Join Otto Angulo, Senior Director Digital Marketing at Mount Sinai Health System, and host Alan Tam as they explore the undeniable impact of healthcare marketing in driving revenue growth, improving patient experiences, and solidifying a health system’s competitive edge.
The pressing question on the minds of healthcare leaders is whether marketing is a mere cost center or a revenue powerhouse? With the increasing pressure to deliver high-quality care while simultaneously cutting costs and maintaining profitability, it is more critical than ever for healthcare marketers to show ROI and downstream revenue.
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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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