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January 24, 2022 34 mins

Adam Barnes, CFO for Business Operations at the University of Wisconsin, enlightens us with how his athletic department and finance committee executed a campaign to support student athletes, maintain financial resiliency and accelerate infrastructure and technology investments to provide upgraded facilities for welcoming back students and fans after the COVID-19 pandemic. Listen to the podcast as we discuss emerging topics in intercollegiate athletics from a fiscal perspective, including donor engagement, corporate sponsorships, media rights, recruitment and data analytics. 

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