Want Better Ads? Stop Selling and Start Storytelling

Your brand doesn’t need more content… it needs more connection. In this episode, Neil sits down with Axel Arzola, a filmmaker-turned-brand strategist who has helped scale content for companies, influencers, and major YouTube channels like Impact Theory.

They unpack what’s really working in content today, from “FaceTime-style” ads and emotional storytelling to using data to drive massive reach on YouTube and beyond. Whether you're a founder, content creator, or brand builder, this episode will shift the way you think about audience connection and creative testing.

In This Episode, We Cover:
✅ Why AI content can’t replace human storytelling
✅ The rise of FaceTime-style content and how it’s outperforming flashy videos
✅ Why you shouldn’t “fight the platform” when scaling content
✅ How to build brand resonance by understanding your actual buyer
✅ The value of running multiple creative angles—not just one big idea
✅ How data and narrative work together to scale brand reach
✅ Axel’s journey from Cuba to directing content for millions of viewers

Chapters:
[00:01:32] Axel Arzola: From Filmmaking in Cuba to Brand Storytelling
[00:02:00] AI-Powered Content Is Everywhere, but Is It Working?
[00:06:00] Are We Entering the Era of Deepfake Conversations?
[00:08:23] Can AI Be Useful Without Losing the Human Touch?
[00:15:18] Building a Narrative That Resonates With Your Real Customer
[00:18:00] The Secret to Better Product Research (Hint: Facebook’s Listening)
[00:22:00] Why Data Should Inform Your Creativity
[00:25:11] The Intersection of Filmmaking and Business Growth

 

 

🔗 Resources & Links:
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