January 13, 2025 • 31 mins
What distinguishes high achievers? Discover goal-setting secrets that could position you among the elite 3% who pursue their ambitions. Inspired by figures like Brian Tracy and Zig Ziglar, we explore the crucial difference between resolutions and actionable goals. As we mark 3,100 streams, our gratitude is immense, and we challenge you to make 2025 a year of growth with purpose-driven strategies for personal and business success.
Reaching a milestone is just the start. We emphasize the importance of establishing new targets to sustain momentum, sharing stories of personal growth, such as moving into a creative director role. Observing public figures like Jake and Logan Paul, we analyze how they have leveraged their early fame into lasting success through strategic goal-setting and savvy business practices. Our message is clear: let each success drive you to the next for continuous growth and evolution.
Finally, we provide practical strategies to boost daily productivity, like organizing tasks with a LockBee case and segmenting your day into manageable parts. These actions form the foundation of lasting habits. Whether it's using field notes for various tasks or effective calendar management, our tips fit into your routine.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
well, all right, benji and brady, welcome in to
another episode.
Guys, I feel like we'reknocking out so many of these.
(00:20):
I'm having to constantly goback and remember what episode
we're on because I know 17consistent, we're keeping them
going, but but we're on seasontwo number eight but 18 overall.
Benji, just real quick, youwere sharing with us a little
bit before we hopped on Sharewith our listeners.
We just hit.
What was it?
Speaker 3 (00:38):
the 3,100 listening mark 3,100 streams and thank you
all for tuning in and we havenew listeners, so if you're
newly listening, go check outthe other episodes.
We've got a lot of greatinformation to help you in your
business, but really appreciateall of you dialing in and
checking us out.
Speaker 1 (00:54):
Welcome to the craziness.
Welcome to the craziness Crazy.
It's been awesome.
We're getting a lot of goodresponse.
I'm excited about today'sepisode.
Brady, this is something thatyou have been working with us as
part of your team for CERN, proTeam Wilson, for probably the
(01:15):
better part of a year.
Speaker 2 (01:16):
I would say maybe a year and a half At least.
Speaker 1 (01:18):
At least since last Christmas.
That's right.
When we sat and did ourstrategic planning, this was a
big emphasis that you and Benjiboth said hey, going into 2024,
this is what we're doing, whichhas set the course for you guys
moving into 2025.
And that's goal setting.
So we're going to jump into someof this and let me tell you,
(01:40):
listeners, there's a lot ofgreat information in here, I
promise you.
We talked about before.
We felt like it's a lot, sothere'd be potential for two
episodes Could be a bonus, sowe'll see how today goes.
Might be.
So, brady, share with us alittle bit.
Share with us, just jump in.
Just you know this.
Like I said, probably aboutthis time last year, this was a
(02:01):
big part of your strategic planand just for business, for
personal, even our one-on-onemeetings.
This is something that you hadchallenged the leadership team
to do and it's been somethingthat's important.
I've got my own ways.
I talked about it on my sharetoday and how I took some of
those things you taught us andapplied it for me.
Speaker 2 (02:21):
And after today, Adam , we might tweak your way a
little bit.
Speaker 1 (02:25):
We'll see.
Before we were talking, I waslike buddy, don't ask me what my
long-term goals are, because Iprobably should have been better
with that.
Speaker 2 (02:34):
No, this is a man.
This is a subject that is nearand dear to me.
I love talking about this.
You know, benji said maybe twoepisodes, who knows?
I mean we could talk about.
I could talk about this subjectfor days, but here's what I
want to say first All right,we're 2025.
I know we can't believe it, butwe're in 2025.
Adam, start out about goalsetting.
(02:55):
Don't tune us out just yet.
Okay, if you, if you heard thatand you go oh my gosh, and I
don't want to, I don't want tolearn about goal setting and New
Year's resolutions and all thatstuff.
Don't tune us out yet.
I promise we're going to havesome good meat in here.
Speaker 1 (03:09):
There's a difference to me between resolutions,
though, and goals.
Speaker 2 (03:12):
I know, but some people hear the word and they're
like okay.
Speaker 3 (03:16):
Another goal New Year , another goal I get it.
Speaker 2 (03:19):
What do the kids say nowadays?
You're done.
But, don't be, done, don't bedone with this Okay.
Speaker 1 (03:25):
That's going to be in a reel somewhere.
Speaker 3 (03:26):
Actually, actually, I think the word is slate.
I have no idea what slave meansbut I hear it all the time.
Speaker 2 (03:32):
There's gotta be like a dictionary for all that.
But so let's talk about goalsetting.
Like what, what does it mean ingoal setting?
And listen, there's all kindsof ideas out there thoughts.
I would encourage you guys,even after this, and go get some
books and we can recommend somestuff to you, and there's lots
of material out there.
But what does it mean today?
Here's what we're going tofocus on, and even the title of
(03:52):
the episode is be a part of the3%.
So what does that mean?
There's a guy by the name ofBrian Tracy.
He's a leadership guru in themarketplace and this is what he
says.
He has a stat.
It says 3% of people actuallywrite down their goals.
Okay, so 3% of people writedown their goals, but only one
yeah, that's really small andonly 1% actually do something
(04:18):
about the goals that they wrotedown.
Okay, so, adam, you've heard mesay this.
Benji, you've heard me say thiseven to our team.
We're a big Zig Ziglar fan, andthis is what he says.
He says, if you aim at, nothing.
Speaker 3 (04:35):
You hit it every time .
Yep, okay, yeah, we kind oftalked about this on strategic
planning a little bit.
We did Last episode was aroundthat.
So just so you know thatstrategic planning is the main
focus.
We want to set the goals tohelp us achieve the strategic
plan.
So that's kind of where we'reat now.
Speaker 2 (04:50):
Yeah.
So let's just kind of I like tobreak it down a little bit
let's think about this in ourworld.
Okay, so, in the US I don'tknow how many people are in the
US, but this means that only 10million people in the US write
down goals, all right.
So let's think about yourspecific world, all right, where
(05:10):
you go to church, kidsactivities, schools, the people
you come in interaction with.
This 3% means that three out ofevery 100 people write down
their goals and only one out ofa hundred actually do something
about the goals that they wrotedown.
So here's what we want to do wewant to challenge you guys.
(05:33):
Hey, let's make 2025 different.
And the key you're going tohear is going to be consistency.
So it's not like shoot for themoon, and if you're like that,
that's, that's great.
But you may have a small goalthat you that you want to try to
accomplish in 2025.
But I just encourage you to getinto the practice of it,
because once you get into thepractice of it, you'll keep
(05:55):
doing it and you'll make it ahabit.
Speaker 1 (05:57):
And real quick, Matt, as you were talking about that.
So this is based on 2023numbers, but there's this is
estimated 335 million people inthe US.
That's a lot of people, that'sa lot, A lot of people and I
think that's a big number.
And you're saying that I meanthat's the realize have that
(06:18):
massive number.
This is how many people haveactually taken time to say this
is what I'm going to do, this ismy priority.
Speaker 3 (06:24):
This is my priority.
This is important.
You know, when you look at itfrom that perspective, 335
million people, 10 millionpeople might write down their
goals and then 1% of thosepeople actually act on them.
Is there a wonder why there'sso many people that are
successful?
That are what people say hey,I'm using the term higher up, by
the way, they have a higher youknow status about the.
(06:45):
I don't mean specifically aboutthem, but they're able to
accomplish a lot because theyactually wrote, wrote their
goals down.
Speaker 1 (06:52):
Well, the one percenters to me is it's a real,
I mean, I know it's a term usedin a lot of different you know
areas, but a one percenter to meis a very I mean, it's a very
realistic thing.
I mean you're saying it rightnow but, like goal setting, are
you a one percenter that notonly writes them but actually
does them execute it?
(07:12):
So you know it's a.
I mean, if you look at thatnumber, that's a.
That's a staggering number ofvery.
I mean that what it shows to meis people are coast, they're
just doing life right, likethey're just doing what they got
to do.
You know live.
You know, and I hate cause thisis something Emily and I have
always tried to do is get awayfrom the paycheck to paycheck.
How do we, how do we set thingsaway?
How do we build and you guystaught us that how do you build
(07:33):
your family tree?
And that's something Emily andI do a lot too for those goal
settings how do we not only dothings for us but make sure that
we're preparing our tree forlater on, afterwards?
So that's right.
Just it was cool when you saidthat.
So 335 million.
Speaker 2 (07:48):
So so here, here's.
Here's what we want to do.
We want to make this particularepisode, or multiple episodes,
interactive.
Okay, uh, so if you'll playalong with us, you know, at home
or in your car, well, maybe notdon't do it in your car, don't
do it while you're driving.
Use Siri, have Siri do her thing.
(08:09):
We're running, that could beinteresting, but grab a notebook
, grab your phone.
There's going to be some, acouple of things that we're
going to ask you to do, someactionable steps, just to try to
get into the posture of settinggoals.
So here we go.
So let's talk about guys firstof all, like why do goals matter
?
You know, why is it important?
I think we all want to livebetter lives, we want to have
stronger businesses, we want tohave deeper relationships, but
(08:33):
without goals, it's like runninga race and there's no finish
line.
How?
fun is that that's a good point,and this is not just about
business, as we just said.
It's about personal goals andprofessional goals.
But let's think about this whenyou set a clear goal, you want
to know what you're aiming for.
And so to look at the faithcomponent of it, the spiritual
(08:53):
component of it, proverbs 29, 18says where there is no vision,
the people perish.
Where there is no vision, thepeople perish.
So God is the one that gives usthe goals, and we're going to
talk about the faith componentof it too.
But goals give us vision andthey give us direction.
So where are we going?
How are we going to get there?
(09:14):
So you know what about you guys?
Has there ever been a time thatyou had it could be a small
goal, could be a big goal thatyou wrote it down and you
thought about it or put itsomewhere and you were able to
accomplish that?
Speaker 3 (09:28):
I got one.
Go for it.
I had a goal.
I had never been overseasbefore like outside the United
States, besides the islands I'mnot counting the islands, but I
actually go overseas.
We wrote it down two years agothat we wanted to go to London
and just just to explore whatEngland was like.
(09:49):
And actually we decided we weregoing to take our oldest to her
senior trip.
And not only did we do London,but we were able to go to Paris
as well while we were there tookthe train down.
So because we had written itdown, I think that we had, you
know, we set ourselves up forsuccess.
Now I will say we had to saveup to get there because that was
(10:12):
a lot of money.
Speaker 2 (10:12):
That was probably a separate goal?
Speaker 3 (10:15):
Yeah, it absolutely was.
Um, but, to your point, wewrote it down and it became on
our bucket list that we wantedto achieve this and we were able
to accomplish that this lastyear.
Speaker 1 (10:26):
Yeah, no, I definitely.
I, mine was.
I think I achieved that thispast year is funny because a lot
of our one-on-ones, bray, youand I, would sit and talk and we
talk about.
Well, you know you'd always askwhat do you want to do?
Like, how do we used to talkabout like, well, you know, if
you weren't here, like whatwould you do?
And you know I kind ofmentioned to you how much you
(10:47):
know being church, creative andbeing in that world.
You know it's just to me that'salways given me value, like I
feel like it's different thanjust, you know, working for, you
know, a client that's trying to, you know, do marketing and
things You're creating lifethings or life content, life
building content, and so thatwas something that was big and I
took that this year.
(11:08):
And stepping out, you know, andbeing able to kind of change
life and positions, to move intoa creative director role for
church, that was something thatEmily and I actually kind of
looked at.
Now I had no idea what washappening this past year, but
that's something she and I begantalking about even into 2023,
moving into 2024.
Like, what is it you want to do?
You know where I got my joyfrom the things I do, things
(11:32):
that I did that I enjoyed.
So one of those I know that wasfor me was getting to do that
and just seeing what being inthis type of life is like, like
working in the church doing it,what it's like to do ministry
full-time Because the onlyoption I've ever had, or
opportunity I ever had, was likepart-time, bivocational, you
know, just serving, not evenpaid, just serving.
(11:53):
So that was something for usthis past year that we did.
So now we've got to change thatand be like all right, well,
you achieved it, Now what's?
Speaker 3 (12:01):
the.
What's the next goal?
What's the next?
Speaker 1 (12:03):
goal Like where do you, where do you want to go
next?
Speaker 3 (12:06):
You know that's a great point you bring up to Adam
with.
You know, I think, to Brady.
Brady asked us to mention oneand I think a lot of people will
do that and they achieve thegoal and then they go all right,
that's it, I'm not rightanymore.
Speaker 2 (12:18):
I'm not going to take the next step.
Speaker 3 (12:20):
You know I've I've got a, a running story.
I'll tell you later about, uh,something that Sarah wants to
achieve this next year and Itold her, if she would let me, I
would love to achieve it withher.
Uh, actually I won't actuallyachieve it with her, but she'll
be probably running way ahead ofme and that's okay.
But, but, um, but, to yourpoint, they don't ever take the
(12:41):
next step because some peopleare satisfied with even
achieving the goal that theyforget there could be another
goal out there in front of them.
You know, got to go achieve thenext goal.
Speaker 1 (12:51):
Yeah, I saw, I was, I was watching a clip and you
know, like Jake Paul and them,like you know, they started as
YouTubers and now they're boxingand doing all this stuff and
people see them and they're like, oh, they're just doing money
grabs and doing this.
I'm like, but if you actuallysit and listen to the two of
them, they're very savvybusiness individuals.
Yeah for sure.
And you're just talking aboutthe next thing and maybe think
(13:13):
about it.
I was watching a podcast theywere doing where they were
talking to an individual whojust blew up right, like they
got famous.
You know, like things are.
Now something happens goesviral Next thing.
You know they're famous andthey're like.
They ask them like is that whatyou always want to be known for
?
Or what's your next step?
Like, what is what?
What's your long term?
Like, okay, viral only last forso long.
(13:36):
It's the same thing with goalsyou achieve it, you get.
You know it's.
Sometimes you work really hardto achieve it and you get to it,
and sometimes it's quicker toget to that goal that you're
trying to get.
But once you've achieved that,once you've gotten there, what
is your next step?
So wait, okay, what are yougoing to do?
To continue to grow or tocontinue to do more?
You can't just achieve it andbe done.
(13:57):
I feel like you always have tobe growing.
Speaker 3 (14:00):
So did you say Jake Paul or Logan Paul?
Speaker 1 (14:02):
Both of them.
They were both on the podcast.
Speaker 3 (14:04):
So I thought you did, but Jake Paul's a very to your
point, very smart business guy.
Don't let him fool you.
Speaker 1 (14:11):
No.
Speaker 2 (14:16):
He fought the greatest fighter of all times.
Now no one may convince me thatit was a staged fight.
Speaker 3 (14:20):
You know A lot of talk out there.
It was a staged fight, you know, but Tyson, 60 years old or
however old he is, got paid $20million for literally 15 minutes
to stand there and not get hit.
Speaker 1 (14:31):
I mean that sounds like a deal.
I mean it is.
I mean, and that's why I wassaying you know, people see them
and they're like, well, they'rejust trying to money, grab him.
No, they set a goal.
And he even said that he alwayswanted to fight.
Like that was somebody on hislist, didn't matter how old he
was, he's like.
I just want to say I got in thering with him.
And how many people can saythey did yeah, that's true and
(14:53):
survived and walked out?
Speaker 3 (14:55):
Yeah, then his brother got called out.
Speaker 1 (14:59):
But you know, he's a big wrestler, so I just I
thought it was reallyinteresting and that's something
that I saw, that a few weeksago, and I've always thought OK,
well, you know, as I saw that,I'm like that's a, that's a
great mindset.
Speaker 2 (15:16):
You can't just stick to what you have now.
You have to think, once you'veachieved goals, what what they
do is?
They help us focus on what ourpriorities are, and you know we
talked about personal andprofessional goals.
You know, and, and a lot oftimes and again, not new year's
resolutions, but really creatinghabits of you know what are
your, what are your faith goalsfor next year?
What are your uh fitness goalsfor next year?
(15:38):
What are your uh organizationalgoals for next year?
You know those types of thingsand you know this is something
that for Benji and myself.
You know our father, he was ahuge goal setter and really got
this practice and this issomething that me and my wife do
, melissa.
We do this at least at the endof the year.
We'll go ahead and set thegoals that we want for next year
(16:02):
or the coming up year and then,typically each quarter, we go
back and review those and wefollow up and say, okay, what
have we accomplished thisquarter?
Is there something that needsto come off?
Is there something that needsto go on?
What are the things that God iscalling us to do and how do we
want to partner with that?
One of the goals that I had forthis year and this is one of
(16:24):
them was to read 12 books, and Ithink I've talked about it on
the podcast before, but, uh, Ithink I'm on number 18 or 19 and
the year's not over.
So, uh, just, I think mypersonal opinion is that most
people want to do this practice,but they don't know how to do
the practice.
I think, as individuals, ashuman beings, this is something
(16:46):
like you know what, that's agood idea, but you've got all
these things that are out thereand all this noise like how do I
practically do this?
And so our answer to you, youknow, for our listeners, is you
got to find something that worksfor you.
You know you can find a goodsystem, you can read a good book
, get all the ideas in the world, but you need to find out what
(17:10):
works for you, because if itdoesn't work for you Adam,
you've heard us, we've talked toour leadership team there's a
certain organizational thingthat I do and with my calendar
and my to-do list and all thesethings, and I'm very electronic-
um electronic, but foreverybody it may not work like
that.
You may, you may write thingsdown, you know, on pen and paper
(17:31):
, that's okay.
Whatever you do, whatever yourhabit is.
Speaker 3 (17:34):
whatever your practice is, we still love you
people that do that, by the way.
Speaker 2 (17:38):
Yes, we do, yes, we do, yes, we do.
So.
Let's talk about the.
So we talked about why goalsmatter.
I think we've got that coveredand it's really important.
It focuses our brain on um,what we want to do.
But here's the next step.
We don't need to leave it there.
Yeah, so the here's the here.
(17:59):
Here comes the powerful moment.
The powerful moment is when youactually write down those goals
.
Speaker 3 (18:06):
Okay.
Speaker 2 (18:07):
Now write them on a sheet of paper, put them in your
iPhone, put them somewhere towhere you can see them, and
they're readily available.
So that's really where themagic happens is when we start
to write it down.
When you put pen to paper, whenyou put fingers to a keyboard,
it's not a concept anymore.
It's something that becomesreal.
(18:29):
It's not a vague idea that justsits in your head.
So write it down.
So let me give you an example.
Okay, Instead of saying andthis would be like a business
example okay, Next year, 2025, Iwant to grow my business.
Speaker 1 (18:48):
Okay, well, what does that mean?
Speaker 2 (18:52):
That's a good goal, but what you might do is you
might write down and you know,further along we're going to
talk about, like, how do webreak this down?
But the example might be I wantto increase revenue in quarter
three by 20%.
Now, that's a goal, right, andwe're going to talk about
(19:12):
getting specific and all that.
But now that you got somethingvery specific and very
measurable.
So here's what we want to do.
Wherever you're at, whereveryou're listening, here comes the
interactive portion of thepodcast.
So right now, take a moment,jot down one personal goal, one
professional goal that you'dlike to do for next year, for
(19:34):
2025, seriously, do it.
You know, maybe you got topause the episode and write it
down.
Don't worry about if it'sperfect, just get it out of here
, get it out of your head andwrite it down.
Speaker 1 (19:46):
Yeah, yeah, and while they're doing that, I mean that
one thing as you're, if you'restill listening while you're
doing it one thing I always sayis it doesn't have to be huge,
right, like increasing by 20% inquarter three could be massive,
(20:06):
depending on your business orwhat's going on.
It could be something as simpleas just your day, right, like
things to control through yourday.
I was telling you guys, so forme I carry it's called a LockBee
case.
I'm really big on these field.
It's called a LockBee and so,literally, it holds.
It has a knife, my pen and thensome other things inside, but
(20:27):
for our listeners it's a fieldnote that goes inside.
It's a little field note.
It's very small, I mean it canfit in your pocket.
So I carry two of them.
I carry one that I can pull outeasily, that I write my thoughts
in, like, if I have a thought,I'll be honest with you.
I wrote one that just said whydo I always feel the need to
look at someone else's workbefore I create my own?
(20:47):
That was a thought I had, and Iwas like I need to write it
down.
So I remember that.
So one of them is my thoughts.
The other one, though, is mygoals, and we're as brady's.
Talking about this is where Istart, because riding large for
me it's.
It's tougher because I, youknow, if you ask me, what do you
want to do in five years, Ifeel like my life has changed so
much.
I don't know and I'm like, yeah, you know, change jobs, you
(21:10):
know, but I'm still, uh, beenblessed the opportunity to still
work with you guys, but I'malso in a new position.
I have the opportunity to stillwork with you guys, but I'm
also in a new position.
I have the opportunity to dosome more work for other clients
that I wasn't able to before.
So I'm like I don't feel likeI've had a second to take a
breath and be like what do Iwant to do?
Speaker 3 (21:24):
You're going to need an administrative assistant for
too long.
Speaker 1 (21:26):
That's why I have my wife.
Speaker 3 (21:27):
I tell her all the time she's our CEO.
Uh-oh, uh-oh, dangerous Emilyshe's the ceo.
Speaker 1 (21:34):
Oh, there you go that's a great way to put it so,
but so for me, um, for ourlisteners, and then online.
So every day I write down thedate and I split it, what's
called a three-day system.
It's typically what do I wantto do before lunch, what do I
want to do after lunch and whatI want to do in the evening, and
I write down and it's simple asthis.
(21:55):
I kid you not Get up by 3.30 am.
I write it down.
Get up at 3.30 am and Iliterally write go to the gym,
take a cold shower, simple, easy.
These are things I should bedoing anyways, but I write them
down to make sure I do, and Icall it.
So it's day one, day two andday three.
So day one, a lot of it.
(22:16):
Like, for instance, when I waswith you guys, it was answer
Google reviews, you know it's.
Attend intake meeting.
Attend, you know, ourleadership meeting.
Attend those things, maybe it's.
You know, edit, edit somethingfor for the trip, whatever it is
, I would have different things,and then after lunch, I lunch.
If I had another meeting, itwould be attend recon meeting,
(22:38):
attend this.
So these are things that Ishould be doing, but they're
actionable steps and it gives meto do it and then even into the
evening.
It allowed me to say, havedinner with my family, like
relax, like these kind of things.
So I would write these every day, typically the night before, I
would think about what do I haveto do today?
So, like today, I got up, wentto the gym, I wrote down.
(22:59):
I have to record the podcast.
I know when I get to the officethis morning I've got to, you
know, work on these projects andI need to knock these off.
So for me, they're smaller,actionable steps and I carry
this everywhere I go.
So it stays in my back pocket,stays in my bag.
I write it down.
I keep several notes, so onefor thoughts, one for goals, one
for other things.
So I keep these little fillednotes everywhere I go.
(23:22):
So for me, you're just talkingabout as you're listening it
doesn't have to be huge.
It doesn't have to be.
I want to make $100,000 nextyear.
Right, Write down small goals,because what you're doing is
you're training your mind to bein the habit.
And this is how I had to start,because when you brought it up
(23:44):
to us, Brady, and you're like,what is your five and ten year
plan?
I had no idea, and I honestlyhad no idea whether it was
family, personal business,whatever it is.
And so for me to train my mind,same as running, going to the
gym, I had to start small.
Right, you don't jump into ahalf marathon.
You start small and do thesethings.
Speaker 3 (24:02):
By the way, speaking of half marathon, Adam, I did
that one year.
I think it was the-.
Speaker 1 (24:06):
Jumped right into one .
Speaker 3 (24:07):
Mercedes-Benz in 2015 or 16 or something.
I did two 5Ks before the halfmarathon, like three weeks prior
, and I did the half marathon inBirmingham, cold turkey, and my
foot hurt for four months after.
Speaker 1 (24:25):
To your point, you have to train up for that you
have to train, you have to, youhave to do it, so don't get
overwhelmed.
I know you hear Brady saying,hey, do this, start small and do
these things, because you'regoing to get into a habit,
you're going to create that, andthen it's also just going to
help you in your daily timeschedule.
For me, brady, you've alwaystaught us put it in your
(24:46):
calendar, do this, puteverything in your calendar, day
in to end.
You're saying do what works foryou.
For me it doesn't, and italways was.
I feel like there's a lot oftimes I spent more time moving
my schedule around than actuallydoing it.
So I found, if I write down thethings that I need to complete
before lunch rather than putthem in a calendar for me, I
(25:07):
knew, hey, before lunch I needto have that marked off, and
that's where it helped me.
For that.
Speaker 3 (25:12):
So that's a great point, because some people do
have to actually physicallywrite it down.
It helps their you know theirmental state to be able to do
that and being able to checkthose things off, you feel
accomplished.
You feel like you've donesomething for the day.
Totally get that For peoplelike me.
I operate on a calendar and atask list concept.
I happen to use Apple products,iphone, mac, whatever.
(25:34):
For you, android people, I haveno idea what, what, sorry you
guys have available you neverknow to do this.
Speaker 2 (25:40):
Yeah, that's true.
That's true.
You got to ever know thingslike that.
Speaker 3 (25:43):
I'm sure there's cross cross platform, I'm sure
there's an Android something,some kind of platform that does
all that.
But anyway, for me I have to.
Very similar to Adam, I'm kindof the opposite, where I have to
have a task list.
I use reminders and I have foreach you know company, like
whether it's our, our serve procompany, our church, our podcast
(26:04):
, whatever those things aredifferent categories and I'll
set up different tasksassociated.
But I take it one step further Iactually put a time on the task
.
So if I want to do it, to yourpoint, in the morning, I'll put
eight o'clock, if I want to doit in the afternoon, I'll put
one o'clock and then on mycalendar it has my like meeting
schedule for my calendars and,again, everybody's different in
(26:24):
how they operate.
But, to your point, some peoplehave to physically write it
down, but there are toolsavailable for you that you have
on the go with you all the time.
If you needed to use, like, areminders app and a calendar app
, it there's a.
There's a book out there, Ithink it's called eat that frog,
and we may have talked aboutthis on the podcast a while back
.
I love the book because, tobrady brady's point, you know I
(26:46):
don't read a lot of books.
I should read more.
I did start death by meetingbrady.
I have started the book.
Speaker 1 (26:54):
Not the audio version .
Speaker 3 (26:57):
Not the audio version , Adam.
Have you read it yet?
I have not, but I actuallydownloaded it on my iPad because
I have my iPad everywhere.
I just want to scroll throughand read it.
I didn't want a physical bookbecause, honestly, if I bought
the actual book like bound book,it would probably end up
sitting on a shelf or I couldjust give it to someone.
Maybe I should do that, I don'tknow.
Speaker 1 (27:16):
I can confirm that you're.
You're the way you do thingsworks, because, listeners, if it
is on Benji's task list, hewill not leave you alone until
he can mark it off.
Speaker 3 (27:27):
Oh and to that point, it's not just mark it off, it's
.
I have.
I set myself reminders toremind other people.
You can almost mark your clockto it.
Speaker 1 (27:35):
If he texts you at one point, it's going to be a
couple days later, until it'sdone.
Until it's done.
Speaker 3 (27:41):
But that's what works for me.
Speaker 1 (27:42):
Your system works though.
Yeah, yeah.
Speaker 3 (27:44):
Your system works for you.
My system works for me.
Brady probably has somewhat ofa blend of systems.
I see him using his what isthat thing called Brady?
What?
Speaker 1 (27:53):
What is that thing called Brady?
What is?
Speaker 3 (27:54):
it called Remarkable.
What is your system?
Speaker 2 (27:56):
Remarkable, so I've got a.
Well, I've gone old school alittle bit, you know, because
I'm very I like to usetechnology, but I've learned
this year for some reason that Ido enjoy writing things down
like I remember things.
So I've got a Remarkable.
It's an electronic version,it's kind of like the best of
both worlds, but you can savethat right To like a document.
Speaker 3 (28:18):
Oh yeah, yeah, yeah.
Speaker 2 (28:19):
Yeah, so it's all electronic and typically what I
do, and that's a little bit ofdouble work, but I'll write
things down and maybe we'll talkabout this in a future podcast.
But, like every Friday, I'll goback through all my notes for
the week and then put theactionable items that I need to
do on my to-do list for the nextweek.
But maybe we do that.
But I was going to tell you,guys, there's one thing so we're
(28:40):
talking about the power ofwriting down goals.
There's one goal that you willprobably never see me write down
and Benji talked about running.
That is not going to be a partof my goals.
Okay, now, let me, and let me,and let me tell you why.
Okay, I think that Proverbs isreally clear about this.
Okay, now, let me, and let me,and let me tell you why.
Okay, I think that Proverbs isreally clear about this.
Speaker 3 (28:58):
Okay.
Speaker 2 (28:59):
And here's what it says.
It says only the wicked runwhen they are not being chased.
Speaker 1 (29:06):
I can tell if my wife listening in the car.
Right now she's praising Jesus.
I've heard that.
Speaker 2 (29:13):
Only the wicked run when they're not being chased.
So listen, I've got a.
I've got a biblical reason now,not reason now not to run as a
part of my goal setting.
Speaker 3 (29:20):
There you go, but we're not wicked Even though
we're not wicked, we're notwicked, but I will say, going
back to that book, eat that Frog.
It was a simple book, bigletters, really small book, and
basically it talks aboutachieving the big rock for the
day.
So if you, if you couldenvision a jar and you put a big
rock in the jar, everythingelse that surrounds that rock,
(29:44):
that is your one big thing thatyou have to get done today.
And then what people do isthey'll fill it with little
pebbles around that rock, so itkind of fills in the fills in
the rest of the jar and thenthey will add sand to it, so
sand will get in the crevices ofthe little rocks you know, and
fill in around the big rock, andthere's only one other thing
you can do is put water in it,so water will actually fill in
(30:07):
everything else.
So to your point, there'salways different ways to achieve
your goal writing down, toachieve your goal writing down.
Guys, I'm just going to throwthis out there.
I think it'd be good if we didanother episode.
Speaker 1 (30:22):
I was going to say we've got a lot more notes here
and I feel like we've barelyscratched the surface.
Speaker 2 (30:26):
Like I said, I could talk about this all day.
Speaker 3 (30:32):
We've got a lot to talk about and I would again be
remiss if I didn't tell youagain listeners, thank you so
much for tuning in.
Share this podcast with someone.
We just want to help people,not in their business, but in
their personal spiritual life aswell.
You can connect with us onsocial.
We're on all the platformsInstagram, tiktok which, by the
way, tiktok seems to be blowingup out there.
So subscribe Higher Up Podcast.
We appreciate you guys.
(30:54):
Go out there and live a higherup life.
See you soon.
well, all right, benji and brady, welcome in to
another episode.
Guys, I feel like we'reknocking out so many of these.
(00:20):
I'm having to constantly goback and remember what episode
we're on because I know 17consistent, we're keeping them
going, but but we're on seasontwo number eight but 18 overall.
Benji, just real quick, youwere sharing with us a little
bit before we hopped on Sharewith our listeners.
We just hit.
What was it?
Speaker 3 (00:38):
the 3,100 listening mark 3,100 streams and thank you
all for tuning in and we havenew listeners, so if you're
newly listening, go check outthe other episodes.
We've got a lot of greatinformation to help you in your
business, but really appreciateall of you dialing in and
checking us out.
Speaker 1 (00:54):
Welcome to the craziness.
Welcome to the craziness Crazy.
It's been awesome.
We're getting a lot of goodresponse.
I'm excited about today'sepisode.
Brady, this is something thatyou have been working with us as
part of your team for CERN, proTeam Wilson, for probably the
(01:15):
better part of a year.
Speaker 2 (01:16):
I would say maybe a year and a half At least.
Speaker 1 (01:18):
At least since last Christmas.
That's right.
When we sat and did ourstrategic planning, this was a
big emphasis that you and Benjiboth said hey, going into 2024,
this is what we're doing, whichhas set the course for you guys
moving into 2025.
And that's goal setting.
So we're going to jump into someof this and let me tell you,
(01:40):
listeners, there's a lot ofgreat information in here, I
promise you.
We talked about before.
We felt like it's a lot, sothere'd be potential for two
episodes Could be a bonus, sowe'll see how today goes.
Might be.
So, brady, share with us alittle bit.
Share with us, just jump in.
Just you know this.
Like I said, probably aboutthis time last year, this was a
(02:01):
big part of your strategic planand just for business, for
personal, even our one-on-onemeetings.
This is something that you hadchallenged the leadership team
to do and it's been somethingthat's important.
I've got my own ways.
I talked about it on my sharetoday and how I took some of
those things you taught us andapplied it for me.
Speaker 2 (02:21):
And after today, Adam , we might tweak your way a
little bit.
Speaker 1 (02:25):
We'll see.
Before we were talking, I waslike buddy, don't ask me what my
long-term goals are, because Iprobably should have been better
with that.
Speaker 2 (02:34):
No, this is a man.
This is a subject that is nearand dear to me.
I love talking about this.
You know, benji said maybe twoepisodes, who knows?
I mean we could talk about.
I could talk about this subjectfor days, but here's what I
want to say first All right,we're 2025.
I know we can't believe it, butwe're in 2025.
Adam, start out about goalsetting.
(02:55):
Don't tune us out just yet.
Okay, if you, if you heard thatand you go oh my gosh, and I
don't want to, I don't want tolearn about goal setting and New
Year's resolutions and all thatstuff.
Don't tune us out yet.
I promise we're going to havesome good meat in here.
Speaker 1 (03:09):
There's a difference to me between resolutions,
though, and goals.
Speaker 2 (03:12):
I know, but some people hear the word and they're
like okay.
Speaker 3 (03:16):
Another goal New Year , another goal I get it.
Speaker 2 (03:19):
What do the kids say nowadays?
You're done.
But, don't be, done, don't bedone with this Okay.
Speaker 1 (03:25):
That's going to be in a reel somewhere.
Speaker 3 (03:26):
Actually, actually, I think the word is slate.
I have no idea what slave meansbut I hear it all the time.
Speaker 2 (03:32):
There's gotta be like a dictionary for all that.
But so let's talk about goalsetting.
Like what, what does it mean ingoal setting?
And listen, there's all kindsof ideas out there thoughts.
I would encourage you guys,even after this, and go get some
books and we can recommend somestuff to you, and there's lots
of material out there.
But what does it mean today?
Here's what we're going tofocus on, and even the title of
(03:52):
the episode is be a part of the3%.
So what does that mean?
There's a guy by the name ofBrian Tracy.
He's a leadership guru in themarketplace and this is what he
says.
He has a stat.
It says 3% of people actuallywrite down their goals.
Okay, so 3% of people writedown their goals, but only one
yeah, that's really small andonly 1% actually do something
(04:18):
about the goals that they wrotedown.
Okay, so, adam, you've heard mesay this.
Benji, you've heard me say thiseven to our team.
We're a big Zig Ziglar fan, andthis is what he says.
He says, if you aim at, nothing.
Speaker 3 (04:35):
You hit it every time .
Yep, okay, yeah, we kind oftalked about this on strategic
planning a little bit.
We did Last episode was aroundthat.
So just so you know thatstrategic planning is the main
focus.
We want to set the goals tohelp us achieve the strategic
plan.
So that's kind of where we'reat now.
Speaker 2 (04:50):
Yeah.
So let's just kind of I like tobreak it down a little bit
let's think about this in ourworld.
Okay, so, in the US I don'tknow how many people are in the
US, but this means that only 10million people in the US write
down goals, all right.
So let's think about yourspecific world, all right, where
(05:10):
you go to church, kidsactivities, schools, the people
you come in interaction with.
This 3% means that three out ofevery 100 people write down
their goals and only one out ofa hundred actually do something
about the goals that they wrotedown.
So here's what we want to do wewant to challenge you guys.
(05:33):
Hey, let's make 2025 different.
And the key you're going tohear is going to be consistency.
So it's not like shoot for themoon, and if you're like that,
that's, that's great.
But you may have a small goalthat you that you want to try to
accomplish in 2025.
But I just encourage you to getinto the practice of it,
because once you get into thepractice of it, you'll keep
(05:55):
doing it and you'll make it ahabit.
Speaker 1 (05:57):
And real quick, Matt, as you were talking about that.
So this is based on 2023numbers, but there's this is
estimated 335 million people inthe US.
That's a lot of people, that'sa lot, A lot of people and I
think that's a big number.
And you're saying that I meanthat's the realize have that
(06:18):
massive number.
This is how many people haveactually taken time to say this
is what I'm going to do, this ismy priority.
Speaker 3 (06:24):
This is my priority.
This is important.
You know, when you look at itfrom that perspective, 335
million people, 10 millionpeople might write down their
goals and then 1% of thosepeople actually act on them.
Is there a wonder why there'sso many people that are
successful?
That are what people say hey,I'm using the term higher up, by
the way, they have a higher youknow status about the.
(06:45):
I don't mean specifically aboutthem, but they're able to
accomplish a lot because theyactually wrote, wrote their
goals down.
Speaker 1 (06:52):
Well, the one percenters to me is it's a real,
I mean, I know it's a term usedin a lot of different you know
areas, but a one percenter to meis a very I mean, it's a very
realistic thing.
I mean you're saying it rightnow but, like goal setting, are
you a one percenter that notonly writes them but actually
does them execute it?
(07:12):
So you know it's a.
I mean, if you look at thatnumber, that's a.
That's a staggering number ofvery.
I mean that what it shows to meis people are coast, they're
just doing life right, likethey're just doing what they got
to do.
You know live.
You know, and I hate cause thisis something Emily and I have
always tried to do is get awayfrom the paycheck to paycheck.
How do we, how do we set thingsaway?
How do we build and you guystaught us that how do you build
(07:33):
your family tree?
And that's something Emily andI do a lot too for those goal
settings how do we not only dothings for us but make sure that
we're preparing our tree forlater on, afterwards?
So that's right.
Just it was cool when you saidthat.
So 335 million.
Speaker 2 (07:48):
So so here, here's.
Here's what we want to do.
We want to make this particularepisode, or multiple episodes,
interactive.
Okay, uh, so if you'll playalong with us, you know, at home
or in your car, well, maybe notdon't do it in your car, don't
do it while you're driving.
Use Siri, have Siri do her thing.
(08:09):
We're running, that could beinteresting, but grab a notebook
, grab your phone.
There's going to be some, acouple of things that we're
going to ask you to do, someactionable steps, just to try to
get into the posture of settinggoals.
So here we go.
So let's talk about guys firstof all, like why do goals matter
?
You know, why is it important?
I think we all want to livebetter lives, we want to have
stronger businesses, we want tohave deeper relationships, but
(08:33):
without goals, it's like runninga race and there's no finish
line.
How?
fun is that that's a good point,and this is not just about
business, as we just said.
It's about personal goals andprofessional goals.
But let's think about this whenyou set a clear goal, you want
to know what you're aiming for.
And so to look at the faithcomponent of it, the spiritual
(08:53):
component of it, proverbs 29, 18says where there is no vision,
the people perish.
Where there is no vision, thepeople perish.
So God is the one that gives usthe goals, and we're going to
talk about the faith componentof it too.
But goals give us vision andthey give us direction.
So where are we going?
How are we going to get there?
(09:14):
So you know what about you guys?
Has there ever been a time thatyou had it could be a small
goal, could be a big goal thatyou wrote it down and you
thought about it or put itsomewhere and you were able to
accomplish that?
Speaker 3 (09:28):
I got one.
Go for it.
I had a goal.
I had never been overseasbefore like outside the United
States, besides the islands I'mnot counting the islands, but I
actually go overseas.
We wrote it down two years agothat we wanted to go to London
and just just to explore whatEngland was like.
(09:49):
And actually we decided we weregoing to take our oldest to her
senior trip.
And not only did we do London,but we were able to go to Paris
as well while we were there tookthe train down.
So because we had written itdown, I think that we had, you
know, we set ourselves up forsuccess.
Now I will say we had to saveup to get there because that was
(10:12):
a lot of money.
Speaker 2 (10:12):
That was probably a separate goal?
Speaker 3 (10:15):
Yeah, it absolutely was.
Um, but, to your point, wewrote it down and it became on
our bucket list that we wantedto achieve this and we were able
to accomplish that this lastyear.
Speaker 1 (10:26):
Yeah, no, I definitely.
I, mine was.
I think I achieved that thispast year is funny because a lot
of our one-on-ones, bray, youand I, would sit and talk and we
talk about.
Well, you know you'd always askwhat do you want to do?
Like, how do we used to talkabout like, well, you know, if
you weren't here, like whatwould you do?
And you know I kind ofmentioned to you how much you
(10:47):
know being church, creative andbeing in that world.
You know it's just to me that'salways given me value, like I
feel like it's different thanjust, you know, working for, you
know, a client that's trying to, you know, do marketing and
things You're creating lifethings or life content, life
building content, and so thatwas something that was big and I
took that this year.
(11:08):
And stepping out, you know, andbeing able to kind of change
life and positions, to move intoa creative director role for
church, that was something thatEmily and I actually kind of
looked at.
Now I had no idea what washappening this past year, but
that's something she and I begantalking about even into 2023,
moving into 2024.
Like, what is it you want to do?
You know where I got my joyfrom the things I do, things
(11:32):
that I did that I enjoyed.
So one of those I know that wasfor me was getting to do that
and just seeing what being inthis type of life is like, like
working in the church doing it,what it's like to do ministry
full-time Because the onlyoption I've ever had, or
opportunity I ever had, was likepart-time, bivocational, you
know, just serving, not evenpaid, just serving.
(11:53):
So that was something for usthis past year that we did.
So now we've got to change thatand be like all right, well,
you achieved it, Now what's?
Speaker 3 (12:01):
the.
What's the next goal?
What's the next?
Speaker 1 (12:03):
goal Like where do you, where do you want to go
next?
Speaker 3 (12:06):
You know that's a great point you bring up to Adam
with.
You know, I think, to Brady.
Brady asked us to mention oneand I think a lot of people will
do that and they achieve thegoal and then they go all right,
that's it, I'm not rightanymore.
Speaker 2 (12:18):
I'm not going to take the next step.
Speaker 3 (12:20):
You know I've I've got a, a running story.
I'll tell you later about, uh,something that Sarah wants to
achieve this next year and Itold her, if she would let me, I
would love to achieve it withher.
Uh, actually I won't actuallyachieve it with her, but she'll
be probably running way ahead ofme and that's okay.
But, but, um, but, to yourpoint, they don't ever take the
(12:41):
next step because some peopleare satisfied with even
achieving the goal that theyforget there could be another
goal out there in front of them.
You know, got to go achieve thenext goal.
Speaker 1 (12:51):
Yeah, I saw, I was, I was watching a clip and you
know, like Jake Paul and them,like you know, they started as
YouTubers and now they're boxingand doing all this stuff and
people see them and they're like, oh, they're just doing money
grabs and doing this.
I'm like, but if you actuallysit and listen to the two of
them, they're very savvybusiness individuals.
Yeah for sure.
And you're just talking aboutthe next thing and maybe think
(13:13):
about it.
I was watching a podcast theywere doing where they were
talking to an individual whojust blew up right, like they
got famous.
You know, like things are.
Now something happens goesviral Next thing.
You know they're famous andthey're like.
They ask them like is that whatyou always want to be known for
?
Or what's your next step?
Like, what is what?
What's your long term?
Like, okay, viral only last forso long.
(13:36):
It's the same thing with goalsyou achieve it, you get.
You know it's.
Sometimes you work really hardto achieve it and you get to it,
and sometimes it's quicker toget to that goal that you're
trying to get.
But once you've achieved that,once you've gotten there, what
is your next step?
So wait, okay, what are yougoing to do?
To continue to grow or tocontinue to do more?
You can't just achieve it andbe done.
(13:57):
I feel like you always have tobe growing.
Speaker 3 (14:00):
So did you say Jake Paul or Logan Paul?
Speaker 1 (14:02):
Both of them.
They were both on the podcast.
Speaker 3 (14:04):
So I thought you did, but Jake Paul's a very to your
point, very smart business guy.
Don't let him fool you.
Speaker 1 (14:11):
No.
Speaker 2 (14:16):
He fought the greatest fighter of all times.
Now no one may convince me thatit was a staged fight.
Speaker 3 (14:20):
You know A lot of talk out there.
It was a staged fight, you know, but Tyson, 60 years old or
however old he is, got paid $20million for literally 15 minutes
to stand there and not get hit.
Speaker 1 (14:31):
I mean that sounds like a deal.
I mean it is.
I mean, and that's why I wassaying you know, people see them
and they're like, well, they'rejust trying to money, grab him.
No, they set a goal.
And he even said that he alwayswanted to fight.
Like that was somebody on hislist, didn't matter how old he
was, he's like.
I just want to say I got in thering with him.
And how many people can saythey did yeah, that's true and
(14:53):
survived and walked out?
Speaker 3 (14:55):
Yeah, then his brother got called out.
Speaker 1 (14:59):
But you know, he's a big wrestler, so I just I
thought it was reallyinteresting and that's something
that I saw, that a few weeksago, and I've always thought OK,
well, you know, as I saw that,I'm like that's a, that's a
great mindset.
Speaker 2 (15:16):
You can't just stick to what you have now.
You have to think, once you'veachieved goals, what what they
do is?
They help us focus on what ourpriorities are, and you know we
talked about personal andprofessional goals.
You know, and, and a lot oftimes and again, not new year's
resolutions, but really creatinghabits of you know what are
your, what are your faith goalsfor next year?
What are your uh fitness goalsfor next year?
(15:38):
What are your uh organizationalgoals for next year?
You know those types of thingsand you know this is something
that for Benji and myself.
You know our father, he was ahuge goal setter and really got
this practice and this issomething that me and my wife do
, melissa.
We do this at least at the endof the year.
We'll go ahead and set thegoals that we want for next year
(16:02):
or the coming up year and then,typically each quarter, we go
back and review those and wefollow up and say, okay, what
have we accomplished thisquarter?
Is there something that needsto come off?
Is there something that needsto go on?
What are the things that God iscalling us to do and how do we
want to partner with that?
One of the goals that I had forthis year and this is one of
(16:24):
them was to read 12 books, and Ithink I've talked about it on
the podcast before, but, uh, Ithink I'm on number 18 or 19 and
the year's not over.
So, uh, just, I think mypersonal opinion is that most
people want to do this practice,but they don't know how to do
the practice.
I think, as individuals, ashuman beings, this is something
(16:46):
like you know what, that's agood idea, but you've got all
these things that are out thereand all this noise like how do I
practically do this?
And so our answer to you, youknow, for our listeners, is you
got to find something that worksfor you.
You know you can find a goodsystem, you can read a good book
, get all the ideas in the world, but you need to find out what
(17:10):
works for you, because if itdoesn't work for you Adam,
you've heard us, we've talked toour leadership team there's a
certain organizational thingthat I do and with my calendar
and my to-do list and all thesethings, and I'm very electronic-
um electronic, but foreverybody it may not work like
that.
You may, you may write thingsdown, you know, on pen and paper
(17:31):
, that's okay.
Whatever you do, whatever yourhabit is.
Speaker 3 (17:34):
whatever your practice is, we still love you
people that do that, by the way.
Speaker 2 (17:38):
Yes, we do, yes, we do, yes, we do.
So.
Let's talk about the.
So we talked about why goalsmatter.
I think we've got that coveredand it's really important.
It focuses our brain on um,what we want to do.
But here's the next step.
We don't need to leave it there.
Yeah, so the here's the here.
(17:59):
Here comes the powerful moment.
The powerful moment is when youactually write down those goals
.
Speaker 3 (18:06):
Okay.
Speaker 2 (18:07):
Now write them on a sheet of paper, put them in your
iPhone, put them somewhere towhere you can see them, and
they're readily available.
So that's really where themagic happens is when we start
to write it down.
When you put pen to paper, whenyou put fingers to a keyboard,
it's not a concept anymore.
It's something that becomesreal.
(18:29):
It's not a vague idea that justsits in your head.
So write it down.
So let me give you an example.
Okay, Instead of saying andthis would be like a business
example okay, Next year, 2025, Iwant to grow my business.
Speaker 1 (18:48):
Okay, well, what does that mean?
Speaker 2 (18:52):
That's a good goal, but what you might do is you
might write down and you know,further along we're going to
talk about, like, how do webreak this down?
But the example might be I wantto increase revenue in quarter
three by 20%.
Now, that's a goal, right, andwe're going to talk about
(19:12):
getting specific and all that.
But now that you got somethingvery specific and very
measurable.
So here's what we want to do.
Wherever you're at, whereveryou're listening, here comes the
interactive portion of thepodcast.
So right now, take a moment,jot down one personal goal, one
professional goal that you'dlike to do for next year, for
(19:34):
2025, seriously, do it.
You know, maybe you got topause the episode and write it
down.
Don't worry about if it'sperfect, just get it out of here
, get it out of your head andwrite it down.
Speaker 1 (19:46):
Yeah, yeah, and while they're doing that, I mean that
one thing as you're, if you'restill listening while you're
doing it one thing I always sayis it doesn't have to be huge,
right, like increasing by 20% inquarter three could be massive,
(20:06):
depending on your business orwhat's going on.
It could be something as simpleas just your day, right, like
things to control through yourday.
I was telling you guys, so forme I carry it's called a LockBee
case.
I'm really big on these field.
It's called a LockBee and so,literally, it holds.
It has a knife, my pen and thensome other things inside, but
(20:27):
for our listeners it's a fieldnote that goes inside.
It's a little field note.
It's very small, I mean it canfit in your pocket.
So I carry two of them.
I carry one that I can pull outeasily, that I write my thoughts
in, like, if I have a thought,I'll be honest with you.
I wrote one that just said whydo I always feel the need to
look at someone else's workbefore I create my own?
(20:47):
That was a thought I had, and Iwas like I need to write it
down.
So I remember that.
So one of them is my thoughts.
The other one, though, is mygoals, and we're as brady's.
Talking about this is where Istart, because riding large for
me it's.
It's tougher because I, youknow, if you ask me, what do you
want to do in five years, Ifeel like my life has changed so
much.
I don't know and I'm like, yeah, you know, change jobs, you
(21:10):
know, but I'm still, uh, beenblessed the opportunity to still
work with you guys, but I'malso in a new position.
I have the opportunity to stillwork with you guys, but I'm
also in a new position.
I have the opportunity to dosome more work for other clients
that I wasn't able to before.
So I'm like I don't feel likeI've had a second to take a
breath and be like what do Iwant to do?
Speaker 3 (21:24):
You're going to need an administrative assistant for
too long.
Speaker 1 (21:26):
That's why I have my wife.
Speaker 3 (21:27):
I tell her all the time she's our CEO.
Uh-oh, uh-oh, dangerous Emilyshe's the ceo.
Speaker 1 (21:34):
Oh, there you go that's a great way to put it so,
but so for me, um, for ourlisteners, and then online.
So every day I write down thedate and I split it, what's
called a three-day system.
It's typically what do I wantto do before lunch, what do I
want to do after lunch and whatI want to do in the evening, and
I write down and it's simple asthis.
(21:55):
I kid you not Get up by 3.30 am.
I write it down.
Get up at 3.30 am and Iliterally write go to the gym,
take a cold shower, simple, easy.
These are things I should bedoing anyways, but I write them
down to make sure I do, and Icall it.
So it's day one, day two andday three.
So day one, a lot of it.
(22:16):
Like, for instance, when I waswith you guys, it was answer
Google reviews, you know it's.
Attend intake meeting.
Attend, you know, ourleadership meeting.
Attend those things, maybe it's.
You know, edit, edit somethingfor for the trip, whatever it is
, I would have different things,and then after lunch, I lunch.
If I had another meeting, itwould be attend recon meeting,
(22:38):
attend this.
So these are things that Ishould be doing, but they're
actionable steps and it gives meto do it and then even into the
evening.
It allowed me to say, havedinner with my family, like
relax, like these kind of things.
So I would write these every day, typically the night before, I
would think about what do I haveto do today?
So, like today, I got up, wentto the gym, I wrote down.
(22:59):
I have to record the podcast.
I know when I get to the officethis morning I've got to, you
know, work on these projects andI need to knock these off.
So for me, they're smaller,actionable steps and I carry
this everywhere I go.
So it stays in my back pocket,stays in my bag.
I write it down.
I keep several notes, so onefor thoughts, one for goals, one
for other things.
So I keep these little fillednotes everywhere I go.
(23:22):
So for me, you're just talkingabout as you're listening it
doesn't have to be huge.
It doesn't have to be.
I want to make $100,000 nextyear.
Right, Write down small goals,because what you're doing is
you're training your mind to bein the habit.
And this is how I had to start,because when you brought it up
(23:44):
to us, Brady, and you're like,what is your five and ten year
plan?
I had no idea, and I honestlyhad no idea whether it was
family, personal business,whatever it is.
And so for me to train my mind,same as running, going to the
gym, I had to start small.
Right, you don't jump into ahalf marathon.
You start small and do thesethings.
Speaker 3 (24:02):
By the way, speaking of half marathon, Adam, I did
that one year.
I think it was the-.
Speaker 1 (24:06):
Jumped right into one .
Speaker 3 (24:07):
Mercedes-Benz in 2015 or 16 or something.
I did two 5Ks before the halfmarathon, like three weeks prior
, and I did the half marathon inBirmingham, cold turkey, and my
foot hurt for four months after.
Speaker 1 (24:25):
To your point, you have to train up for that you
have to train, you have to, youhave to do it, so don't get
overwhelmed.
I know you hear Brady saying,hey, do this, start small and do
these things, because you'regoing to get into a habit,
you're going to create that, andthen it's also just going to
help you in your daily timeschedule.
For me, brady, you've alwaystaught us put it in your
(24:46):
calendar, do this, puteverything in your calendar, day
in to end.
You're saying do what works foryou.
For me it doesn't, and italways was.
I feel like there's a lot oftimes I spent more time moving
my schedule around than actuallydoing it.
So I found, if I write down thethings that I need to complete
before lunch rather than putthem in a calendar for me, I
(25:07):
knew, hey, before lunch I needto have that marked off, and
that's where it helped me.
For that.
Speaker 3 (25:12):
So that's a great point, because some people do
have to actually physicallywrite it down.
It helps their you know theirmental state to be able to do
that and being able to checkthose things off, you feel
accomplished.
You feel like you've donesomething for the day.
Totally get that For peoplelike me.
I operate on a calendar and atask list concept.
I happen to use Apple products,iphone, mac, whatever.
(25:34):
For you, android people, I haveno idea what, what, sorry you
guys have available you neverknow to do this.
Speaker 2 (25:40):
Yeah, that's true.
That's true.
You got to ever know thingslike that.
Speaker 3 (25:43):
I'm sure there's cross cross platform, I'm sure
there's an Android something,some kind of platform that does
all that.
But anyway, for me I have to.
Very similar to Adam, I'm kindof the opposite, where I have to
have a task list.
I use reminders and I have foreach you know company, like
whether it's our, our serve procompany, our church, our podcast
(26:04):
, whatever those things aredifferent categories and I'll
set up different tasksassociated.
But I take it one step further Iactually put a time on the task
.
So if I want to do it, to yourpoint, in the morning, I'll put
eight o'clock, if I want to doit in the afternoon, I'll put
one o'clock and then on mycalendar it has my like meeting
schedule for my calendars and,again, everybody's different in
(26:24):
how they operate.
But, to your point, some peoplehave to physically write it
down, but there are toolsavailable for you that you have
on the go with you all the time.
If you needed to use, like, areminders app and a calendar app
, it there's a.
There's a book out there, Ithink it's called eat that frog,
and we may have talked aboutthis on the podcast a while back
.
I love the book because, tobrady brady's point, you know I
(26:46):
don't read a lot of books.
I should read more.
I did start death by meetingbrady.
I have started the book.
Speaker 1 (26:54):
Not the audio version .
Speaker 3 (26:57):
Not the audio version , Adam.
Have you read it yet?
I have not, but I actuallydownloaded it on my iPad because
I have my iPad everywhere.
I just want to scroll throughand read it.
I didn't want a physical bookbecause, honestly, if I bought
the actual book like bound book,it would probably end up
sitting on a shelf or I couldjust give it to someone.
Maybe I should do that, I don'tknow.
Speaker 1 (27:16):
I can confirm that you're.
You're the way you do thingsworks, because, listeners, if it
is on Benji's task list, hewill not leave you alone until
he can mark it off.
Speaker 3 (27:27):
Oh and to that point, it's not just mark it off, it's
.
I have.
I set myself reminders toremind other people.
You can almost mark your clockto it.
Speaker 1 (27:35):
If he texts you at one point, it's going to be a
couple days later, until it'sdone.
Until it's done.
Speaker 3 (27:41):
But that's what works for me.
Speaker 1 (27:42):
Your system works though.
Yeah, yeah.
Speaker 3 (27:44):
Your system works for you.
My system works for me.
Brady probably has somewhat ofa blend of systems.
I see him using his what isthat thing called Brady?
What?
Speaker 1 (27:53):
What is that thing called Brady?
What is?
Speaker 3 (27:54):
it called Remarkable.
What is your system?
Speaker 2 (27:56):
Remarkable, so I've got a.
Well, I've gone old school alittle bit, you know, because
I'm very I like to usetechnology, but I've learned
this year for some reason that Ido enjoy writing things down
like I remember things.
So I've got a Remarkable.
It's an electronic version,it's kind of like the best of
both worlds, but you can savethat right To like a document.
Speaker 3 (28:18):
Oh yeah, yeah, yeah.
Speaker 2 (28:19):
Yeah, so it's all electronic and typically what I
do, and that's a little bit ofdouble work, but I'll write
things down and maybe we'll talkabout this in a future podcast.
But, like every Friday, I'll goback through all my notes for
the week and then put theactionable items that I need to
do on my to-do list for the nextweek.
But maybe we do that.
But I was going to tell you,guys, there's one thing so we're
(28:40):
talking about the power ofwriting down goals.
There's one goal that you willprobably never see me write down
and Benji talked about running.
That is not going to be a partof my goals.
Okay, now, let me, and let me,and let me tell you why.
Okay, I think that Proverbs isreally clear about this.
Okay, now, let me, and let me,and let me tell you why.
Okay, I think that Proverbs isreally clear about this.
Speaker 3 (28:58):
Okay.
Speaker 2 (28:59):
And here's what it says.
It says only the wicked runwhen they are not being chased.
Speaker 1 (29:06):
I can tell if my wife listening in the car.
Right now she's praising Jesus.
I've heard that.
Speaker 2 (29:13):
Only the wicked run when they're not being chased.
So listen, I've got a.
I've got a biblical reason now,not reason now not to run as a
part of my goal setting.
Speaker 3 (29:20):
There you go, but we're not wicked Even though
we're not wicked, we're notwicked, but I will say, going
back to that book, eat that Frog.
It was a simple book, bigletters, really small book, and
basically it talks aboutachieving the big rock for the
day.
So if you, if you couldenvision a jar and you put a big
rock in the jar, everythingelse that surrounds that rock,
(29:44):
that is your one big thing thatyou have to get done today.
And then what people do isthey'll fill it with little
pebbles around that rock, so itkind of fills in the fills in
the rest of the jar and thenthey will add sand to it, so
sand will get in the crevices ofthe little rocks you know, and
fill in around the big rock, andthere's only one other thing
you can do is put water in it,so water will actually fill in
(30:07):
everything else.
So to your point, there'salways different ways to achieve
your goal writing down, toachieve your goal writing down.
Guys, I'm just going to throwthis out there.
I think it'd be good if we didanother episode.
Speaker 1 (30:22):
I was going to say we've got a lot more notes here
and I feel like we've barelyscratched the surface.
Speaker 2 (30:26):
Like I said, I could talk about this all day.
Speaker 3 (30:32):
We've got a lot to talk about and I would again be
remiss if I didn't tell youagain listeners, thank you so
much for tuning in.
Share this podcast with someone.
We just want to help people,not in their business, but in
their personal spiritual life aswell.
You can connect with us onsocial.
We're on all the platformsInstagram, tiktok which, by the
way, tiktok seems to be blowingup out there.
So subscribe Higher Up Podcast.
We appreciate you guys.
(30:54):
Go out there and live a higherup life.
See you soon.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com