Paid ads are expensive and crowded.
The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.
In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver.
In This Episode, We Cover:
✅ How to combine paid media with organic growth channels
✅ The role of authentic UGC and influencer partnerships
✅ Offline referrals and why every customer can be an influencer
✅ How Ice Cream Social helps brands activate word-of-mouth online
✅ Ashley’s journey to balancing business, family, and freedom
📍 Chapters
[00:01:26] Why Strategy Matters More Than Shiny New Tactics
[00:02:30] Paid Media, Email, SMS, and Word-of-Mouth Working Together
[00:04:14] The Rise of Authentic UGC and Influencer Content
[00:06:27] Managing Brand Guidelines and Legal Risks With Creators
[00:08:51] Defining Your Message and Building a Customer Persona
[00:11:02] Entrepreneurship, Family, and Building a Life of Freedom
🚀 Learn more about Ice Cream Social at icecreamsocial.io
Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders
🎧 Like This Episode?
✅ Subscribe for weekly conversations with real founders
✅ Share this with a brand owner or marketer in your network
✅ Drop a review to help others discover the show
Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.