November 11, 2025 • 27 mins
Hey BOSS Ladies! In this week’s episode, I’m sitting down with the incredible Cinthia Pacheco, founder and CEO of Digital Bloom IQ, a powerhouse digital marketing agency that helps women-led businesses grow online without the hustle and burnout.
Cinthia is not only an SEO expert, she’s also paving the way in a new space called GEO (Generative Engine Optimization), yep, that’s optimization for platforms like ChatGPT and Gemini. 👀
We get real about the ups and downs of entrepreneurship, why pivoting in your business can feel scary but necessary, and how to delegate like a true CEO without losing your voice. If you’ve ever felt overwhelmed with marketing, or like you're doing #AllTheThings and not getting the visibility you deserve, this episode is for you.
💡 What You'll Walk Away With:
- How Cynthia went from employee to BOSS Lady CEO
- The difference between SEO and this new kid on the block, GEO
- Real talk about pivoting when things just aren’t working
- How to build visibility online without creating content 24/7
- The mindset shift it takes to start delegating and actually enjoy your business
- What sustainable marketing really looks like for women entrepreneurs
- Why being multi-passionate isn’t a problem, and how to lean into it with support
🔗 Connect with Cynthia:
- Website: Digital Bloom IQ
- Instagram: @digitalbloomiq
- Facebook: @digitalbloomiq
- Podcast: Digitally Overwhelmed
Cynthia’s AI Visibility course launching soon! This is a way for your business to show up in AI, which is awesome. Go to her website to learn more
💼 Ready to grow your network, amplify your voice, and actually plan collaborations that move the needle?
Join us at the next Hey BOSS Ladies: Connection + Collaboration Hour
✨ Register here → heybossladies.com/event
Let’s build relationships that build your business.
Now’s the time. Let’s BOSS UP. 🔥
Follow Me on Instagram: @csdorsey_hello
Listen on Apple Podcast | iHeart Radio
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey boss lady.
Welcome to the Hey Boss Ladypodcast.
We're real conversation,powerful connection and
intentional growth collide.
I'm your host, Candace boss,founder, community builder, and
your biggest hype lady aroundhere.
We don't do surface level.
We talk strategy, systems,success, and the real stuff that
(00:22):
happens in between.
Whether you're tuning in on yourmorning walk during that client
work, sprint.
For a late night hustle session.
I'm glad you're here.
Let's get into today's episodeand boss up together.
Candice Dorsey (00:41):
Hey, boss ladies.
Welcome back to another episodeof the Hey Boss Ladies podcast.
I have the boss lady herself,Cynthia Pacheco.
She's the owner and founder ofDigital Bloom iq.
Hi Cynthia.
How are you doing today?
Cinthia Pacheco (00:55):
Hey, Candace.
I'm doing well.
How are you?
Candice Dorsey (00:58):
I'm doing great.
Thank you for asking.
So tell everyone who you are andwhat you do.
Cinthia Pacheco (01:04):
Yeah, so my name is Cynthia.
I'm the owner and founder ofDigital Blue MyQ, and we are a
digital marketing agencyspecific, specifically for
female founders who want to growonline and be seen and change
the world is really our slogan,which I know sounds very, it
sounds very big, but that's whatwe wanna do.
(01:24):
We wanna empower.
These online businesses getfound and we have a full stack
digital marketing, um, agencyfrom SEO to YouTube.
Um, we do PPC, so ads.
Um, and then I also teach, teachand teach SEO and teach AI now
(01:46):
AI search optimization.
So it's really like a full, afull thing.
Candice Dorsey (01:52):
Oh yeah, this is wonderful and this is a good
thing because.
I did have someone in my, uh,boss lady community talk about,
was it in my community or was itsomebody else's community?
Talk about, uh, but not SEO'smore, what is it called, GEO now
or.
Cinthia Pacheco (02:10):
Yes, G.
Candice Dorsey (02:11):
Yes.
And I was like, where have Ibeen?
I've been under a rock.
I'm like, what is going on?
Because we hear about SEO foryears.
Cinthia Pacheco (02:19):
Yes.
Candice Dorsey (02:19):
but this new thing is coming out.
It is like out, and I guess it'sfor like social media or
something like that.
Um, but we don't have to diveinto that today.
I'm just like, when you
Cinthia Pacheco (02:29):
Yeah,
Candice Dorsey (02:29):
just sparked something and I was like, Hey,
something new is going on here.
Cinthia Pacheco (02:34):
yeah.
We can definitely quickly touchon it at some point, but it is a
new way of getting found onlinefor sure.
Hmm.
Candice Dorsey (02:42):
okay.
Yeah, that would be, that wouldreally good and interesting.
So, Cynthia, tell us, how didyou get to boss status, and what
was that journey like for you?
Cinthia Pacheco (02:51):
So I had been working in another marketing
agency for a few years, um, kindof earlier on in my career and.
I liked the work I was doing.
I, I was having so much fun.
I was traveling, I loved myclients, and I just got to this
point where I was like, well,what if I just did this for
myself?
And the company I was working atwas very horizontal, so above my
(03:16):
boss.
Like I had my boss and my boss'sboss was the CEO.
So I really couldn't go anywhereup.
It was all like horizontal.
and I just.
I decided, hey, like if I'menjoying these clients and these
clients respect me and listen tome, I can just do this for
myself.
And it did def definitely take aleap of faith because I had no
(03:40):
experience in running abusiness.
Like I don't have a, like a lotof us, you know, we just kind of
learned the business buildingside.
Like maybe we have skills and weknow we can help people, but the
business, business, businessbuilding side is a whole other
set of skills that.
Is different.
It's like two different sides ofthe brain, right?
(04:00):
Um, so when I, when I decided,hey, I just wanna help female
founders online, that was likethe driving force.
And then from there it was justa lot of experimentation and a
lot of, at the beginning, youknow, I didn't know exactly.
What services were gonna get meprofitable.
It took a lot of trial and errorand um, I did initially start
(04:23):
with web analytics services andthen I pivoted into SEO and now
it's like, it's everything.
And I do have a team, just to beclear.
It's not just me.
But, um, yeah, I was just a lotof try trial and error and
seeing like what services arelanding with the audience I
wanna attract and.
How do they, I think for a lotof us, it's like how can I speak
(04:46):
to my audience in a way thatthey understand the value I give
to them?
Right.
Not just me talking as anexpert.
Candice Dorsey (04:54):
I love that.
I love that because a lot oftimes, especially in like the
virtual assistant world,'cause Istarted off with virtual.
I still am, um, kind of, but I'mtrying to transition and pivot,
Cinthia Pacheco (05:06):
Yeah.
Candice Dorsey (05:07):
more that I know that I'm good and can, you know,
like you say, you know, givevalue.
But I think the thing of it is,um, we often do, especially when
we're starting out.
Is we do one thing, we think welike it, and then we kind of
like shut down everything.
And then we say, okay, now we'refocusing on this.
And then the problem is we don'teven know how to attract that
(05:28):
audience, or we don't
Cinthia Pacheco (05:29):
Right,
Candice Dorsey (05:29):
how to get those clients,
Cinthia Pacheco (05:31):
right.
Candice Dorsey (05:32):
you know?
And um, that's actually one ofthe things that I, I regret
doing that because I was like,I'm gonna do website design.
When I first started off as avirtual assistant, but I didn't
know how to speak to thosepeople,
Cinthia Pacheco (05:44):
Right.
Candice Dorsey (05:45):
hard getting those clients.
So I'm, I'm happy.
You kind of like touched on thata little bit.
Yeah.
Cinthia Pacheco (05:51):
Yeah.
Yeah, it's hard because it'sbecoming a marketer and if you
have your own business, you needto know how to sell.
Like, that's just reality unlessyou hire someone else to help
you.
Right.
To, but even if you hiresomeone, you need to know the
basics of selling.
Like that is, I think, afoundational skill.
Um, and it might not be howeveryone else sells too.
(06:11):
There's like a lot of nuance to,to marketing and selling online.
Candice Dorsey (06:16):
Yeah, I agree with you a hundred percent yes.
So what's one pivot thatsurprised you the most and
taught you something, gamechanging about yourself?
Cinthia Pacheco (06:27):
So one pivot that it was kind of a pivot, but
it was also, um, veryintentional, uh, in that.
It was like a very intentionaldecision that wasn't
comfortable.
That's what I wanna say, becausepivot sounds like, oh, I'm just,
it feel, it could feel like, oh,I'm just dancing to the side and
(06:47):
it's com.
It's not comfortable pivotingsometimes, right?
Because you're so used to doingthis thing that feels safe.
So I knew when I started mybusiness, I, I, I loved working
online and I loved the freedomof, of having my own business
and I wasn't really sure if Iwanted to build a team yet.
And it took me a while torealize that my calling is very
(07:11):
specific and like what I meantto do and what I enjoy doing.
And I would say the biggestpivot recently has been just
accepting more and more what I'mgood at and what I can delegate.
And I know a lot of yourlisteners are solopreneurs, so
this doesn't mean you need tobuild like a full agency like I
have.
It's.
(07:31):
But it is about being honest oflike, where do I shine?
Like what is my energy reallylit up?
Because that's why we startbusinesses, right?
Of course we start for themoney, for the freedom.
Like, you know, I love spendingtime with my daughter and like I
love to be able to travel withmy family and still work
sometimes, but if we're notdoing the things we love or that
(07:52):
light us up some of the time,it's gonna quickly get really,
it's gonna feel like a job.
And, and like, not the type ofjob we wanna be doing.
Um, so for me it was like, okay,what are the things that are
like, that are holding me backand that I need to delegate?
Um, and or I need also help inand just starting small, I think
(08:15):
too, like hiring a va, juststart with like five hours a
month.
You a VA can do so much for youwith like a little bit of time.
So I think starting small aswell.
And that's completely changed mybusiness because I've been able
to scale more.
I've been able to.
Just, uh, take more time off tooand like still grow and, and pay
(08:36):
myself, but I'm not doing allthe things'cause I was just
always doing all the things.
And I think we tend to go intothat place where we get so used
to doing everything that we haveno idea what it's like to run a
business in a place where we'reour best selves and we're, you
know, shining in the way that wewanna shine.
Candice Dorsey (08:54):
I get that like everything you said, kind of
like hit home, like for what'shappening right now.
In, in my business, I havevirtual assistant, she helps me
with, um, my, my hey boss ladiesevents and everything, and she
does my emails,.
But speaking, it was so hard toeven give up the emails.
(09:14):
Like, she is amazing because I'mtelling you, when I'm in, when
I'm in live, I'm not looking atthe chat.
I'm trying to focus on, youknow, getting, the connection
that I'm not looking at thechat.
So she's looking at the chat andshe'll say, Hey Candace, we have
a question.
And I'm like, oh, okay.
So she's like right there andI'm like, I don't, I don't wanna
(09:36):
deal with that.
You can have it.
But I'm so used to writing myown emails and, you know.
I have a specific way that Iwanna say and talk and
everything.
So she does all the schedulingout the emails and everything.
I have yet to have her write anyemails, like I actually created
a template and just say, we'regonna follow this template, and
(09:56):
all you have to do is maybechange the link and at the,
that's it, and just scheduleout.
That's all you have to do.
But it's just like, it's so hardto give that up.
But as far as like doing livesand everything.
That's her jam.
Like I can give that up, but it,it's so hard when you've been
doing something so long, youknow, and it's like, that's
Cinthia Pacheco (10:14):
Totally.
It's a muscle.
It's a muscle.
I mean, as we speak, my team ison a call with a client right
now, and it's been a muscle toget there like this year, you
know.
At the beginning of this year, Iwould've been like, what are
they doing?
Who are they talking to?
Like, I would've been freakingout.
I don't think I could be heretalking to you.
(10:35):
Right?
So I've been slowly delegatingand it's not that I, you know,
I, I love my clients and I stillwanna do some client work, but
now I'm really focused on.
Like what parts of the clientwork do I love to do?
Like what are the things that Ireally bring value to the client
project?
Because if I'm just on a call tobeing on a call.
(10:57):
Like, what's the point of that?
Right.
So I get to really again, bevery clear with what are my, um,
strengths and where do I alsoenjoy because I could be good at
something but also not enjoy it.
Right.
I think, again, we like tend tojust the things we're used to.
But like, where do I bring themost value to the client?
Obviously my role as CEOI needto be selling, I need to be
(11:19):
growing the business.
I need to be developing ourservices, you know, whatever,
those kind of more CEO brainthings.
Um, but again, if you're notinto the agency thing, maybe
writing down a list of like,what are the things that.
First of all, you hate doingthat, have to get done.
Like something as simple asbookkeeping and taxes.
Like could you, you know, setaside a budget for that?
(11:41):
I feel like that's like such aneasy one if you're not into it.
Um, but maybe there's an aspectof your marketing too that you
just feel so heavy and like.
There's like Fiverr.
If you, you know, Fiverr is sucha gift.
You don't need to hire anybodyfull-time.
You can test someone out for alittle bit of money and, and if
it works, you, you can try itagain.
(12:02):
But that's how you startbuilding that muscle of getting
support.
And you don't need to wear thebadge of honor of like, I do it
all like I'm this.
Boss who does it all.
It's like, well, maybe that'snot the type of boss you wanna
be.
Right?
Maybe you wanna be more someonewho gets up and is doing the
things that really are impactfuland enjoyable for them.
Candice Dorsey (12:21):
Yeah.
Yeah.
I, I, I agree.
I just took the, um, workingGenius test.
This working
Cinthia Pacheco (12:27):
Oh, yeah.
Candice Dorsey (12:28):
Yeah.
I recently did that, because Ihad a, I had a guest, previous
to this one was actually gonnacome out before this one, this
episode, but, I had a guest, hername is Rachel Dorsey, and she's
like a coach lead of the Burkingenius.
And I went ahead and I took thetest and everything and I found
out that I'm more of the.
Person who loved to do like newideas, like
Cinthia Pacheco (12:52):
Yes,
Candice Dorsey (12:53):
new, new ideas.
I'm
Cinthia Pacheco (12:54):
yes.
Candice Dorsey (12:55):
you know, and I light
Cinthia Pacheco (12:56):
Idea generator.
Candice Dorsey (12:57):
Yeah, let's do this, let's do this and this.
where I struggle with isactually.
Following it through andcompletely completing it.
Like
Cinthia Pacheco (13:11):
Yeah.
Candice Dorsey (13:11):
generate it, I can say, you know, Hey, we're
gonna do this, and that lightsme up.
But if it takes a long time forit to, you know, actually be
complete.
I'm gone.
I'm, I'm to the next thing thatlights me up and I just did a,
uh, and we'll go to the nextquestion.
I know this conversation is,
Cinthia Pacheco (13:30):
Yeah.
Candice Dorsey (13:31):
on,
Cinthia Pacheco (13:31):
No, that's good.
Candice Dorsey (13:32):
I just, I just love talking about this stuff.
But, um, I had to talk to Chad,GTP, and I know Chad, GTP isn't
like a, a counselor or a coachor whatever, but I had to just
say, Hey, I'm struggling withwhen everything, every time
something comes up um, or I'mworking in something, I hit a
brick wall and I
Cinthia Pacheco (13:53):
Yeah.
Candice Dorsey (13:53):
it.
And I'm gone, like I'm doing offto doing something else.
I'm like, why do I keep doingthat?
And it literally told me why Iwas doing it, like to be perfect
and you know, that causingprocrastination and I'm not
seeing the.
The goal, like the, the goals orthe little things that's
(14:16):
actually being accomplished.
I'm like, oh my gosh, I havethis big old thing in front of
me.
It is time to bail out becauseit's getting to be too much, you
know?
Cinthia Pacheco (14:25):
Yeah.
Candice Dorsey (14:25):
to
Cinthia Pacheco (14:26):
Yeah.
Candice Dorsey (14:26):
it and get like a checklist going for myself,
just like I actually finishedsomething, you know?
Cinthia Pacheco (14:30):
Yeah.
Yeah.
Or get the support.
I'm the same way.
I'm the idea generator.
I'm the one, and then I havepeople on my team who aren't.
They're like, give me a list.
I just need a list to do things.
I'm like, great.
We are gonna make a great teambecause I've got lists.
I've got things to do now.
Then at the end of the day,yeah, you gotta be like, okay,
but is that idea stillresonating?
(14:51):
Like you have to check in withthat for sure.
But I agree.
I feel like it's not about.
There's like little brain hackswe can do to get around our own
blocks.
But I think at the end of theday too, it's like about
accepting, I'm just the one whohas all these ideas and it's not
a problem.
It's more about how do I getsupport with the ideas and like
how do I decide which ideas Ireally wanna act on?
(15:11):
And which ones maybe go on theback burner for a little bit.
Um,'cause I, I think the problemis when we try to dampen who we
are.
Again, we, we end up sabotagingourselves like we created this
business because we wanna feeljoy and satisfaction in our
day-to-day.
Why would we dampen who we are?
Like it's completely theopposite, right?
(15:32):
Of what we're striving for.
If you're thinking, you know, ifyou have your own business,
you're striving for a level ofjoy and satisfaction and
excitement, you know, whateveryour values are, um, and it's
that possibility to live thatlife.
Candice Dorsey (15:47):
Yeah, I agree.
Oh, this is so good.
So good conversation.
I love having theseconversations.
okay, so let's dive intobuilding visibility without
burnout.
Can you tell us more about that?
Cinthia Pacheco (16:01):
Yeah, so.
Like I said, um, one of thebiggest things we do in our
agency is SEO and we're startingto do GEO, which is, um, let me
just break it down a little bit,uh, and then I'll get into like
no burnout in those.
So, SEO stands for search engineoptimization, and it's basically
(16:22):
getting found in Google.
So if someone is searching.
Solopreneur coaching communityor solopreneur women's
community.
Then hopefully they findCandace's community as one of
the options there in Google.
Um, and now with us usingChachi, bt, and Gemini and all
the AI tools.
Now we've got GEO, which isgenerative engine optimization,
(16:46):
which is basically having a toollike Chacha PT recommend you.
So again, if someone is inChacha PT saying, I'm so lonely,
I just started my business.
I want women's communities ofother women who are with their
business.
Hopefully the hey boss ladiescommunity comes up as a
recommendation.
So the reason why I love thesemarketing strategies is that
(17:09):
they're very much like, uh, the,the analogy I like to use is
it's like, it's like having agarden.
Uh, so when you start to investin your website and making it
friendly for AI and for Googleto find.
You're planting the seeds forpeople to find you when they're
ready to find you.
So it's very different fromsocial media where you're
(17:31):
posting every day.
You don't really know, like youcan obviously, and I love, by
the way, social media, I use itin my business, but I like to
give maybe these women otheroptions, right?
That are burnout, a littleburnout friendly.
Um.
So you're, you're planting theseeds on your website.
You're doing these things.
You're creating content that thetools can find, that Google can
(17:51):
find, that the AI can find.
And over time you don'tnecessarily need to create more
and more content, which is whatwe're trained to on social
media.
It's like this cookie monster.
It's like the content, you know,like the, the real cookie
monster, like you.
You create real after real,after real, and you're just like
trained of like creating moreand more.
That doesn't work.
(18:12):
With SEO, it's not necessary.
You can create some foundationalpieces and they will keep
growing kind of on their own.
Obviously there's tweaks andthere's things we need to
monitor, but once you've gotyour foundational pieces, that's
it, and you've got this.
Now you've got not just a plant,you've got a tree that's giving
you fruit year after year.
And that feels so much moresustainable or at least
(18:36):
complimentary to other marketingchannels that you're using that
do require more like constancyor just a little bit more
activeness.
Um, so I think that that can beone way.
To be able to take a break inyour business to be able to take
time off, um, to be able to justhave seasons where maybe you're
taking care of your family oryour health or maybe you just
(18:59):
don't wanna be as on.
I think that's another likemisconception when you have your
own business is like, you needto be active all the time.
And yes, you need to be present,but wouldn't it be great to have
a season of, especially aswomen, you know, with our
cycles, to have a season oflike, okay, I can kind of sleep
in this week, or I can.
For me, it's all about mydaughter.
'cause my daughter's three yearsold and she's got so much energy
(19:22):
and it's like a very intensemoment of life.
And so I love like to onFridays, you know, I usually
don't work in the afternoon andI take her out and we get an ice
cream and we just hang out in aplayground and like that to me.
Is so rich, you know, and I'm,I'm not able to worry about
whether my business isgenerating leads because I know
(19:42):
that my SEO is working in thebackground and I know my GEO
strategy is working in thebackground.
Um, so that's one strategy thatmaybe I, and I haven't really
explained what to do right withthat, but that might be an
alternative to other marketingstrategies that maybe some women
have have explored out there.
Candice Dorsey (20:01):
Oh, that's amazing.
Because you're right.
Like we are trained to like postand, you know, do the, you know,
do the reels and everything.
And I actually just startedteaching, doing reels, um,
showing the boss ladies how todo reels without burnout.
And I'm like.
Girlfriend, you don't have to becute.
Just do something
Cinthia Pacheco (20:19):
Let's do it.
Candice Dorsey (20:20):
seconds.
Post your caption on there, haveyour call to action, and that's
Cinthia Pacheco (20:25):
Yeah.
Candice Dorsey (20:26):
you know, you don't
Cinthia Pacheco (20:27):
Yeah.
Candice Dorsey (20:27):
burnout and do all the things.
And um, I am really happy thatyou mentioned that because
that's what we have in our mind.
We're a business.
We have to have visibility,that's no doubt.
Like in order
Cinthia Pacheco (20:39):
Yeah,
Candice Dorsey (20:40):
you know, but how can we do it in a way that
won't burn us out?
You know,
Cinthia Pacheco (20:44):
yeah.
Candice Dorsey (20:45):
families.
Exactly, exactly.
So
Cinthia Pacheco (20:48):
Yeah.
And you have to find the trickslike Yeah, I, I, I don't wanna
hate on any platform'cause I doall of them too, but I do want
to.
I think the thing is withInstagram in particular is it's
so accessible.
Like we have it on our phones.
The platform is alreadyaddictive.
Like it's just, we go there andso we're.
(21:10):
It's like easy to be in themiddle of the night creating a
reel, right?
But if you think like your reelmight take, I don't know, 15
minutes, if you're lucky, maybeup to an hour in some cases, you
know, if you're doing a, a morehefty reel, if that hour you can
take to creating some content onyour website that would attract
people like, think about it,right?
(21:31):
A little bit of both, right?
So I, I like to diversify, likerecommend a diversified
strategy.
With, with marketing the coolthing about SEO and go is like
you're really targeting people.
You can target people who arealready looking for you.
So you can target the people whoare service and product aware,
which means they're likesearching for you have already.
(21:53):
And then you also target thepeople who are problem aware.
So the people who know, youknow, they, they feel their
problem, but they don't reallyknow you exist yet.
So that's very interesting.
Um, compared to, again, socialmedia where it's a little bit,
there's still like the algorithmwill show your audience relevant
things.
It's not random, but it'sdifferent.
(22:14):
It's different how they find youand the intentionality of how
they find you is so differentthan search marketing.
Candice Dorsey (22:20):
This been so good.
All right, so as you know hereat, Hey Boss Ladies, we're all
about connection tocollaboration.
What type of collaborations areyou looking for right now?
Cinthia Pacheco (22:30):
Um, what am I looking for?
So I love to connect with otheronline business owners.
Uh, if you.
Especially service-basedbusinesses, to be honest.
So if you're a va, that's great.
If you're a web developer, um,if you are any sort of marketer,
that's always great.
'cause a lot of the clients Iwork with are, you know, could
(22:53):
be a good referral relationship.
Uh, or it could just be a way toactually work on a project
together, right?
Um, and collaborate from thatpoint of view.
And I'm also looking for thosetypes of businesses.
Because we have courses like Ihave an SEO course, I have a GEO
course that I just.
Brought out, and I have a fewdifferent, different courses.
I also have affiliates, so Ihave a lot of like marketers who
(23:17):
have clients that ask them aboutSEO, but they don't wanna teach
it.
And so they can share my courseand they get an affiliate, um,
cut of that.
So that's like another nicecollaboration of a way to
diversify your income and youdon't need to do anything,
right.
You just recommend the, youknow, you have your link.
Obviously you still have torecommend it, but, um, it's kind
(23:38):
of a fun way and I've had a fewdifferent, um, like I have a
friend who's a Pinterestmarketer and she's had great
success recommending my courses.
'cause a lot of people ask herabout SEO but she doesn't wanna
teach SEO.
She doesn't, you know, wanna doSEO.
So it's like just such a naturalthing for her to recommend.
Candice Dorsey (23:58):
Yeah, this is great because I actually have
someone.
In my boss ladies communityweeks ago ask about, um, they're
like, I wanna know how to do SELfor my social media.
And I'm like, girlfriend.
I was like, oh, please don't askme that.
I'm just showing you how to justdo it, you know, for your
business.
I was like, I am not going thatdeep, but this is good to know
(24:20):
that I know someone like thatcan actually help and support in
that particular area.
So,
Cinthia Pacheco (24:25):
Yeah.
Candice Dorsey (24:26):
um, send over, you know, affiliate link and
everything.
I would definitely let the, myboss ladies know.
and how do people connect withyou?
Cinthia Pacheco (24:33):
Yeah, so you can go to the site, digital
bloom iq.com.
And I'm also on Instagram afterall the bitching I did about the
reels.
I am on Instagram.
I do spend the hour on the reeltoo, so it's Digital Bloom IQ on
Instagram.
Candice Dorsey (24:49):
We'll definitely link those up in the show notes.
Well, Cynthia, thank you so muchfor coming on.
Hey boss ladies.
Cinthia Pacheco (24:54):
Thanks Candace.
I had a great time.
And that's a wrap for today'sepisode of Hey Boss Ladies, if
you love what you heard, don'tforget to follow the show, leave
a review or share with abusiness bestie.
And if you're ready for deeperconversation and powerful
connection, join us inside thehey boss ladies collaboration
(25:14):
experience happening everymonth.
The link is in the show notesbelow.
Until next time, stay bold, staybrilliant, and keep showing up
like the boss you are.
Hey boss lady.
Welcome to the Hey Boss Ladypodcast.
We're real conversation,powerful connection and
intentional growth collide.
I'm your host, Candace boss,founder, community builder, and
your biggest hype lady aroundhere.
We don't do surface level.
We talk strategy, systems,success, and the real stuff that
(00:22):
happens in between.
Whether you're tuning in on yourmorning walk during that client
work, sprint.
For a late night hustle session.
I'm glad you're here.
Let's get into today's episodeand boss up together.
Candice Dorsey (00:41):
Hey, boss ladies.
Welcome back to another episodeof the Hey Boss Ladies podcast.
I have the boss lady herself,Cynthia Pacheco.
She's the owner and founder ofDigital Bloom iq.
Hi Cynthia.
How are you doing today?
Cinthia Pacheco (00:55):
Hey, Candace.
I'm doing well.
How are you?
Candice Dorsey (00:58):
I'm doing great.
Thank you for asking.
So tell everyone who you are andwhat you do.
Cinthia Pacheco (01:04):
Yeah, so my name is Cynthia.
I'm the owner and founder ofDigital Blue MyQ, and we are a
digital marketing agencyspecific, specifically for
female founders who want to growonline and be seen and change
the world is really our slogan,which I know sounds very, it
sounds very big, but that's whatwe wanna do.
(01:24):
We wanna empower.
These online businesses getfound and we have a full stack
digital marketing, um, agencyfrom SEO to YouTube.
Um, we do PPC, so ads.
Um, and then I also teach, teachand teach SEO and teach AI now
(01:46):
AI search optimization.
So it's really like a full, afull thing.
Candice Dorsey (01:52):
Oh yeah, this is wonderful and this is a good
thing because.
I did have someone in my, uh,boss lady community talk about,
was it in my community or was itsomebody else's community?
Talk about, uh, but not SEO'smore, what is it called, GEO now
or.
Cinthia Pacheco (02:10):
Yes, G.
Candice Dorsey (02:11):
Yes.
And I was like, where have Ibeen?
I've been under a rock.
I'm like, what is going on?
Because we hear about SEO foryears.
Cinthia Pacheco (02:19):
Yes.
Candice Dorsey (02:19):
but this new thing is coming out.
It is like out, and I guess it'sfor like social media or
something like that.
Um, but we don't have to diveinto that today.
I'm just like, when you
Cinthia Pacheco (02:29):
Yeah,
Candice Dorsey (02:29):
just sparked something and I was like, Hey,
something new is going on here.
Cinthia Pacheco (02:34):
yeah.
We can definitely quickly touchon it at some point, but it is a
new way of getting found onlinefor sure.
Hmm.
Candice Dorsey (02:42):
okay.
Yeah, that would be, that wouldreally good and interesting.
So, Cynthia, tell us, how didyou get to boss status, and what
was that journey like for you?
Cinthia Pacheco (02:51):
So I had been working in another marketing
agency for a few years, um, kindof earlier on in my career and.
I liked the work I was doing.
I, I was having so much fun.
I was traveling, I loved myclients, and I just got to this
point where I was like, well,what if I just did this for
myself?
And the company I was working atwas very horizontal, so above my
(03:16):
boss.
Like I had my boss and my boss'sboss was the CEO.
So I really couldn't go anywhereup.
It was all like horizontal.
and I just.
I decided, hey, like if I'menjoying these clients and these
clients respect me and listen tome, I can just do this for
myself.
And it did def definitely take aleap of faith because I had no
(03:40):
experience in running abusiness.
Like I don't have a, like a lotof us, you know, we just kind of
learned the business buildingside.
Like maybe we have skills and weknow we can help people, but the
business, business, businessbuilding side is a whole other
set of skills that.
Is different.
It's like two different sides ofthe brain, right?
(04:00):
Um, so when I, when I decided,hey, I just wanna help female
founders online, that was likethe driving force.
And then from there it was justa lot of experimentation and a
lot of, at the beginning, youknow, I didn't know exactly.
What services were gonna get meprofitable.
It took a lot of trial and errorand um, I did initially start
(04:23):
with web analytics services andthen I pivoted into SEO and now
it's like, it's everything.
And I do have a team, just to beclear.
It's not just me.
But, um, yeah, I was just a lotof try trial and error and
seeing like what services arelanding with the audience I
wanna attract and.
How do they, I think for a lotof us, it's like how can I speak
(04:46):
to my audience in a way thatthey understand the value I give
to them?
Right.
Not just me talking as anexpert.
Candice Dorsey (04:54):
I love that.
I love that because a lot oftimes, especially in like the
virtual assistant world,'cause Istarted off with virtual.
I still am, um, kind of, but I'mtrying to transition and pivot,
Cinthia Pacheco (05:06):
Yeah.
Candice Dorsey (05:07):
more that I know that I'm good and can, you know,
like you say, you know, givevalue.
But I think the thing of it is,um, we often do, especially when
we're starting out.
Is we do one thing, we think welike it, and then we kind of
like shut down everything.
And then we say, okay, now we'refocusing on this.
And then the problem is we don'teven know how to attract that
(05:28):
audience, or we don't
Cinthia Pacheco (05:29):
Right,
Candice Dorsey (05:29):
how to get those clients,
Cinthia Pacheco (05:31):
right.
Candice Dorsey (05:32):
you know?
And um, that's actually one ofthe things that I, I regret
doing that because I was like,I'm gonna do website design.
When I first started off as avirtual assistant, but I didn't
know how to speak to thosepeople,
Cinthia Pacheco (05:44):
Right.
Candice Dorsey (05:45):
hard getting those clients.
So I'm, I'm happy.
You kind of like touched on thata little bit.
Yeah.
Cinthia Pacheco (05:51):
Yeah.
Yeah, it's hard because it'sbecoming a marketer and if you
have your own business, you needto know how to sell.
Like, that's just reality unlessyou hire someone else to help
you.
Right.
To, but even if you hiresomeone, you need to know the
basics of selling.
Like that is, I think, afoundational skill.
Um, and it might not be howeveryone else sells too.
(06:11):
There's like a lot of nuance to,to marketing and selling online.
Candice Dorsey (06:16):
Yeah, I agree with you a hundred percent yes.
So what's one pivot thatsurprised you the most and
taught you something, gamechanging about yourself?
Cinthia Pacheco (06:27):
So one pivot that it was kind of a pivot, but
it was also, um, veryintentional, uh, in that.
It was like a very intentionaldecision that wasn't
comfortable.
That's what I wanna say, becausepivot sounds like, oh, I'm just,
it feel, it could feel like, oh,I'm just dancing to the side and
(06:47):
it's com.
It's not comfortable pivotingsometimes, right?
Because you're so used to doingthis thing that feels safe.
So I knew when I started mybusiness, I, I, I loved working
online and I loved the freedomof, of having my own business
and I wasn't really sure if Iwanted to build a team yet.
And it took me a while torealize that my calling is very
(07:11):
specific and like what I meantto do and what I enjoy doing.
And I would say the biggestpivot recently has been just
accepting more and more what I'mgood at and what I can delegate.
And I know a lot of yourlisteners are solopreneurs, so
this doesn't mean you need tobuild like a full agency like I
have.
It's.
(07:31):
But it is about being honest oflike, where do I shine?
Like what is my energy reallylit up?
Because that's why we startbusinesses, right?
Of course we start for themoney, for the freedom.
Like, you know, I love spendingtime with my daughter and like I
love to be able to travel withmy family and still work
sometimes, but if we're notdoing the things we love or that
(07:52):
light us up some of the time,it's gonna quickly get really,
it's gonna feel like a job.
And, and like, not the type ofjob we wanna be doing.
Um, so for me it was like, okay,what are the things that are
like, that are holding me backand that I need to delegate?
Um, and or I need also help inand just starting small, I think
(08:15):
too, like hiring a va, juststart with like five hours a
month.
You a VA can do so much for youwith like a little bit of time.
So I think starting small aswell.
And that's completely changed mybusiness because I've been able
to scale more.
I've been able to.
Just, uh, take more time off tooand like still grow and, and pay
(08:36):
myself, but I'm not doing allthe things'cause I was just
always doing all the things.
And I think we tend to go intothat place where we get so used
to doing everything that we haveno idea what it's like to run a
business in a place where we'reour best selves and we're, you
know, shining in the way that wewanna shine.
Candice Dorsey (08:54):
I get that like everything you said, kind of
like hit home, like for what'shappening right now.
In, in my business, I havevirtual assistant, she helps me
with, um, my, my hey boss ladiesevents and everything, and she
does my emails,.
But speaking, it was so hard toeven give up the emails.
(09:14):
Like, she is amazing because I'mtelling you, when I'm in, when
I'm in live, I'm not looking atthe chat.
I'm trying to focus on, youknow, getting, the connection
that I'm not looking at thechat.
So she's looking at the chat andshe'll say, Hey Candace, we have
a question.
And I'm like, oh, okay.
So she's like right there andI'm like, I don't, I don't wanna
(09:36):
deal with that.
You can have it.
But I'm so used to writing myown emails and, you know.
I have a specific way that Iwanna say and talk and
everything.
So she does all the schedulingout the emails and everything.
I have yet to have her write anyemails, like I actually created
a template and just say, we'regonna follow this template, and
(09:56):
all you have to do is maybechange the link and at the,
that's it, and just scheduleout.
That's all you have to do.
But it's just like, it's so hardto give that up.
But as far as like doing livesand everything.
That's her jam.
Like I can give that up, but it,it's so hard when you've been
doing something so long, youknow, and it's like, that's
Cinthia Pacheco (10:14):
Totally.
It's a muscle.
It's a muscle.
I mean, as we speak, my team ison a call with a client right
now, and it's been a muscle toget there like this year, you
know.
At the beginning of this year, Iwould've been like, what are
they doing?
Who are they talking to?
Like, I would've been freakingout.
I don't think I could be heretalking to you.
(10:35):
Right?
So I've been slowly delegatingand it's not that I, you know,
I, I love my clients and I stillwanna do some client work, but
now I'm really focused on.
Like what parts of the clientwork do I love to do?
Like what are the things that Ireally bring value to the client
project?
Because if I'm just on a call tobeing on a call.
(10:57):
Like, what's the point of that?
Right.
So I get to really again, bevery clear with what are my, um,
strengths and where do I alsoenjoy because I could be good at
something but also not enjoy it.
Right.
I think, again, we like tend tojust the things we're used to.
But like, where do I bring themost value to the client?
Obviously my role as CEOI needto be selling, I need to be
(11:19):
growing the business.
I need to be developing ourservices, you know, whatever,
those kind of more CEO brainthings.
Um, but again, if you're notinto the agency thing, maybe
writing down a list of like,what are the things that.
First of all, you hate doingthat, have to get done.
Like something as simple asbookkeeping and taxes.
Like could you, you know, setaside a budget for that?
(11:41):
I feel like that's like such aneasy one if you're not into it.
Um, but maybe there's an aspectof your marketing too that you
just feel so heavy and like.
There's like Fiverr.
If you, you know, Fiverr is sucha gift.
You don't need to hire anybodyfull-time.
You can test someone out for alittle bit of money and, and if
it works, you, you can try itagain.
(12:02):
But that's how you startbuilding that muscle of getting
support.
And you don't need to wear thebadge of honor of like, I do it
all like I'm this.
Boss who does it all.
It's like, well, maybe that'snot the type of boss you wanna
be.
Right?
Maybe you wanna be more someonewho gets up and is doing the
things that really are impactfuland enjoyable for them.
Candice Dorsey (12:21):
Yeah.
Yeah.
I, I, I agree.
I just took the, um, workingGenius test.
This working
Cinthia Pacheco (12:27):
Oh, yeah.
Candice Dorsey (12:28):
Yeah.
I recently did that, because Ihad a, I had a guest, previous
to this one was actually gonnacome out before this one, this
episode, but, I had a guest, hername is Rachel Dorsey, and she's
like a coach lead of the Burkingenius.
And I went ahead and I took thetest and everything and I found
out that I'm more of the.
Person who loved to do like newideas, like
Cinthia Pacheco (12:52):
Yes,
Candice Dorsey (12:53):
new, new ideas.
I'm
Cinthia Pacheco (12:54):
yes.
Candice Dorsey (12:55):
you know, and I light
Cinthia Pacheco (12:56):
Idea generator.
Candice Dorsey (12:57):
Yeah, let's do this, let's do this and this.
where I struggle with isactually.
Following it through andcompletely completing it.
Like
Cinthia Pacheco (13:11):
Yeah.
Candice Dorsey (13:11):
generate it, I can say, you know, Hey, we're
gonna do this, and that lightsme up.
But if it takes a long time forit to, you know, actually be
complete.
I'm gone.
I'm, I'm to the next thing thatlights me up and I just did a,
uh, and we'll go to the nextquestion.
I know this conversation is,
Cinthia Pacheco (13:30):
Yeah.
Candice Dorsey (13:31):
on,
Cinthia Pacheco (13:31):
No, that's good.
Candice Dorsey (13:32):
I just, I just love talking about this stuff.
But, um, I had to talk to Chad,GTP, and I know Chad, GTP isn't
like a, a counselor or a coachor whatever, but I had to just
say, Hey, I'm struggling withwhen everything, every time
something comes up um, or I'mworking in something, I hit a
brick wall and I
Cinthia Pacheco (13:53):
Yeah.
Candice Dorsey (13:53):
it.
And I'm gone, like I'm doing offto doing something else.
I'm like, why do I keep doingthat?
And it literally told me why Iwas doing it, like to be perfect
and you know, that causingprocrastination and I'm not
seeing the.
The goal, like the, the goals orthe little things that's
(14:16):
actually being accomplished.
I'm like, oh my gosh, I havethis big old thing in front of
me.
It is time to bail out becauseit's getting to be too much, you
know?
Cinthia Pacheco (14:25):
Yeah.
Candice Dorsey (14:25):
to
Cinthia Pacheco (14:26):
Yeah.
Candice Dorsey (14:26):
it and get like a checklist going for myself,
just like I actually finishedsomething, you know?
Cinthia Pacheco (14:30):
Yeah.
Yeah.
Or get the support.
I'm the same way.
I'm the idea generator.
I'm the one, and then I havepeople on my team who aren't.
They're like, give me a list.
I just need a list to do things.
I'm like, great.
We are gonna make a great teambecause I've got lists.
I've got things to do now.
Then at the end of the day,yeah, you gotta be like, okay,
but is that idea stillresonating?
(14:51):
Like you have to check in withthat for sure.
But I agree.
I feel like it's not about.
There's like little brain hackswe can do to get around our own
blocks.
But I think at the end of theday too, it's like about
accepting, I'm just the one whohas all these ideas and it's not
a problem.
It's more about how do I getsupport with the ideas and like
how do I decide which ideas Ireally wanna act on?
(15:11):
And which ones maybe go on theback burner for a little bit.
Um,'cause I, I think the problemis when we try to dampen who we
are.
Again, we, we end up sabotagingourselves like we created this
business because we wanna feeljoy and satisfaction in our
day-to-day.
Why would we dampen who we are?
Like it's completely theopposite, right?
(15:32):
Of what we're striving for.
If you're thinking, you know, ifyou have your own business,
you're striving for a level ofjoy and satisfaction and
excitement, you know, whateveryour values are, um, and it's
that possibility to live thatlife.
Candice Dorsey (15:47):
Yeah, I agree.
Oh, this is so good.
So good conversation.
I love having theseconversations.
okay, so let's dive intobuilding visibility without
burnout.
Can you tell us more about that?
Cinthia Pacheco (16:01):
Yeah, so.
Like I said, um, one of thebiggest things we do in our
agency is SEO and we're startingto do GEO, which is, um, let me
just break it down a little bit,uh, and then I'll get into like
no burnout in those.
So, SEO stands for search engineoptimization, and it's basically
(16:22):
getting found in Google.
So if someone is searching.
Solopreneur coaching communityor solopreneur women's
community.
Then hopefully they findCandace's community as one of
the options there in Google.
Um, and now with us usingChachi, bt, and Gemini and all
the AI tools.
Now we've got GEO, which isgenerative engine optimization,
(16:46):
which is basically having a toollike Chacha PT recommend you.
So again, if someone is inChacha PT saying, I'm so lonely,
I just started my business.
I want women's communities ofother women who are with their
business.
Hopefully the hey boss ladiescommunity comes up as a
recommendation.
So the reason why I love thesemarketing strategies is that
(17:09):
they're very much like, uh, the,the analogy I like to use is
it's like, it's like having agarden.
Uh, so when you start to investin your website and making it
friendly for AI and for Googleto find.
You're planting the seeds forpeople to find you when they're
ready to find you.
So it's very different fromsocial media where you're
(17:31):
posting every day.
You don't really know, like youcan obviously, and I love, by
the way, social media, I use itin my business, but I like to
give maybe these women otheroptions, right?
That are burnout, a littleburnout friendly.
Um.
So you're, you're planting theseeds on your website.
You're doing these things.
You're creating content that thetools can find, that Google can
(17:51):
find, that the AI can find.
And over time you don'tnecessarily need to create more
and more content, which is whatwe're trained to on social
media.
It's like this cookie monster.
It's like the content, you know,like the, the real cookie
monster, like you.
You create real after real,after real, and you're just like
trained of like creating moreand more.
That doesn't work.
(18:12):
With SEO, it's not necessary.
You can create some foundationalpieces and they will keep
growing kind of on their own.
Obviously there's tweaks andthere's things we need to
monitor, but once you've gotyour foundational pieces, that's
it, and you've got this.
Now you've got not just a plant,you've got a tree that's giving
you fruit year after year.
And that feels so much moresustainable or at least
(18:36):
complimentary to other marketingchannels that you're using that
do require more like constancyor just a little bit more
activeness.
Um, so I think that that can beone way.
To be able to take a break inyour business to be able to take
time off, um, to be able to justhave seasons where maybe you're
taking care of your family oryour health or maybe you just
(18:59):
don't wanna be as on.
I think that's another likemisconception when you have your
own business is like, you needto be active all the time.
And yes, you need to be present,but wouldn't it be great to have
a season of, especially aswomen, you know, with our
cycles, to have a season oflike, okay, I can kind of sleep
in this week, or I can.
For me, it's all about mydaughter.
'cause my daughter's three yearsold and she's got so much energy
(19:22):
and it's like a very intensemoment of life.
And so I love like to onFridays, you know, I usually
don't work in the afternoon andI take her out and we get an ice
cream and we just hang out in aplayground and like that to me.
Is so rich, you know, and I'm,I'm not able to worry about
whether my business isgenerating leads because I know
(19:42):
that my SEO is working in thebackground and I know my GEO
strategy is working in thebackground.
Um, so that's one strategy thatmaybe I, and I haven't really
explained what to do right withthat, but that might be an
alternative to other marketingstrategies that maybe some women
have have explored out there.
Candice Dorsey (20:01):
Oh, that's amazing.
Because you're right.
Like we are trained to like postand, you know, do the, you know,
do the reels and everything.
And I actually just startedteaching, doing reels, um,
showing the boss ladies how todo reels without burnout.
And I'm like.
Girlfriend, you don't have to becute.
Just do something
Cinthia Pacheco (20:19):
Let's do it.
Candice Dorsey (20:20):
seconds.
Post your caption on there, haveyour call to action, and that's
Cinthia Pacheco (20:25):
Yeah.
Candice Dorsey (20:26):
you know, you don't
Cinthia Pacheco (20:27):
Yeah.
Candice Dorsey (20:27):
burnout and do all the things.
And um, I am really happy thatyou mentioned that because
that's what we have in our mind.
We're a business.
We have to have visibility,that's no doubt.
Like in order
Cinthia Pacheco (20:39):
Yeah,
Candice Dorsey (20:40):
you know, but how can we do it in a way that
won't burn us out?
You know,
Cinthia Pacheco (20:44):
yeah.
Candice Dorsey (20:45):
families.
Exactly, exactly.
So
Cinthia Pacheco (20:48):
Yeah.
And you have to find the trickslike Yeah, I, I, I don't wanna
hate on any platform'cause I doall of them too, but I do want
to.
I think the thing is withInstagram in particular is it's
so accessible.
Like we have it on our phones.
The platform is alreadyaddictive.
Like it's just, we go there andso we're.
(21:10):
It's like easy to be in themiddle of the night creating a
reel, right?
But if you think like your reelmight take, I don't know, 15
minutes, if you're lucky, maybeup to an hour in some cases, you
know, if you're doing a, a morehefty reel, if that hour you can
take to creating some content onyour website that would attract
people like, think about it,right?
(21:31):
A little bit of both, right?
So I, I like to diversify, likerecommend a diversified
strategy.
With, with marketing the coolthing about SEO and go is like
you're really targeting people.
You can target people who arealready looking for you.
So you can target the people whoare service and product aware,
which means they're likesearching for you have already.
(21:53):
And then you also target thepeople who are problem aware.
So the people who know, youknow, they, they feel their
problem, but they don't reallyknow you exist yet.
So that's very interesting.
Um, compared to, again, socialmedia where it's a little bit,
there's still like the algorithmwill show your audience relevant
things.
It's not random, but it'sdifferent.
(22:14):
It's different how they find youand the intentionality of how
they find you is so differentthan search marketing.
Candice Dorsey (22:20):
This been so good.
All right, so as you know hereat, Hey Boss Ladies, we're all
about connection tocollaboration.
What type of collaborations areyou looking for right now?
Cinthia Pacheco (22:30):
Um, what am I looking for?
So I love to connect with otheronline business owners.
Uh, if you.
Especially service-basedbusinesses, to be honest.
So if you're a va, that's great.
If you're a web developer, um,if you are any sort of marketer,
that's always great.
'cause a lot of the clients Iwork with are, you know, could
(22:53):
be a good referral relationship.
Uh, or it could just be a way toactually work on a project
together, right?
Um, and collaborate from thatpoint of view.
And I'm also looking for thosetypes of businesses.
Because we have courses like Ihave an SEO course, I have a GEO
course that I just.
Brought out, and I have a fewdifferent, different courses.
I also have affiliates, so Ihave a lot of like marketers who
(23:17):
have clients that ask them aboutSEO, but they don't wanna teach
it.
And so they can share my courseand they get an affiliate, um,
cut of that.
So that's like another nicecollaboration of a way to
diversify your income and youdon't need to do anything,
right.
You just recommend the, youknow, you have your link.
Obviously you still have torecommend it, but, um, it's kind
(23:38):
of a fun way and I've had a fewdifferent, um, like I have a
friend who's a Pinterestmarketer and she's had great
success recommending my courses.
'cause a lot of people ask herabout SEO but she doesn't wanna
teach SEO.
She doesn't, you know, wanna doSEO.
So it's like just such a naturalthing for her to recommend.
Candice Dorsey (23:58):
Yeah, this is great because I actually have
someone.
In my boss ladies communityweeks ago ask about, um, they're
like, I wanna know how to do SELfor my social media.
And I'm like, girlfriend.
I was like, oh, please don't askme that.
I'm just showing you how to justdo it, you know, for your
business.
I was like, I am not going thatdeep, but this is good to know
(24:20):
that I know someone like thatcan actually help and support in
that particular area.
So,
Cinthia Pacheco (24:25):
Yeah.
Candice Dorsey (24:26):
um, send over, you know, affiliate link and
everything.
I would definitely let the, myboss ladies know.
and how do people connect withyou?
Cinthia Pacheco (24:33):
Yeah, so you can go to the site, digital
bloom iq.com.
And I'm also on Instagram afterall the bitching I did about the
reels.
I am on Instagram.
I do spend the hour on the reeltoo, so it's Digital Bloom IQ on
Instagram.
Candice Dorsey (24:49):
We'll definitely link those up in the show notes.
Well, Cynthia, thank you so muchfor coming on.
Hey boss ladies.
Cinthia Pacheco (24:54):
Thanks Candace.
I had a great time.
And that's a wrap for today'sepisode of Hey Boss Ladies, if
you love what you heard, don'tforget to follow the show, leave
a review or share with abusiness bestie.
And if you're ready for deeperconversation and powerful
connection, join us inside thehey boss ladies collaboration
(25:14):
experience happening everymonth.
The link is in the show notesbelow.
Until next time, stay bold, staybrilliant, and keep showing up
like the boss you are.
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