November 4, 2024 • 35 mins
Are you unknowingly hindering your business by relying on hope instead of strategy? In this thought-provoking discussion, we examine the balance between these two forces for both personal and professional growth. We challenge the belief that hope alone can lead to success, drawing inspiration from renowned business figures like Peter Drucker.
We highlight the importance of strategic planning, supported by a strong company culture, and explore how data-driven decisions in digital marketing can enhance results. Through transformative stories, we demonstrate how strategic changes have reduced costs, strengthened unity across departments, and improved customer experiences.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
all right, fellas, welcome in.
We are here for season two,episode three, or, if you're
looking in order, it'stechnically like episode 12.
Speaker 2 (00:23):
It gets confusing.
From time to time it getsconfusing Brady, just kind of
hit.
Speaker 1 (00:29):
So, as we're recording this, this past week
episode 11 dropped right.
And we had a lot of gooddownloads almost at 100,.
Guys had a lot of goodcompliments on the new edition,
so you did a great job, brady.
Speaker 2 (00:45):
I'm convinced Brady made the spikes in the streams
go up.
It probably was not us, adamfor sure.
Speaker 1 (00:52):
I mean, you got to think in the roles that the two
of y'all have.
You know, it's like, thinkabout the Wizard of Oz.
Right, like Brady's always beenthe one behind the curtain,
right, like Benji, you're alwaysout in front, you're the you
know the pr guy.
You always talk, and brady,you're just you kind of hide
behind and do all that.
You know you pull the stringsand do everything so people get
to see you.
I love that, though I would nothave.
Speaker 2 (01:15):
I would not have it any different.
It makes it.
That's what makes a great team,though.
I mean you look at any sportsprogram.
Whatever, they have people outfront, they have people behind
the scenes, but it takeseverybody including what you do,
adam to make it all cometogether.
I've gotten, I've gotten manytexts this week I know, adam,
you have too just of peoplesaying you know, man, just thank
y'all for being back.
(01:35):
Finally, you know, and um, wegot some really good stuff
planned for you guys.
We really do just stay tuned,stay connected and uh, it's,
it's gonna be good, just gottafollow the process stay with us.
Speaker 3 (01:48):
Yeah, yeah, we got it , adam, I know.
I know one thing y'all talkedabout, which I talked about on
the on the first episode, was mybackground, my studio we are
working on that y'all gonna,y'all gonna work on that for me,
because that is not my strongsuit by any means.
Speaker 2 (02:00):
He said mac ground.
He didn't say back ground.
Speaker 3 (02:03):
Mac, oh did I say Mac ground.
Yeah.
Speaker 1 (02:06):
Hey, this is payback for all the times that I call
you, benji, when you and I weremeeting, and you're like I'm
ready so, but yeah, so for allof our listeners.
If you hop over to our YouTubepage you can see uh, we were
working on Brady set up.
This is new to him.
You know he's got to have thisStay tuned.
Speaker 2 (02:25):
Brady set up.
This is new to him.
Speaker 1 (02:26):
You know he's got to have this stay tuned, stay tuned
, we're gonna get him right,we're gonna get him right, we're
gonna get him right.
So, uh, but no again, just it'sbeen a lot of fun uh, a lot of
good compliments.
I think, uh, that people areexcited that we're back.
We've got everything planned.
Through the end of the year, uh, we'll have, uh, at least seven
episodes, is what our you knowhope is.
We'll get to that, uh, by endof the year.
So we'll hopefully get those inand get them recorded for you
(02:49):
guys.
So we're excited.
But, speaking of hope, todaywe're jumping into that.
Benji, you kind of said don'tgive up.
Hope was kind of your title aswe jump into that.
But we're going to talk alittle bit about that.
I think we hear the word hope alot.
I think sometimes it can be ajust a cliche term that people
(03:10):
use when they don't have ananswer.
You know, I think, brady, I'vesaid that to you several times
in meeting hey, can you do this?
I'm like I hope to, and yourresponse is always Adam, hope is
not a good strategy.
Speaker 3 (03:22):
Not a good strategy, it's interesting.
Speaker 2 (03:23):
Brady mentioned this, actually on the we Are Back
episode.
He talked about hope is not astrategy.
Right?
We've heard this for years, ourdad told us this for years, and
there's actually, I'm going tosay, two connotations to that,
because I think, in one sense,you'll hear later today that
(03:46):
there is hope.
Sense, you'll hear later todaythat there is hope, but in the
business world, don't give up.
Hope becomes a just a cliche,you know, statement that people
make and what they're reallysaying is I hope I can be
successful, I hope I can do this, when in reality, they don't
have a plan in place.
Right, and if, if, hope,because hope is not a strategy,
it really.
It says this okay, it conveysthe idea that action is more
(04:11):
important than words and carefulplanning is more valuable than
lofty ideas.
So what does strategy do?
Okay, is a strategic plan foryou business owner, you leader,
manager?
Do you have a plan in place?
Okay, I would be remiss if Ididn't say that Brady probably
has helped our team.
(04:32):
I won't say the largeststrategic plan in history, but
that 30 something page from 2023, getting us to our plan for
2024.
We look back just this few weeksago, we were like man, look at
everything that we had been ableto accomplish this year.
If we didn't have the plan inplace, we couldn't do it.
What does it look like?
(04:53):
Okay, what does this look like?
Culture is important.
Peter Drucker said this back in2006,.
Culture eats strategy forbreakfast.
Okay, we have a gentleman whoworks for us, steve Geist, who
loves this statement, but wealso heard someone else say it
this way Culture eats strategyfor breakfast, lunch and dinner.
(05:14):
So it's not just breakfast.
Your culture drives everythingthat you do.
So, no matter how strong yourstrategic plan is, its efficacy
will help your back, your teammembers, if you're not following
the plan.
Okay, do you all know what theFabian Journal is?
You ever heard of that?
Speaker 1 (05:35):
No, when I was reading your show notes, I was
trying to figure out what thatwas.
Speaker 2 (05:38):
Well put me.
I didn't know either.
Chat GPT helped me with this.
So the Fabian Journal onlineand I have no clue what it is it
is it says it sets atransformation vision and a
roadmap to realize the strategythat is compatible with your
culture.
Okay, so how how can we havehope in our world, in our
(06:00):
business?
I look at hope as a dream idea.
Me personally.
I don't know how you feel aboutit, brady, but I look at hope.
People say you know, I hope Ican do this this year, but
they're really saying I'mdreaming that I think I can do
this.
And if you look at hope as adream idea, if you don't have
(06:20):
hope, you definitely don't havea plan.
Okay, Because if you have aplan, it gives you a roadmap to
where you can go.
Think about this If you're apilot, okay, do you think they
have a plan before they take off?
Speaker 3 (06:36):
Absolutely.
They have to.
I would hope so.
Speaker 1 (06:40):
I would hope so, that's a great strategy, exactly
.
Speaker 2 (06:45):
So think about this they have to look at the weather
patterns.
They have to look at how highthey're actually going to fly
the winds.
Think about the turbulence thatwe get in sometimes on the
airplane.
Right, they got to go up orthey got to go below it to get
us back on track.
So what is the most importantinstrument in the cockpit and,
(07:05):
by the way, this is not a jokewhat do you think it is?
Speaker 1 (07:09):
I would think the pilot's journal right.
Speaker 2 (07:14):
The black box.
Everyone would say the blackbox, but Adam's right too, I
think.
The pilot's journal whatthey've written down, because
maybe they've taken that flightbefore.
This is not a joke.
You can look this up yourselfand I know they say that
everything on Google is true.
But whatever, it's the attitudeindicator.
Most people.
Well, you mean altitude, right,Altitude.
(07:36):
Most people think it's actuallythe altitude, but it's not.
It's the attitude indicator.
Speaker 1 (07:41):
He had me for a second.
I'm like, are you?
Speaker 2 (07:43):
saying this.
I know the attitude indicator.
He had me for a second.
I'm like are you saying this?
Are you saying this right?
Actually, the attitudeindicator is a primary
instrument for instrument flightand is also useful in
conditions of very poorvisibility.
Pilots are trained to use theseinstruments in combinations.
Should this instrument or itspower fail?
The attitude instrument I'dnever heard of that, never heard
(08:04):
of it Again.
I thought the same as you guysAltitude, altitude, yeah, but if
you look at the attitudeindicator, put that back in the
world, the business world, whatwe deal with on a day-to-day
basis.
Doesn't it go to reason thatpeople's attitude can take them
higher in life than someone whomay not have a good attitude?
Speaker 1 (08:26):
I'm going to let Brady hit this one because it
sounds yeah.
Speaker 3 (08:31):
Yeah, as you're.
As you're talking about that,benji, I'm thinking about a
couple of things, and we'reactually going to talk about
this in another episode.
You know, having an abundancemindset versus a scarcity
mindset, but, um, I heardsomebody say one time that you
talking about dream, having adream right.
So a dream really is just awish, without a plan, that's a
(08:53):
wish without a, it's just a wishwithout a plan.
You know, we say it in ourorganization.
All the time we quote a ZigZiglar.
But if you aim at nothing, youhit it every time.
Speaker 2 (09:03):
So that's a quote, by the way you know, I'm just I'm.
Speaker 3 (09:07):
I'm sitting here thinking about, okay, and I know
you're going to go through somepractical things of how do we
have hope?
And I'm just wondering if wehave more hope by having a plan.
Because if you're, you know youthink about the opposite of
hope is hopeless, right.
And so being hopeless is notknowing where you're going, not
(09:29):
knowing what's going to happen.
And just because you have aplan doesn't mean that that
actual plan is going to come tofruition, but it does mean that
you actually have something togo off of.
You have a.
I mean listen, every, everysoftware company in the world,
you know, when they'redeveloping a big software thing,
(09:50):
they have something called aroadmap and milestones and a
plan how to get there.
They don't just have theirprogrammer start, okay, let's,
we have this idea.
Y'all start going to go to townand start coding today.
I mean yeah just, whatever you,whatever you think, y'all just
make it happen.
It doesn't work like that.
There are iterations to theplan as you go along, but you
(10:11):
have to have a good plan and Ithink if you have that plan, if
you have something that you'reaiming at, that you're not
aiming at nothing, I think ithonestly gives you more hope, if
that makes sense.
Yeah, I agree with you.
Speaker 1 (10:28):
I'm going to hit y'all with this and I kind of
told you I was Hit me with it.
I'm an ESV guy, okay, so don'tjudge me if you're not.
Speaker 3 (10:36):
That's all right, I like ESV.
Speaker 1 (10:40):
So Hebrews 10.23 is what it said.
Let us hold fast the confessionof our hope without wavering,
for he who promised is faithful.
So the reason I even broughtthis up we talk about,
especially in the business world, hope's not a good strategy,
but with our faith we put a lotof hope that God's going to
(11:01):
answer the promises that we have, that we ask, that we pray for
things, that we deal with, whatwe stress, what we go through.
So let me pitch that to y'all.
How, in terms of our faith,compared to business, how do you
do that when hope's not a goodstrategy for business?
But we do have that hope inJesus.
We do have that hope in Himthat the things that we're
(11:23):
bringing to His feet are eithergoing to happen or be answered.
How do y'all see that?
How do they go hand in hand abit, especially in a business
where everything that each ofyou do is tied to faith, is tied
to those things.
How do those go hand in hand?
And for other business ownersthat maybe are struggling with
(11:44):
the same thing, how do, how doyou make those two work in the
same world?
Speaker 3 (11:49):
I think that's a great question, adam, and where
my mind goes is okay.
So you're right, hope is a goodstrategy in what comes to our
faith.
Hope is not a good strategywhen it comes to business.
But when you start mergingthose two worlds together, then
the way that I think about it is, in the difficult times which
are coming, if you're a leaderand you haven't had difficult
(12:12):
times, then just wait, becausethey're coming.
Something's right around, it'sright around the corner.
So what I think what hope doesis because we have faith in
Jesus and faith in somethingthat's much bigger than we are.
What it really does is gives usa foundation, okay, and what I
mean by that is when those hardtimes come and they are coming
(12:36):
is it's and if I've been throughseveral things that I don't
know how other people go throughthat without having their faith
Like it's not even.
Speaker 1 (12:47):
I'm thinking.
Speaker 3 (12:47):
I don't know how people go would go through this,
because it's not even possible.
So where the hope comes in isthat the Lord's got you, he sees
you, he knows the situationthat you're going through and
there's hope that you're goingto come out of it, because we
are.
We look to him for our provider, we look to him for our
provision, not to us, and sothat hope in that moment helps
(13:10):
us reset what we're really hereto do.
Yeah, that's the way.
That's the way that I see it.
Speaker 1 (13:15):
Because when I, when I feel that my faith, like, I
feel like that hope and I'mgoing to use the word confident
Hope is a confident expectationfor me that those things that
I've prayed about, thoseblessings, are coming, you know
this is and I'm not.
I'm not going down the roadLike, if I do good, god's going
to give me that.
You know I'm not.
You know that's not the roadI'm going down.
(13:36):
For me it's, I'm confident thatthose things, those blessings,
are coming and God's going toprovide those, especially doing
His will, especially doing what?
If I'm doing what I'm called todo right, if I'm in His
giftings, if I'm doing thosethings, if I'm outside of that,
it doesn't matter how much Ihope it's not going to come For
me.
If I'm living where I feel likeGod has planted me, doing what
(14:00):
he's gifted me to do, thoseblessings will come.
And I feel like that's the samething for each of you doing in
business, you're living out whatGod you talk so much about.
It's not just about our family.
You're expanding family, teresa.
The two of you are affectingnot just your own family, but
(14:22):
you're affecting others.
So that's why I feel likeyou've seen success in business
right.
That's why I feel like you'veseen growth.
You've seen those thingsbecause you are confidently
living out what god has giftedeach of you to do?
Speaker 2 (14:36):
yeah, I would answer it this way I love the.
I love you throwing the versein there, because hope in the
spiritual sense is the strategy.
Right, we have to have faith.
It's proven through history.
Okay, this is not a myth, not alegend.
It's proven through historythat Jesus Christ came here over
2,000 years ago and was born ofa virgin and died 33 years
(15:01):
later.
He's the only one that has notonly resurrected but ascended to
heaven.
People actually saw this withtheir own eyes.
In the next 2,000 years, we'vebeen hearing the same story.
It's the only story that hasnever changed and I believe,
from a hope perspective, thatJesus is our hope.
(15:23):
But I also believe thatsometimes, like Brady said, we
come to that realization in theworld that you have two paths
you can take.
Ok, our faith says Lord, webelieve in you, we know you're
going to take care of us.
Right, it is, that is ourstrategy.
We know that you're going totake care of us, but I believe
the Lord gives us the knowledgeto go.
(15:45):
You choose the path.
I know where you're going toend up, but you have to choose
the right path.
Are you going to go down thislane or this lane and I think
100% of the time, we get back onthe right path.
Right, most people get back onthe right path.
Sometimes a bad decision's made, whether it's in your business,
your family, whatever.
(16:05):
Bad decisions happen all thetime.
But I believe we come to therealization with hope that we
get back on the right path, andthe strategy is which path are
we going to take?
So that's the plan right, we'regoing to take that path.
I love how you use that verse.
It's fantastic.
Speaker 1 (16:22):
This is what I know A hope in God is a hope that will
never disappoint.
That's the way that I see it.
Speaker 2 (16:29):
Yep, and you look at this again.
Going back to that pilotanalogy, in business, the
instruments that we have on aday-to-day basis is data.
We've heard this for years Datadrives decisions.
Right, if you don't have thedata in front of you to figure
out how you're going to make thebest educated guess of where
you want to take your business?
(16:50):
The strategy hold peopleaccountable.
We talk about training.
How can we continue to trainour people every single day to
get better?
Even if it's the same training,sometimes it takes us?
We've talked about that Seventimes, seven ways.
There's a reason why in thefootball world, by the way, we
(17:11):
love football.
Obviously, you know that we'rein the South.
Yeah, of course, if you look atit, they practice blocking and
tackling like it's going out ofstyle.
In the offseason and in theregular season they're
practicing the same thing overand over and over again.
Speaker 1 (17:30):
Alabama did not practice that this past week,
though.
Speaker 2 (17:33):
We weren't going to talk about that.
Hey, auburn's having a terribleyear, it is what it is, but how
about them Cowboys?
Them Cowboys are getting itdone right, and you think about
this.
Okay, don't give up hope,because too many people give up
too easy because they don't havea plan.
It's not that they have thebest dream in the world.
(17:55):
They want to take their companyto the next level, they want to
excel, but it's because theydon't have a plan.
If you need help with a plan,find someone.
You're welcome to contact us.
If you're listening to this,send us a text.
You can do that through oursystem.
Send us a chat on YouTube orwhatever.
We'll be glad to try to helpyou with a plan, if that's what
you want.
But no plan, you're guaranteedto not succeed as well as you
(18:20):
could have.
Speaker 1 (18:21):
Yeah, it's so important too, because you know,
we spent so much time this pastyear, brady and I, just looking
at from a digital marketingaspect, like, all right, we're
spending a lot of money ondigital marketing, are we
getting?
And what I felt like is we geta lot of calls, and you and I
talk about this so much, brady,I get calls from other
(18:41):
businesses, other franchises.
Hey, how much are you spending?
What are you doing?
I'm like, all right, well, thisis what we're doing.
And the first thing I wouldalways ask them hey, what data
do you have?
I mean, like, are you how manyone?
How many jobs are you gettingOf the jobs you're getting in?
How many of those are youclosing Of the jobs that you're
closing?
What's your average cost perjob?
(19:02):
And these are all questionslike I don't know well, how,
like I, we can't help you figureout.
These are the things you've gotto have the basic data
information.
Yeah, it's like what benji'ssaying you you can't make
decisions without the data.
Now, yes, starting things out,you're gonna have to start
collecting that first, like that, sometimes, that's your, that's
(19:22):
your strategy to begincollecting the data.
I thought it was absolutelycrazy when we talked about
listening to every phone callthat came in from Google.
I'm like I don't have time forthis.
Speaker 3 (19:30):
We ain't doing this you did say it exactly like that
, by the way, I'm sure.
Speaker 1 (19:37):
I was like we're going to sit here, but it hasn't
been anybody else that was ableto call us and have the
information we had, even thecompany we were using to help
push those things through.
They were like nobody has this,like nobody has this, and so,
because of that, it allowed usto develop a strategy.
And here's the thing weprobably cut costs by 70%
(20:00):
because we realized we werespending a lot of money, we
weren't getting the return wherewe needed, and you know, that
was whether that and we talked alot back too, because it just
came full circle Like well, thejobs are coming in, but is the
team trained to close those jobs?
Are they trained to sell thosejobs?
So what it did is it allowedour team to start working
together, like, all right, well,you need to work with the
(20:20):
production, production needs towork with marketing and all
these different things westarted doing.
And all of that, the strategy,what came from?
All of it came from simplycollecting data, and to me, that
, to me, is a big part, becausethat's where you say hope's not
a good strategy.
Well, that's because now we'renot hoping.
(20:41):
We know, we know what we'redoing.
Speaker 3 (20:45):
Well, Adam, you um, you threw out a verse.
I'm going to throw some back atyou, Is that okay?
Speaker 1 (20:51):
Yes, I'm ready to go All right.
Speaker 3 (20:54):
So you know this whole concept of of hoping and
planning and and all that.
But the Lord establishes hissteps, so he he does.
He does ask us to plan.
Okay, now I, I think, if youcouple that with in Psalm 119,
(21:14):
which we this is actually ourtheme verse this year, for our,
for our leadership team um, thathe's a lamp into our feet and a
light into our path, and theway that we're using that is, we
are going to have a good plan,we're going to have a good
strategy, you know, and thenwe're going to, we're going to
pray before that to make surethat the Lord shows us what the
(21:38):
plan is, so that we can followthat plan.
But my interpretation of thatverse is you know, while I would
love for him to give us aspotlight and show us, you know,
a mile down the road, down theroad, and exactly what's going
to happen, it just doesn't worklike that.
He says a lamp unto my feet.
What does that mean?
That means he's going to showme the next step and then I've
(22:00):
got to be obedient to take thatnext step.
A lamp unto my feet, a lightunto my path.
So the path is just the nextthing, the next thing, the next
thing path.
So the path is just the nextthing, the next thing, the next
thing.
But even though we can havehope in business and personal,
we still have to take action.
Yeah, we, we can't just, youknow, sit on our hands and say,
(22:20):
okay, well, you know, I, I hope.
Um, you know, I remember a storythat I was told I think it was
from a pastor years ago.
You know, there was a floodcoming and heavy rains, and a
guy got on his rooftop.
Right, adam, you and I havetalked about this story.
The guy got on his rooftop andhe's like Lord, lord, lord, I
need you to save me, I need youto save me, I need you to save
(22:42):
me.
And so a helicopter comes byand he's like no, I'm good, the
Lord's going to save me.
And then a boat comes by andhe's like no, I'm good, the
Lord's going to save me.
Well, the, the guy ended up,you know, drowning and he ends
up dying and go to heaven.
He's like Lord, why didn't yousave me?
He goes.
Speaker 1 (22:58):
I sent you a helicopter.
Speaker 3 (22:59):
I sent you a boat.
I didn't do anything about it.
Speaker 2 (23:02):
You know, they get manager, you know, but it's
funny you say that too, because,adam, wasn't it rewarding,
though, to see the results ofsomething as silly as think
about that, as listening toevery call, and we could figure
out a way to get the data thatyou needed, and we could have
said well, here's our, here'sour hope.
We hope that this Google, youknow, gives us this return on
(23:24):
investment.
Speaker 1 (23:25):
Without a strategy and a plan in place to help us
get there, we wouldn't haveknown to get with the team to do
this and this group, yeah, soyou have to have that in place.
You have, and people don'trealize.
Yeah, it sounds silly and itsounds tedious and it is teasing
.
It is tedious because we get alot of phone calls, but what
came from it is not just havingthe data, but we were able to.
(23:49):
We were able to train our teamlike, hey guys, this is how
we're answering the phone, right, this is what customers are
hearing from us, right?
So, not only that, but itallowed us to dial in.
How do we talk to a customer,like what needs to be said, like
what needs to be discussed?
You know, brady, something youtalked about is like, hey, how
(24:10):
do we help them faster, right?
How do we collect theirinformation and don't make them
feel like we're rushing them?
But you know, especially in thatindustry, time is of the
essence.
We got to get there, get thingsdry, get things going.
You know, whatever the case isof the emergency.
So each one of those thingsallowed us to look at different
pieces and we were telling ourteam all the time, even from
(24:32):
Google reviews, everything is anecosystem.
It works together because thecustomer finds us we do a good
job, we help them, we get paidoff a business they leave.
A review brings in the nextcustomer, we move into
reconstruction.
It's just.
It comes full circle backaround, right?
So every little piece does thatto have that strategy in place.
(24:53):
And, like you said, benji, itall came from something as silly
as like let's listen to a phonecall.
That's it.
Speaker 3 (24:59):
Well, I think it also reminds me, you know, and we've
said this very often, is youknow, um, like, what is the?
What is the definition of luck?
And we, we look at people andlike, man, man, that team Wilson
, that Adam West, you know, he,they're doing such great things
and they're just so lucky, right?
Well, the definition of luck isreally where hard work and
(25:23):
opportunity meet.
Speaker 2 (25:24):
Yeah.
Speaker 3 (25:25):
That means that you've you've done the hard work
, you've made the hard decisions, you've put the hard work,
you've made the hard decisions,you've put the plan in place and
then the opportunity comesalong, to where you can take
advantage of that opportunity,and it just looks like
everything meshed, but it'sbecause you put in the work.
Speaker 1 (25:39):
Well, and I heard a story one time where I've seen
it on social media, but it talksabout uh um, it was a big cargo
boat that had broken down rightand they were looking for
somebody to fix it.
You know, they're like we'llpay you anything, we'll fix it.
We've got to get our businessback rolling.
And so the guy comes in and hewas like all right, I'm going to
fix it, it's going to costprobably about $50,000.
(26:00):
And they're like all right,we'll do it.
It takes him 15 minutes.
And he fixes it and he fixes it,yeah and they were like hold on
, why are we paying fiftythousand dollars, something that
took you 15 minutes?
To fix and he said you know, hetold him.
He said did you know how to fixit?
You don't, you're, you're.
You can't discount the 50 yearsof experience to be able to do
that.
Speaker 3 (26:20):
That's powerful right there.
Speaker 1 (26:21):
Yeah, that's good and , and that's where it is.
And I mean, even in my ownworld, as a, as a, as a content
creator.
We were talking about this theother day, um, with one of the
the teenagers we were talkingabout.
You know, what do you chargeper hour?
How do you do these?
I said don't discount the workthat you've put in somebody else
may.
It may be the only time theyneed family portraits, or maybe
the only commercial video theymay be, and you may hit them.
(26:44):
You're like, hey, it's going tocost five grand.
They're like five grand, likethat's a lot.
I'm like yeah, and I said youcan't discount what's taking to
get there and like, well, it'snot going to take you that long
to edit.
Speaker 3 (26:54):
I said yeah now, but I can tell you in the beginning
it took a long time and let metell you about all the hours
that I spent up late night andtrying to figure all this stuff
out.
Speaker 2 (27:05):
It's not just the video and the photo shoot.
Speaker 1 (27:07):
The editing on the back end takes a while, yeah
yeah and that, and you know, andit's not just that, but it's
thinking about, like, even thegear, like we were talking with
her about.
Oh yeah, hey, don't.
Because you know, she was likeI want to do this and then I was
like, all right, well, don'tforget, you've got to have this
lens.
That's going to cost you twogrand.
Oh wait, you're doing adifferent type of shoot.
That's going to cost youanother two grand, because you,
you got to have a differentcamera.
(27:28):
Then you got to buy the cameraand then I was like, don't
forget your sd cards.
They're about a 150 a piece,you know.
So I'm thinking, I'm like, so,as people look through and they
see those things, you can'tdiscount that right, like you
can't discount those things.
If you, I need to get somethingprinted that I've always I love
to hear it said.
It's like do you want, you know, cheap work?
Uh, what is it?
Good work isn't cheap and cheapwork isn't good.
(27:49):
So it's like which one do youwant, you know?
and yeah, um, so that's kind ofwhat you're looking at, when you
look at those things and it'sthe same thing I feel like in
the industry that you guys have.
I mean people, they come inlike it's gonna cost me this
much of this I said you got tothink about.
We're bringing these things,we're bringing this equipment,
we're bringing these things,we're bringing this equipment,
we're bringing this experience.
(28:09):
Hey, we're able to find wherethe water damage is, where you
may not be, I mean, and so thoseare some things that you look
at, that it's just about makingsure it's done right and that
you're taken care of, and that,again, it all goes back to
having that strategy and you'renot hoping that you're doing it,
you know you're doing it.
Speaker 2 (28:27):
And I'll say this too Just because you don't have a
plan doesn't mean you may not besuccessful.
It just means you may not be assuccessful as you would have
been.
So I want to make that clearthat some people think well, I
don't have to have a plan, I'mjust, I just want to do X,
whatever X is.
You're right, but without theplan you may not be as
successful as you possibly couldand sometimes we may have to
(28:50):
get uncomfortable and do thingswe don't like to do, we don't
want to do.
To help us get to that level,probably, I think anyone, even
on this podcast, if you'relistening from wherever you are
in the country, you know who.
Nick saban is probably thegreatest of all time football
coach and he said in order to besuccessful, ordinary people
(29:12):
have to do things extraordinary.
So he takes the ordinary peopleand they have to do things
extraordinary.
They have to put in the extrawork to do things.
And it was interesting that thegreatest football coach of all
time in the 17 or 18 yearhistory of whatever he had won I
don't even know how manynational championships he won, I
know he set the record.
I think we lost count andthat's okay.
(29:35):
That's fine.
He probably could have won acouple more had he stuck around,
but NIL probably got him.
But we ain't going there.
So today okay, today, as youthink about this, about not
giving up hope know there's aGod who loves you and gave
himself for you and if we turnto him, we can have the true
(29:58):
hope Adam and Brady talked aboutthat For you the manager or
employee who may be out therewondering you know what is my
next move for my career.
Maybe you're in the position tolearn, grow and excel in doing
the role that you're incurrently to the best of your
ability.
Maybe try to learn right whereyou're at and do the right
(30:18):
things to help you be able to goto the next level.
Don't give up hope For theowner manager who's struggling
to figure out your next step togrow.
Don't give up hope.
Have a plan.
Keep the attitude indicator incheck, even though it might be a
little foggy.
Trust the process.
Stay focused.
(30:39):
You've got this.
Speaker 1 (30:41):
And remember, as you're talking about that, I've
seen this all over social mediaand I've always loved this quote
.
I believe it's a guy namedLewis, I think he's a strength
and conditioning coach, maybehe's a uh, he's a head coach.
The real is phenomenal.
He says lazy people do a littlework and think they should be
winning right winners work ashard as possible and still worry
(31:01):
if they're being lazy, that'sgood that'll preach right there,
yeah, that'll preach, and sothat's something to think about
as you're doing these.
If you don't have the strategyyou're thinking through these
things.
Which side am I on?
Am I being lazy but thinkingthat I'm winning, like, hey, you
know, man, I'm doing well and Idon't feel like I'm working a
lot?
Or do you hustle, you know?
(31:23):
And that's where something Ifeel like where I'm at right now
is I can't shut my mind off,and I'm not trying to say I'm a
winner or anything like that.
What I'm saying is I have ahard time shutting my mind off.
I feel like there's alwayssomething I need to be doing.
There's always something I needto be working on, because I
always need to be progressingand inching forward and being
(31:44):
better than I was an hour ago,like 30 minutes ago, and so
those are the things.
So, as we wrap this one up, whatI want to ask you guys just to
leave for our listeners, foreach of you, just your insight.
Someone, whether they're abusiness owner, content creator,
whether they're a volunteer atthe church or church staff, any
(32:05):
position you're in, what wouldyou say to someone who feels
like they're struggling rightnow to constantly say that
they're using the word hope inwhat they're doing.
I hope we see, you know we seerevenue.
I hope we see people come onSunday.
I hope people call and ask forbusiness.
What would you say to kind ofwrap up today's show?
(32:26):
How would you, what's advicewould you give somebody that's
dealing with that right now?
That hope is really theirstrategy.
Speaker 2 (32:33):
Yeah, I would say have the plan in place.
Whatever that is, whateverindustry you may be in, have the
plan in place because you canhave hope, but you also need a
strategy and a plan to help youget there Right.
Again, the dream can be a dream, but if you don't have a plan
to get there, it may not happenthe way you want it to.
Speaker 3 (32:57):
Yeah, I would say two things.
Um, you know I think a lot ofpeople may use the phrase you
know, I don't, I don't have hope, because they just don't know,
and so part part of and I'llsound like a broken record I
know I've done this on probablyboth of our podcast episodes so
far.
But you gotta be growing, youhave to be learning, and the
(33:19):
more data that you that you have, that that you have in your
mind and your brain, then it'sgoing to give you more hope
because you've got more thingsto pull from and it helps you to
make that plan.
Number two is that and thisgoes for leadership in general
if you are a leader of any type,whether it's in business, in
(33:41):
church and whatever then youreally should have a plan.
Number one and number two yourpeople are expecting you to have
a plan and so you know whetherit's a good plan or not.
At least it's a plan.
But you should really have theroadmap of where you would like
to go and get your team's inputin that, but at least have a
(34:02):
plan.
Speaker 2 (34:03):
Hey, I'll say this Brady, you just brought up a
thought.
Don't think for a second.
As a uh, as a passenger on anairplane, I hope that the pilot
has a plan, absolutely I hope sotoo.
Speaker 1 (34:15):
I hope they have a plan, but they have a strategy
and if you catch yourself sayingthat you might want to exit the
plane?
Speaker 3 (34:22):
well, if you're up in the middle of the area, you
can't do that well, guys, Ithink that's some great nuggets
to go to.
Speaker 1 (34:28):
Like you heard Benji say, if it's something that
you're dealing with, somethingthat you're struggling with, if
you've got questions on how todevelop strategy, you can go to
our website.
There's a place that you canfill out, you can leave some
information.
Obviously, you can hit us up onany of the platforms, send us a
(34:51):
DM and we'll definitely getback to you on that.
But, I mean, these types ofquestions are great things that
help us build episodes.
If you've got something thatyou want to hear from Benji and
Brady and you want the two ofthem to kind of share their
insight on, drop it in.
It doesn't matter what you thinkabout the episode, what you
think about the topic, anythingthat you have, I can promise you
we'll find a way to turn itinto an episode.
We'll discuss it, we'll divedeep into it, we'll give you
that, let you give you theirthoughts on it.
But, um, again, great one greatone.
To wrap up, it's good to beback again, it's fun, um, ready
(35:12):
to get some other ones recordedand and get them out there.
So, benji, I'll let you uh,I'll let you close it out go out
there and choose to live ahigher up life.
Speaker 2 (35:21):
Appreciate you guys.
all right, fellas, welcome in.
We are here for season two,episode three, or, if you're
looking in order, it'stechnically like episode 12.
Speaker 2 (00:23):
It gets confusing.
From time to time it getsconfusing Brady, just kind of
hit.
Speaker 1 (00:29):
So, as we're recording this, this past week
episode 11 dropped right.
And we had a lot of gooddownloads almost at 100,.
Guys had a lot of goodcompliments on the new edition,
so you did a great job, brady.
Speaker 2 (00:45):
I'm convinced Brady made the spikes in the streams
go up.
It probably was not us, adamfor sure.
Speaker 1 (00:52):
I mean, you got to think in the roles that the two
of y'all have.
You know, it's like, thinkabout the Wizard of Oz.
Right, like Brady's always beenthe one behind the curtain,
right, like Benji, you're alwaysout in front, you're the you
know the pr guy.
You always talk, and brady,you're just you kind of hide
behind and do all that.
You know you pull the stringsand do everything so people get
to see you.
I love that, though I would nothave.
Speaker 2 (01:15):
I would not have it any different.
It makes it.
That's what makes a great team,though.
I mean you look at any sportsprogram.
Whatever, they have people outfront, they have people behind
the scenes, but it takeseverybody including what you do,
adam to make it all cometogether.
I've gotten, I've gotten manytexts this week I know, adam,
you have too just of peoplesaying you know, man, just thank
y'all for being back.
(01:35):
Finally, you know, and um, wegot some really good stuff
planned for you guys.
We really do just stay tuned,stay connected and uh, it's,
it's gonna be good, just gottafollow the process stay with us.
Speaker 3 (01:48):
Yeah, yeah, we got it , adam, I know.
I know one thing y'all talkedabout, which I talked about on
the on the first episode, was mybackground, my studio we are
working on that y'all gonna,y'all gonna work on that for me,
because that is not my strongsuit by any means.
Speaker 2 (02:00):
He said mac ground.
He didn't say back ground.
Speaker 3 (02:03):
Mac, oh did I say Mac ground.
Yeah.
Speaker 1 (02:06):
Hey, this is payback for all the times that I call
you, benji, when you and I weremeeting, and you're like I'm
ready so, but yeah, so for allof our listeners.
If you hop over to our YouTubepage you can see uh, we were
working on Brady set up.
This is new to him.
You know he's got to have thisStay tuned.
Speaker 2 (02:25):
Brady set up.
This is new to him.
Speaker 1 (02:26):
You know he's got to have this stay tuned, stay tuned
, we're gonna get him right,we're gonna get him right, we're
gonna get him right.
So, uh, but no again, just it'sbeen a lot of fun uh, a lot of
good compliments.
I think, uh, that people areexcited that we're back.
We've got everything planned.
Through the end of the year, uh, we'll have, uh, at least seven
episodes, is what our you knowhope is.
We'll get to that, uh, by endof the year.
So we'll hopefully get those inand get them recorded for you
(02:49):
guys.
So we're excited.
But, speaking of hope, todaywe're jumping into that.
Benji, you kind of said don'tgive up.
Hope was kind of your title aswe jump into that.
But we're going to talk alittle bit about that.
I think we hear the word hope alot.
I think sometimes it can be ajust a cliche term that people
(03:10):
use when they don't have ananswer.
You know, I think, brady, I'vesaid that to you several times
in meeting hey, can you do this?
I'm like I hope to, and yourresponse is always Adam, hope is
not a good strategy.
Speaker 3 (03:22):
Not a good strategy, it's interesting.
Speaker 2 (03:23):
Brady mentioned this, actually on the we Are Back
episode.
He talked about hope is not astrategy.
Right?
We've heard this for years, ourdad told us this for years, and
there's actually, I'm going tosay, two connotations to that,
because I think, in one sense,you'll hear later today that
(03:46):
there is hope.
Sense, you'll hear later todaythat there is hope, but in the
business world, don't give up.
Hope becomes a just a cliche,you know, statement that people
make and what they're reallysaying is I hope I can be
successful, I hope I can do this, when in reality, they don't
have a plan in place.
Right, and if, if, hope,because hope is not a strategy,
it really.
It says this okay, it conveysthe idea that action is more
(04:11):
important than words and carefulplanning is more valuable than
lofty ideas.
So what does strategy do?
Okay, is a strategic plan foryou business owner, you leader,
manager?
Do you have a plan in place?
Okay, I would be remiss if Ididn't say that Brady probably
has helped our team.
(04:32):
I won't say the largeststrategic plan in history, but
that 30 something page from 2023, getting us to our plan for
2024.
We look back just this few weeksago, we were like man, look at
everything that we had been ableto accomplish this year.
If we didn't have the plan inplace, we couldn't do it.
What does it look like?
(04:53):
Okay, what does this look like?
Culture is important.
Peter Drucker said this back in2006,.
Culture eats strategy forbreakfast.
Okay, we have a gentleman whoworks for us, steve Geist, who
loves this statement, but wealso heard someone else say it
this way Culture eats strategyfor breakfast, lunch and dinner.
(05:14):
So it's not just breakfast.
Your culture drives everythingthat you do.
So, no matter how strong yourstrategic plan is, its efficacy
will help your back, your teammembers, if you're not following
the plan.
Okay, do you all know what theFabian Journal is?
You ever heard of that?
Speaker 1 (05:35):
No, when I was reading your show notes, I was
trying to figure out what thatwas.
Speaker 2 (05:38):
Well put me.
I didn't know either.
Chat GPT helped me with this.
So the Fabian Journal onlineand I have no clue what it is it
is it says it sets atransformation vision and a
roadmap to realize the strategythat is compatible with your
culture.
Okay, so how how can we havehope in our world, in our
(06:00):
business?
I look at hope as a dream idea.
Me personally.
I don't know how you feel aboutit, brady, but I look at hope.
People say you know, I hope Ican do this this year, but
they're really saying I'mdreaming that I think I can do
this.
And if you look at hope as adream idea, if you don't have
(06:20):
hope, you definitely don't havea plan.
Okay, Because if you have aplan, it gives you a roadmap to
where you can go.
Think about this If you're apilot, okay, do you think they
have a plan before they take off?
Speaker 3 (06:36):
Absolutely.
They have to.
I would hope so.
Speaker 1 (06:40):
I would hope so, that's a great strategy, exactly
.
Speaker 2 (06:45):
So think about this they have to look at the weather
patterns.
They have to look at how highthey're actually going to fly
the winds.
Think about the turbulence thatwe get in sometimes on the
airplane.
Right, they got to go up orthey got to go below it to get
us back on track.
So what is the most importantinstrument in the cockpit and,
(07:05):
by the way, this is not a jokewhat do you think it is?
Speaker 1 (07:09):
I would think the pilot's journal right.
Speaker 2 (07:14):
The black box.
Everyone would say the blackbox, but Adam's right too, I
think.
The pilot's journal whatthey've written down, because
maybe they've taken that flightbefore.
This is not a joke.
You can look this up yourselfand I know they say that
everything on Google is true.
But whatever, it's the attitudeindicator.
Most people.
Well, you mean altitude, right,Altitude.
(07:36):
Most people think it's actuallythe altitude, but it's not.
It's the attitude indicator.
Speaker 1 (07:41):
He had me for a second.
I'm like, are you?
Speaker 2 (07:43):
saying this.
I know the attitude indicator.
He had me for a second.
I'm like are you saying this?
Are you saying this right?
Actually, the attitudeindicator is a primary
instrument for instrument flightand is also useful in
conditions of very poorvisibility.
Pilots are trained to use theseinstruments in combinations.
Should this instrument or itspower fail?
The attitude instrument I'dnever heard of that, never heard
(08:04):
of it Again.
I thought the same as you guysAltitude, altitude, yeah, but if
you look at the attitudeindicator, put that back in the
world, the business world, whatwe deal with on a day-to-day
basis.
Doesn't it go to reason thatpeople's attitude can take them
higher in life than someone whomay not have a good attitude?
Speaker 1 (08:26):
I'm going to let Brady hit this one because it
sounds yeah.
Speaker 3 (08:31):
Yeah, as you're.
As you're talking about that,benji, I'm thinking about a
couple of things, and we'reactually going to talk about
this in another episode.
You know, having an abundancemindset versus a scarcity
mindset, but, um, I heardsomebody say one time that you
talking about dream, having adream right.
So a dream really is just awish, without a plan, that's a
(08:53):
wish without a, it's just a wishwithout a plan.
You know, we say it in ourorganization.
All the time we quote a ZigZiglar.
But if you aim at nothing, youhit it every time.
Speaker 2 (09:03):
So that's a quote, by the way you know, I'm just I'm.
Speaker 3 (09:07):
I'm sitting here thinking about, okay, and I know
you're going to go through somepractical things of how do we
have hope?
And I'm just wondering if wehave more hope by having a plan.
Because if you're, you know youthink about the opposite of
hope is hopeless, right.
And so being hopeless is notknowing where you're going, not
(09:29):
knowing what's going to happen.
And just because you have aplan doesn't mean that that
actual plan is going to come tofruition, but it does mean that
you actually have something togo off of.
You have a.
I mean listen, every, everysoftware company in the world,
you know, when they'redeveloping a big software thing,
(09:50):
they have something called aroadmap and milestones and a
plan how to get there.
They don't just have theirprogrammer start, okay, let's,
we have this idea.
Y'all start going to go to townand start coding today.
I mean yeah just, whatever you,whatever you think, y'all just
make it happen.
It doesn't work like that.
There are iterations to theplan as you go along, but you
(10:11):
have to have a good plan and Ithink if you have that plan, if
you have something that you'reaiming at, that you're not
aiming at nothing, I think ithonestly gives you more hope, if
that makes sense.
Yeah, I agree with you.
Speaker 1 (10:28):
I'm going to hit y'all with this and I kind of
told you I was Hit me with it.
I'm an ESV guy, okay, so don'tjudge me if you're not.
Speaker 3 (10:36):
That's all right, I like ESV.
Speaker 1 (10:40):
So Hebrews 10.23 is what it said.
Let us hold fast the confessionof our hope without wavering,
for he who promised is faithful.
So the reason I even broughtthis up we talk about,
especially in the business world, hope's not a good strategy,
but with our faith we put a lotof hope that God's going to
(11:01):
answer the promises that we have, that we ask, that we pray for
things, that we deal with, whatwe stress, what we go through.
So let me pitch that to y'all.
How, in terms of our faith,compared to business, how do you
do that when hope's not a goodstrategy for business?
But we do have that hope inJesus.
We do have that hope in Himthat the things that we're
(11:23):
bringing to His feet are eithergoing to happen or be answered.
How do y'all see that?
How do they go hand in hand abit, especially in a business
where everything that each ofyou do is tied to faith, is tied
to those things.
How do those go hand in hand?
And for other business ownersthat maybe are struggling with
(11:44):
the same thing, how do, how doyou make those two work in the
same world?
Speaker 3 (11:49):
I think that's a great question, adam, and where
my mind goes is okay.
So you're right, hope is a goodstrategy in what comes to our
faith.
Hope is not a good strategywhen it comes to business.
But when you start mergingthose two worlds together, then
the way that I think about it is, in the difficult times which
are coming, if you're a leaderand you haven't had difficult
(12:12):
times, then just wait, becausethey're coming.
Something's right around, it'sright around the corner.
So what I think what hope doesis because we have faith in
Jesus and faith in somethingthat's much bigger than we are.
What it really does is gives usa foundation, okay, and what I
mean by that is when those hardtimes come and they are coming
(12:36):
is it's and if I've been throughseveral things that I don't
know how other people go throughthat without having their faith
Like it's not even.
Speaker 1 (12:47):
I'm thinking.
Speaker 3 (12:47):
I don't know how people go would go through this,
because it's not even possible.
So where the hope comes in isthat the Lord's got you, he sees
you, he knows the situationthat you're going through and
there's hope that you're goingto come out of it, because we
are.
We look to him for our provider, we look to him for our
provision, not to us, and sothat hope in that moment helps
(13:10):
us reset what we're really hereto do.
Yeah, that's the way.
That's the way that I see it.
Speaker 1 (13:15):
Because when I, when I feel that my faith, like, I
feel like that hope and I'mgoing to use the word confident
Hope is a confident expectationfor me that those things that
I've prayed about, thoseblessings, are coming, you know
this is and I'm not.
I'm not going down the roadLike, if I do good, god's going
to give me that.
You know I'm not.
You know that's not the roadI'm going down.
(13:36):
For me it's, I'm confident thatthose things, those blessings,
are coming and God's going toprovide those, especially doing
His will, especially doing what?
If I'm doing what I'm called todo right, if I'm in His
giftings, if I'm doing thosethings, if I'm outside of that,
it doesn't matter how much Ihope it's not going to come For
me.
If I'm living where I feel likeGod has planted me, doing what
(14:00):
he's gifted me to do, thoseblessings will come.
And I feel like that's the samething for each of you doing in
business, you're living out whatGod you talk so much about.
It's not just about our family.
You're expanding family, teresa.
The two of you are affectingnot just your own family, but
(14:22):
you're affecting others.
So that's why I feel likeyou've seen success in business
right.
That's why I feel like you'veseen growth.
You've seen those thingsbecause you are confidently
living out what god has giftedeach of you to do?
Speaker 2 (14:36):
yeah, I would answer it this way I love the.
I love you throwing the versein there, because hope in the
spiritual sense is the strategy.
Right, we have to have faith.
It's proven through history.
Okay, this is not a myth, not alegend.
It's proven through historythat Jesus Christ came here over
2,000 years ago and was born ofa virgin and died 33 years
(15:01):
later.
He's the only one that has notonly resurrected but ascended to
heaven.
People actually saw this withtheir own eyes.
In the next 2,000 years, we'vebeen hearing the same story.
It's the only story that hasnever changed and I believe,
from a hope perspective, thatJesus is our hope.
(15:23):
But I also believe thatsometimes, like Brady said, we
come to that realization in theworld that you have two paths
you can take.
Ok, our faith says Lord, webelieve in you, we know you're
going to take care of us.
Right, it is, that is ourstrategy.
We know that you're going totake care of us, but I believe
the Lord gives us the knowledgeto go.
(15:45):
You choose the path.
I know where you're going toend up, but you have to choose
the right path.
Are you going to go down thislane or this lane and I think
100% of the time, we get back onthe right path.
Right, most people get back onthe right path.
Sometimes a bad decision's made, whether it's in your business,
your family, whatever.
(16:05):
Bad decisions happen all thetime.
But I believe we come to therealization with hope that we
get back on the right path, andthe strategy is which path are
we going to take?
So that's the plan right, we'regoing to take that path.
I love how you use that verse.
It's fantastic.
Speaker 1 (16:22):
This is what I know A hope in God is a hope that will
never disappoint.
That's the way that I see it.
Speaker 2 (16:29):
Yep, and you look at this again.
Going back to that pilotanalogy, in business, the
instruments that we have on aday-to-day basis is data.
We've heard this for years Datadrives decisions.
Right, if you don't have thedata in front of you to figure
out how you're going to make thebest educated guess of where
you want to take your business?
(16:50):
The strategy hold peopleaccountable.
We talk about training.
How can we continue to trainour people every single day to
get better?
Even if it's the same training,sometimes it takes us?
We've talked about that Seventimes, seven ways.
There's a reason why in thefootball world, by the way, we
(17:11):
love football.
Obviously, you know that we'rein the South.
Yeah, of course, if you look atit, they practice blocking and
tackling like it's going out ofstyle.
In the offseason and in theregular season they're
practicing the same thing overand over and over again.
Speaker 1 (17:30):
Alabama did not practice that this past week,
though.
Speaker 2 (17:33):
We weren't going to talk about that.
Hey, auburn's having a terribleyear, it is what it is, but how
about them Cowboys?
Them Cowboys are getting itdone right, and you think about
this.
Okay, don't give up hope,because too many people give up
too easy because they don't havea plan.
It's not that they have thebest dream in the world.
(17:55):
They want to take their companyto the next level, they want to
excel, but it's because theydon't have a plan.
If you need help with a plan,find someone.
You're welcome to contact us.
If you're listening to this,send us a text.
You can do that through oursystem.
Send us a chat on YouTube orwhatever.
We'll be glad to try to helpyou with a plan, if that's what
you want.
But no plan, you're guaranteedto not succeed as well as you
(18:20):
could have.
Speaker 1 (18:21):
Yeah, it's so important too, because you know,
we spent so much time this pastyear, brady and I, just looking
at from a digital marketingaspect, like, all right, we're
spending a lot of money ondigital marketing, are we
getting?
And what I felt like is we geta lot of calls, and you and I
talk about this so much, brady,I get calls from other
(18:41):
businesses, other franchises.
Hey, how much are you spending?
What are you doing?
I'm like, all right, well, thisis what we're doing.
And the first thing I wouldalways ask them hey, what data
do you have?
I mean, like, are you how manyone?
How many jobs are you gettingOf the jobs you're getting in?
How many of those are youclosing Of the jobs that you're
closing?
What's your average cost perjob?
(19:02):
And these are all questionslike I don't know well, how,
like I, we can't help you figureout.
These are the things you've gotto have the basic data
information.
Yeah, it's like what benji'ssaying you you can't make
decisions without the data.
Now, yes, starting things out,you're gonna have to start
collecting that first, like that, sometimes, that's your, that's
(19:22):
your strategy to begincollecting the data.
I thought it was absolutelycrazy when we talked about
listening to every phone callthat came in from Google.
I'm like I don't have time forthis.
Speaker 3 (19:30):
We ain't doing this you did say it exactly like that
, by the way, I'm sure.
Speaker 1 (19:37):
I was like we're going to sit here, but it hasn't
been anybody else that was ableto call us and have the
information we had, even thecompany we were using to help
push those things through.
They were like nobody has this,like nobody has this, and so,
because of that, it allowed usto develop a strategy.
And here's the thing weprobably cut costs by 70%
(20:00):
because we realized we werespending a lot of money, we
weren't getting the return wherewe needed, and you know, that
was whether that and we talked alot back too, because it just
came full circle Like well, thejobs are coming in, but is the
team trained to close those jobs?
Are they trained to sell thosejobs?
So what it did is it allowedour team to start working
together, like, all right, well,you need to work with the
(20:20):
production, production needs towork with marketing and all
these different things westarted doing.
And all of that, the strategy,what came from?
All of it came from simplycollecting data, and to me, that
, to me, is a big part, becausethat's where you say hope's not
a good strategy.
Well, that's because now we'renot hoping.
(20:41):
We know, we know what we'redoing.
Speaker 3 (20:45):
Well, Adam, you um, you threw out a verse.
I'm going to throw some back atyou, Is that okay?
Speaker 1 (20:51):
Yes, I'm ready to go All right.
Speaker 3 (20:54):
So you know this whole concept of of hoping and
planning and and all that.
But the Lord establishes hissteps, so he he does.
He does ask us to plan.
Okay, now I, I think, if youcouple that with in Psalm 119,
(21:14):
which we this is actually ourtheme verse this year, for our,
for our leadership team um, thathe's a lamp into our feet and a
light into our path, and theway that we're using that is, we
are going to have a good plan,we're going to have a good
strategy, you know, and thenwe're going to, we're going to
pray before that to make surethat the Lord shows us what the
(21:38):
plan is, so that we can followthat plan.
But my interpretation of thatverse is you know, while I would
love for him to give us aspotlight and show us, you know,
a mile down the road, down theroad, and exactly what's going
to happen, it just doesn't worklike that.
He says a lamp unto my feet.
What does that mean?
That means he's going to showme the next step and then I've
(22:00):
got to be obedient to take thatnext step.
A lamp unto my feet, a lightunto my path.
So the path is just the nextthing, the next thing, the next
thing path.
So the path is just the nextthing, the next thing, the next
thing.
But even though we can havehope in business and personal,
we still have to take action.
Yeah, we, we can't just, youknow, sit on our hands and say,
(22:20):
okay, well, you know, I, I hope.
Um, you know, I remember a storythat I was told I think it was
from a pastor years ago.
You know, there was a floodcoming and heavy rains, and a
guy got on his rooftop.
Right, adam, you and I havetalked about this story.
The guy got on his rooftop andhe's like Lord, lord, lord, I
need you to save me, I need youto save me, I need you to save
(22:42):
me.
And so a helicopter comes byand he's like no, I'm good, the
Lord's going to save me.
And then a boat comes by andhe's like no, I'm good, the
Lord's going to save me.
Well, the, the guy ended up,you know, drowning and he ends
up dying and go to heaven.
He's like Lord, why didn't yousave me?
He goes.
Speaker 1 (22:58):
I sent you a helicopter.
Speaker 3 (22:59):
I sent you a boat.
I didn't do anything about it.
Speaker 2 (23:02):
You know, they get manager, you know, but it's
funny you say that too, because,adam, wasn't it rewarding,
though, to see the results ofsomething as silly as think
about that, as listening toevery call, and we could figure
out a way to get the data thatyou needed, and we could have
said well, here's our, here'sour hope.
We hope that this Google, youknow, gives us this return on
(23:24):
investment.
Speaker 1 (23:25):
Without a strategy and a plan in place to help us
get there, we wouldn't haveknown to get with the team to do
this and this group, yeah, soyou have to have that in place.
You have, and people don'trealize.
Yeah, it sounds silly and itsounds tedious and it is teasing
.
It is tedious because we get alot of phone calls, but what
came from it is not just havingthe data, but we were able to.
(23:49):
We were able to train our teamlike, hey guys, this is how
we're answering the phone, right, this is what customers are
hearing from us, right?
So, not only that, but itallowed us to dial in.
How do we talk to a customer,like what needs to be said, like
what needs to be discussed?
You know, brady, something youtalked about is like, hey, how
(24:10):
do we help them faster, right?
How do we collect theirinformation and don't make them
feel like we're rushing them?
But you know, especially in thatindustry, time is of the
essence.
We got to get there, get thingsdry, get things going.
You know, whatever the case isof the emergency.
So each one of those thingsallowed us to look at different
pieces and we were telling ourteam all the time, even from
(24:32):
Google reviews, everything is anecosystem.
It works together because thecustomer finds us we do a good
job, we help them, we get paidoff a business they leave.
A review brings in the nextcustomer, we move into
reconstruction.
It's just.
It comes full circle backaround, right?
So every little piece does thatto have that strategy in place.
(24:53):
And, like you said, benji, itall came from something as silly
as like let's listen to a phonecall.
That's it.
Speaker 3 (24:59):
Well, I think it also reminds me, you know, and we've
said this very often, is youknow, um, like, what is the?
What is the definition of luck?
And we, we look at people andlike, man, man, that team Wilson
, that Adam West, you know, he,they're doing such great things
and they're just so lucky, right?
Well, the definition of luck isreally where hard work and
(25:23):
opportunity meet.
Speaker 2 (25:24):
Yeah.
Speaker 3 (25:25):
That means that you've you've done the hard work
, you've made the hard decisions, you've put the hard work,
you've made the hard decisions,you've put the plan in place and
then the opportunity comesalong, to where you can take
advantage of that opportunity,and it just looks like
everything meshed, but it'sbecause you put in the work.
Speaker 1 (25:39):
Well, and I heard a story one time where I've seen
it on social media, but it talksabout uh um, it was a big cargo
boat that had broken down rightand they were looking for
somebody to fix it.
You know, they're like we'llpay you anything, we'll fix it.
We've got to get our businessback rolling.
And so the guy comes in and hewas like all right, I'm going to
fix it, it's going to costprobably about $50,000.
(26:00):
And they're like all right,we'll do it.
It takes him 15 minutes.
And he fixes it and he fixes it,yeah and they were like hold on
, why are we paying fiftythousand dollars, something that
took you 15 minutes?
To fix and he said you know, hetold him.
He said did you know how to fixit?
You don't, you're, you're.
You can't discount the 50 yearsof experience to be able to do
that.
Speaker 3 (26:20):
That's powerful right there.
Speaker 1 (26:21):
Yeah, that's good and , and that's where it is.
And I mean, even in my ownworld, as a, as a, as a content
creator.
We were talking about this theother day, um, with one of the
the teenagers we were talkingabout.
You know, what do you chargeper hour?
How do you do these?
I said don't discount the workthat you've put in somebody else
may.
It may be the only time theyneed family portraits, or maybe
the only commercial video theymay be, and you may hit them.
(26:44):
You're like, hey, it's going tocost five grand.
They're like five grand, likethat's a lot.
I'm like yeah, and I said youcan't discount what's taking to
get there and like, well, it'snot going to take you that long
to edit.
Speaker 3 (26:54):
I said yeah now, but I can tell you in the beginning
it took a long time and let metell you about all the hours
that I spent up late night andtrying to figure all this stuff
out.
Speaker 2 (27:05):
It's not just the video and the photo shoot.
Speaker 1 (27:07):
The editing on the back end takes a while, yeah
yeah and that, and you know, andit's not just that, but it's
thinking about, like, even thegear, like we were talking with
her about.
Oh yeah, hey, don't.
Because you know, she was likeI want to do this and then I was
like, all right, well, don'tforget, you've got to have this
lens.
That's going to cost you twogrand.
Oh wait, you're doing adifferent type of shoot.
That's going to cost youanother two grand, because you,
you got to have a differentcamera.
(27:28):
Then you got to buy the cameraand then I was like, don't
forget your sd cards.
They're about a 150 a piece,you know.
So I'm thinking, I'm like, so,as people look through and they
see those things, you can'tdiscount that right, like you
can't discount those things.
If you, I need to get somethingprinted that I've always I love
to hear it said.
It's like do you want, you know, cheap work?
Uh, what is it?
Good work isn't cheap and cheapwork isn't good.
(27:49):
So it's like which one do youwant, you know?
and yeah, um, so that's kind ofwhat you're looking at, when you
look at those things and it'sthe same thing I feel like in
the industry that you guys have.
I mean people, they come inlike it's gonna cost me this
much of this I said you got tothink about.
We're bringing these things,we're bringing this equipment,
we're bringing these things,we're bringing this equipment,
we're bringing this experience.
(28:09):
Hey, we're able to find wherethe water damage is, where you
may not be, I mean, and so thoseare some things that you look
at, that it's just about makingsure it's done right and that
you're taken care of, and that,again, it all goes back to
having that strategy and you'renot hoping that you're doing it,
you know you're doing it.
Speaker 2 (28:27):
And I'll say this too Just because you don't have a
plan doesn't mean you may not besuccessful.
It just means you may not be assuccessful as you would have
been.
So I want to make that clearthat some people think well, I
don't have to have a plan, I'mjust, I just want to do X,
whatever X is.
You're right, but without theplan you may not be as
successful as you possibly couldand sometimes we may have to
(28:50):
get uncomfortable and do thingswe don't like to do, we don't
want to do.
To help us get to that level,probably, I think anyone, even
on this podcast, if you'relistening from wherever you are
in the country, you know who.
Nick saban is probably thegreatest of all time football
coach and he said in order to besuccessful, ordinary people
(29:12):
have to do things extraordinary.
So he takes the ordinary peopleand they have to do things
extraordinary.
They have to put in the extrawork to do things.
And it was interesting that thegreatest football coach of all
time in the 17 or 18 yearhistory of whatever he had won I
don't even know how manynational championships he won, I
know he set the record.
I think we lost count andthat's okay.
(29:35):
That's fine.
He probably could have won acouple more had he stuck around,
but NIL probably got him.
But we ain't going there.
So today okay, today, as youthink about this, about not
giving up hope know there's aGod who loves you and gave
himself for you and if we turnto him, we can have the true
(29:58):
hope Adam and Brady talked aboutthat For you the manager or
employee who may be out therewondering you know what is my
next move for my career.
Maybe you're in the position tolearn, grow and excel in doing
the role that you're incurrently to the best of your
ability.
Maybe try to learn right whereyou're at and do the right
(30:18):
things to help you be able to goto the next level.
Don't give up hope For theowner manager who's struggling
to figure out your next step togrow.
Don't give up hope.
Have a plan.
Keep the attitude indicator incheck, even though it might be a
little foggy.
Trust the process.
Stay focused.
(30:39):
You've got this.
Speaker 1 (30:41):
And remember, as you're talking about that, I've
seen this all over social mediaand I've always loved this quote
.
I believe it's a guy namedLewis, I think he's a strength
and conditioning coach, maybehe's a uh, he's a head coach.
The real is phenomenal.
He says lazy people do a littlework and think they should be
winning right winners work ashard as possible and still worry
(31:01):
if they're being lazy, that'sgood that'll preach right there,
yeah, that'll preach, and sothat's something to think about
as you're doing these.
If you don't have the strategyyou're thinking through these
things.
Which side am I on?
Am I being lazy but thinkingthat I'm winning, like, hey, you
know, man, I'm doing well and Idon't feel like I'm working a
lot?
Or do you hustle, you know?
(31:23):
And that's where something Ifeel like where I'm at right now
is I can't shut my mind off,and I'm not trying to say I'm a
winner or anything like that.
What I'm saying is I have ahard time shutting my mind off.
I feel like there's alwayssomething I need to be doing.
There's always something I needto be working on, because I
always need to be progressingand inching forward and being
(31:44):
better than I was an hour ago,like 30 minutes ago, and so
those are the things.
So, as we wrap this one up, whatI want to ask you guys just to
leave for our listeners, foreach of you, just your insight.
Someone, whether they're abusiness owner, content creator,
whether they're a volunteer atthe church or church staff, any
(32:05):
position you're in, what wouldyou say to someone who feels
like they're struggling rightnow to constantly say that
they're using the word hope inwhat they're doing.
I hope we see, you know we seerevenue.
I hope we see people come onSunday.
I hope people call and ask forbusiness.
What would you say to kind ofwrap up today's show?
(32:26):
How would you, what's advicewould you give somebody that's
dealing with that right now?
That hope is really theirstrategy.
Speaker 2 (32:33):
Yeah, I would say have the plan in place.
Whatever that is, whateverindustry you may be in, have the
plan in place because you canhave hope, but you also need a
strategy and a plan to help youget there Right.
Again, the dream can be a dream, but if you don't have a plan
to get there, it may not happenthe way you want it to.
Speaker 3 (32:57):
Yeah, I would say two things.
Um, you know I think a lot ofpeople may use the phrase you
know, I don't, I don't have hope, because they just don't know,
and so part part of and I'llsound like a broken record I
know I've done this on probablyboth of our podcast episodes so
far.
But you gotta be growing, youhave to be learning, and the
(33:19):
more data that you that you have, that that you have in your
mind and your brain, then it'sgoing to give you more hope
because you've got more thingsto pull from and it helps you to
make that plan.
Number two is that and thisgoes for leadership in general
if you are a leader of any type,whether it's in business, in
(33:41):
church and whatever then youreally should have a plan.
Number one and number two yourpeople are expecting you to have
a plan and so you know whetherit's a good plan or not.
At least it's a plan.
But you should really have theroadmap of where you would like
to go and get your team's inputin that, but at least have a
(34:02):
plan.
Speaker 2 (34:03):
Hey, I'll say this Brady, you just brought up a
thought.
Don't think for a second.
As a uh, as a passenger on anairplane, I hope that the pilot
has a plan, absolutely I hope sotoo.
Speaker 1 (34:15):
I hope they have a plan, but they have a strategy
and if you catch yourself sayingthat you might want to exit the
plane?
Speaker 3 (34:22):
well, if you're up in the middle of the area, you
can't do that well, guys, Ithink that's some great nuggets
to go to.
Speaker 1 (34:28):
Like you heard Benji say, if it's something that
you're dealing with, somethingthat you're struggling with, if
you've got questions on how todevelop strategy, you can go to
our website.
There's a place that you canfill out, you can leave some
information.
Obviously, you can hit us up onany of the platforms, send us a
(34:51):
DM and we'll definitely getback to you on that.
But, I mean, these types ofquestions are great things that
help us build episodes.
If you've got something thatyou want to hear from Benji and
Brady and you want the two ofthem to kind of share their
insight on, drop it in.
It doesn't matter what you thinkabout the episode, what you
think about the topic, anythingthat you have, I can promise you
we'll find a way to turn itinto an episode.
We'll discuss it, we'll divedeep into it, we'll give you
that, let you give you theirthoughts on it.
But, um, again, great one greatone.
To wrap up, it's good to beback again, it's fun, um, ready
(35:12):
to get some other ones recordedand and get them out there.
So, benji, I'll let you uh,I'll let you close it out go out
there and choose to live ahigher up life.
Speaker 2 (35:21):
Appreciate you guys.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.