December 30, 2024 • 27 mins
2025 is approaching, so it’s time to talk about New Year’s resolutions! In this episode, we’re diving into the top 10 personal goals that many of us set for ourselves—reading more books, quitting smoking, and making the most of life. We explore how these goals impact your personal happiness and significantly shape your professional growth and ambition. After all, living life to the fullest is all about finding a balance between individual satisfaction and career success!
We also look closely at strategic planning and how to avoid the classic mistake of trying to do too much at once. Drawing inspiration from leadership experts like John Maxwell, we discuss the importance of focusing on a few key priorities instead of spreading yourself too thin. Plus, we share a convenient four-step formula from C12 to help you stick to your goals with clarity and confidence. It’s all about finding the right balance between ambition and practicality, setting yourself up for success one step at a time.
Let’s start the new year with fresh ideas, meaningful goals, and plenty of motivation to make 2025 our best year yet!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
all right, fellas, welcome in to episode 17 or
episode 7 of season 2.
Speaker 2 (00:20):
We're, we're trucking along does that get confusing
to anyone?
Speaker 1 (00:24):
except me.
I can tell you from the personthat produces the show and does
all the edits.
I always get confused and Iaccidentally mislabel things
quite a bit.
Speaker 2 (00:33):
But you could keep the seven.
Seven in line, I like, I likethe season, and ten, even though
we're not gonna stick 10episodes specifically each
season.
Speaker 1 (00:41):
You know, we're just basically we're trying to let
people know how many is in theseries, and then, hey, different
seasons, different things, younever know.
So, but we were trucking alongand we are in the final days of
2025.
Can y'all believe that?
Speaker 3 (00:55):
Man or in 2024.
Oh, my goodness See he'salready thinking about next year
.
You're ready for 2025?
Speaker 1 (01:02):
I got my strategic plan.
I'm ready to go.
I'm focused on 2025.
So we're in the final of 2024.
Speaker 3 (01:07):
I think that, Adam, it sounded more like I'm kind of
done with 2024.
I'm ready for 2025.
Speaker 1 (01:11):
That's what it sounded like I don't feel like I
am.
I feel like it was a good year.
There's a lot of, you know, jobchanges it was kind of
different for us and lifestylechanges it's been.
You know, I felt like 2024 wasgood yeah for sure, a lot of fun
.
Speaker 2 (01:32):
So well, you know it's funny.
You look at it, we're when thisreleases, we're only about two
or three days away from 2025,january 1st, and you sit back
and you go.
What happened 25 years ago?
Can you really think back thatfar?
Okay, I was 20 years old at thetime and everybody was talking
(01:55):
about do you remember?
Speaker 1 (01:57):
Oh yeah, I'm trying to the big topic.
Brady knows how bad I am atmath.
Speaker 2 (02:00):
My wife right now is probably it started with a Y Y
had a two to K.
Everyone was talking aboutwhat's going to happen.
We're in 1999.
Is the, is the computer'sactually going to flip to the
year 2000.
I had a buddy of mine tellingme I'm a part of a workout group
called F3.
And um, he was telling me atcoffee the other morning.
(02:23):
He said, you know, I wasactually in New York city for
the ball drop, which, by the way, I don't ever want to have to
be in that crowd by any meansbut he, he said I was actually
in the crowd for that and peoplewere thinking is the world
about to come to an end?
Are they really?
Are these screens actually justgoing to go off in time square?
And is the ball actually goingto go off in time square?
(02:44):
And is the ball actually goingto drop?
And here we go, at midnight,business as usual, like it just
continues to go.
You know, it's crazy to thinkabout it, it is.
Speaker 3 (02:54):
I mean people stock their they stock their brady.
Speaker 2 (02:57):
We did.
We stocked our storage roomfull of canned goods, you know
um not knowing not knowing whatwas gonna happen it's
it's because the world quote theworld was shutting down and you
think about that.
I'm sure you guys are like me.
The older I get, the shorterthe year seems to get each year.
Whereas you started out January, you're like man, december
(03:20):
looks like so far away and thenyou look back and you go where
in the world did we even?
How did we get through the restof the 11 months of the year?
Speaker 1 (03:27):
So I'm sure you guys are the same way, you, you, you,
you two are the older guys.
Right, I'm the young in here.
I was only 15 when thathappened, so I did use my
calculator to do the mathbecause I'm terrible at math.
So my wife's again.
It's probably laughing, but Iwas only 15.
I didn't have a care in theworld, I was just happy that I
was getting ready to drive.
Speaker 2 (03:45):
Yeah, I could see that for sure.
You know you look back and yougo okay, every year people and
we're going to bring this backto business here in a second but
every year what happens inJanuary?
Speaker 3 (03:57):
What are people doing ?
Speaker 2 (03:59):
What are they doing?
They're setting new yearresolutions, right?
Speaker 1 (04:02):
Yep, I'm hoping in 2025, brady fixes his setup.
That's all I'm saying.
I know, Don't be hating on thesetup For our listeners.
We're going to steer away fromit for a minute.
But for our listeners if you goto our.
Youtube you're going to see aphenomenal picture Check out
this photo, this photo.
Of the setup that Brady has andfor those that don't go and
(04:28):
look, he's got it stacked on.
Speaker 2 (04:29):
It looks like four manila envelopes and one of them
said confidential.
It appears on there there'salso a mac mini box, yeah, for
all you apple fans out there, ifyou haven't seen the brand new
mac minis, they are much smaller.
Speaker 3 (04:41):
Check out brady's setup, because you'll see the
box size is much smaller.
Speaker 1 (04:44):
I've got a box I will sell you oh my god it just
shows that I'm very resourcefulokay, you're resourceful and
you're gonna make it happen, sobut yeah, there's a you know,
and especially, do you guys haveany resolutions?
Y'all have, y'all thought aboutthat like anything, I mean for
me personally.
Speaker 3 (05:02):
I'm not a I'm not a huge resolution fan, I mean
either you know, I I've donesome over the years and it and
it seems like um, the ones thatI've done, I just hadn't really
stuck to.
So I mean, I'm all about andwe're actually going to talk
about.
I think on the next episode ofthe net or one of the episodes
coming up about, we're going todive deep into goal setting yeah
(05:23):
that's.
That's one thing that's reallynear and dear to my heart
because, you know, Zig Ziglarsays that if you aim at nothing,
you hit it every time.
But I've heard some people talkabout, you know, resolutions or
maybe just starting out theyear with something like a new
habit.
And if you can do a new habit.
And I don't know about you guys,but you know, when I do
(05:46):
something, something, I go allin and let's say I want to lose
a bunch of weight or somethinglike that, you know, and I get
three weeks into it and thenit's like, uh-oh, man, this is,
this is hard to do, you know,and I've got to make this a
long-term thing, and and whereI'm, I'm counting the calories
and I'm working out every dayand I'm doing like five
different things in order to getresult.
On one thing, maybe I shouldhave backed up a little bit and
(06:08):
said, well, let me just do thisone habit and get that really
good, and then, once I get thatdown, let me do the next habit
and make that really good.
And if I see, like aprogressive thing, um, then I
think that that helps out, youknow, a little bit better,
instead of trying to go all inwith eight different things and
we're just going to, you know,busted, and it just it never
(06:29):
worked out.
It's never worked out for me.
Speaker 1 (06:31):
Well, you only people knew how true that statement
was about diving into things forpeople that haven't worked for
you before.
Speaker 2 (06:37):
Yeah, no, I mean it's , it's it's true, though you
think about it, cause again,again, we're all guilty of it.
We try to focus on too manythings at once and you really
can't do that, even if it's inyour personal life, spiritual
life, um, you know, professionallife, whatever.
So I had to go do some research, guys, and figure out like what
was the top 10 things.
You can research this yourselftop 10 habits.
And I thought we'd do it likethey do on saturday night and
(06:59):
like drive it from 10 to 1, um,so here they are.
Speaker 1 (07:03):
All right, right, drum roll please, do we have any
music going?
I don't have any.
I'll have to add something inpost.
I'll be like here's a drum roll, I love it.
Here's the drum roll.
Speaker 2 (07:10):
Here's the drum roll.
Number 10, people want to readmore.
Number 9, people want to travelmore.
Number 8, people want to spendmore time with their family and
friends.
I'm there for that one.
Number seven is quit smoking.
Number six is to save moremoney or they want to spend less
money.
Could be either way, that'sgood.
(07:30):
Number five live life to thefullest.
Now I'm going to stop here asecond.
What does that mean?
Speaker 3 (07:36):
I have no idea what that means Live life to the
fullest.
Speaker 1 (07:39):
I would think it means living life without saying
no.
Speaker 2 (07:43):
I guess it could be.
I was like does that meanpeople travel?
Are they going to read more?
Are they going to travel more?
It's kind of like really,really interesting.
Number four learn a new skillor hobby.
Speaker 3 (07:54):
That's a good one.
I like that one.
Speaker 2 (07:56):
I didn't.
Honestly, I would have neverthought that would have been a
top 10.
Number three this one wasinteresting.
Get organized.
Speaker 1 (08:05):
I'm already there, that's going to be on my
nine-year-old daughter's list.
Speaker 3 (08:07):
I don't need to make that a resolution.
Speaker 1 (08:10):
We've already confirmed that our daughter will
be that roommate that you don'twant because she doesn't clean
up after herself.
Speaker 3 (08:17):
You've got to start teaching the habits now.
Yeah.
Speaker 2 (08:19):
Resolution Healthy habits.
Speaker 1 (08:21):
That's going to be her.
Speaker 2 (08:32):
I'm going to put that on the top of her list for 2025
.
Number number two brady justtalked about it.
Lose weight has number two andnumber one.
People want to exercise more,which is funny because one and
two technically, they do.
They go hand in hand, they, theytie together.
So so we we brought this up aminute ago.
Okay, you got the top 10.
That's what people want to doand that's really more with your
personal life, more thananything, but we talk about all
the time.
You know, professional goalsare driven by personal goals.
If you set your personal goals,it helps you get where you want
(08:54):
to go.
You do things better, whatever.
So I did this.
Study showed I looked this upthat 46% of people will actually
follow through.
I thought that was pretty high,honestly.
Speaker 1 (09:07):
I thought, for losing weight and exercising.
There's no way.
Yeah, january February and then, like March, isn't it's done?
Speaker 2 (09:14):
Yeah, nope, I agree, I thought 46 was too high, but a
lot of gym memberships aremaking their money.
That's exactly right.
You know.
I heard somebody say a longtime ago that uh planning center
their biggest competition.
You know who it is planetfitness I'm actually interested.
Speaker 1 (09:32):
I have no idea.
For those who don't know,planning center is basically oh
use to schedule.
Speaker 2 (09:38):
Yeah, I'm on their team so I meant planning, excuse
me, planet fitness, sorry,planning oh, I was like I was
very interested, I'm thinking.
Planning Center in my mind foryou churchgoers out there.
Speaker 3 (09:49):
I don't think Planning Center has competition.
Speaker 1 (09:50):
Planet Fitness.
Speaker 2 (09:51):
Sorry.
Speaker 3 (09:51):
Planet Fitness, adam and I were going with it.
I was hooked.
Speaker 2 (09:55):
Maybe I threw you for a loop.
No, I'm just kidding.
That was a total, total FUBU onmy part would be crunch fitness
.
That's a good guess, peloton.
It's actually not, it's thesofa.
No joke, it is the sofa.
I had a guy who owns 25 PlanetFitness stores tell me.
(10:18):
I met him last year on a trip.
He said that their biggestcompetition is the sofa and the
reason why is because people paythat monthly fee and they never
show up.
I had a buddy that worked in avery similar industry, like one
of the gyms.
Their biggest competition isthe sofa and the reason why is
because people pay that monthlyfee and they never show up.
They just stay on the sofa.
Speaker 1 (10:27):
Well, you know, I had a buddy that worked in a very
similar industry, like one ofthe gyms At the Y Golds.
It's like $50, $60.
It can be $80 a month forfamily.
Well, crunch is much cheaper.
Or Planet Fitness.
I had a buddy of mine thatworked for one very similar and
he said it's their businessmodel.
He said do you know what itwould be like if every member
showed up even oh man, varietyof times throughout the day on
(10:51):
the on one day a week?
He said we'd be overloaded,like they would.
Speaker 2 (10:55):
So they depend on they depend on the set it and
forget it mentality yeah, I'd becurious to know what the
average percent of people thatpay the fee actually show up how
many I've been paying it.
Yeah, studies show 46% ofpeople follow through.
That means that 54% of peopleactually fail.
Speaker 1 (11:12):
Well, that's a terrible word to use.
Speaker 2 (11:13):
I was actually going to change that 54% of people
don't follow through?
How?
Speaker 1 (11:18):
about that.
Don't follow through.
Speaker 3 (11:18):
Yeah, I think that's a better way to say it Sorry to
our listeners.
Speaker 1 (11:21):
I'm just very honest, very honest.
Speaker 2 (11:23):
It's actually.
I'm glad you brought that up.
So think about this in yourbusiness.
Okay, what would your top 10things be now?
Brady and I, we just we justdid our team strategic planning
a few weeks ago and you knowwe've got a lot of good things.
We believe that 10 things,especially per division, is
probably way too many things tofocus on at one time.
(11:45):
But the old saying says if youfail to plan, you plan to fail.
So we will change it up.
If you fail to plan, you plannot to succeed.
How about?
Speaker 1 (11:55):
that I do have to ask is the strategic planning book,
and by book from our listenersI want to say it was a book last
year.
Is it shorter?
This year it's actually longer.
Speaker 3 (12:06):
It's actually longer, but there's going to be a short
form what do?
You call it Like an abridgedversion or a short version
Abbreviated.
Speaker 2 (12:14):
There you go, and then we're going to also have
like a one pager with the tophot topics on it.
Just keep that in front of usall the time.
That's good.
Speaker 1 (12:22):
Well, I think that gives you, I mean, right like
here's your top things thatyou're working on as a company,
right Like hey.
And a lot of times I wouldassume a lot of those affect the
other divisions you would say,hey, this is something that we
go through, but then everydivision has something that they
need to work and be better on,because they all have different
teams.
Speaker 3 (12:39):
Well, I think, Benji, Adam, before we kind of get to
looking at strategic planning,because we really believe in
strategic planning, I want togive you guys a formula, this
morning, okay, and I think it'ssomething that we probably need
to do.
This is good in business orit's actually good in personal,
but I learned this from C12.
And before we get intostrategic planning is we want to
(13:02):
do four things okay?
Number one is we look up.
Okay, bible says I lift my eyesinto the hills.
Where did my help come from?
My help comes from the Lord,right?
So we want to.
If you're a Christian, then youwant to look up and see what
the what is the Lord saying thateither me personally, I need to
be thinking about for next yearor the next season in life, or
(13:25):
whatever that looks like, andthen for our business, like,
what does he want to do with ourbusiness?
But that's number one.
Number two is you want to lookback.
All right, and in fact, we'regoing to be doing this in a
couple of weeks with our team,as, yes, we have already done
strategic planning for 2025.
But what we want to do is take2024's plan and really sit down.
(13:47):
We're going to be spendingabout three hours and looking at
, okay, what are the things thatwe had, the objectives we had
for last year, and how did weactually do and we've been
reviewing it throughout the yearand we've talked about that a
couple times, but what did weactually do?
Did we accomplish any of it?
So if you guys have ever heardof, like the red, yellow, green
(14:09):
exercise, we're going to belooking at every objective.
And red, we didn't do anythingwith it, nothing about it.
Yellow, we did it, but wedidn't measure it.
And then green is, we actuallydid something about it and we
were able to measure it and notnecessarily accomplish.
I mean, there are some thingsthat we will accomplish or have
(14:30):
accomplished, but it's moreabout how focused.
You know we talked about focus,how focused we were.
So that's number two look back.
Number three is look around,look at the environment, look at
the things that are going onaround us.
You know Benji talked about2020, y2k.
I mean, what are some of thethings that are going on around
us?
You know Benji talked about2020, y2k.
I mean, what are some of thethings that's happened since
then?
2020, we didn't have the iPhone.
(14:52):
We didn't even know that itexisted.
Speaker 2 (14:54):
Talk about 2000.
Speaker 3 (14:57):
In 2000,.
Speaker 1 (14:57):
I'm sorry.
Speaker 3 (14:58):
It's hard to go back 25 years.
Speaker 1 (15:00):
I thought he was going to talk about COVID.
Speaker 2 (15:02):
Well, I mean, we didn't have the iPhone.
Speaker 3 (15:05):
We didn't know about covid, even if you think back
five years, so that's uh 2019.
Do you guys remember what youwere doing in december of 2019?
Speaker 1 (15:17):
I had just had a baby .
Well, I didn't have a baby, mywife had a baby.
You didn't right?
Speaker 3 (15:20):
yes, but I mean, we didn't know that at that point
in time that in a couple monthsthe world was going to show no
yeah, okay, so you can, just youcan think through these things.
You look around and you, becausewe had to make some adjustments
in 2020 because of the theworld that was around us now we
we had a plan, but we had toadjust that plan yeah so you
(15:41):
look around, look at theenvironment, look at what's
going on that helps you set, andthen you look ahead, ahead, and
so you can't really I don'tthink you can look ahead until
you've looked up, you've lookedback, you've looked around and
then you can look forward.
But there's some work and Iknow a lot of people, a lot of
leaders, actually do this.
In December, some of them willactually take a sabbatical and
(16:03):
they'll go away and just reflecton okay, what were the things
that I did this year.
I know John Maxwell, I think hetakes like a whole week and
he'll just pull out like everypage of his notebook and he'll
start looking through and, okay,what were the themes throughout
this year and what I need to befocused on for next year.
Speaker 2 (16:19):
That's good, that's very good.
You know it's a great point,brady, because I think a lot of
people they take their strategicplan and we've been guilty of
this in the past.
You put all the work intomaking your plan and then you
put it in a booklet or have iton your computer and you never
open it again.
And you know, sometimes it cansit there and just collect dust
(16:40):
or you know, maybe it gets putin a file again on your computer
and you don't even know whereit went.
You know so they don't keep itfront and focused of them every
month, every quarter, throughoutthe year.
And so I guess the realquestion is you've done the work
with this plan.
Okay, how are you going toexecute your plan?
Well, it's day to day.
(17:01):
I mean, you have, you have toput in the day to day work to
make it happen.
Our dad always told us we hadthe seven Ps of success.
I'm going to let Brady quote itbecause I know it, but he knows
it, adam.
Do you know it, adam?
Have you heard?
Speaker 1 (17:14):
it before I do, but you say it and I'm trying not to
look at it, adam, I'm sodisappointed right now because
you should have known this.
I know it's prior.
Proper planning prevents YepYou're there Come on, pitiful.
Yep, that's where I get to, andthat was without looking at the
notes.
I knew we were going to talkabout it Prior.
I knew that.
Speaker 3 (17:34):
It's prior proper planning prevents pitiful poor
performance.
Speaker 2 (17:38):
Yeah, I'm sure he learned that on some Maxwell or,
and that's the cleaned upversion, by the way.
Speaker 3 (17:42):
Yeah, I don't the way .
Our dad had the cleaned upversion.
There's other people that hadthey inserted a different word.
Speaker 1 (17:51):
How much can I pay to get you to share with another
person?
No, not doing it.
Speaker 2 (17:57):
You can't.
So that's the thing is priorproper planning prevents pitiful
poor performance.
So if you plan properly, allright, and you do it prior,
you're going to prevent theoutcome of potentially not being
successful.
So that's why a strategic planis not just the importance of
putting the plan together.
You've got to execute the planto the best of your ability.
So as you start out 2025, asyou start out 2025, listeners
(18:22):
think about this.
You've got your plan.
Now start with one goal.
Brady.
Talk about just for a secondwhat we've done to not have 10
goals out there to just make ita shotgun approach, how we
dialed it back and how we'regoing to focus on that.
Speaker 3 (18:40):
Yeah, so for us, we've got each leader in our
division, leaders that have comeup with one or two goals per
division, so they're going tostart.
Have come up with one or twogoals per division, so they're
going to start out the year withone or two things that they're
going to focus on and that's it,and they may have four or five,
you know, or ten wish list wishlist, wish list, yep, grass
catcher, whatever you want tocall it, but they're not going
(19:01):
to be focused on that, they'regoing to focus on the two, and
then it could take them aquarter, it could take them six
months, it could take them allyear to do those two.
Um, and then, when they get thetwo, they've got others to
choose from.
But that's what they're goingto start out with and, benji,
I'll just share, you know, whatare again, another formula and
what we're actually.
(19:21):
Uh, we started this year alittle bit and we're really
going to focus more on this nextyear, but our formula is
through a book of how we'regoing to execute our strategic
plan and it's a bookrecommendation.
Patrick Lencioni Death byMeeting.
Speaker 2 (19:38):
And if you hey, you'll be happy.
I actually downloaded it.
I'm getting ready to read it.
All right, audio book.
Speaker 1 (19:42):
No, it's not audio book, it's an iPad book.
Speaker 2 (19:47):
Brady yelled at me about reading it.
It's the actual iPad version.
Speaker 3 (19:50):
No, but it's really good and here's the formula.
Okay, now it talks about numberone's a daily huddle.
A lot of teams do a dailyhuddle.
You know us as leadership team,we really can't do that one
every single day, but theirteams do with you know, five, 10
minutes.
But the key is what's called aweekly tactical.
All right, so we meet everyweek two hours weekly tactical
(20:11):
and we go through the top thingsthat are happening in each of
the leaders world and their nextsteps to what they're trying to
accomplish with each of thosetop things.
Those top things speak to theobjectives that they have in
their division.
So that's weekly tactical.
Then we do a monthly strategicand the book outlines all this.
You know, it'll give you theformula, but the monthly
(20:31):
strategic are items or topics,issues, challenges that came up
during the weekly tactical.
Uh, that we'll.
We'll spend once a month.
Uh, in place of the weeklytactical, instead of two hours,
it'll be three hours and we'lltake two to three topics and
just really dive in and we dosomething.
If you guys are familiar withEOS, which is the
(20:52):
entrepreneurial operating system, they have a process called IDS
, and so IDS is identify theissue, discuss the issue and
then solve the issue, and that'swhat we'll do during a monthly
strategic.
But what we want to do is wewant to get to the solve.
A lot of times, what teams cando is they can just talk and
(21:14):
talk and talk and talk about theissue.
They call it professionalarguing, professional arguing,
and so you know another thingour dad used to say he said,
look, when we got into thosesituations he says, guys,
there's an old Chinese proverbthat said, when the horse is
dead, you dismount.
Get off the horse.
The horse is dead, let's get tosolving the issues.
(21:35):
That's what we do during themonthly strategic.
Then we do a quarterly offsite.
So we'll take at the beginningof the quarter, so like in April
, beginning of April, our teamwill go offsite somewhere and
we'll take and look at themetrics and the KPIs and all the
things like how do we do forthe quarter.
And then the book really doesn'ttalk about strategic planning,
(21:58):
but that we we do strategicplanning as well.
So the daily huddle, the weeklytactical, the monthly strategic
, the quarterly offsite and, uh,the yearly strategic planning.
But that it's a.
The book is great.
It a lot of his books he writesin like a, a fiction type
format before he gives you the,the, the practical stuff.
So it's really good.
(22:19):
But we're that's something thatwe've done ish this year and
we've our team is reallycommitted to next year really
following that form.
We've already got the dates settoo.
Speaker 2 (22:28):
And we'll make sure to put these notes kind of in
the YouTube channel for you tohave.
But if you need something inany of the platforms Apple,
spotify, even on our website youcan push the button that says
send us a text.
It'll send us a notification.
If you need help with somethinglike that, we'd be more than
willing to share that with you,no problem, so don't forget,
(22:53):
you've got that as an option.
Just send us, just click thebutton send us a text, fill out
the little thing and it'll it'llsend it in.
But that's good, brady is.
Is you gotta?
You gotta have that plan?
Start with the goal and, just togive an example, you can have a
goal of something like maybeyou want to increase in 15% in
sales or be 20%, you know netprofit in your business.
But the key is how are yougoing to get there?
Anyone can say that they'regoing to have that.
(23:14):
You know they want to, theywant.
Well, this year we want to set15% sales, call you know, wipe
our hands clean and call it aday.
Well, what are we going to do?
What steps are we going to putin place with our team to make
sure we get there?
Or how are we going to controlcosts better and get to that 20%
?
That's where your strategicplan comes into place.
Okay, and and next?
Speaker 3 (23:32):
next episode?
Uh, benji, we'll.
We'll dive into goal settingand we're going to talk about
personal goals.
We're going to talk aboutprofessional goals.
We're going to talk about howto make them smart, how to make
them fast, how to like reallyset the objectives, and and what
are we going to do, and thenmaybe live on the podcast, adam
(23:53):
will give us his goals 2025.
Oh gosh, absolutely.
Speaker 2 (23:56):
That's the goal.
They'll be smart too.
They'll be smart.
The second one Andy's got toread the book and I want to
encourage you as a key takeaway.
Number two okay, Employee, ifyou're listening to this episode
, figure out how you can helpyour employer because, at the
end of the day, it can only helpyou If you take the strategic
(24:19):
initiatives that your employerand director, management team,
enterprise team whatever youcall those folks executive team.
They can help you, but you canhelp them because by helping
them there becomes growthopportunities for you as your
company grows and such you cantake it to the next level.
And then, as we, as we kind ofwrap this episode up, the
(24:43):
biggest key here is if you havea goal, write it down.
You've got to make sure youwrite it down because too many
times we spit stuff out in theair.
We like we have a term we liketo throw spaghetti on the wall
and see if it sticks.
You've got to write it down.
If you don't write it down,there's an old saying out there
If it's not written down, itdidn't happen because you can't
(25:04):
remember it, your mind's notgoing to remember.
Speaker 3 (25:15):
But if you physically see yourself writing it down,
then you will remember it.
Adam Benji and I were in ameeting, uh, a couple of days
ago, and I was using thatspaghetti on the wall a couple
of times and one of the guyssaid you got to stop.
It's like 10 30 and I'm alreadygetting hungry.
Speaker 2 (25:25):
He said I'm getting hungry.
Pasta sounds really good rightnow.
Speaker 1 (25:28):
But it's true though I mean, that was something we
had to figure out, because howoften we were like, just throw
it, if it works, it works, if itdoesn't it doesn't and I'm like
that's just not a greatstrategy, because you're again.
It goes back to some of ourepisodes.
You're hoping it sticks right,and that hope's not a good
strategy.
Speaker 2 (25:50):
Hope is not a a good strategy at all.
And so, as we, as we wrap upthe episode, just to kind of
recap on the key takeaways.
Okay, plan, start with a goal.
Maybe, again, you want toincrease in sales or net profit,
whatever that is.
Make sure you come up with aplan to get there.
Second thing help your employerbecause, employee, it can only
help you.
You will have growthopportunities.
And then, thirdly, take thosegoals and write them down.
If you write them down, you canbe successful.
(26:13):
Well, again, as we close out2024, we just want to say it's
been a fantastic year at higherup podcast.
Uh, very thankful to have Bradyon the show with us and Adam to
help us get this produced.
But we're so thankful for youlisteners out there.
Again, you can listen to usApple, spotify, youtube we're on
every platform.
Go to higheruppodcastcom slash,subscribe you can do that and
(26:33):
don't forget to send us a textif you have a question.
But again, great end of theyear, looking forward to 2025.
If you have a topic you'd likeus to do, hit that send us a
text button.
We'd love to put that on anepisode.
One of the episodes we recordeda few weeks ago was from a
topic someone had brought up, sowe will do that for you, okay,
yeah so again, it's on socialmedia.
Speaker 1 (26:53):
I mean, um, I, you know we we manage that as a team
, so we see those things comethrough, we see those questions.
If we have a question comethrough, I'm gonna send it over
to benji and brady and say, heyguys, here's a topic, what do
y'all want to do, you know?
So just just know, we domonitor that and see that.
So I mean any of those thingsyou can do and sharing it it
helps, every bit of it helpsright, every bit of it helps.
Speaker 2 (27:13):
Yeah, so y'all have a great close to your 2024.
Again, looking for big things2025.
See you guys next time.
all right, fellas, welcome in to episode 17 or
episode 7 of season 2.
Speaker 2 (00:20):
We're, we're trucking along does that get confusing
to anyone?
Speaker 1 (00:24):
except me.
I can tell you from the personthat produces the show and does
all the edits.
I always get confused and Iaccidentally mislabel things
quite a bit.
Speaker 2 (00:33):
But you could keep the seven.
Seven in line, I like, I likethe season, and ten, even though
we're not gonna stick 10episodes specifically each
season.
Speaker 1 (00:41):
You know, we're just basically we're trying to let
people know how many is in theseries, and then, hey, different
seasons, different things, younever know.
So, but we were trucking alongand we are in the final days of
2025.
Can y'all believe that?
Speaker 3 (00:55):
Man or in 2024.
Oh, my goodness See he'salready thinking about next year
.
You're ready for 2025?
Speaker 1 (01:02):
I got my strategic plan.
I'm ready to go.
I'm focused on 2025.
So we're in the final of 2024.
Speaker 3 (01:07):
I think that, Adam, it sounded more like I'm kind of
done with 2024.
I'm ready for 2025.
Speaker 1 (01:11):
That's what it sounded like I don't feel like I
am.
I feel like it was a good year.
There's a lot of, you know, jobchanges it was kind of
different for us and lifestylechanges it's been.
You know, I felt like 2024 wasgood yeah for sure, a lot of fun
.
Speaker 2 (01:32):
So well, you know it's funny.
You look at it, we're when thisreleases, we're only about two
or three days away from 2025,january 1st, and you sit back
and you go.
What happened 25 years ago?
Can you really think back thatfar?
Okay, I was 20 years old at thetime and everybody was talking
(01:55):
about do you remember?
Speaker 1 (01:57):
Oh yeah, I'm trying to the big topic.
Brady knows how bad I am atmath.
Speaker 2 (02:00):
My wife right now is probably it started with a Y Y
had a two to K.
Everyone was talking aboutwhat's going to happen.
We're in 1999.
Is the, is the computer'sactually going to flip to the
year 2000.
I had a buddy of mine tellingme I'm a part of a workout group
called F3.
And um, he was telling me atcoffee the other morning.
(02:23):
He said, you know, I wasactually in New York city for
the ball drop, which, by the way, I don't ever want to have to
be in that crowd by any meansbut he, he said I was actually
in the crowd for that and peoplewere thinking is the world
about to come to an end?
Are they really?
Are these screens actually justgoing to go off in time square?
And is the ball actually goingto go off in time square?
(02:44):
And is the ball actually goingto drop?
And here we go, at midnight,business as usual, like it just
continues to go.
You know, it's crazy to thinkabout it, it is.
Speaker 3 (02:54):
I mean people stock their they stock their brady.
Speaker 2 (02:57):
We did.
We stocked our storage roomfull of canned goods, you know
um not knowing not knowing whatwas gonna happen it's
it's because the world quote theworld was shutting down and you
think about that.
I'm sure you guys are like me.
The older I get, the shorterthe year seems to get each year.
Whereas you started out January, you're like man, december
(03:20):
looks like so far away and thenyou look back and you go where
in the world did we even?
How did we get through the restof the 11 months of the year?
Speaker 1 (03:27):
So I'm sure you guys are the same way, you, you, you,
you two are the older guys.
Right, I'm the young in here.
I was only 15 when thathappened, so I did use my
calculator to do the mathbecause I'm terrible at math.
So my wife's again.
It's probably laughing, but Iwas only 15.
I didn't have a care in theworld, I was just happy that I
was getting ready to drive.
Speaker 2 (03:45):
Yeah, I could see that for sure.
You know you look back and yougo okay, every year people and
we're going to bring this backto business here in a second but
every year what happens inJanuary?
Speaker 3 (03:57):
What are people doing ?
Speaker 2 (03:59):
What are they doing?
They're setting new yearresolutions, right?
Speaker 1 (04:02):
Yep, I'm hoping in 2025, brady fixes his setup.
That's all I'm saying.
I know, Don't be hating on thesetup For our listeners.
We're going to steer away fromit for a minute.
But for our listeners if you goto our.
Youtube you're going to see aphenomenal picture Check out
this photo, this photo.
Of the setup that Brady has andfor those that don't go and
(04:28):
look, he's got it stacked on.
Speaker 2 (04:29):
It looks like four manila envelopes and one of them
said confidential.
It appears on there there'salso a mac mini box, yeah, for
all you apple fans out there, ifyou haven't seen the brand new
mac minis, they are much smaller.
Speaker 3 (04:41):
Check out brady's setup, because you'll see the
box size is much smaller.
Speaker 1 (04:44):
I've got a box I will sell you oh my god it just
shows that I'm very resourcefulokay, you're resourceful and
you're gonna make it happen, sobut yeah, there's a you know,
and especially, do you guys haveany resolutions?
Y'all have, y'all thought aboutthat like anything, I mean for
me personally.
Speaker 3 (05:02):
I'm not a I'm not a huge resolution fan, I mean
either you know, I I've donesome over the years and it and
it seems like um, the ones thatI've done, I just hadn't really
stuck to.
So I mean, I'm all about andwe're actually going to talk
about.
I think on the next episode ofthe net or one of the episodes
coming up about, we're going todive deep into goal setting yeah
(05:23):
that's.
That's one thing that's reallynear and dear to my heart
because, you know, Zig Ziglarsays that if you aim at nothing,
you hit it every time.
But I've heard some people talkabout, you know, resolutions or
maybe just starting out theyear with something like a new
habit.
And if you can do a new habit.
And I don't know about you guys,but you know, when I do
(05:46):
something, something, I go allin and let's say I want to lose
a bunch of weight or somethinglike that, you know, and I get
three weeks into it and thenit's like, uh-oh, man, this is,
this is hard to do, you know,and I've got to make this a
long-term thing, and and whereI'm, I'm counting the calories
and I'm working out every dayand I'm doing like five
different things in order to getresult.
On one thing, maybe I shouldhave backed up a little bit and
(06:08):
said, well, let me just do thisone habit and get that really
good, and then, once I get thatdown, let me do the next habit
and make that really good.
And if I see, like aprogressive thing, um, then I
think that that helps out, youknow, a little bit better,
instead of trying to go all inwith eight different things and
we're just going to, you know,busted, and it just it never
(06:29):
worked out.
It's never worked out for me.
Speaker 1 (06:31):
Well, you only people knew how true that statement
was about diving into things forpeople that haven't worked for
you before.
Speaker 2 (06:37):
Yeah, no, I mean it's , it's it's true, though you
think about it, cause again,again, we're all guilty of it.
We try to focus on too manythings at once and you really
can't do that, even if it's inyour personal life, spiritual
life, um, you know, professionallife, whatever.
So I had to go do some research, guys, and figure out like what
was the top 10 things.
You can research this yourselftop 10 habits.
And I thought we'd do it likethey do on saturday night and
(06:59):
like drive it from 10 to 1, um,so here they are.
Speaker 1 (07:03):
All right, right, drum roll please, do we have any
music going?
I don't have any.
I'll have to add something inpost.
I'll be like here's a drum roll, I love it.
Here's the drum roll.
Speaker 2 (07:10):
Here's the drum roll.
Number 10, people want to readmore.
Number 9, people want to travelmore.
Number 8, people want to spendmore time with their family and
friends.
I'm there for that one.
Number seven is quit smoking.
Number six is to save moremoney or they want to spend less
money.
Could be either way, that'sgood.
(07:30):
Number five live life to thefullest.
Now I'm going to stop here asecond.
What does that mean?
Speaker 3 (07:36):
I have no idea what that means Live life to the
fullest.
Speaker 1 (07:39):
I would think it means living life without saying
no.
Speaker 2 (07:43):
I guess it could be.
I was like does that meanpeople travel?
Are they going to read more?
Are they going to travel more?
It's kind of like really,really interesting.
Number four learn a new skillor hobby.
Speaker 3 (07:54):
That's a good one.
I like that one.
Speaker 2 (07:56):
I didn't.
Honestly, I would have neverthought that would have been a
top 10.
Number three this one wasinteresting.
Get organized.
Speaker 1 (08:05):
I'm already there, that's going to be on my
nine-year-old daughter's list.
Speaker 3 (08:07):
I don't need to make that a resolution.
Speaker 1 (08:10):
We've already confirmed that our daughter will
be that roommate that you don'twant because she doesn't clean
up after herself.
Speaker 3 (08:17):
You've got to start teaching the habits now.
Yeah.
Speaker 2 (08:19):
Resolution Healthy habits.
Speaker 1 (08:21):
That's going to be her.
Speaker 2 (08:32):
I'm going to put that on the top of her list for 2025
.
Number number two brady justtalked about it.
Lose weight has number two andnumber one.
People want to exercise more,which is funny because one and
two technically, they do.
They go hand in hand, they, theytie together.
So so we we brought this up aminute ago.
Okay, you got the top 10.
That's what people want to doand that's really more with your
personal life, more thananything, but we talk about all
the time.
You know, professional goalsare driven by personal goals.
If you set your personal goals,it helps you get where you want
(08:54):
to go.
You do things better, whatever.
So I did this.
Study showed I looked this upthat 46% of people will actually
follow through.
I thought that was pretty high,honestly.
Speaker 1 (09:07):
I thought, for losing weight and exercising.
There's no way.
Yeah, january February and then, like March, isn't it's done?
Speaker 2 (09:14):
Yeah, nope, I agree, I thought 46 was too high, but a
lot of gym memberships aremaking their money.
That's exactly right.
You know.
I heard somebody say a longtime ago that uh planning center
their biggest competition.
You know who it is planetfitness I'm actually interested.
Speaker 1 (09:32):
I have no idea.
For those who don't know,planning center is basically oh
use to schedule.
Speaker 2 (09:38):
Yeah, I'm on their team so I meant planning, excuse
me, planet fitness, sorry,planning oh, I was like I was
very interested, I'm thinking.
Planning Center in my mind foryou churchgoers out there.
Speaker 3 (09:49):
I don't think Planning Center has competition.
Speaker 1 (09:50):
Planet Fitness.
Speaker 2 (09:51):
Sorry.
Speaker 3 (09:51):
Planet Fitness, adam and I were going with it.
I was hooked.
Speaker 2 (09:55):
Maybe I threw you for a loop.
No, I'm just kidding.
That was a total, total FUBU onmy part would be crunch fitness
.
That's a good guess, peloton.
It's actually not, it's thesofa.
No joke, it is the sofa.
I had a guy who owns 25 PlanetFitness stores tell me.
(10:18):
I met him last year on a trip.
He said that their biggestcompetition is the sofa and the
reason why is because people paythat monthly fee and they never
show up.
I had a buddy that worked in avery similar industry, like one
of the gyms.
Their biggest competition isthe sofa and the reason why is
because people pay that monthlyfee and they never show up.
They just stay on the sofa.
Speaker 1 (10:27):
Well, you know, I had a buddy that worked in a very
similar industry, like one ofthe gyms At the Y Golds.
It's like $50, $60.
It can be $80 a month forfamily.
Well, crunch is much cheaper.
Or Planet Fitness.
I had a buddy of mine thatworked for one very similar and
he said it's their businessmodel.
He said do you know what itwould be like if every member
showed up even oh man, varietyof times throughout the day on
(10:51):
the on one day a week?
He said we'd be overloaded,like they would.
Speaker 2 (10:55):
So they depend on they depend on the set it and
forget it mentality yeah, I'd becurious to know what the
average percent of people thatpay the fee actually show up how
many I've been paying it.
Yeah, studies show 46% ofpeople follow through.
That means that 54% of peopleactually fail.
Speaker 1 (11:12):
Well, that's a terrible word to use.
Speaker 2 (11:13):
I was actually going to change that 54% of people
don't follow through?
How?
Speaker 1 (11:18):
about that.
Don't follow through.
Speaker 3 (11:18):
Yeah, I think that's a better way to say it Sorry to
our listeners.
Speaker 1 (11:21):
I'm just very honest, very honest.
Speaker 2 (11:23):
It's actually.
I'm glad you brought that up.
So think about this in yourbusiness.
Okay, what would your top 10things be now?
Brady and I, we just we justdid our team strategic planning
a few weeks ago and you knowwe've got a lot of good things.
We believe that 10 things,especially per division, is
probably way too many things tofocus on at one time.
(11:45):
But the old saying says if youfail to plan, you plan to fail.
So we will change it up.
If you fail to plan, you plannot to succeed.
How about?
Speaker 1 (11:55):
that I do have to ask is the strategic planning book,
and by book from our listenersI want to say it was a book last
year.
Is it shorter?
This year it's actually longer.
Speaker 3 (12:06):
It's actually longer, but there's going to be a short
form what do?
You call it Like an abridgedversion or a short version
Abbreviated.
Speaker 2 (12:14):
There you go, and then we're going to also have
like a one pager with the tophot topics on it.
Just keep that in front of usall the time.
That's good.
Speaker 1 (12:22):
Well, I think that gives you, I mean, right like
here's your top things thatyou're working on as a company,
right Like hey.
And a lot of times I wouldassume a lot of those affect the
other divisions you would say,hey, this is something that we
go through, but then everydivision has something that they
need to work and be better on,because they all have different
teams.
Speaker 3 (12:39):
Well, I think, Benji, Adam, before we kind of get to
looking at strategic planning,because we really believe in
strategic planning, I want togive you guys a formula, this
morning, okay, and I think it'ssomething that we probably need
to do.
This is good in business orit's actually good in personal,
but I learned this from C12.
And before we get intostrategic planning is we want to
(13:02):
do four things okay?
Number one is we look up.
Okay, bible says I lift my eyesinto the hills.
Where did my help come from?
My help comes from the Lord,right?
So we want to.
If you're a Christian, then youwant to look up and see what
the what is the Lord saying thateither me personally, I need to
be thinking about for next yearor the next season in life, or
(13:25):
whatever that looks like, andthen for our business, like,
what does he want to do with ourbusiness?
But that's number one.
Number two is you want to lookback.
All right, and in fact, we'regoing to be doing this in a
couple of weeks with our team,as, yes, we have already done
strategic planning for 2025.
But what we want to do is take2024's plan and really sit down.
(13:47):
We're going to be spendingabout three hours and looking at
, okay, what are the things thatwe had, the objectives we had
for last year, and how did weactually do and we've been
reviewing it throughout the yearand we've talked about that a
couple times, but what did weactually do?
Did we accomplish any of it?
So if you guys have ever heardof, like the red, yellow, green
(14:09):
exercise, we're going to belooking at every objective.
And red, we didn't do anythingwith it, nothing about it.
Yellow, we did it, but wedidn't measure it.
And then green is, we actuallydid something about it and we
were able to measure it and notnecessarily accomplish.
I mean, there are some thingsthat we will accomplish or have
(14:30):
accomplished, but it's moreabout how focused.
You know we talked about focus,how focused we were.
So that's number two look back.
Number three is look around,look at the environment, look at
the things that are going onaround us.
You know Benji talked about2020, y2k.
I mean, what are some of thethings that are going on around
us?
You know Benji talked about2020, y2k.
I mean, what are some of thethings that's happened since
then?
2020, we didn't have the iPhone.
(14:52):
We didn't even know that itexisted.
Speaker 2 (14:54):
Talk about 2000.
Speaker 3 (14:57):
In 2000,.
Speaker 1 (14:57):
I'm sorry.
Speaker 3 (14:58):
It's hard to go back 25 years.
Speaker 1 (15:00):
I thought he was going to talk about COVID.
Speaker 2 (15:02):
Well, I mean, we didn't have the iPhone.
Speaker 3 (15:05):
We didn't know about covid, even if you think back
five years, so that's uh 2019.
Do you guys remember what youwere doing in december of 2019?
Speaker 1 (15:17):
I had just had a baby .
Well, I didn't have a baby, mywife had a baby.
You didn't right?
Speaker 3 (15:20):
yes, but I mean, we didn't know that at that point
in time that in a couple monthsthe world was going to show no
yeah, okay, so you can, just youcan think through these things.
You look around and you, becausewe had to make some adjustments
in 2020 because of the theworld that was around us now we
we had a plan, but we had toadjust that plan yeah so you
(15:41):
look around, look at theenvironment, look at what's
going on that helps you set, andthen you look ahead, ahead, and
so you can't really I don'tthink you can look ahead until
you've looked up, you've lookedback, you've looked around and
then you can look forward.
But there's some work and Iknow a lot of people, a lot of
leaders, actually do this.
In December, some of them willactually take a sabbatical and
(16:03):
they'll go away and just reflecton okay, what were the things
that I did this year.
I know John Maxwell, I think hetakes like a whole week and
he'll just pull out like everypage of his notebook and he'll
start looking through and, okay,what were the themes throughout
this year and what I need to befocused on for next year.
Speaker 2 (16:19):
That's good, that's very good.
You know it's a great point,brady, because I think a lot of
people they take their strategicplan and we've been guilty of
this in the past.
You put all the work intomaking your plan and then you
put it in a booklet or have iton your computer and you never
open it again.
And you know, sometimes it cansit there and just collect dust
(16:40):
or you know, maybe it gets putin a file again on your computer
and you don't even know whereit went.
You know so they don't keep itfront and focused of them every
month, every quarter, throughoutthe year.
And so I guess the realquestion is you've done the work
with this plan.
Okay, how are you going toexecute your plan?
Well, it's day to day.
(17:01):
I mean, you have, you have toput in the day to day work to
make it happen.
Our dad always told us we hadthe seven Ps of success.
I'm going to let Brady quote itbecause I know it, but he knows
it, adam.
Do you know it, adam?
Have you heard?
Speaker 1 (17:14):
it before I do, but you say it and I'm trying not to
look at it, adam, I'm sodisappointed right now because
you should have known this.
I know it's prior.
Proper planning prevents YepYou're there Come on, pitiful.
Yep, that's where I get to, andthat was without looking at the
notes.
I knew we were going to talkabout it Prior.
I knew that.
Speaker 3 (17:34):
It's prior proper planning prevents pitiful poor
performance.
Speaker 2 (17:38):
Yeah, I'm sure he learned that on some Maxwell or,
and that's the cleaned upversion, by the way.
Speaker 3 (17:42):
Yeah, I don't the way .
Our dad had the cleaned upversion.
There's other people that hadthey inserted a different word.
Speaker 1 (17:51):
How much can I pay to get you to share with another
person?
No, not doing it.
Speaker 2 (17:57):
You can't.
So that's the thing is priorproper planning prevents pitiful
poor performance.
So if you plan properly, allright, and you do it prior,
you're going to prevent theoutcome of potentially not being
successful.
So that's why a strategic planis not just the importance of
putting the plan together.
You've got to execute the planto the best of your ability.
So as you start out 2025, asyou start out 2025, listeners
(18:22):
think about this.
You've got your plan.
Now start with one goal.
Brady.
Talk about just for a secondwhat we've done to not have 10
goals out there to just make ita shotgun approach, how we
dialed it back and how we'regoing to focus on that.
Speaker 3 (18:40):
Yeah, so for us, we've got each leader in our
division, leaders that have comeup with one or two goals per
division, so they're going tostart.
Have come up with one or twogoals per division, so they're
going to start out the year withone or two things that they're
going to focus on and that's it,and they may have four or five,
you know, or ten wish list wishlist, wish list, yep, grass
catcher, whatever you want tocall it, but they're not going
(19:01):
to be focused on that, they'regoing to focus on the two, and
then it could take them aquarter, it could take them six
months, it could take them allyear to do those two.
Um, and then, when they get thetwo, they've got others to
choose from.
But that's what they're goingto start out with and, benji,
I'll just share, you know, whatare again, another formula and
what we're actually.
(19:21):
Uh, we started this year alittle bit and we're really
going to focus more on this nextyear, but our formula is
through a book of how we'regoing to execute our strategic
plan and it's a bookrecommendation.
Patrick Lencioni Death byMeeting.
Speaker 2 (19:38):
And if you hey, you'll be happy.
I actually downloaded it.
I'm getting ready to read it.
All right, audio book.
Speaker 1 (19:42):
No, it's not audio book, it's an iPad book.
Speaker 2 (19:47):
Brady yelled at me about reading it.
It's the actual iPad version.
Speaker 3 (19:50):
No, but it's really good and here's the formula.
Okay, now it talks about numberone's a daily huddle.
A lot of teams do a dailyhuddle.
You know us as leadership team,we really can't do that one
every single day, but theirteams do with you know, five, 10
minutes.
But the key is what's called aweekly tactical.
All right, so we meet everyweek two hours weekly tactical
(20:11):
and we go through the top thingsthat are happening in each of
the leaders world and their nextsteps to what they're trying to
accomplish with each of thosetop things.
Those top things speak to theobjectives that they have in
their division.
So that's weekly tactical.
Then we do a monthly strategicand the book outlines all this.
You know, it'll give you theformula, but the monthly
(20:31):
strategic are items or topics,issues, challenges that came up
during the weekly tactical.
Uh, that we'll.
We'll spend once a month.
Uh, in place of the weeklytactical, instead of two hours,
it'll be three hours and we'lltake two to three topics and
just really dive in and we dosomething.
If you guys are familiar withEOS, which is the
(20:52):
entrepreneurial operating system, they have a process called IDS
, and so IDS is identify theissue, discuss the issue and
then solve the issue, and that'swhat we'll do during a monthly
strategic.
But what we want to do is wewant to get to the solve.
A lot of times, what teams cando is they can just talk and
(21:14):
talk and talk and talk about theissue.
They call it professionalarguing, professional arguing,
and so you know another thingour dad used to say he said,
look, when we got into thosesituations he says, guys,
there's an old Chinese proverbthat said, when the horse is
dead, you dismount.
Get off the horse.
The horse is dead, let's get tosolving the issues.
(21:35):
That's what we do during themonthly strategic.
Then we do a quarterly offsite.
So we'll take at the beginningof the quarter, so like in April
, beginning of April, our teamwill go offsite somewhere and
we'll take and look at themetrics and the KPIs and all the
things like how do we do forthe quarter.
And then the book really doesn'ttalk about strategic planning,
(21:58):
but that we we do strategicplanning as well.
So the daily huddle, the weeklytactical, the monthly strategic
, the quarterly offsite and, uh,the yearly strategic planning.
But that it's a.
The book is great.
It a lot of his books he writesin like a, a fiction type
format before he gives you the,the, the practical stuff.
So it's really good.
(22:19):
But we're that's something thatwe've done ish this year and
we've our team is reallycommitted to next year really
following that form.
We've already got the dates settoo.
Speaker 2 (22:28):
And we'll make sure to put these notes kind of in
the YouTube channel for you tohave.
But if you need something inany of the platforms Apple,
spotify, even on our website youcan push the button that says
send us a text.
It'll send us a notification.
If you need help with somethinglike that, we'd be more than
willing to share that with you,no problem, so don't forget,
(22:53):
you've got that as an option.
Just send us, just click thebutton send us a text, fill out
the little thing and it'll it'llsend it in.
But that's good, brady is.
Is you gotta?
You gotta have that plan?
Start with the goal and, just togive an example, you can have a
goal of something like maybeyou want to increase in 15% in
sales or be 20%, you know netprofit in your business.
But the key is how are yougoing to get there?
Anyone can say that they'regoing to have that.
(23:14):
You know they want to, theywant.
Well, this year we want to set15% sales, call you know, wipe
our hands clean and call it aday.
Well, what are we going to do?
What steps are we going to putin place with our team to make
sure we get there?
Or how are we going to controlcosts better and get to that 20%
?
That's where your strategicplan comes into place.
Okay, and and next?
Speaker 3 (23:32):
next episode?
Uh, benji, we'll.
We'll dive into goal settingand we're going to talk about
personal goals.
We're going to talk aboutprofessional goals.
We're going to talk about howto make them smart, how to make
them fast, how to like reallyset the objectives, and and what
are we going to do, and thenmaybe live on the podcast, adam
(23:53):
will give us his goals 2025.
Oh gosh, absolutely.
Speaker 2 (23:56):
That's the goal.
They'll be smart too.
They'll be smart.
The second one Andy's got toread the book and I want to
encourage you as a key takeaway.
Number two okay, Employee, ifyou're listening to this episode
, figure out how you can helpyour employer because, at the
end of the day, it can only helpyou If you take the strategic
(24:19):
initiatives that your employerand director, management team,
enterprise team whatever youcall those folks executive team.
They can help you, but you canhelp them because by helping
them there becomes growthopportunities for you as your
company grows and such you cantake it to the next level.
And then, as we, as we kind ofwrap this episode up, the
(24:43):
biggest key here is if you havea goal, write it down.
You've got to make sure youwrite it down because too many
times we spit stuff out in theair.
We like we have a term we liketo throw spaghetti on the wall
and see if it sticks.
You've got to write it down.
If you don't write it down,there's an old saying out there
If it's not written down, itdidn't happen because you can't
(25:04):
remember it, your mind's notgoing to remember.
Speaker 3 (25:15):
But if you physically see yourself writing it down,
then you will remember it.
Adam Benji and I were in ameeting, uh, a couple of days
ago, and I was using thatspaghetti on the wall a couple
of times and one of the guyssaid you got to stop.
It's like 10 30 and I'm alreadygetting hungry.
Speaker 2 (25:25):
He said I'm getting hungry.
Pasta sounds really good rightnow.
Speaker 1 (25:28):
But it's true though I mean, that was something we
had to figure out, because howoften we were like, just throw
it, if it works, it works, if itdoesn't it doesn't and I'm like
that's just not a greatstrategy, because you're again.
It goes back to some of ourepisodes.
You're hoping it sticks right,and that hope's not a good
strategy.
Speaker 2 (25:50):
Hope is not a a good strategy at all.
And so, as we, as we wrap upthe episode, just to kind of
recap on the key takeaways.
Okay, plan, start with a goal.
Maybe, again, you want toincrease in sales or net profit,
whatever that is.
Make sure you come up with aplan to get there.
Second thing help your employerbecause, employee, it can only
help you.
You will have growthopportunities.
And then, thirdly, take thosegoals and write them down.
If you write them down, you canbe successful.
(26:13):
Well, again, as we close out2024, we just want to say it's
been a fantastic year at higherup podcast.
Uh, very thankful to have Bradyon the show with us and Adam to
help us get this produced.
But we're so thankful for youlisteners out there.
Again, you can listen to usApple, spotify, youtube we're on
every platform.
Go to higheruppodcastcom slash,subscribe you can do that and
(26:33):
don't forget to send us a textif you have a question.
But again, great end of theyear, looking forward to 2025.
If you have a topic you'd likeus to do, hit that send us a
text button.
We'd love to put that on anepisode.
One of the episodes we recordeda few weeks ago was from a
topic someone had brought up, sowe will do that for you, okay,
yeah so again, it's on socialmedia.
Speaker 1 (26:53):
I mean, um, I, you know we we manage that as a team
, so we see those things comethrough, we see those questions.
If we have a question comethrough, I'm gonna send it over
to benji and brady and say, heyguys, here's a topic, what do
y'all want to do, you know?
So just just know, we domonitor that and see that.
So I mean any of those thingsyou can do and sharing it it
helps, every bit of it helpsright, every bit of it helps.
Speaker 2 (27:13):
Yeah, so y'all have a great close to your 2024.
Again, looking for big things2025.
See you guys next time.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com