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March 21, 2022 29 mins

As colleges and universities faced a new athletic landscape when the NCAA suspended the name, image and likeness (NIL) rules, Ohio State University was ready. In this episode of Higher Ed Advisor, Rick Van Brimmer, Assistant Vice President for Business Advancement and Director of Trademark and Affinity Management at Ohio State University, shares how his institution’s cross-representational group prepares student athletes to approach NIL opportunities thoughtfully and through proper education. Plus, listen as Rick and Baker Tilly’s collegiate athletics specialists, Dave Capitano and Adrienne Larmett, discuss best practices to help the higher education community navigate the NIL era.  

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