A single fake review could tank your entire launch
In this episode, Neil sits down with Shane, founder of TraceFuse, to unpack the dark side of Amazon reviews and how sellers can legally and ethically fight back. With 500+ clients served, Shane breaks down what’s actually allowed under Amazon’s terms and what you can do to protect your listings from sabotage.
In This Episode, We Cover
✅ What kinds of reviews Amazon will remove (and which ones are stuck for life)
✅ How fake buyer accounts are used to attack competitors
✅ The biggest red flags Amazon looks for in review patterns
✅ A free tool to scan your reviews and file complaints yourself
Chapters:
[00:02:57] What Counts as a Removable Review
[00:08:46] Launch Protection: Why Reviews Matter on Day One
[00:10:19] TraceFuse’s AI Tool and How It Works
[00:13:16] What Not to Do When Filing a Case with Amazon
[00:17:45] Categories Most Targeted: Supplements, Beauty, and Pets
[00:21:20] How to Spot a Review You Can Fight
🛠️ Use the free review scanner → https://tracefuse.ai/amazon-review-checker
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