There’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think holistically about the customer journey, including everything from patient care to the metaverse.
Paul Matsen, Chief Marketing Officer at Cleveland Clinic, brings an optimistic perspective and experience on how leaders can modernize the future of healthcare marketing.
How do CRM Intelligence and health system strategy converge to drive greater consumer and patient activation to the services they need most?
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
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Casefile Presents: The Easey Street Murders
Forty six years ago, on a warm summer night in Melbourne, Susan Bartlett and Suzanne Armstrong were stabbed to death in their home in Easey Street, Collingwood. Suzanne's 16 month-old son was asleep in the cot at this time. The double homicide remains one of the most confronting cold cases.
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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