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May 25, 2022 19 min

As marketers, we put everything into how to meet healthcare demand in our communities. Even with all of the research, experimentation, and execution, our plans often lose out to politics and power. How do we drive plans that are proactive and strategic to our health systems? 

David Marlowe of Strategic Marketing Concepts has helped marketing leaders with this for over 40 years. David discusses how to collaborate with leadership and drive plans to finish, while being mindful that questions and conflict are part of the process. 

This conversation is brought to you by Actium Health. For more information about our show or guests, visit

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