Can crowdfunding platforms like Kickstarter be the secret to your success in e-commerce? In this episode, Neil and Dylan talk about a cutting-edge model that might just revolutionize your launch strategy. Dylan shares how brands can validate their products on crowdfunding platforms to mitigate the financial risks often associated with Amazon launches.
Dylan explains how Kickstarter’s ranking system heavily relies on sales, traction, and project appeal rather than just keywords.He champions the value of pre-launch marketing and building genuine brand communities. Brands often get lost in Amazon’s oversaturated market. Can Kickstarter emerge as a platform to truly connect with your audience?
Tune in as we talk about the importance of multi-channel platforms, market validation, and community in today's e-commerce landscape!
[00:00 - 08:21] Using Crowdfunding to Test and Launch Products on Amazon
[08:22 - 13:30] What to Expect: Email Marketing, Influencer Collaborations, and Launch Day Strategies
[13:31 - 13:30] Kickstarter vs Amazon: Building Brands Beyond Sales
[16:44 - 21:05] The Pros and Cons of Kickstarter as an E-commerce Catalyst
Connect with Dylan on LinkedIn. Visit his website at https://omirank.com/
Key Quotes:
“When it comes to Kickstarter, our test launch is more on trying to launch with a lead gen first. We put out the research, validation, and then lead gen before launching on Kickstarter.” – Dylan Lam
“The engagement and the community that we are building in there is a form of intangible asset... on Kickstarter, you are really building a brand.” – Dylan Lam
“Kickstarter could be an asset for somebody who has an existing brand or product selling on Amazon that might want to launch a new variation of that product.” – Dylan Lam
Let’s get connected!
You can find me on LinkedIn, Instagram, Facebook& YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
If you liked the show, please LEAVE A 5-Star REVIEW, like, and subscribe through your favorite streaming platform!
Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!