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April 4, 2022 27 mins

Name, image and likeness (NIL) continues to be a trending topic among colleges and universities as institutions collaborate about ways to provide essential tools and resources that will prepare student athletes with not only success but long term success in the NIL era. In this episode of Higher Ed Advisor, Jordan Rooney, CEO of brand agency Built Different Creative, joins us in an engaging conversation about his experiences with social media, the importance of building a personal brand and how he has helped student athletes at Duquesne University leverage NIL opportunities in an entrepreneurial way. Plus, listen in as Jordan and our Higher Education practice leader, Dave Capitano, explore innovative ways schools can make NIL sustainable for student athletes to benefit student athletes for years to come.

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