduced them to networks thatthey wouldn't have had
otherwise, connected them withother people who care and help
them connect on a personal level.
United Way really isinteresting too.
I think I've always worked inphilanthropy and I love being
able to help people navigatethat, especially people who are
(04:48):
kind of mid-career now andhaven't been invited.
People who have gotten to apoint where they have a little
stability and are ready to makethe leap into giving something
that feels a little moresignificant and figuring out
what that, what that could looklike, how they can craft a gift,
how they can think about theimpact it has for them, their
(05:12):
family.
It's yeah, it's really, it'sreally great to see.
So your question was like whodo we see coming to the table
right now?
And I would say that United Wayis really lucky to have people
early in their career.
We have a group for youngprofessionals who get together,
have a lot of fun, raise acouple hundred dollars to people
(05:34):
who are late career, who.
We have over 280 householdsthat give $10,000 every single
year because they believe sodeeply in the community.
Heather (05:43):
That's great and
similar to saving money and
things like that for investing.
The earlier you start, the morethat you're going to be able to
help and just have that greaterimpact, and it becomes a habit,
right?
We either have habits thatdon't serve us or habits that do
, so.
That is really a great way togive back and, as we back it up,
(06:05):
what attracted you to theUnited Way.
Maggie (06:09):
That's a great question.
I have always my professionalcareer has always been in
fundraising.
It's not something, you know,people dream about when they're
a kid, but I found myself in a,just like many, wanting to have
a career that was focused on thecommon good, you know, like
looking at a place to be, and Ifound my skills really fit well
(06:30):
with fundraising.
You know, fundraising is a lotof connecting with people, being
able to do writing, a lot of, alot of the skills that I
enjoyed and I worked in.
I started my career at ahomeless shelter in Detroit for
18 to 22 year olds and that wasvery impactful for me, and then
(06:53):
worked in some housingorganizations and then, most
recently, worked in educationand I was really looking for
somewhere that looked at theupstream issues, you know,
looking for a way to helpfamilies before they need help,
you know, and look at thesystemic barriers.
(07:15):
Being deep in fundraising, youknow there's a lot of we know
that a lot about the barriersthat are out there, the a lot of
the laws that have been passedintentionally over the years to
create create barriers.
But not everyone knows that,you know, and so it's been.
It's been nice to be at a placethat looks at those systems.
(07:36):
One example of that is a schoolmobility project.
It's a project that keeps kidsfrom being families, from being
evicted, and it's harder.
It's harder to track.
In a way, it's easier to talkabout like kids in shelter beds
and harder for people tosometimes put their minds around
(07:59):
keeping kids out of that system, stopping that trauma from
happening, keeping that familysecure.
But that's something thatUnited Way really leads bringing
together landlords, talkingabout tools for keeping families
when they're at the brink,helping engage social workers.
So there are a lot of examplesat United Way like that, where
we've brought together differentgroups, and so that is
(08:23):
something I feel really proud of.
Heather (08:24):
I feel proud to be part
of something that is sometimes
it's kind of unseen, it's harderto report on, but it's very
impactful, definitely, and Ithink it would be one of those
arenas as well, where you go tobed just feeling like you have
really helped to your point ofit reminds me of the bamboo
(08:46):
right, where you might put infor a long time and you don't
see the results necessarily, andthen all of a sudden, one day,
there it is.
Maggie (08:53):
That's right.
Heather (08:54):
Right, and I'm also big
on prevention for things, of
looking further in advance, ofwhat can you do to prevent
situations Because, to yourpoint, once something has
happened, the amount of moneyand the time to, if you want to
say, try to rehabilitatesomething, it takes a lot.
We are human and I think at theend of the day sometimes that's
(09:16):
forgotten in the busyness oflife.
But these things can and dohappen and they're with people
for lives.
They might be able to manage itat times and at other times it
might rear its head right.
You never know what's going tohappen.
But something from a donorstandpoint that has been really
important I know from my ownstandpoint and others too is
(09:39):
what percent of funds are passedthrough.
Maggie (09:43):
A United Way.
Yeah, united Way invests 86percent right into community
work and the other 14% coversadministrative costs, which is
the strength of the nonprofitsector.
It's where we're able to haveprofessional staff who really
(10:06):
make sure that that work isguided and stewarded.
Right now we do have a reallyincredible donor who is covering
the administrative cost.
It's a complicated gift, butcovering the administrative cost
of individual gifts foreveryone who is giving directly
to United Way.
So that means some people givea gift that sort of passes
through United Way and so itdoesn't cover that, but it does
(10:30):
cover anyone who is givingdirectly to United Way.
It pays for the administrativesupport that goes along with
that and it's a commitmentthat's estimated to be at least
a million dollars a year.
So it's phenomenal.
Heather (10:45):
It's really exciting,
yeah Well, and to your point,
it's one of those.
The stronger the administrativegroup, you know what I mean.
I think it's just going to be ahigher caliber.
They're going to be able toplan out more, they have more
experience such as yourself andthey're really going to be able
to oversee the dollars andexecute as needed.
And I think, too, to think thateverything is going to go
(11:08):
through is very atypical, and86% is a significant
pass-through, and now, with yournew donor, that's that's really
exciting as well.
So I think there's a lot ofopportunities, and sometimes
people are aware of it orsometimes they're not, and
that's also why I wanted tofeature you in the United Way
today, maggie, of bringing someof that awareness and also
(11:33):
helping people to see how theycan get involved, and I think
it's as easy as they can goonline and create a one-time or
a monthly or is there a dollartype donation that can be
offered?
Maggie (11:44):
Yep, people can
definitely do that.
You can set up a recurring gift.
You can give easily through acredit card, through an ACH,
through a payroll, if you're ina workplace, and then a lot of
people are looking for strategicways to give.
A lot of people donateappreciated stock.
A lot of people are givingthrough those DAFs, you know,
(12:07):
those donor advised funds.
This is probably down the roadfor many of your listeners, but
once people are 72, they cangive through their individual,
their required minimumdistribution through their IRA,
up to 100,000 tax-free, and wehave a lot of people who give a
portion of that or to our work.
(12:29):
So there's definitely a lot ofcreative ways to give if people
are looking for tax-efficientways in addition to making it
easy to give any way that peopleregularly do.
Heather (12:39):
Definitely.
And then are you able to?
If you donate, are you able todirect it towards a certain
arena?
Maggie (12:47):
Yep In our work, we have
four main pillars and a lot of
people choose to designate theirgift through that.
So we have youth opportunity,financial security, healthy
communities and communityresiliency and a lot of work
going on in those buckets andexperts who help us decide how
those funds are allocatedthroughout the community.
(13:08):
A lot of that involves bringingnonprofits together to do
collaborative projects, makingsure there's not that we're
helping, make sure that thenonprofits are family focused,
not just metrics focused.
And then we still do have ourdonor service where people can
designate the rest to specificnonprofits, and some people do
(13:31):
that for a variety of reasons.
Heather (13:33):
Right, right and, of
course, the question that comes
into every conversation is AIright how?
Do you see AI evolvingthroughout the arena.
Maggie (13:46):
Yeah, I think that that
is so interesting.
It's an area that I thinknonprofits are really we're
really trying to get a handle on.
I think, in fundraisingparticularly, it's really
helping us look at how weidentify people who care about
(14:06):
these kind of causes.
Like, how do we make sure thatwe are inviting the people who
are looking for something thatis across the think that that's
something we're continuing tolook at, helping bring
(14:27):
efficiency.
I think that's it's a tool thatwe we are dipping our toes into
.
Heather (14:36):
Right, well, and I
think so many companies are at
different paces, right, I'veseen how it can be utilized.
Obviously, confidentiality is abig one for all of us and just
creating the new work style perse, yeah, yeah, zooming out a
little bit.
The United Way is it withinDane County only?
(14:58):
Is it the state?
Where are the parameters?
Maggie (15:01):
if someone isn't
familiar.
Yeah, well, I represent UnitedWay of Dane County, and United
Ways are a network, so we allare connected to worldwide and
we all collaborate.
Many people choose to givewhere they live, and that might
sound obvious, but we work withmany companies here locally that
(15:23):
have executives throughout thecountry, and so so we do have a
big local impact.
And we're also then fundingother United Ways across the
country and other United Waysthat have headquarters.
But people living here havefunds coming back to us that way
too, so we're veryinterconnected back to us that
(15:45):
way too.
So we're very interconnected,but our work is very local in
terms of the especially in termsof our community impact work.
We're working with localexperts, we're working with
local municipalities, we'reworking with the local business
community to make sure that weare investing in what matters
right here, that's perfect.
Heather (16:00):
Well, and it's nice to
have the local in addition to
the strength of the nation andthe world.
That's a really nice setup andalso a familiarity, because you
have a really strong reputationhere in Dane County and I'm sure
that filters throughout, whichis terrific.
So my final hard-hittingquestion for you, Maggie, is
(16:20):
what does living fully mean toyou?
Maggie (16:27):
is what does living
fully mean to you?
Yeah, well, to me, you know,living fully means like having,
I think, a rich and diverse life.
You know I love fundraising andI love bringing people to a
cause and hearing their heart.
You know like that is such agift for me to get to work with
people as they're thinking abouttheir, their life and their
meaning.
But I also love slowing down.
(16:48):
You know, being out on thewater reading books with my kids
, going to live music.
So to me, I think it's makingsure that you feed all, all
sides of you.
Heather (17:01):
Beautifully said, it's
and not or right?
Yes, well, on that note, maggie, thank you so much for joining
me.
Thank you for sharing moreabout the United Way, how people
can get involved, and obviouslya little bit more about it.
Maggie (17:16):
Thank you Thanks for
having me, Heather.
Heather (17:18):
You bet Bye-bye.
Maggie (17:19):
Bye.